Jessica's Press Releases

Wednesday, October 31, 2018

New Study From RSR Research: The Internet Of Things Looms Large For Retailers

Retail Systems Research, LLC today released its findings from its 2018 Internet of Things Benchmark Report, Customers Use IoT: Why Can't Retailers? The report, based on a survey of 116 retailers, found that while consumer adoption of "IoT" technologies in the home is accelerating, retailers are still asking themselves how IoT can be used to create competitive advantage across the enterprise. The research is available for free download (registration required).

"Retailers are more convinced than ever that IoT will drastically change the way they do business in the next three years," reports Steve Rowen, managing partner at RSR Research and co-author of the report. "As IoT devices become more common, the technology's ability to generate a digital representation of things going in the physical world – particularly in the store's selling environment - holds vast allure for retailers."

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Key Findings of the research:

Customers Use IoT: Why Can't Retailers contains analysis of the business drivers, opportunities, and organizational constraints surrounding how retailers are approaching the Internet of Things. It also examines retailers' budgets and plans for technologies, and ultimately offers baseline recommendations for navigating this brave new world for retailers. The report is part of RSR Research's ongoing efforts to provide market intelligence on retail technology trends, is sponsored by SAS, and can be downloaded here: Click here to read the latest news.

https://www.rsrresearch.com/research/customers-use-iot-why-cant-retailers

About RSR Research: Retail Systems Research ("RSR") is the only research company run by retailers for the retail industry. RSR provides insight into business and technology challenges facing the extended retail industry, and thought leadership and advice on navigating these challenges for specific companies and the industry at large. To learn more about RSR, visit http://www.rsrresearch.com.

Contact:
RSR Research, LLC
Linda Wolfe, 774-284-4679
lwolfe@rsrresearch.com

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New CCBill Ideas Board – Fostering Community Feedback and Transparency

Leading online payments provider CCBill announced today the launch of its new CCBill Ideas Board, where their merchants, consumers, affiliates, and partners can post, vote and collaborate on potential product features, account and service ideas. Created with an end-goal to build better products for the entire CCBill Community, the CCBill Ideas Board opens up the conversation on what is important to CCBill users and empowers them to have a more influential role in future products.

The new CCBill Ideas Board is located within the CCBill Knowledge Base, where users can search, browse, and reference a wide portfolio of helpful CCBill product related articles. With the addition of the CCBill Ideas Board, the CCBill Community can now easily submit product recommendations related to a current CCBill product, or an entirely new product or service. Once a user submits an Idea to the Board, the Idea goes to the CCBill Product Team, who will review the Idea to determine if it aligns with the CCBill product strategy. Updates, including whether an Idea makes it to the Development stage, are added throughout the product lifecycle to keep the Community up to date on the Idea's status.

In the past, CCBill has utilized direct user feedback to develop and release an assortment of successful products including payment methods, third party integrations, and CCBill Mobile Stats. The new CCBill Ideas Board should give a stronger voice to the valuable CCBill user base, while providing a more streamlined feedback process, and allowing for a new level of transparency into the new products and features, that CCBill is developing.

"Our users are vast and include everyone from business professionals and marketers to developers and designers. Their diverse feedback has positively impacted the success of some of our most widely used features," said Raymond Kelsey, Director of Brand Management, CCBill. "There is a vault of good ideas out there and we believe our merchants, affiliates, partners and consumers have the best insight into what they need from their online payment service to be successful."

CCBill users are encouraged to visit the CCBill Knowledge Base to share their great product related idea with the Community, to comment and to vote on existing ideas on the new CCBill Ideas Board.

About CCBill
Much more than a payment processor, CCBill is an online payments technology platform built to accept online payments for your website, care for your buyers, automate your business and help you instantly grow into new markets. Whether with leading subscription and online payment services, consistent on-time payouts, distinctive affiliate tools, or a comprehensive and proprietary set of account management options, CCBill understands online business like few others. Offering market-leading solutions since 1998, processing for more than 100,000 websites worldwide, and providing the first industry-exclusive 'log in and pay' feature, CCBill Pay, allowing any buyer on any site with CCBill to make multi-purchases from any device, CCBill is quite simply the only resource you need for online payments and subscription processing. CCBill represents reliability and integrity to consumers and merchants alike. Visit us at http://www.ccbill.com.

New IT Project Management Firm, Lurdez Consulting, Launches With Higher Purpose

Lurdez Consulting Group (LCG), a new IT project management firm with a higher purpose of advancing young women in the field of information, was launched in September by entrepreneur and seasoned IT project manager, Jeannette L. Collazo, MSMIS, PMP. Based in Naperville, Illinois, the company solves the complexities of business through on-point, collaborative project management expertise in cybersecurity, infrastructure, storage solutions, data migration and data center transformation and consolidation.

The company bears Collazo's middle name, Lurdez. Prior to founding LCG, she amassed thousands of project management hours at Fortune 500 companies, shattering the glass ceiling with her knowledge, expertise and ability to successfully leading projects for firms such as Datalink, Nicor Gas, BCBS of Michigan, Lexmark and Deloitte Consulting among many others. She has implemented solutions that have saved more than $1.5 million in IT capital expenditures and technical support and measurably increased help desk and customer support satisfaction through the implementation of Service Level Agreements (SLA's), Policies and Procedures (P&P), standards, processes and guidelines.

"I believe big results don't necessarily come with a big price tag. I take ownership of the overall work and participate in it. That's what leading a project really means," said Collazo, president and CEO of LCG. "In my work I also support the higher purpose of introducing the field of information technology to young women. Opportunities abound in IT and I want women to enjoy them just as I have."

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Collazo's past clients praise her IT skills as well as her ability to motivate teams and encourage collaborative progress. "During my time working with Jeannette she was our most requested project manager. I could assign her the most difficult, complex, technical and politically challenging projects and never had to worry," said Irwin Teodoro, a consulting executive with Datalink. "In the end, businesses grew exponentially because of Jeannette's work and how she did it."

Born in Chicago, Collazo is of Puerto Rican descent and was raised on the beautiful island of Puerto Rico. She is bilingual and an author and contributor to the Today's Inspired Latina book series (2nd Place International Latino book award in the most inspiring book category), which offers stories of Latina women who have overcome adversity to achieve success. To raise awareness of her cause, she is a speaker on topics of overcoming adversity, spirituality, Latina empowerment, women in tech and IT, and advice for young graduates. Collazo holds a bachelor's degree in MIS and marketing from the University of Puerto Rico and a master's degree in management and information systems (MSMIS) from North Central College.
LCG can be found at their newly launched website, http://www.LurdezConsultingGroup.com or by calling 630-749-4810.

About Lurdez Consulting Group
Lurdez Consulting Group, Inc. (LCG) is a Chicago area-based boutique information technology project management firm offering on-point, collaborative IT project management in the areas of cybersecurity, infrastructure, storage solutions, data migration and data center transformation and consolidation. Founded in 2018 by industry leader Jeannette Collazo, MSMIS, PMP, the company is also committed to creating opportunities for young women to advance in information technology. Visit LCG at http://www.LurdezConsultingGroup.com or call 630-749-4810.

Security Engineered Machinery to Rebrand SITES Business Under SEM Brand

Security Engineered Machinery Co., Inc. (SEM), global leader in high security information end-of-life solutions, announced late Tuesday afternoon that it will no longer market SITES-branded equipment as of November 1. All products previously branded under SITES will continue to be sold globally under the SEM brand.

Andrew Kelleher, SEM President and Chief Executive Officer, says the decision to discontinue the SITES brand came as a result of extensive market research and product review. "The SITES brand was originally started to serve our growing commercial client base, but we found that there was significant overlap with our government and commercial clients," said Kelleher. "We also found that there was significant product redundancy between the SEM and SITES brands, which the simplification will resolve. We are appreciative of our clients and resellers who have worked with us under the SITES brand and are diligently working through a seamless transition with them."

In business for over 50 years, SEM sells primarily to United States federal government entities including the military, FBI, CIA, DoD, Department of State, and Department of Treasury. SEM will now also service existing SITES commercial clients including data centers, financial services companies, healthcare organizations, security printers, and cloud solution providers and will directly market to commercial clients under the SEM brand moving forward.

"Eliminating the SITES brand enables us to sharpen our focus on the strong industry reputation and significant global brand awareness of SEM," added Kelleher.

SEM will continue to support existing SITES products through parts availability and its world-class sales and service teams.

About SEM
Security Engineered Machinery Co., Inc. (SEM) provides comprehensive end-of-life solutions for the protection of sensitive information in government and commercial markets. SEM's reputation as the authority in high security information sanitization was earned through over 50 years of technical innovation, intellectual curiosity, and unrelenting integrity. By fostering a supportive, team-centric environment focused on talent retention and client satisfaction, SEM is recognized as the undisputed leader in depth of expertise, industry excellence, and reliability. SEM data destruction devices are the premier high security choice available on the market today. For more information, please visit https://www.semshred.com. Read this for more information.

Today’s Top Sports Stars Are Changing the Way Brands Command Influence and Corner the Marketplace to Win Business

With the NBA, NFL, and college football in full swing, the Fall is the perfect time for industry-leading brands and up-and-coming companies to utilize today's top athletes to grab the attention of their target consumers. This month, CelebExperts has evaluated the fall advertising landscape to uncover the top 5 best ad campaigns featuring celebrity spokespeople. Hiring sports stars as celebrity spokespeople is nothing new, but Fall 2018's latest ad campaigns will change the game forever!

There was an overwhelming amount of sports stars being utilized this Fall and for different reasons other than the simple fact that sports stars are highly marketable role models with the ability to influence a large demographic of consumers worldwide. This Fall's top ad campaigns saw companies such as Nike blitz the Esports marketplace and Under Armour challenge Nike for NBA player endorsement influence. New Balance is redefining the way sports endorsement deals are structured with their latest player endorsements and Corona called in a professional to quarterback their football-centered marketing campaign while Dude Wipes saw a marketing opportunity they couldn't resist.

Below are the top 5 celebrity endorsement campaigns of the 2018 Fall season:

Jian "Uzi" Zihao & Nike: Nike has been a hot topic in the news for their latest groundbreaking ads rolled out over the past few months. Now the brand has attacked a virtually untapped consumer resource in Esports with plans to include popular gamer Jian Zihao in their upcoming TV campaign. Nike's latest play is proof that Esports has become a viable space for non-endemic brands to align with global gaming influencers to grow their brand audience and generate new sales opportunities. In 2016, the televised League of Legends tournament drew 36 million viewers which was 5 million more than the NBA Finals. There's also been speculation that some Esports games could be included in the 2024 Olympics. Now that Nike has bought in, we predict Esports will become a huge avenue for brands in a variety of different industries to connect with global consumers.

Joel Embiid, Mo Bamba & Under Armour: In recent years, UA has invested major marketing dollars into the signing of influential athletes including Stephen Curry, Bryce Harper, Jordan Spieth, Cam Newton and even trailblazing ballerina Misty Copeland. UA recently announced they had inked deals with two of the NBA's biggest new talents in Joel Embiid and Mo Bamba. These signings go beyond the court and will tie in charity initiatives in Joel's home country of Cameroon and Bamba's hometown of Harlem. UA has banked on the marketability of their sponsored athletes' outgoing and engaging personalities to create a global brand that goes way beyond sports. The brand has not so quietly infiltrated core U.S. sport markets to become not only a household name, but a go-to industry leader of sports apparel for consumers.

Darius Bazley & New Balance: Darius Bazley is a top NBA prospect who decided to forgo his scholarship at Syracuse and not participate in the G-League to focus solely on training for the 2019 NBA Draft. New Balance saw an opportunity, and took it. They have signed Darius as an intern as part of a structured endorsement deal that will pay him $1 million for his internship and could lead to a $14 million payout if he meets all his performance incentives in the NBA next season. You read that right. One of the top prospects in the 2019 NBA Draft is a million-dollar intern. New Balance has effectively turned the model of sports endorsements on its head to find a new creative way to lock in today's top sports talent. This is the type of out-of-the-box thinking that will give New Balance a competitive edge when trying to fight for real estate against the aforementioned powerhouses of the sports marketplace. Read all the related news.

Tony Romo & Corona: Tony Romo has transitioned quite nicely from quarterback to lead NFL color commentator for CBS and prominent celebrity spokesperson in the last 2 years. Tony is now behind the desk of Corona's latest ongoing "Game Day Hotline" ad campaign on TV and social media. Football fans can call the hotline and get Tony's thoughts on this football season and enter to win special prizes. Given Tony's lovable nature and general likability, this is a great move for Corona in finding a celebrity spokesperson that resonates with a large audience of consumers. Not only that, the Game Day Hotline concept is an intriguing way for them to attract new consumers and position Corona as a hip, cool brand.

Isaiah Crowell & Dude Wipes: You may remember Dude Wipes from their appearance on Shark Tank back in 2015 when they secured a partnership with Mark Cuban. In September, NY Jets running back Isaiah Crowell celebrated a touchdown against the Browns in a rather interesting fashion, mimicking using the football as his own personal toilet paper. In just 48 hours, Dude Wipes swooped in and launched Isaiah as their newest brand ambassador on social media. In today's digital age, quick strike agility marketing strategies are imperative to capture consumer attention. Dude Wipes struck while the iron was hot and capitalized on a nationally covered story to include their brand in the ongoing narrative. No doubt Dude Wipes is cleaning up after this lightning fast execution! Read this here.

"Social media has changed the landscape for sports stars around the world as they build their own brands and monetize their followers," said CelebExperts President & CEO Evan Morgenstein. "Smart money is investing in athletes as celebrity spokespeople."

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https://jessicapressreleases.blogspot.com/2018/05/morris-animal-lnn-introduces-canine.html

Celebrity influence is one of the best ways to generate ROI and increase brand awareness heading into 2019. If your brand or organization is interested in learning more about potential celebrity spokesperson opportunities, contact Evan Morgenstein via email at evan@celebexperts.com or call (919) 332-0584.

About CelebExperts

CelebExperts is a leading consulting firm dedicated to demystifying the celebrity acquisition process and finding creative solutions to effectively market your brand leveraging the power of a celebrity. For more information on how your brand could utilize celebrity talent as a spokesperson for upcoming marketing campaigns please contact our team at consulting@celebexperts.com or give us a call at (919) 332-0584.

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Tuesday, October 30, 2018

CDR Assessment Group, Inc. Celebrates 20 Year Anniversary

Nancy Parsons and Kimberly Leveridge, Ph.D. set up shop in midtown Tulsa, OK in 1998. Their goal was to revolutionize leadership through the use of their breakthrough assessments. In that first year, they developed the CDR 3-Dimensional Assessment Suite® providing clear, accurate insights about one's:

According to Parsons, "Three key things set our assessments apart. First, they dig deeper than any on the market, providing an unmatched level of self-awareness for leaders to maximize and sustain success. Second, they accelerate success by revealing essential insights for development from the first engagement. And lastly, they are used for multiple talent development applications without ever having to retest - making them a real value add for our clients."

Over the last 20 years, CDR Assessment Group has been honored to work with client organizations from all sectors around the globe, reducing the development cycle for leaders by 1.5 to 2 years and making the difference its founders envisioned. The CDR team has facilitated executive development initiatives for various clients, including the Pentagon, physicians at Alaskan Native Health Care, investment bankers from Nomura in Hong Kong, and the list goes on. Read related news now.

Reflecting on their 20-year in business, president Nancy Parsons expressed, "Wow, what a ride! The work, the relationships, the joy of helping people gain new levels of self-awareness – it's the best job I could have ever imagined!"

The strongest differentiator for CDR on the services side of the business is that they provide a candor verses fluff approach to development, compared to their competition. According to Parsons, "We don't teach fish to fly. Instead, we help people soar with their own specific talents and strengths. For example, if an individual is not well-suited for a leadership role, we let them know. We don't tell people what we think they want to hear, we tell them the truth. And, the good news is, our clients and their leaders appreciate our frankness. People welcome the opportunity to embrace and develop their authentic talent." Click here to read the latest news.

Clients and partners joined in on the celebrations as well. Lynne Pritchard, president of LCP Consulting and certified CDR coach shared her thoughts, "I'm certified in several assessment tools. However, my number one choice for an executive assessment with a client is CDR's 3-D Suite. I know when I use that, my client will reach major insights into relationships and behaviors, accelerate performance, and achieve their business goals far faster than with other assessments." (Continue to Pritchard's complete testimonial)

Throughout the years, Nancy Parsons and her team have stayed true to their mission. By combining the science of assessments with the art of developing people, they truly are revolutionizing leadership.

CDR Assessment Group's principal office is located in Stafford, TX. CDR has been a nationally certified women owned and operated WBENC corporation since 2000. Read news here.

WaterField Debuts Versatile Sutter Tech Sling Bag for Apple’s New iPad Pro and MacBook Air

WaterField Designs, a San Francisco designer and manufacturer of custom laptop sleeves, bags and device-specific cases, introduces the Sutter Tech Sling bag, a sophisticated one-strap backpack in two sizes with dedicated pockets to hold Ap ple's new new iPad Pro and Apple Pencil, the new MacBook Air, or the 13-inch MacBook Pro. Designed for comfort and easy accessibility, the meticulously-crafted Sutter Tech Sling combines the utility of a sling with a professional aesthetic — a smart choice for creative professionals, commuters and travelers. Sutter Sling orders through November 9 will include a complimentary new WaterField Stylus Pencil Case, a plushly-padded accessory case with a dedicated Apple Pencil pocket.

"The lifestyle of a 21st-century creative professional calls for a comfortable, agile bag with a refined look," explained company owner Gary Waterfield. "When we set out to design a Sling that creatives could carry for work, commuting, and traveling, we focused on comfort and function. Thanks to extensive ergonomic testing, you'll feel how nicely the bag sits against your back and how easily you can access your gear." Continue reading.

The Sutter Tech Sling is intentionally designed with features for easy-access and comfort:

Available in two sizes and a choice of premium materials, the Sutter Tech Sling remains compact even when fully packed. A tailor-fitted, padded laptop/tablet compartment in the Standard size holds: the new Apple 11-inch iPad Pro or the Surface Pro 6, and the Full-size Sling holds: the new 12.9-inch iPad Pro, MacBook Air, 13-inch MacBook Pro, or Surface Laptop 2. Three pen pockets — for the Apple Pencil and ballpoints — and an open-topped pocket, help keep gear organized inside leaving ample interior space for a water bottle, notebook, wallet, and more. An exterior pocket, hidden behind the leather panel, is protected from the elements with inset waterproof zippers and keeps items like a phone, train tickets, and mints within quick reach.

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Ideal for creative techies, WaterField's new Stylus Pencil Case is a plushly-padded waxed canvas or ballistic nylon pencil pouch with a dedicated Apple Pencil compartment and an interior pocket for extra tips, caps or other accessories. The Stylus Pencil Case and the Sutter Tech Sling join a wide range of WaterField iPad bags and accessories, including a variety of iPad sleeves, the iPad Pro Gear Case, and the Leather Case for th e Apple Pencil. Read here.

Availability & Pricing
The Sutter Tech Sling Bag:
Price: $169 - $179.
Standard size: 11.5 x 8 x 3 inches; 1.25 lbs. Fits 11-inch iPad Pro (with or without the Smart Keyboard Folio), and similarly-sized tablets
Full size: 14 x 9.5 x 3 inches; 1.5 lbs. Fits 12.9-inch iPad Pro (with or without the Smart Keyboard Folio), MacBook Air, 12-inch MacBook Pro, 13-inch MacBook Pro Retina or Touchbar, Surface Pro 6, Surface Laptop 2, and similarly-sized devices.

Colors: Tan waxed canvas with distressed, full-grain chocolate leather panel or black ballistic nylon with full-grain black leather panel.

The Stylus Pencil Case
Price: $39. (Complimentary with Sutter Sling orders through November 9, 2018.)
Colors: Tan waxed canvas or black ballistic nylon.
Dimensions: 7.25~8 x 2.25 x .75~2 inches; 2.5 oz.

Pre-order now. Shipping begins November 9, 2018.

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iPad Pro Gear Case: $49. Waxed canvas with leather.
Leather Case for the Apple Pencil: $29. Grizzly, full-grain, distressed leather.
Available now.

About WaterField Designs WaterField Designs is an innovative San Francisco designer and manufacturer of bags and cases for tech-savvy consumers who want to stylishly and responsibly transport their technology. WaterField manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, smartphones, tablets, gaming devices and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at "Our Story".

Press Contact
Heidi Marzke
WaterField Designs
http://www.sfbags.com
heidi(at)sfbags.com
(415) 297-0088

WaterField Designs, SFBags, iPad Pro Gear Case, Stylus Pencil Case, and Sutter Tech Sling Bag are trademarks of WaterField Designs. © 2018. All Rights Reserved. Other company and product names may be trademarks of their respective owners.

Wednesday, October 31, 2018

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Tuesday, October 30, 2018

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