Thursday, February 7, 2019

PPA and Payscape Team Up to Offer Merchant Card Services and Financial Technology

Professional Photographers of America (PPA) has now joined forces with Payscape to provide its members credit-card-processing and other financial technologies to control payment costs & upgrade their technology.

Payscape enables its users to securely accept credit, debit, and all other electronic forms of payment for their photography business. There are two ways PPA members can use Payscape's credit-card processing service: a mobile version with rates that are lower than Square and an exclusive offer for PPA members on non-mobile transactions.

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"With this new Payscape partnership, PPA is giving its membership another way to boost their sales and give their customers a more convenient way to pay," says Kristen Hartman, PPA's Director of Member Value & Experience.

Payscape offers more than just a point-of-sale system. Its users can

"Payscape is excited to partner with the Professional Photographers of America," says John Mills, Vice President of Enterprise Sales at Payscape. "Given their initiative to provide members trusted sources and advanced learning, we aim to enhance their financial technology portfolio and hope to progress both our organizations."

To learn more about this new benefit for PPA members, head to ppa.com

About PPA:
Professional Photographers of America (PPA) is the largest and longest-standing nonprofit photography trade association with a 150-year history. It currently helps 30,000+ pros elevate their craft and grow their business with resources, protection, and education, all under PPA's core guiding principle of bridging the gap between what photographers do as artists and entrepreneurs and what consumers want.

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Wednesday, February 6, 2019

Pathmatics Takes Digital Advertising Insights on the Road with Pathmatics IO

After the successful launch of Explorer 2.0, Pathmatics, the marketing intelligence platform, today announced Pathmatics IO (Insights and Onsites), a nationwide roadshow to showcase never-before-seen digital ad data and insights from the platform to brands and agencies. The roadshow will kick off in Seattle on Tuesday, February 26 to Wednesday, February 27, and will also tour through Chicago, Los Angeles, San Francisco, Minneapolis, Dallas, Austin, New York, Boston, Atlanta, and Washington D.C. this year.

At Pathmatics IO, attendees will hear key learnings, trends, and metrics from Pathmatics' insights team, including how to:

"We love helping marketers, brands and agencies make better decisions," said William Merchan, CMO, Pathmatics. "With Pathmatics IO, we'll be taking audiences through a deep dive of popular brands' strategies across verticals, including those of their competitors. We hope to give audiences transparency into some notable campaigns and actionable insights to best navigate today's digital ad ecosystem." Click here.

The team will also demo the recently revamped Explorer 2.0, the largest and most significant update to the Pathmatics' platform since its launch. With Explorer 2.0, users can optimize their marketing efforts with the largest range of data, and have access to ad data from behind paywalls, such as those on Hulu, and across video platforms, such as YouTube. Click here to read the latest news.

You can sign up for the first Pathmatics IO in Seattle on February 26-27 here. Be alert to read related news.

About Pathmatics
Pathmatics turns the world's marketing data into actionable insights. As consumption rapidly shifts to digital, media decisions have become too complex and opaque. The Pathmatics marketing intelligence platform creates trust and transparency, giving visibility into the digital ad performance of brands, their competitors, and entire industries. It brings together display, social, video, mobile, and native advertising data, helping users to optimize media and marketing decisions. Brands and agencies get access to the creative used by all advertisers, spend and impression data, and path from publisher to viewer. This empowers them to minimize waste from their budgets, better position their marketing, and predict the next moves of their competitors. Pathmatics data powers Nielsen's digital ad intelligence offering, Kantar Media's Facebook intelligence, and is used by agencies like Mindshare, Mediacom and Possible. Pathmatics was named to Ad Age's Best Places to Work list in 2019. Pathmatics was founded in 2011 and is headquartered in Santa Monica, California, and is backed by Upfront Ventures, BDMI, and Baroda Ventures. Read related news here.

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Wharton Seminars for Business Journalists to Hold No-Cost Program on Public Policy Issues in Washington D.C., March 28, 2019

What: The Wharton Seminars for Business Journalists, led by the Wharton School's most prominent professors, help reporters gain a better understanding of key business and economic issues through intensive lectures and hands-on exercises. This no-cost, one-day program will feature Wharton Prof. of Business Economics & Public Policy Kent Smetters and Prof. of Legal Studies & Business Ethics Philip Nichols on "Taxation, Immigration & Medicare4All" and "Corruption & Emerging Economies in Transition," respectively. Read related news now.

For more than 50 years, the Wharton Seminars for Business Journalists have offered participants an opportunity to expand their knowledge, network with journalists from around the world, increase their exposure to leading experts and broaden their perspectives in a stimulating environment. This program is free of charge and open to a limited number of journalists.

When: Thursday, March 28, 2019, 8:30 a.m. – 4:00 p.m. Registration deadline: March 18, 2019.

Where: The Seminar will take place at The Hay-Adams, 800 16th Street NW, Washington, D.C. 20006

How: Registration is required to attend this free Seminar. Visit the Seminar application.

Who: In recent years, reporters from media outlets such as The Washington Post, San Francisco Chronicle, CNN, BuzzFeed, Reuters, The New York Times, Marketplace Radio, China News and Los Angeles Times have attended the Seminars.

Eligibility: Applications are open to those who are employed or freelance full-time as a print, broadcast or online business journalist for legitimate media companies.

Key Take-Aways: Today's global economy requires a strong foundation in business and economic knowledge for business journalists. At the Wharton Seminars for Business Journalists, participants:
Click here to read the latest news.

For complete information on the Wharton Seminars for Business Journalists, visit https://journalists.wharton.upenn.edu/ or contact Caroline Pennartz or Peter Winicov, Wharton Media Relations, at +1-215-898-8036 or communications(at)wharton.upenn.edu.

About the Wharton School
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 13,000 participants in executive education programs annually; and a powerful alumni network of 98,000 graduates. Read news here.

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Meridian Teams Up With HP For Another Successful Year at NRF

Meridian, an industry-leading kiosk manufacturer and software developer recently teamed up with technology giant, HP Inc., once again. This year, the pair combined their technological expertise to create two different innovative digital retail solutions, which they introduced to the market at the National Retail Federation's (NRF) 2019 Big Show in New York City.

The two retail solutions included a freestanding kiosk with a 32" touch screen and a countertop kiosk with a 14" screen. While aesthetically different, both kiosks function as a three-in-one solution—with self-checkout, endless aisle, and digital signage capabilities.

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While the solutions were designed and manufactured by Meridian, both kiosks were designed to incorporate HP's hardware. The freestanding unit was powered by the HP MP9 and the countertop unit was powered by the HP Engage One All-in-One. Both units also incorporated barcode scanners, contactless NFC payment devices, and touch technology—enabling users to make in-store purchases, browse available inventory, order online, and indicate shipping and receipt preferences, all from the kiosk. Read news here.

"To excel in the fast-paced kiosk technology industry, you need forward thinking partners with creative ideas and proven expertise in the kiosk field—organizations that can propose and implement not only traditional solutions, but also innovative applications," said Meridian's Marketing Manager and NRF attendee, Stephanie Mewherter. "Meridian and HP have this kind of relationship. Together, our relationship provides end-to-end solutions, from consulting and designing a kiosk, to the integration of the hardware, software, and security monitoring."

Meridian joined forces with HP at the Big Show last year as well—unveiling an retail-focused automated smart locker system.

Held at the Jacob K. Javits Center, the annual event is the world's largest retail conference and expo. This year's event attracted more than 37,000 attendees, 16,000 retailers, and 700 exhibitors.

To learn more about Meridian's self-service retail kiosk solutions, visit https://www.meridiankiosks.com/industries/retail-kiosks/ or email sales@mzero.com.

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IPS Unveils Redesigned Website and New URL

IPS, a leading provider of digital technology solutions that transform business applications, today unveiled its redesigned website and new URL.

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The redesigned website is located at https://www.ipswrx.com.    

The new website features refreshed IPS branding, a streamlined and more intuitive graphic layout, and industry- and solutions-specific sections that take visitors to educational resources and information about relevant IPS digital transformation solutions with fewer mouse clicks.

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The new design is based on customer feedback and industry standards to help visitors get the information they want efficiently and effectively. The site officially debuts worldwide today.

"The redesigned IPS website better reflects our standing as a leading provider of digital transformation solutions. The site will provide our customers and prospects with a more positive and insightful experience with IPS online, every time," commented IPS President and CEO Greg Bartels. "Whether visitors are just beginning their digital transformation journey or are looking for solutions that extend the value of their existing automation investments, https://www.ipswrx.com is a website that industry professionals can count on." Read this for more information.

The site now features an optimized homepage design geared to quickly serve up more relevant, meaningful content to different industry segments. Information is grouped by business application, providing streamlined access to solution details. The site also offers videos and other educational resources to help users make digital transformation their reality.

About IPS
IPS provides digital solutions that transform business applications such as accounts payable, telecommunications expense management and business process automation. IPS' flagship Productivity Wrx℠ platform makes digital transformation a reality for businesses by combining technologies such as intelligent data capture, robotic process automation, business analytics and mobile with IPS' unmatched expertise and experience in business process automation. Each year, IPS processes more than $100 billion in AP spend and has created over 1 billion digital records over the past decade. IPS enables its clients to reduce costs, significantly accelerate cycle times, improve transparency and enhance customer service.

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The Washington Post Photography Open Call via Visura — Winners Announced!

The Open Call was an exclusive opportunity for photographers who are Visura members to submit visual stories depicting daily life including, but not limited to, climate change, environment, gun control, the human condition, politics, and culture - from anywhere in the world. They were particularly interested in the visual stories members were photographing where they live. Click here to read the latest news.

A note from MaryAnne Golon, Director of Photography:

The Washington Post photo team was impressed with the high quality, visual variety and depth of the photo entries from Visura members to our Open Call. Many of these visual stories were inspirational and creative covering issues like climate change, environmental impact, gun control, politics and international cultures. We were particularly excited to see the fresh approach the winners took in crafting their visual stories. Congratulations to them and the honorable mentions and to all in the Visura community who participated.

Read news here.:

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VIEW OPEN CALL WINNERS

About Visura

Visura is an all-in-one platform for Visual Storytelling which empowers individuals and organizations with tools to build a website, access quality and diverse content and share news with a broader audience.

Visit Visura.co
More about Visura

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Lucas Group Hires Social Media Manager

Lucas Group, ranked third on Forbes' Best Professional Recruiting Firms list for 2018, is increasing its focus on social media marketing with the addition of Brittany Garner as the company's first dedicated Social Media Manager.

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Garner earned a bachelor's degree in journalism at the University of Georgia before beginning her career at CoStar Group as an Online Content Manager and Optimization Specialist. After four years in that role, she served as the Social Media Manager at Georgia State University's Office of Undergraduate Admissions, where she was responsible for ideating and implementing unique communications strategies. This included the creation of the university-wide #TheStateWay branding campaign that resulted in 46 million impressions and 16,000 posts.

"The key element when marketing a recruiting firm is making sure clients and candidates know who you are and what you can do for them," said Kate Wilson, Senior Marketing Project Manager for Lucas Group. "With her proven expertise, we are thrilled to add Brittany to our team to ensure we are staying on top of the latest trends in social media and keeping our brand strong in the extremely competitive world of recruiting." More info here.

In addition to her work in social media management, Garner also has an extensive background in content creation. While at CoStar Group, she generated 40 blogs every week and delivered final copy for publishing.

"Brittany's versatility will be a great addition to our marketing team," said Wilson. "Not only has she mastered every major social media platform currently in professional use, but her experience in content creation will be a huge asset to our marketing team as we look for unique ways to demonstrate why Lucas Group continues to be a leader in executive recruiting."

In addition to her role with Lucas Group, Garner also provides consultation as a freelance Social Media Strategist and is a certified personal trainer by the American Council on Exercise.

About Lucas Group
Lucas Group is North America's premier executive search firm. Since 1970, our culture and methodologies have driven superior results. We assist clients ranging in size from small to medium-sized businesses to Fortune 500 companies find transcendent, executive talent; candidates fully realize their ambitions; and associates find professional success. To learn more, please visit Lucas Group at http://www.lucasgroup.com and connect with us on LinkedIn, Facebook, and Twitter. Read all the related news.

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© Copy Right 2019 Jessica Brown's Press Releases.

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