Jessica's Press Releases

Wednesday, October 31, 2018

Today’s Top Sports Stars Are Changing the Way Brands Command Influence and Corner the Marketplace to Win Business

With the NBA, NFL, and college football in full swing, the Fall is the perfect time for industry-leading brands and up-and-coming companies to utilize today's top athletes to grab the attention of their target consumers. This month, CelebExperts has evaluated the fall advertising landscape to uncover the top 5 best ad campaigns featuring celebrity spokespeople. Hiring sports stars as celebrity spokespeople is nothing new, but Fall 2018's latest ad campaigns will change the game forever!

There was an overwhelming amount of sports stars being utilized this Fall and for different reasons other than the simple fact that sports stars are highly marketable role models with the ability to influence a large demographic of consumers worldwide. This Fall's top ad campaigns saw companies such as Nike blitz the Esports marketplace and Under Armour challenge Nike for NBA player endorsement influence. New Balance is redefining the way sports endorsement deals are structured with their latest player endorsements and Corona called in a professional to quarterback their football-centered marketing campaign while Dude Wipes saw a marketing opportunity they couldn't resist.

Below are the top 5 celebrity endorsement campaigns of the 2018 Fall season:

Jian "Uzi" Zihao & Nike: Nike has been a hot topic in the news for their latest groundbreaking ads rolled out over the past few months. Now the brand has attacked a virtually untapped consumer resource in Esports with plans to include popular gamer Jian Zihao in their upcoming TV campaign. Nike's latest play is proof that Esports has become a viable space for non-endemic brands to align with global gaming influencers to grow their brand audience and generate new sales opportunities. In 2016, the televised League of Legends tournament drew 36 million viewers which was 5 million more than the NBA Finals. There's also been speculation that some Esports games could be included in the 2024 Olympics. Now that Nike has bought in, we predict Esports will become a huge avenue for brands in a variety of different industries to connect with global consumers.

Joel Embiid, Mo Bamba & Under Armour: In recent years, UA has invested major marketing dollars into the signing of influential athletes including Stephen Curry, Bryce Harper, Jordan Spieth, Cam Newton and even trailblazing ballerina Misty Copeland. UA recently announced they had inked deals with two of the NBA's biggest new talents in Joel Embiid and Mo Bamba. These signings go beyond the court and will tie in charity initiatives in Joel's home country of Cameroon and Bamba's hometown of Harlem. UA has banked on the marketability of their sponsored athletes' outgoing and engaging personalities to create a global brand that goes way beyond sports. The brand has not so quietly infiltrated core U.S. sport markets to become not only a household name, but a go-to industry leader of sports apparel for consumers.

Darius Bazley & New Balance: Darius Bazley is a top NBA prospect who decided to forgo his scholarship at Syracuse and not participate in the G-League to focus solely on training for the 2019 NBA Draft. New Balance saw an opportunity, and took it. They have signed Darius as an intern as part of a structured endorsement deal that will pay him $1 million for his internship and could lead to a $14 million payout if he meets all his performance incentives in the NBA next season. You read that right. One of the top prospects in the 2019 NBA Draft is a million-dollar intern. New Balance has effectively turned the model of sports endorsements on its head to find a new creative way to lock in today's top sports talent. This is the type of out-of-the-box thinking that will give New Balance a competitive edge when trying to fight for real estate against the aforementioned powerhouses of the sports marketplace. Read all the related news.

Tony Romo & Corona: Tony Romo has transitioned quite nicely from quarterback to lead NFL color commentator for CBS and prominent celebrity spokesperson in the last 2 years. Tony is now behind the desk of Corona's latest ongoing "Game Day Hotline" ad campaign on TV and social media. Football fans can call the hotline and get Tony's thoughts on this football season and enter to win special prizes. Given Tony's lovable nature and general likability, this is a great move for Corona in finding a celebrity spokesperson that resonates with a large audience of consumers. Not only that, the Game Day Hotline concept is an intriguing way for them to attract new consumers and position Corona as a hip, cool brand.

Isaiah Crowell & Dude Wipes: You may remember Dude Wipes from their appearance on Shark Tank back in 2015 when they secured a partnership with Mark Cuban. In September, NY Jets running back Isaiah Crowell celebrated a touchdown against the Browns in a rather interesting fashion, mimicking using the football as his own personal toilet paper. In just 48 hours, Dude Wipes swooped in and launched Isaiah as their newest brand ambassador on social media. In today's digital age, quick strike agility marketing strategies are imperative to capture consumer attention. Dude Wipes struck while the iron was hot and capitalized on a nationally covered story to include their brand in the ongoing narrative. No doubt Dude Wipes is cleaning up after this lightning fast execution! Read this here.

"Social media has changed the landscape for sports stars around the world as they build their own brands and monetize their followers," said CelebExperts President & CEO Evan Morgenstein. "Smart money is investing in athletes as celebrity spokespeople."

Read related news here.:

https://jessicapressreleases.blogspot.com/2018/05/morris-animal-lnn-introduces-canine.html

Celebrity influence is one of the best ways to generate ROI and increase brand awareness heading into 2019. If your brand or organization is interested in learning more about potential celebrity spokesperson opportunities, contact Evan Morgenstein via email at evan@celebexperts.com or call (919) 332-0584.

About CelebExperts

CelebExperts is a leading consulting firm dedicated to demystifying the celebrity acquisition process and finding creative solutions to effectively market your brand leveraging the power of a celebrity. For more information on how your brand could utilize celebrity talent as a spokesperson for upcoming marketing campaigns please contact our team at consulting@celebexperts.com or give us a call at (919) 332-0584.

Click here to read the latest news.:

https://jessicapressreleases.blogspot.com/2018/05/eat-2-win-sports-nutrition-app-fills.html

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Tuesday, October 30, 2018

CDR Assessment Group, Inc. Celebrates 20 Year Anniversary

Nancy Parsons and Kimberly Leveridge, Ph.D. set up shop in midtown Tulsa, OK in 1998. Their goal was to revolutionize leadership through the use of their breakthrough assessments. In that first year, they developed the CDR 3-Dimensional Assessment Suite® providing clear, accurate insights about one's:

According to Parsons, "Three key things set our assessments apart. First, they dig deeper than any on the market, providing an unmatched level of self-awareness for leaders to maximize and sustain success. Second, they accelerate success by revealing essential insights for development from the first engagement. And lastly, they are used for multiple talent development applications without ever having to retest - making them a real value add for our clients."

Over the last 20 years, CDR Assessment Group has been honored to work with client organizations from all sectors around the globe, reducing the development cycle for leaders by 1.5 to 2 years and making the difference its founders envisioned. The CDR team has facilitated executive development initiatives for various clients, including the Pentagon, physicians at Alaskan Native Health Care, investment bankers from Nomura in Hong Kong, and the list goes on. Read related news now.

Reflecting on their 20-year in business, president Nancy Parsons expressed, "Wow, what a ride! The work, the relationships, the joy of helping people gain new levels of self-awareness – it's the best job I could have ever imagined!"

The strongest differentiator for CDR on the services side of the business is that they provide a candor verses fluff approach to development, compared to their competition. According to Parsons, "We don't teach fish to fly. Instead, we help people soar with their own specific talents and strengths. For example, if an individual is not well-suited for a leadership role, we let them know. We don't tell people what we think they want to hear, we tell them the truth. And, the good news is, our clients and their leaders appreciate our frankness. People welcome the opportunity to embrace and develop their authentic talent." Click here to read the latest news.

Clients and partners joined in on the celebrations as well. Lynne Pritchard, president of LCP Consulting and certified CDR coach shared her thoughts, "I'm certified in several assessment tools. However, my number one choice for an executive assessment with a client is CDR's 3-D Suite. I know when I use that, my client will reach major insights into relationships and behaviors, accelerate performance, and achieve their business goals far faster than with other assessments." (Continue to Pritchard's complete testimonial)

Throughout the years, Nancy Parsons and her team have stayed true to their mission. By combining the science of assessments with the art of developing people, they truly are revolutionizing leadership.

CDR Assessment Group's principal office is located in Stafford, TX. CDR has been a nationally certified women owned and operated WBENC corporation since 2000. Read news here.

WaterField Debuts Versatile Sutter Tech Sling Bag for Apple’s New iPad Pro and MacBook Air

WaterField Designs, a San Francisco designer and manufacturer of custom laptop sleeves, bags and device-specific cases, introduces the Sutter Tech Sling bag, a sophisticated one-strap backpack in two sizes with dedicated pockets to hold Ap ple's new new iPad Pro and Apple Pencil, the new MacBook Air, or the 13-inch MacBook Pro. Designed for comfort and easy accessibility, the meticulously-crafted Sutter Tech Sling combines the utility of a sling with a professional aesthetic — a smart choice for creative professionals, commuters and travelers. Sutter Sling orders through November 9 will include a complimentary new WaterField Stylus Pencil Case, a plushly-padded accessory case with a dedicated Apple Pencil pocket.

"The lifestyle of a 21st-century creative professional calls for a comfortable, agile bag with a refined look," explained company owner Gary Waterfield. "When we set out to design a Sling that creatives could carry for work, commuting, and traveling, we focused on comfort and function. Thanks to extensive ergonomic testing, you'll feel how nicely the bag sits against your back and how easily you can access your gear." Continue reading.

The Sutter Tech Sling is intentionally designed with features for easy-access and comfort:

Available in two sizes and a choice of premium materials, the Sutter Tech Sling remains compact even when fully packed. A tailor-fitted, padded laptop/tablet compartment in the Standard size holds: the new Apple 11-inch iPad Pro or the Surface Pro 6, and the Full-size Sling holds: the new 12.9-inch iPad Pro, MacBook Air, 13-inch MacBook Pro, or Surface Laptop 2. Three pen pockets — for the Apple Pencil and ballpoints — and an open-topped pocket, help keep gear organized inside leaving ample interior space for a water bottle, notebook, wallet, and more. An exterior pocket, hidden behind the leather panel, is protected from the elements with inset waterproof zippers and keeps items like a phone, train tickets, and mints within quick reach.

Read related news here.:

https://jessicapressreleases.blogspot.com/2018/04/early-childhood-education-experts-new_30.html

Ideal for creative techies, WaterField's new Stylus Pencil Case is a plushly-padded waxed canvas or ballistic nylon pencil pouch with a dedicated Apple Pencil compartment and an interior pocket for extra tips, caps or other accessories. The Stylus Pencil Case and the Sutter Tech Sling join a wide range of WaterField iPad bags and accessories, including a variety of iPad sleeves, the iPad Pro Gear Case, and the Leather Case for th e Apple Pencil. Read here.

Availability & Pricing
The Sutter Tech Sling Bag:
Price: $169 - $179.
Standard size: 11.5 x 8 x 3 inches; 1.25 lbs. Fits 11-inch iPad Pro (with or without the Smart Keyboard Folio), and similarly-sized tablets
Full size: 14 x 9.5 x 3 inches; 1.5 lbs. Fits 12.9-inch iPad Pro (with or without the Smart Keyboard Folio), MacBook Air, 12-inch MacBook Pro, 13-inch MacBook Pro Retina or Touchbar, Surface Pro 6, Surface Laptop 2, and similarly-sized devices.

Colors: Tan waxed canvas with distressed, full-grain chocolate leather panel or black ballistic nylon with full-grain black leather panel.

The Stylus Pencil Case
Price: $39. (Complimentary with Sutter Sling orders through November 9, 2018.)
Colors: Tan waxed canvas or black ballistic nylon.
Dimensions: 7.25~8 x 2.25 x .75~2 inches; 2.5 oz.

Pre-order now. Shipping begins November 9, 2018.

Be alert to the latest news.:

https://jessicapressreleases.blogspot.com/2018/05/proshred-arizona-announces-pilot.html

iPad Pro Gear Case: $49. Waxed canvas with leather.
Leather Case for the Apple Pencil: $29. Grizzly, full-grain, distressed leather.
Available now.

About WaterField Designs WaterField Designs is an innovative San Francisco designer and manufacturer of bags and cases for tech-savvy consumers who want to stylishly and responsibly transport their technology. WaterField manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, smartphones, tablets, gaming devices and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at "Our Story".

Press Contact
Heidi Marzke
WaterField Designs
http://www.sfbags.com
heidi(at)sfbags.com
(415) 297-0088

WaterField Designs, SFBags, iPad Pro Gear Case, Stylus Pencil Case, and Sutter Tech Sling Bag are trademarks of WaterField Designs. © 2018. All Rights Reserved. Other company and product names may be trademarks of their respective owners.

VetStem Biopharma Shares News of the Successful Treatment of Partially Torn Cruciate Ligament in Young Labrador Retriever with the Pall V-PET™ Platelet Therapy System

Pippa Rose is a young Labrador retriever. Like most labs, Pippa is energetic, crazy, and fun-loving. When she was around one year old, Pippa suffered a partial tear to the cruciate ligament in her right knee. According to her mom, Kinsley, Pippa was limping constantly and was unable to run or go on walks. Kinsley reported that it broke her heart to see Pippa lie around in pain because it hurt too much to play. Pippa was started on nonsteroidal anti-inflammatories (NSAIDs) however her pain and lameness persisted. Pippa's veterinarian, Dr. Kristi Laffitte of Pet Star Animal Care of Ruston recommended treatment with Pall Veterinary Platelet Enhancement Therapy (V-PET™) and shortly thereafter, Pippa became Dr. Laffitte's first patient to be treated with V-PET™.

Pippa Rose received platelet enhancement therapy in August 2018. After a simple blood collection, Pippa's blood was run through the V-PET™ specialized filter, which is designed to selectively capture platelets to produce a platelet concentrate. The concentrate was injected directly into Pippa's right knee. Platelets, when exposed to damaged tissue, are triggered to release growth factors that stimulate tissue repair. Since Pippa was both the donor and recipient, there was very little risk of rejection.

Though Pippa was non-weight bearing on her bad leg for weeks prior to receiving platelet therapy, her owner reported that she walked on all fours just a few days after treatment. She was able to return to some of her regular puppy activities including running, going on walks, and playing with her dog and cat siblings. Both Dr. Laffitte and Kinsley reported that Pippa's overall quality of life had significantly improved.

The Pall V-PET™ kit is distributed by VetStem Biopharma to veterinarians in the United States and Canada. It is a gravity filtration-based platelet therapy kit that produces a platelet concentrate rich in natural healing cells. Supported by a JAVMA peer-reviewed publication, V-PET™ is an effective regenerative medicine solution for the treatment of joint disease, soft tissue injuries, and chronic wounds. V-PET™ can also be used in conjunction with VetStem Regenerative Cell Therapy to further aid healing.

About Kristi Laffitte, DVM
Dr. Kristi Marie Laffitte grew up in the Calhoun, Louisiana area. She earned her bachelor's degree in animal science from Louisiana Tech University. She then earned her Doctor of Veterinary Medicine from Louisiana State University in 2016.

About VetStem Biopharma, Inc.
VetStem Biopharma is a veterinarian-lead Company that was formed in 2002 to bring regenerative medicine to the profession. This privately held biopharmaceutical enterprise, based near San Diego, California, currently offers veterinarians an autologous stem cell processing service (from patients' own fat tissue) among other regenerative modalities. With a unique expertise acquired over the past 15 years and 17,000 treatments by veterinarians for joint, tendon or ligament issues, VetStem has made regenerative medicine applications a therapeutic reality. The VetStem team is focused on developing new clinically practical and affordable veterinary solutions that leverage the natural restorative abilities present in all living creatures. In addition to its own portfolio of patents, VetStem holds exclusive global veterinary licenses to a large portfolio of issued patents in the field of regenerative medicine.

Hydro Engineering Inc Introduces New Low Profile Hydropad Portable Wash Rack

Hydro Engineering Inc patented the portable wash rack with side gutters in the early 2000's. Now we offer our Hydropads in a lower ground clearance model that can also be shipped via LTL or container freight.

Low profile Hydropad equipment wash racks solve wash water capture and containment requirements.

• Low profile design for low ground clearance access
• Hydropad wash racks are portable and set up is fast
• Capture and contain wash water
• Provide liquid / solids separation
• Promote EPA compliance
• Easy to deploy or re-deploy
• More durable than concrete

Hydropads are modular, simple to layout and assemble. They bolt together to form an equipment wash rack array tailored to application requirements. As applications grow, wash rack arrays can grow too. Features like all steel construction with a corrugated surface ensures strength and integrity. Corrugated top surface sheds water and debris into channels that connect to side collection gutters. Debris is automatically flushed by high water flow rate in channels to side gutters. Flow channels allow wash water flow under items being cleaned to discharge into side gutter. Work surfaces stay clean and dry quickly to ensure superior footing for operators.

Hydropad methods for removing the solids (dirt and debris), that are accumulate during the washing process.

1. Flip Screen: Designed to capture grass clippings washed from mowers and other turf equipment, the high capacity Flip Screen provides a solids separation solution that is used in a wide variety of applications to collect and separate debris from the wash water. The Flip Screen is attached to side gutter with hinges. It can be rotated when full to deposit dewatered debris next to gutter for removal.

2. Skid Steer Drive In Clean Out Tray: The Drive-in Tray is a simple heavy duty solids settling system. Wash water flows from Hydropad side gutter into Drive-in Tray by gravity. Weirs located in Drive-in Tray quiet fluid flow which promotes solids settling. Clarified wash water is transferred from integral sump tank by a pump. When solids accumulate a skid steer is used to remove them from Drive-in tray. Ideal for operations with a lot of heavy soil loads.

Read all the latest news.:

https://jessicapressreleases.blogspot.com/2018/04/pixel-film-studios-unveils-pro3rd.html

3. Side Gutter Drag Conveyor: The optional drag conveyor is an automatic solids removal system that can be combined with any Hydropad gutter. The conveyor transfers solids in contained wash water to one end of side gutter for disposal into a waste bin. Clarified wash water flows to the opposite end of gutter where it is collected in a sump tank and then discharged by a pump.

WorldPix "Arizona For Africa," Gallery Exhibit On Display Through November

WorldPix is proud to announce its "Arizona For Africa" gallery exhibit will run through November 27, 2018. The exhibit is open to the public and is located in northern Scottsdale at Desert Foothills Lutheran Church.

The free gallery unites talented photographers from around the world with charitable causes in the communities where their photos were taken. Through WorldPix, art and service meets to change lives. You can purchase a print directly from the gallery and learn more about the image and the charitable cause behind it.

Focused on some of the most vulnerable and at-risk populations, WorldPix partners with charities across the world. In South Africa, WorldPix is especially proud to support Khaya Centre. Meaning "home" in the Nguni group of languages, Khaya is dedicated to helping over 700 orphans and vulnerable children in South Africa.

This country—still reeling from the effects of apartheid—was also one of the hardest hit by the HIV/AIDS pandemic. Today, the World Bank notes that South Africa is still one of the most unequal countries in the world.

Click here.:

https://jessicapressreleases.blogspot.com/2018/05/neosante-delictase-oral-drops-lactase.html

Khaya Centre provides support for South African children who are most at risk. Beyond basic food and shelter, this life-changing charity also provides access to education, home-based and palliative care, early childhood development, and poverty alleviation programs.

Closer to home, WorldPix also donates proceeds from photographs taken in Arizona. Their partner charities in the state include Sunshine Acres, the Arizona Medical Clinic, and the Chandler I AM Project. All of these charities serve a variety of at-risk populations, but their boundless compassion is the same.

At Sunshine Acres, children who were separated from their parents receive loving, wholesome care. With a mix of enrichment, therapy, and education programs, they help Arizona children thrive.

The Arizona Medical Clinic provides vital preventative and on-going care to Cambodia and Mynamar refugees in the Phoenix Valley. Dr. Linda Som, who along with Dr. B. Andy Le, runs the clinic was once a refugee herself and understands the healthcare challenges refugees face. More info here.

The Chandler I AM Project is a local charity that serves at the front-lines of the opioid crisis, which contributed to over 1,689 Arizona deaths in the last year. The Chandler I AM Project provides hope, treatments, resources, and support to those who have been affected by opioid addiction. Be alert to read related news.

Through community involvement, WorldPix aims to support life-changing charities across the world. The "Arizona For Africa" kick-off dinner, that took place on September 22nd, raised close to $50,000 with the donations directly benefiting WorldPix partner charities. During the auction, attendees had opportunity to bid on signed photographic prints, photography workshops, and even safari trips to African countries.

WorldPix is now inviting the public to help by attending the gallery exhibit and purchasing a print to contribute to the causes. As a 501(c)3 charity, all donations are tax deductible. Read related news now.

The "Arizona For Africa" gallery exhibit will be displayed through November 27th at Desert Foothills Lutheran Church at 29305 N. Scottsdale Rd., near the intersection of Scottsdale Rd. and Dixileta.

To schedule a tour, please reach out to:

Paul Lynch,
(480)310-3878
lynchmd(at)gmail.com

Additionally, if you are interested in purchasing a print to support WorldPix causes you can do so on their online gallery found at worldpix.org.

About WorldPix

At WorldPix, we believe in the power of a photograph to tell a story and inspire action. By supporting WorldPix photographers, you can effect change and bring a powerful work of art into your home. Proceeds from our photographic prints are donated directly to charities in the country where they were taken.

Monday, October 29, 2018

Pixel Film Studios Unveils ProDivide Selects for Final Cut Pro X.

ProDivide Selects presents an inventive way to display information and titles by splitting media to reveal text. Each preset is professionally designed with customizable text, backgrounds, and elements. Modify the split, type in any text and change colors with precise detail. Simplify life with ProDivide Selects from Pixel Film Studios. Read latest news here.

ProDivide Selects features 30 divider titles designed for Final Cut Pro X. This makes sure users have lots of variety when displaying info titles. Plus, each ProDivide Selects preset is totally customizable and adaptable to any project.

ProDivide provides users with a great way to introduce a subject using info titles. Just use the Main Title and Subtitle text to write in customized text. Introduce people, places, and ideas with ease in Final Cut Pro.

Read this for more information.:

https://jessicapressreleases.blogspot.com/2018/05/airserver-launches-first-of-its-kind-4k.html

ProDivide Selects features a unique way of displaying titles and information. ProDivide works by creating a split in any media revealing underlying text. The split can be offset horizontally, scaled in or out, and angled to add more excitement.

Read all the latest news.:

https://jessicapressreleases.blogspot.com/2018/05/pixel-film-studios-releases-fcpx-layers.html

Established in 2006, Aliso Viejo, California-based Pixel Film Studios is an innovative developer of visual effects tools for the post-production and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple FCPX. Apple, the Apple logo, Mac OS X, and Macintosh are registered trademarks of Apple Inc. in the U.S. and/or other countries. All other trademarks and trade names are the property of their respective owners.

Jessica's Press Releases

Wednesday, October 31, 2018

Today’s Top Sports Stars Are Changing the Way Brands Command Influence and Corner the Marketplace to Win Business

Read related news here.:

Click here to read the latest news.:

Tuesday, October 30, 2018

CDR Assessment Group, Inc. Celebrates 20 Year Anniversary

Related News:

WaterField Debuts Versatile Sutter Tech Sling Bag for Apple’s New iPad Pro and MacBook Air

Read related news here.:

Be alert to the latest news.:

VetStem Biopharma Shares News of the Successful Treatment of Partially Torn Cruciate Ligament in Young Labrador Retriever with the Pall V-PET™ Platelet Therapy System

Hydro Engineering Inc Introduces New Low Profile Hydropad Portable Wash Rack

Read all the latest news.:

Related News:

WorldPix "Arizona For Africa," Gallery Exhibit On Display Through November

Click here.:

Monday, October 29, 2018

Pixel Film Studios Unveils ProDivide Selects for Final Cut Pro X.

Read this for more information.:

Read all the latest news.: