Jessica's Press Releases

Thursday, February 7, 2019

New Coloredge Strategic Initiative E Digitally Transforms Visual Marketing For Retail Industry

Coloredge, the largest provider of visual marketing solutions for upscale brands and retailers, announced today a new, national strategic initiative that will deepen Coloredge's technology and service offerings to enhance its competitive edge in today's rapidly evolving retail market. The initiative, which spans three key parts of Coloredge's business, will leverage digital technologies to change the way in which customers can adapt more easily to rapidly changing paradigms and allows Coloredge to be more customer centric.

The initiative has been underwritten by a new multi-million-dollar investment from its privately held owner, Saints Capital. The amount of the investment was not disclosed.

Transforming How Business is Done

"We're very excited to move ahead with this transformative new initiative at Coloredge," said Emmanuel Doe, CEO of Coloredge. "This retail industry is evolving faster than ever, and with this evolution comes the need for new capabilities and technologies. This new initiative we are putting into place will dramatically enhance how the retail marketplace can utilize the new enhanced framework of Coloredge to respond quickly to their customers and adopt the digital transformation that is upon them. When fully implemented, it will enable us to deliver exciting, timely and revenue generating results for our customers, vendors and partners," Doe added.

"This latest investment in Coloredge underscores our deep commitment to the long-term success of Coloredge as a force for transformation in the industry," said Ken Sawyer, Managing Director and Co- Founder of Saints Capital. "The eventual winners in this marketplace will be those companies that understand how to apply innovative approaches and accompanying technology to the needs of today's and tomorrow's customers. That's what Coloredge is committing to with this new initiative."

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A Broad Three-Point Plan

The new strategic initiative announced by Coloredge is focused on three key areas:

1. A new collaborative digital technology platform to respond to the new consumer lifecycle. As part of an intensive expansion of digital and creative capabilities, Coloredge will be investing in a new collaborative system that will enable design, manufacturing, asset and creative sharing among Coloredge, clients and partners. This will also provide creative experiential insight, manufacturing templates and improve time and cost to market. This is an especially timely enhancement as the retail market looks for new ways to adopt digital transformation.

2. Expansion of East Coast Operations. The initiative will support the purchase of additional best in class equipment and highly skilled staff, resulting in an improved total cost of ownership for customers. The expansion will help Coloredge deliver the high-end visual displays that result in exceptional and memorable consumer experiences. It will also help Coloredge deliver more customized capabilities to indie and startup brands who seek a trusted partner as they move beyond direct-to-consumer and e-commerce and into retail environments. More info here.

3. Funding for strategic acquisitions. The new capital will provide new funds with which Coloredge can potentially make strategic acquisitions, with an initial focus on the West Coast. This will boost Coloredge's national presence and provide additional leverage for effectively serving its top 1,000 customers in key segments.

About Coloredge
Coloredge is the largest provider of visual marketing solutions for upscale brands and retailers. With nationwide operations in New York City, Los Angeles, Atlanta, and Carlstadt, New Jersey, Coloredge creates high-impact visual spaces for retailers, museums, events, arenas, and corporate environments. In addition to large-format imaging and digital display solutions, Coloredge provides leading brands with end-to-end creative services including graphic design, studio photography, CGI/3D imaging, creative retouching, packaging design and prototyping, and digital asset management. For more information, visit https://coloredge.com

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Hidden in Plain Sight: Travel Advisors’ Number One Obstacle is Getting Travelers to Know They’re Still Here

Technology has made booking airline flights and hotels so easy that the idea of contacting a travel advisor to make these arrangements is not always top of mind. But what if you planned a vacation to Italy and wanted to customize the trip entirely to your interests? From hotel and cuisine to hiking and nightlife, the need for insight and advice from experienced people who know the country, the culture, and the people suddenly becomes a bit more viable. Enter the "travel advisor." Oddly enough, the same technology that nearly made travel advisors an extinct species has also become the same reason why enlisting their services for today's "customized-just-for-me" traveler has become necessary, and just plain smart. Kimberly Wilson Wetty, Co-Owner & Co-President of Valerie Wilson Travel recently went One-On-One with ExpertFlye r to explain why working with a travel advisor can save money while creating a truly customized travel experience. Read this here.

Valerie Wilson Travel is a second-generation family business that was started in 1981. Now, 38 years later, Wilson Wetty, along with her mother and sister, co-own the business, which has since expanded to locations across the country, including its headquarters in Manhattan. "We've been around long enough to remember a time when all travel arrangements went through an agent or advisor," Wilson Wetty explains. "Today, there is a misconception that we don't even exist as an industry, but the reality is our knowledge and services are needed now more than ever."

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Knowledge and expertise do not just apply to finding local hot spots, trendy restaurants, and unique adventures. Travel advisors can help clients navigate through a host of travel issues, including cancelled flights and travel delays. A single phone call to a trusted travel advisor can help turn a potential travel disaster into a minor inconvenience. ExpertFlyer recently published The Traveler's Backup Plan: A Guidebook for Navigating Through the Anxiety of Delayed and Cancelled Airline Flights, which delves into how to handle this common stressor while traveling.

While advancements in technology initially seemed to threaten travel advisors' existence, it has helped re-fuel this service industry. "People want information immediately and technology has allowed them to obtain it without any assistance," Wilson Wetty said. "Travel advisors are embracing the technology, including artificial intelligence (AI), and combining it with real-world knowledge and experience to give travelers a formula for creating their ideal vacation. Travel advisors offer a great value proposition and travelers are rediscovering that value." Read all the related news.

"For anyone looking to coordinate a customized travel adventure that caters to their specific interests, a travel advisor is an inside resource with experience who can be worth their weight in gold," explains Chris Lopinto, president of ExertFlyer.com. "They can be a lifeline when things don't go according to plan, such as weather delays and cancellations at the airport. Working with an advisor often results in cost-savings and upgrades otherwise not possible on your own."

To learn more about Valerie Wilson Travel and the benefits of hiring a travel advisor, listen to the podcast with Kimberly Wilson Wetty at ExpertFlyer's blog.

About Valerie Wilson Travel
Valerie Wilson Travel headquartered in New York, NY, was founded by Valerie Ann Wilson, Chairman and Chief Executive Officer, in 1981. Today, she manages with her two daughters, Co-Presidents and Co-Owners Jennifer Wilson-Buttigieg and Kimberly Wilson Wetty. VWT is an award-winning travel management company that has grown as an industry leader with offices throughout the United States. VWT successfully provides clients with expert knowledge and delivers unparalleled and personalized service to their business, leisure and meeting & incentive clients. VWT's vision is to build relationships and maximize their influence, reputation, and commitment to service excellence and innovation to deliver The Power of Access® to clients. All VWT locations are proud members of Virtuoso® - the travel industry's leading luxury network. The agency has been consistently named on the annual Travel Weekly "Power List" as well as Travel + Leisure's "A-List" and is a globally recognized brand.

About ExpertFlyer.com
Each month, ExpertFlyer's One-on-One blog goes face-to-face with the travel industry's leading decision makers to discuss and address topics relevant to many of today's business and frequent travelers.

ExpertFlyer.com was conceived and created by an eclectic team consisting of a veteran elite tier frequent flyer, an airline captain and corporate travel manager, and information technology professionals to deliver a 24/7 real time powerful air travel information service. The company provides its subscribers and corporate travel managers alike with a complete, concise and efficient way to access the ever-changing details of worldwide air travel information. For more information, please visit expertflyer.com.

Stuck in the middle seat again? Download the free Seat Alerts app from ExpertFlyer and get the window or aisle seat without hassle or frustration.

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PPA and Payscape Team Up to Offer Merchant Card Services and Financial Technology

Professional Photographers of America (PPA) has now joined forces with Payscape to provide its members credit-card-processing and other financial technologies to control payment costs & upgrade their technology.

Payscape enables its users to securely accept credit, debit, and all other electronic forms of payment for their photography business. There are two ways PPA members can use Payscape's credit-card processing service: a mobile version with rates that are lower than Square and an exclusive offer for PPA members on non-mobile transactions.

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"With this new Payscape partnership, PPA is giving its membership another way to boost their sales and give their customers a more convenient way to pay," says Kristen Hartman, PPA's Director of Member Value & Experience.

Payscape offers more than just a point-of-sale system. Its users can

"Payscape is excited to partner with the Professional Photographers of America," says John Mills, Vice President of Enterprise Sales at Payscape. "Given their initiative to provide members trusted sources and advanced learning, we aim to enhance their financial technology portfolio and hope to progress both our organizations."

To learn more about this new benefit for PPA members, head to ppa.com

About PPA:
Professional Photographers of America (PPA) is the largest and longest-standing nonprofit photography trade association with a 150-year history. It currently helps 30,000+ pros elevate their craft and grow their business with resources, protection, and education, all under PPA's core guiding principle of bridging the gap between what photographers do as artists and entrepreneurs and what consumers want.

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Wednesday, February 6, 2019

Pathmatics Takes Digital Advertising Insights on the Road with Pathmatics IO

After the successful launch of Explorer 2.0, Pathmatics, the marketing intelligence platform, today announced Pathmatics IO (Insights and Onsites), a nationwide roadshow to showcase never-before-seen digital ad data and insights from the platform to brands and agencies. The roadshow will kick off in Seattle on Tuesday, February 26 to Wednesday, February 27, and will also tour through Chicago, Los Angeles, San Francisco, Minneapolis, Dallas, Austin, New York, Boston, Atlanta, and Washington D.C. this year.

At Pathmatics IO, attendees will hear key learnings, trends, and metrics from Pathmatics' insights team, including how to:

"We love helping marketers, brands and agencies make better decisions," said William Merchan, CMO, Pathmatics. "With Pathmatics IO, we'll be taking audiences through a deep dive of popular brands' strategies across verticals, including those of their competitors. We hope to give audiences transparency into some notable campaigns and actionable insights to best navigate today's digital ad ecosystem." Click here.

The team will also demo the recently revamped Explorer 2.0, the largest and most significant update to the Pathmatics' platform since its launch. With Explorer 2.0, users can optimize their marketing efforts with the largest range of data, and have access to ad data from behind paywalls, such as those on Hulu, and across video platforms, such as YouTube. Click here to read the latest news.

You can sign up for the first Pathmatics IO in Seattle on February 26-27 here. Be alert to read related news.

About Pathmatics
Pathmatics turns the world's marketing data into actionable insights. As consumption rapidly shifts to digital, media decisions have become too complex and opaque. The Pathmatics marketing intelligence platform creates trust and transparency, giving visibility into the digital ad performance of brands, their competitors, and entire industries. It brings together display, social, video, mobile, and native advertising data, helping users to optimize media and marketing decisions. Brands and agencies get access to the creative used by all advertisers, spend and impression data, and path from publisher to viewer. This empowers them to minimize waste from their budgets, better position their marketing, and predict the next moves of their competitors. Pathmatics data powers Nielsen's digital ad intelligence offering, Kantar Media's Facebook intelligence, and is used by agencies like Mindshare, Mediacom and Possible. Pathmatics was named to Ad Age's Best Places to Work list in 2019. Pathmatics was founded in 2011 and is headquartered in Santa Monica, California, and is backed by Upfront Ventures, BDMI, and Baroda Ventures. Read related news here.

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Wharton Seminars for Business Journalists to Hold No-Cost Program on Public Policy Issues in Washington D.C., March 28, 2019

What: The Wharton Seminars for Business Journalists, led by the Wharton School's most prominent professors, help reporters gain a better understanding of key business and economic issues through intensive lectures and hands-on exercises. This no-cost, one-day program will feature Wharton Prof. of Business Economics & Public Policy Kent Smetters and Prof. of Legal Studies & Business Ethics Philip Nichols on "Taxation, Immigration & Medicare4All" and "Corruption & Emerging Economies in Transition," respectively. Read related news now.

For more than 50 years, the Wharton Seminars for Business Journalists have offered participants an opportunity to expand their knowledge, network with journalists from around the world, increase their exposure to leading experts and broaden their perspectives in a stimulating environment. This program is free of charge and open to a limited number of journalists.

When: Thursday, March 28, 2019, 8:30 a.m. – 4:00 p.m. Registration deadline: March 18, 2019.

Where: The Seminar will take place at The Hay-Adams, 800 16th Street NW, Washington, D.C. 20006

How: Registration is required to attend this free Seminar. Visit the Seminar application.

Who: In recent years, reporters from media outlets such as The Washington Post, San Francisco Chronicle, CNN, BuzzFeed, Reuters, The New York Times, Marketplace Radio, China News and Los Angeles Times have attended the Seminars.

Eligibility: Applications are open to those who are employed or freelance full-time as a print, broadcast or online business journalist for legitimate media companies.

Key Take-Aways: Today's global economy requires a strong foundation in business and economic knowledge for business journalists. At the Wharton Seminars for Business Journalists, participants:
Click here to read the latest news.

For complete information on the Wharton Seminars for Business Journalists, visit https://journalists.wharton.upenn.edu/ or contact Caroline Pennartz or Peter Winicov, Wharton Media Relations, at +1-215-898-8036 or communications(at)wharton.upenn.edu.

About the Wharton School
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 13,000 participants in executive education programs annually; and a powerful alumni network of 98,000 graduates. Read news here.

Meridian Teams Up With HP For Another Successful Year at NRF

Meridian, an industry-leading kiosk manufacturer and software developer recently teamed up with technology giant, HP Inc., once again. This year, the pair combined their technological expertise to create two different innovative digital retail solutions, which they introduced to the market at the National Retail Federation's (NRF) 2019 Big Show in New York City.

The two retail solutions included a freestanding kiosk with a 32" touch screen and a countertop kiosk with a 14" screen. While aesthetically different, both kiosks function as a three-in-one solution—with self-checkout, endless aisle, and digital signage capabilities.

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While the solutions were designed and manufactured by Meridian, both kiosks were designed to incorporate HP's hardware. The freestanding unit was powered by the HP MP9 and the countertop unit was powered by the HP Engage One All-in-One. Both units also incorporated barcode scanners, contactless NFC payment devices, and touch technology—enabling users to make in-store purchases, browse available inventory, order online, and indicate shipping and receipt preferences, all from the kiosk. Read news here.

"To excel in the fast-paced kiosk technology industry, you need forward thinking partners with creative ideas and proven expertise in the kiosk field—organizations that can propose and implement not only traditional solutions, but also innovative applications," said Meridian's Marketing Manager and NRF attendee, Stephanie Mewherter. "Meridian and HP have this kind of relationship. Together, our relationship provides end-to-end solutions, from consulting and designing a kiosk, to the integration of the hardware, software, and security monitoring."

Meridian joined forces with HP at the Big Show last year as well—unveiling an retail-focused automated smart locker system.

Held at the Jacob K. Javits Center, the annual event is the world's largest retail conference and expo. This year's event attracted more than 37,000 attendees, 16,000 retailers, and 700 exhibitors.

To learn more about Meridian's self-service retail kiosk solutions, visit https://www.meridiankiosks.com/industries/retail-kiosks/ or email sales@mzero.com.

IPS Unveils Redesigned Website and New URL

IPS, a leading provider of digital technology solutions that transform business applications, today unveiled its redesigned website and new URL.

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The redesigned website is located at https://www.ipswrx.com.

The new website features refreshed IPS branding, a streamlined and more intuitive graphic layout, and industry- and solutions-specific sections that take visitors to educational resources and information about relevant IPS digital transformation solutions with fewer mouse clicks.

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The new design is based on customer feedback and industry standards to help visitors get the information they want efficiently and effectively. The site officially debuts worldwide today.

"The redesigned IPS website better reflects our standing as a leading provider of digital transformation solutions. The site will provide our customers and prospects with a more positive and insightful experience with IPS online, every time," commented IPS President and CEO Greg Bartels. "Whether visitors are just beginning their digital transformation journey or are looking for solutions that extend the value of their existing automation investments, https://www.ipswrx.com is a website that industry professionals can count on." Read this for more information.

The site now features an optimized homepage design geared to quickly serve up more relevant, meaningful content to different industry segments. Information is grouped by business application, providing streamlined access to solution details. The site also offers videos and other educational resources to help users make digital transformation their reality.

About IPS
IPS provides digital solutions that transform business applications such as accounts payable, telecommunications expense management and business process automation. IPS' flagship Productivity Wrx℠ platform makes digital transformation a reality for businesses by combining technologies such as intelligent data capture, robotic process automation, business analytics and mobile with IPS' unmatched expertise and experience in business process automation. Each year, IPS processes more than $100 billion in AP spend and has created over 1 billion digital records over the past decade. IPS enables its clients to reduce costs, significantly accelerate cycle times, improve transparency and enhance customer service.