Jessica's Press Releases

Wednesday, November 7, 2018

Behind-the-Scenes Look at the Holiday Magic in the One and Only Christmas City

As festive and cheerful as Santa's North Pole workshop, Lehigh Valley's Christmas City exudes holiday spirit from the moment you arrive. While families start preparing for the season, Discover Lehigh Valley®, the destination marketing organization dedicated to promoting tourism in Pennsylvania's Lehigh and Northampton counties, shares a sneak peek of the magic that visitors can enjoy while discovering Bethlehem, also known as the Christmas City, during the holiday season.

"For over 275 years, Bethlehem has been the center of holiday festivities thanks to its establishment on Christmas Eve and locals later coining it the Christmas City. From Main Street lined with twinkling lights and historic buildings decorated with charming candles to aisles of handmade gifts at Christkindlmarkt and stunningly decorated trees at Hotel Bethlehem, Christmas City truly embodies the holidays and is a site to be seen," said Alicia Quinn, strategic brand manager for Discover Lehigh Valley. "Plus, if you love this time of year as much as I do, the holiday spirit goes well beyond Bethlehem. Throughout Lehigh Valley, there are plenty of joyful festivities for visitors to enjoy, including some of the most spectacular light displays."

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Here is a behind-the-scenes peek of the Christmas City, courtesy of Discover Lehigh Valley:

Historic Bethlehem Holiday Tours – Take a tour of historic Bethlehem to witness the dancing holiday lights that shine brightly across the city and learn about Bethlehem's colonial American past. Join the Trees of Historic Bethlehem tour and gaze upon beautifully decorated trees produced by the Bethlehem Garden Club. Then, enjoy the Christmas City Stroll walking tour led by colonial dressed guides and become immersed in stories on why candles line each window of Historic Bethlehem and the story of the famous Bethlehem Star.

Main Street Bethlehem – As visitors stroll Main Street, they can explore the dozens of restaurants, art galleries, and shops adorn with holiday décor while gazing upon the 81-foot-tall steel "Star of Bethlehem" that radiates from atop South Mountain. Afterwards, visitors must warm up at Historic Hotel Bethlehem to enjoy a local spirit or Musical Sunday Brunch while admiring the elegantly adorned floor to ceiling trees, a stunning Nativity scene, and glistening ornaments and lights.

Bethlehem Carriage Company – A classic mode of transportation, the Bethlehem Carriage Company offers a unique experience for those searching for a magical evening. While riding in a horse-drawn carriage, visitors will see Bethlehem's holiday lights and sites. Discover the city's rich history and architecture all while riding down Main Street in an elegant White Vis-a-Vis Carriage or finely decorated Cinderella Carriage.

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Christmas City Village – An authentic German Weihnachtsmarkt, Bethlehem's Christmas City Village welcomes holiday gift seekers to stroll through the charming wooden huts lining the historic streets. Visitors are sure to find perfect handmade gifts, sip on hot chocolate, and enjoy traditional European crescent yeast rolls.

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Along with Bethlehem's holiday festivities, Lehigh Valley is full of holiday spirit. A few other must-see attractions in the region include the Winter Light Spectacular at Lehigh Valley Zoo, featuring over 1.1 million twinkling lights, delicious hot chocolate and cozy fire pits, as well as Koziar's Christmas Village, which has been wowing families for nearly 70 years as they witness over a million holiday lights setting the countryside aglow.

Thinking ahead to New Year's and what to do with the kids? Families must experience PEEPSFEST®, a two-day family-friendly celebration featuring a 4-feet, 9-inches tall, 400-pound, giant yellow, light-up PEEP and plenty of the sweet treat to go around.

For more Lehigh Valley holiday getaway recommendations, visit LehighValleyHolidays.com or for photos of these locations, click here and for videos, click here. Follow @LehighValleyPa on Facebook, Instagram, and Twitter.

About Discover Lehigh Valley
Established in 1984, Discover Lehigh Valley® makes Lehigh and Northampton counties a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the region.

Discover Lehigh Valley's official visitor website and blog, DiscoverLehighValley.com and LehighValleyInSite.com keeps locals and visitors abreast of all things happening in region. Visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, brochures and detailed visitor information make the sites effective trip-planning tools. Along with Discover Lehigh Valley's social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into one of the many visitor centers for additional information.

About Lehigh Valley, Pa.
Set amid gentle hills and charming country sides, Lehigh Valley, Pa. is home to Allentown, Bethlehem and Easton, as well as dozens of small towns and picturesque boroughs.

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The region is steeped in pre-Colonial, Early American and industrial history. Lehigh Valley has an impressive range of tourist attractions including nationally-recognized events like Musikfest, wineries and breweries, the Lehigh Valley Zoo, outdoor activities, world-class sporting events, 10 colleges and universities, and is home to America's favorite brands such as Crayola®, Peeps®, Mike & Ike®, Martin Guitars and Mack Trucks. The region offers a diverse array of memorable things to do and plenty of dining options to fit every budget and taste. Be alert to the latest news.

And, it's easy to get to and around. Lehigh Valley is located approximately 60 minutes north of Philadelphia and 90 minutes west of New York City by car.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Tuesday, November 6, 2018

The Institutes and ITL Innovator’s Edge Survey: Insurance Companies Are Prioritizing Innovation, but Face Technical and Cultural Hurdles to Implementation

A new survey of insurance executives found that while most companies are prioritizing innovation strategies in order to remain competitive, they are hindered by misconceptions and assumptions related to legacy technologies, culture, and budget and a lack of skills and understanding. The survey was conducted by The Institutes, the leading education and research provider for the risk management and property-casualty insurance industry, in partnership with ITL Innovator's Edge, an insurance intelligence platform and advisory specializing in Growth Through Innovation™.

Nearly 70 percent of the 178 senior-level insurance executives surveyed said their company has implemented an innovation strategy, and nearly 90 percent consider this strategy at least a mid-level priority. But the gap between having a strategy and making innovation a top-tier priority is notable. A lack of employee expertise and technical training were also noted as obstacles to success. Only three percent of respondents said that most of their organization's employees have an adequate understanding of innovation and the skills to be innovative. Further, almost 40 percent of those surveyed cited a need for different talents and skills as one of the largest hurdles to the adoption or execution of innovation strategies.

"New technologies coupled with innovative best practices can vastly improve the insurance experience for many customers, and it's encouraging to see a strong commitment to harnessing these tools in our industry," said Peter L. Miller, CPCU, president and chief executive officer of The Institutes. "However, we see a clear need for additional training, education and expertise to help organizations fully leverage new technologies that are capable of cutting costs, reducing fraud and facilitating powerful information-sharing." Read this here.

Many of the professionals at the property-casualty, life, surety and health insurance companies surveyed said they are focusing innovation efforts on technology advancements such as artificial intelligence, telematics, Internet of Things capabilities and blockchain. When asked what they hope to achieve with innovation, improving the customer experience and engagement was the most popular response. Other opportunities included driving operational innovation and developing new products and services.

"Disruption is coming to nearly every industry, including insurance," said Guy Fraker, chief innovation officer at ITL Innovator's Edge. "However, as opposed to hearing disruption in a negative context, corporate leaders in insurance will be best served by hearing disruption as a proxy for exponential growth opportunities. Innovation has become essential to survival. So not just leaders, but everyone in the industry must become comfortable with new ways of thinking and acquire the skills needed to adapt and thrive in this new landscape."

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The Institutes and ITL Innovator's Edge will soon launch the first certification program in risk innovation designed to help the insurance industry address its innovation education needs and spark progress. The four-part certification will offer managers, directors and other leaders insights on how to establish an innovation culture and mindset for themselves, their teams and their organization. Read related news now.

About The Institutes | Risk and Insurance Knowledge Group
As the industry's trusted and respected knowledge leader, The Institutes are committed to meeting the evolving professional development needs of the risk management and insurance industry. We prepare people to fulfill their professional and ethical responsibilities by offering innovative education, research, networking and career resources. Our offerings include the Chartered Property Casualty Underwriter (CPCU®) designation program, associate designation programs, introductory and foundation programs, online courses, continuing education courses, leadership education, custom solutions and assessment tools. Click here.

About ITL Innovator's Edge™

ITL (Insurance Thought Leadership), is a leading destination for insightful thought leadership on the transformation of insurance. Innovator's Edge focuses on helping companies in the insurance industry achieve Growth Though Innovation™. They leverage the deep relationships developed by Insurance Thought Leadership and bring together an exceptional team to integrate innovation within your business strategy, ensuring that it all becomes integral to your success. Their strategic advisory practice is powered by an intelligence platform that provides members access to 40,000 insurtechs and early stage technology companies across 175+ countries as well as built in research tools and algorithms to identify the best fit. Read related news here.

For ITL Innovator's Edge press inquiries, contact:
Reet Das
(917) 572-3688
rdas(at)innovatorsedge.io

Childs Law Firm Ensuring Less Fortunate Kids Experience Joy of Christmas

The Childs Law Firm, PC is hosting a holiday toy donation drive for Toys for Tots as part of the NALA's collective cause marketing program, which encourages business across the country to collect at the same time. New, unwrapped toys can be dropped off at 3003 South Loop West, Suite 520, Houston, TX, from November 1 to December 7.

"I am honored to do my part for Toys for Tots. We want to show children in need they are not forgotten at Christmas, or at any time," said KiEtha "Kay" Hamilton, an associate of the Childs Law Firm. "I encourage anyone to participate by simply donating a toy for this worthy cause." Read related news now.

Toys for Tots, whose mission is to collect new, unwrapped toys each holiday season and distribute them as Christmas gifts to children in need, is a program run by the United States Marine Corps Reserve, which distributes toys to children who may not otherwise receive a gift for Christmas.

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Toys for Tots plays an active role in developing one of our nation's most valuable resources, its children. It also unites members of local communities in a common cause each year during its annual toy collection and distribution campaign. Toys for Tots was founded in 1947, and since its inception the Marines have distributed over 530,000,000 toys to more than 244,000,000 children across the United States. Read all the latest news.

The Childs Law Firm has been serving the Houston metro area for over 20 years. It is dedicated to legal guidance in the areas of family law, injury claims and employment law. Hamilton has three years of experience as an attorney and nearly a decade of experience in the legal sector.

About Childs Law Firm, PC
The Childs Law Firm focuses on divorce, child custody, child support, adoption, guardianship, estate planning, and more. For more information, please call 281-756-7116, or visit http://www.childslawfirm.com.

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For media inquiries, please call the NALA at 805.650.6121, ext. 361. Read this here.

MailPix Embraces AMP Project for Photo Websites

MailPix, the photo-printing, canvas and gifting ecommerce company, announces the company's websites support the Accelerated Mobile Pages (AMP) Project. The AMP Project is an open-source initiative enabling the creation of websites that are consistently fast, beautiful and high-performing across devices and distribution platforms. The company's website http://www.mailpix.com is a prime example of an AMP supported site.

"MailPix is always looking for ways to make our services more convenient for our customers," says Fred H. Lerner, CEO and founder, MailPix. "There's more to ease-of-use than simply the UI. Adopting technology like AMP conveys our commitment to offering best-in-class photo-printing experiences."

Lerner added MailPix is dedicated to providing a great mobile experience whether via the web or MailPix photo apps, for both iOS and Android platforms, delivering to more than 20,000 U.S. retail locations.

ABOUT MAILPIX.COM
MailPix.com is the pre-eminent site for printing photos instantly at thousands of retailers from phone app or PC and also offers convenient mail-to-home. MailPix preserves photo memories as photo books, canvas, prints, cards, enlargements and other photo gift products. The service is seamlessly integrated to print photos from any phone, device or computer. MailPix offices are located in Huntington Beach, Calif.

Fred H. Lerner is the founder and CEO of MailPix, his latest startup. He previously founded Ritz Interactive, which included RitzCamera.com, WolfCamera.com and others. Fred also founded two imaging companies which were acquired by Kodak and became the CEO of Kodak Processing Labs. He is a United Nations' Hall of Fame recipient from the International Photographic Council and Past President of the Photo Marketing Association International.

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https://jessicapressreleases.blogspot.com/2018/05/a-kid-cell-phone-alternative-republic.html

Peter Tahmin, co-founder and COO of MailPix, was the former vice president at Ritz Camera & Image and co-founder, senior vice president and COO of the Ritz Interactive e-commerce network, which included RitzCamera.com, WolfCamera.com, BoatersWorld.com and others. He brings more than 25 years of e-commerce experience and a lifetime of imaging industry experience to MailPix.

Apple’s Face ID Security Available in Mobile App for Clinical Trial Management

Crucial Data Solutions announces the latest update to their native mobile app for clinical trial data collection and management. TrialKit™, an eClinical platform, has incorporated Apple's biometric technologies for user authentication. Now, iPhone users with compatible generation devices can quickly and easily sign in to the app via facial recognition or fingerprint recognition.

Regulatory compliant (FDA 21 CFR Part 11) research studies are reimagined when the latest mobile health (mHealth) technology meets facial recognition technology. By using Face ID®, research professionals have faster, more secure access to TrialKit to build, manage, and analyze studies. They will no longer worry that their username and password may fall into the wrong hands or lost devices where the user opted to stay signed in.

Likewise, study participants using TrialKit to complete electronic patient-reported outcomes (ePRO) will feel more comfortable inputting data for a clinical trial. This will create a more robust audit trail and offer streamlining in the adjudication of trial data. In turn, this should also help improve patient compliance and engagement rates. Researchers and patients access the same app and are therefore protected by the same security measures.

Data security is always a concern on the clinical research front. This new method of authentication safeguards sensitive patient data at an unmet level. The likelihood of someone being able to access any given user's iPhone via Face ID is 1 in 1,000,000. Authentication using Face ID provides 1024 bit encryption - data security that paper-based clinical studies or studies using simple password data encryption cannot achieve. This exceeds National Institute of Standards and Technology (NIST) standards by utilizing encryption that is several thousand times greater than this current standard. NIST recommends the use of Advanced Encryption Standard (AES) 128, 192 or 256-bit encryption, OpenPGP, and S/MIME.

And, according to Apple's Face ID Security Guide, apps that use Face ID are notified "only as to whether the authentication was successful; it can't access Face ID or the data associated with the enrolled face." Users of TrialKit can be confident that the app cannot access any Face ID data associated with the device.

Study administrators will also have the ability to enforce exclusive biometric authentication. This means all the users and participants, within a study, will be required to sign in with Touch ID® or Face ID and restricted from the old email/password identification system. Mandating the use of face recognition technology will help curb false authentications and maintain data integrity.

When reached for comment about the future of Face ID in clinical settings, Dr. Leigh J Mack, CMO at Crucial Data Solutions, elaborates, "Currently, facial recognition systems are currently being used in some medical check-in systems at oncology clinics. The main advantage of facial recognition system for clinical trials are:

TrialKit is available on the App Store® today and can also be found on Google Play for Android devices. TrialKit on Android currently has support for fingerprint authentication, and is awaiting Android mobile support for facial recognition being available to third party apps. Rest assured, TrialKit will be onboard as soon as it's made available.

About Crucial Data Solutions, Inc.
Crucial Data Solutions, Inc. is a forward-thinking company dedicated to developing innovative technologies that reduce the cost of medical research by equipping clinical professionals with the tools they need to advance treatments that enable patients with life-altering conditions to lead better lives. We believe clinical research should be a true partnership between ourselves, research professionals, caregivers, and patients worldwide. Read here.

Android is a trademark of Google LLC
Google Play is a trademark of Google LLC

Doctors Discover a New Way to Attract Personal Injury Clients to their Practices

Auto accident injuries form part of a multi billion dollar industry in the United States and both attorneys and personal injury doctors battling to get unattached cases through their practices. Vast amounts of money are spent annually on advertising both online and offline, each trying to help these accident injury victims.

However, for many of the smaller or average sized practices, competing with the larger and more established attorney firms has proven to be difficult to attract accident victims. Competing directly with these firms takes hundreds of thousands of dollars each year and the smaller firms simply cannot afford.

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https://jessicapressreleases.blogspot.com/2018/04/pixel-film-studios-unveils-prodicator.html

This is where newly formed Accident Records LLC comes into play. Owned and run by four like minded individuals, its mantra has always been to think outside the box and find new ways and strategies to attract accident victims.

The company is primarily run by Rich Hull who has been marketing for chiropractors throughout the United States with his own company, RAST Enterprises based in New Jersey.

Along with his partners, they identified the problem area that PI doctors were facing and came up with a small but highly targeted niche that can really help them.

Over the course of 18 months, the system was developed and tweaked and able to be easily scaled depending on clients needs based on the data collected in that time period.

With proven data yielding a high return for the nominal monthly outlay, the system will help many doctors attract quality leads, but most importantly, help those people in need of qualified medical treatment following their accident.

Of Accident Records he says, "We want to help regular doctors to also have a share in the huge accident injury market and our system helps them to do that and with the added bonus of actually being able to help people overcome their injuries from their accidents. It's a beautiful thing to be able to help both."

About the Author
Rich Hull is the owner of RAST Enterprises a small business marketing agency that is over 3 years old and joint partner in Accident Records LLC. He invites those highly intrigued to visit his site at https://accidentrecords.us/signup for further information.

Mercury Insurance Challenges Teens and Seniors to be Safer Florida Drivers

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Florida is third in the nation for teen car crash fatalities(1), while it is first in the country for mature driver deaths for ages 65 and older(2)—startling statistics Mercury Insurance and the Tampa Bay Lightning want to reduce.

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Mercury partnered with the Lightning to host its second Florida-based "Mercury Insurance Drive Safe Challenge," a one-day driving school immersion course designed to equip inexperienced and experienced drivers with the knowledge and skills they need to be safe on the road.

"Virtually all auto collisions are preventable," said Erik Thompson, vice president of advertising and public relations at Mercury Insurance. "The Drive Safe Challenge initiative was created to help educate drivers of all ages on the importance of being alert while behind the wheel and gives them the skills to avoid potentially dangerous situations. We want Floridians of all ages to challenge themselves to be safer drivers, because safer drivers lead to fewer accidents and that's good for everyone."

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Participants, parents and their teens ages 15-19, along with mature drivers ages 55 and older, took part in the event on the University of South Florida campus where they learned collision avoidance, car-handling maneuvers on slippery surfaces, emergency braking procedures and the dangers of driving distracted, all with the help of professional instructors.

"I'm getting firsthand training and it's really going to do me wonders," said Harold Bice. "It's been a long time since I took a driving course and this was a great experience for me and my granddaughter."

"I only hit one cone," said teen participant Gabrielle Bice. "Learning about how to handle dangerous driving situations as well as simple things like where to put my hands on the steering wheel is what I needed to boost my confidence because the first time I ever drove, I almost got in an accident."

Sometimes it takes a different voice outside of the home to be more impactful and that's why Hall of Famers, Dave Andreychuk (Lightning) and Derrick Brooks (Buccaneers), also joined the Drive Safe Challenge.

"Driving a vehicle is a huge responsibility and it starts with parents setting a good example for teens," said Dave Andreychuk. "With my kids, I knew how important it was to coach them while they're behind the wheel. Read this for more information.

"The teens who participated in the Mercury Insurance Drive Safe Challenge today learned valuable knowledge and tools that will help them be safer drivers. So we're happy to be able to lend a hand."

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"Teens have a lot to distract them on the road," said Derrick Brooks. "Today's event is helping teens to become more responsible drivers.

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"When you have organizations such as ours [Tampa Bay Lightning] and Mercury Insurance that are community minded, you want everyone to benefit. So, I'm excited to see mature drivers at every station." Read all the latest news.

The Drive Safe Challenge, initially launched in 2016, is a free defensive driving program that includes hands-on driving skills training and an interactive classroom session. The program was originally developed for teen drivers, but Mercury expanded it this year to also include mature drivers. Continue reading.

Mercury Insurance has created a wealth of free information and tools that Floridians can use to help prepare for life behind the wheel. Visit http://drivesafe.mercuryinsurance.com to access tips, videos, quizzes and much more.

The Mercury Insurance Drive Safe Challenge event was held on November 4, 2018 at the University of South Florida's Yuengling Center from 8 a.m. To 5 p.m.

About Mercury Insurance
Mercury Insurance (MCY) is a multiple-line insurance organization predominantly offering personal automobile, homeowners and commercial insurance through a network of independent agents in Arizona, California, Florida, Georgia, Illinois, Nevada, New Jersey, New York, Oklahoma, Texas and Virginia. Since 1962, Mercury has specialized in offering quality insurance at affordable prices. For more information visit http://www.mercuryinsurance.com or Facebook.com/MercuryInsurance and follow the company on Twitter.

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About the Tampa Bay Lightning
The 2004 Stanley Cup Champion Tampa Bay Lightning and the leasehold rights to AMALIE Arena were purchased by an entity controlled by Jeff Vinik in March, 2010. Since acquiring these assets, Vinik has spearheaded a complete brand and business transformation of the team and the arena under the banner of Tampa Bay Sports and Entertainment, LLC. The Lightning made it to the Stanley Cup Final in 2015, losing to the Chicago Blackhawks in six games. The Bolts won the Stanley Cup in 2004 in a thrilling seven game series against the Calgary Flames. Vinik and the rest of his management team continue to move the organization forward with eyes on success on the ice as well as a world class organization off of it.

(1) National Highway Traffic Safety Administration, https://cdan.nhtsa.gov/tsftables/tsfar.htm#
(2) TRIP, a National Transportation Research Group, http://www.tripnet.org/docs/Older_Driver_FL_TRIP_Release_03-13-2018.php

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Wednesday, November 7, 2018

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Tuesday, November 6, 2018

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