Thursday, August 9, 2018

Retailers Beware: 87% of Online Shoppers Will Abandon Cart If Checkout Process Lengthy or Complicated

Eighty-seven percent (87%) of online shoppers will abandon their carts during the checkout process if it is too long or too complicated, according to a recent survey by monthly installment payment solution Splitit. Retailers should be even more alarmed to hear that 55% of consumers would not only abandon their carts, but also never return to that retailer's site.

The findings arise as online shopping is expected to skyrocket to $4.88 trillion by 2021. With cart abandonment rates hovering at about 70% and the success of e-commerce businesses at stake, e-tailers must continue to invest in the online shopping experience, providing an efficient checkout process to ensure customers remain loyal and revenue continues to grow.

"With cart abandonment rates so high, retailers still have work to do in streamlining the online shopping experience," said Gil Don, CEO and Co-Founder of Splitit. "While consumers appreciate having options, it is essential that the checkout process is seamless, at the risk of permanently losing customers. Online merchants must be sure to include clear and easy ways to enter customer details, choose delivery options and make payments, while ensuring that the process does not become cumbersome for the shopper."

The survey results demonstrated that older shoppers are the least forgiving of complex checkouts:

Excessive advertisements in the checkout process also make consumers less inclined to complete an online purchase, with 25% of respondents citing it as the reason for abandoning their carts:

The survey, conducted in July 2018, was jointly carried out with Google Consumer Surveys based on a representative sample of more than 1,000 respondents from the United States, aged 18-65+.

About Splitit

Splitit is a payment method solution enabling customers to pay for purchases with an existing debit or credit card by splitting the cost into interest-free monthly payments, without the need for additional registrations or applications. Splitit enables online retailers to offer their customers an easy way to pay for purchases in monthly installments with instant approval, decreasing cart abandonment rates and increasing revenue. Serving many of Internet Retailer's top 500 merchants, Splitit's global footprint expands to 800 merchants in 25 countries and has been patent protected in the United States since 2012. Headquartered in New York, Splitit has an R&D center in Israel and an office in London.

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Crowdfunders Help Comfortable, Lightweight TREXAD Backpack Climb Above $60,000 in Presales on Kickstarter, Four-Times Campaign Goal

Thanks to frequent travelers and adventure seeking crowdfunders, presales of the lightweight, comfortable air-powered TREXAD Backpack have climbed above $60,000 on Kickstarter – four times higher than the crowdfunding campaign goal.

"We're grateful for all the crowdfunders supporting us, who will also be the first to enjoy the most comfortable experience they've ever had when carrying a backpack," said TREXAD Founder Daniel Shir.

Shir, who has more than over two years of experience in designing lightweight sleeping pads, spent eight months developing the TREXAD Travel Pack. Powered by air, the TREXAD Travel Pack inflates in a single breath to make carrying more than 20 pounds of baggage easy and comfortable.

"As a traveler myself, I realized how critical traveling light and comfortably is in experiencing an enjoyable trip," Shir said. "That's why I created the TREXAD…to offer other travelers a backpack designed to serve as either a primary grab-and-go bag with a spacious 33-liter capacity, or an additional compact bag that can fold up into a small pouch the size of a soup can in your suitcase."

While current lightweight backpacks on the market often sacrifice padding and back support, and can be burdensome to carry when fully loaded, the TREXAD Travel Pack's inflatable air-cushioned shoulder straps and back support are self-adjustable – so they can be modified to relieve pressure points while on-the-go to maintain comfort even when the backpack is completely full. Be alert to read related news.

The TREXAD Travel Pack offers:

"After months of intense designing, prototyping and field testing, I couldn't be more excited to introduce TREXAD to travelers everywhere," Shir adds. "This is a backpack I've wanted on my trips for years." Read this for more information.

For information and to pre-order the TREXAD Travel Pack at early bird discount prices, visit the TREXAD Kickstarter Campaign Page.

ABOUT TREXAD
TREXAD was created to reinvent lightweight travel. Their idea starts with a simple problem: lightweight backpacks are too uncomfortable to carry. By creating a revolutionary inflatable air suspension system, the backpacks provide a much more comfortable carrying experience without sacrificing either weight or portability.
TREXAD believes when you travel lighter and more comfortably, you can go further and experience more.

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"Heather Dubrow's World" Podcast Celebrates Milestone Achievement of 30 Million Total Downloads

It's Heather Dubrow's world, and millions of people are living in it! Today, Dubrow's hit podcast "Heather Dubrow's World," from the PodcastOne network, announces its biggest milestone to date -- 30 million downloads, with over two million downloads per month, and these numbers show no sign of slowing down. For two hours each week, the actress, television personality, host, wife and mother gives her many listeners a look into today's hottest trends, as well as her own personal day-to-day experiences on the popular podcast.

With an Apple Podcasts rating of 5-stars, Heather Dubrow's World is one of the best reviewed and most popular podcasts on the PodcastOne network. The show is currently one of the most successful podcasts among young women, with an audience of 94% women between the ages of 25-55 -- a coveted demographic.

Read news here.:

https://jessicapressreleases.blogspot.com/2018/05/jeri-robinson-honored-with-association.html

"I'm blown away that this passion project of mine has turned into something so huge," said Heather Dubrow. "What began as a way to document my tastes, daily life hacks, and vent out life's frustrations has become something that is meaningful to so many people. My intent has always been to share, inspire, learn and have a few laughs along the way. It's incredible to see that the hard work from the whole team at 'Heather Dubrow's World,' especially my ever present, incredible sidekick Natalie Puche, is paying off in such a tangible way. I'm excited to continue this journey and take my listeners along with me." Continue reading.

"I can't tell you how happy I am for Heather and her audience," said Norman Pattiz, Chairman and CEO of PodcastOne. "She does a great show, and she is a pleasure to work with. Now that we're doing two shows a week, and the audience continues to grow, we should go to the next 30 million in a fraction of the time."

Hear a clip about how Heather celebrated: https://youtu.be/ZU9h4vwyKq4

"Heather Dubrow's World" is available for download every Thursday and Friday at PodcastOne.com and Apple Podcasts.

About PodcastOne
PodcastOne, (http://www.PodcastOne.com) the nation's leading advertiser-supported podcast network, was founded by Norman Pattiz, founder of radio-giant Westwood One. The network currently hosts more than 200 of today's most popular podcasts, including Adam Carolla, Shaquille O'Neal, Steve Austin, Kaitlyn Bristowe, Dennis Miller, Dan Patrick, A&E's Cold Case, Spencer and Heidi Pratt, Rob Riggle, Scheana Shay, Heather and Terry Dubrow, Jim Harbaugh, Ladygang, Martellus Bennett, Dr. Drew, Chael Sonnen, Penn Jillette, Rich Eisen, Jay Mohr, Barbara Boxer, Laura Ingraham and hundreds more.

Read latest news here.:

https://jessicapressreleases.blogspot.com/2018/05/aixswiss-bringing-five-unique-nupure.html

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© Copy Right 2018 Jessica Brown's Press Releases.

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Free eBooks and Curriculum from Chicken Soup for the Soul for Students of All Ages

Kasi the baby cheetah was orphaned and too young to be introduced into the adult cheetah community. The team at Busch Gardens didn't want Kasi to grow up alone, so they found a special friend for him – a Labrador Retriever puppy. The two young animals lived together until Kasi was old enough to be integrated into the cheetah habitat. The two friends still see each other when the dog visits Kasi at the zoo. Read this here.

A 23-year old penguin at the Mystic Aquarium in Connecticut also needed help. And some middle school students came to his rescue. They partnered with the aquarium's staff to use the 3D printer at their school to make the penguin a boot that helped him regain mobility.

These are just two of the compelling, real-life stories you'll find in Chicken Soup for Soul: Humane Heroes – a free interactive eBook and curriculum series. Students will become emotionally involved with the animals they meet, at the same time they learn about humane conservation and rehabilitation, animal behavior, and science ¬– all while improving literacy!

Chicken Soup for the Soul, in partnership with American Humane, has launched the Humane Heroes book series and curricula to provide an inspirational, educational experience that teaches children about animal behavior, conservation, declining habitat, and the rescue and rehabilitation efforts at Humane Certified zoos, aquariums and conservation centers around the world. Humane Heroes has been developed for students at the grade four, seven and ten reading levels.

The curriculum materials were created by Resources for Learning, LLC, a leading education consulting firm that also developed the curriculum for Chicken Soup for the Soul Hallway Heroes, a literacy-based SEL bullying prevention program.

Lessons, activities, and interactive digital materials, including animal videos, are designed for flexible, easy classroom implementation. At the same time, the lessons are robust and challenging for students. Teachers in core content classes, counselors, substitute teachers, librarians, camps and after-school programs can use the materials to supplement instruction or for independent study and enrichment.

As students read, analyze, discuss and respond to the stories and information in Chicken Soup for the Soul: Humane Heroes, they connect the lessons to their own lives, learning about empathy, friendship and commitment—all vital focal points of social and emotional learning. Along the way, they'll also develop an understanding and appreciation for the remarkable animals with whom we share our world.

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https://jessicapressreleases.blogspot.com/2018/05/urbane-cafes-latest-grand-opening.html

Chicken Soup for the Soul: Humane Heroes, Volumes I, II and III and the curriculum are free and will remain free. They are available for download at http://www.chickensoup.com/ah, where links to download the free eBooks are also provided.

"The Humane Heroes series of books about the critically important work being done to preserve Earth's remarkable and endangered animals in today's zoos and aquariums is not only educational and fun, but should be required reading for all our children. I strongly recommend them!" ~Jeff Corwin, Wildlife biologist, conservationist and TV personality

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https://jessicapressreleases.blogspot.com/2018/05/mstoner-inc-and-clients-win-six.html

About Chicken Soup for the Soul
Chicken Soup for the Soul, the world's favorite and most recognized storyteller, publishes the famous Chicken Soup for the Soul book series. With well over 100 million books sold to date in the U.S. and Canada alone, more than 250 titles, and translations into more than 40 languages, "chicken soup for the soul" is one of the world's best-known phrases and is regularly referenced in pop culture. Today, 25 years after it first began sharing happiness, inspiration and hope through its books, this socially conscious company continues to publish a new title a month, but has also evolved beyond the bookstore with super premium pet food, television shows and movies through its subsidiary, Chicken Soup for the Soul Entertainment, podcasts, positive journalism from aplus.com, education programs, and licensed products, all revolving around true stories, as the company continues "changing the world one story at a time®."

Read all the related news.:

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About American Humane
American Humane is the country's first national humane organization. Founded in 1877, American Humane has consistently been first to serve in the protection of animals, and is the largest certifier of animal welfare in the world. The organization's life-changing, life-saving programs positively impact some one billion animals each year, helping rescue animals caught in natural disasters and cruelty cases, helping retired military animals and veterans coping with the invisible wounds of war, and helping ensure the welfare and humane treatment of hundreds of millions of animals on farms and ranches, in the world's zoos and aquariums, through their Humane Certified™ program, and in filmed entertainment through their iconic "No Animals Were Harmed®" certification program. For more information, please visit http://www.AmericanHumane.org. Read all the latest news.

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Ray Cadena and Bill Rutherford from New Mexico State University Win IoT Pioneer Award

As organizations adopt the Internet of Things to improve operational efficiency and safety, they are faced with unique and challenging infrastructure obstacles. These organizations, along with project partners, must search for new and innovative ways to take advantage of the Internet of Things.

The IoT Pioneer Award recognizes organizations and project partners who overcome these unique and challenging obstacles in pursuit of the Internet of Things. The award recognizes individuals who exhibit trailblazing leadership and leverage the latest innovations, including new Modern LAN design principles.

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Ray Cadena (Manager, Telecommunication Systems) and Bill Rutherford (Telecommunications Analyst) from New Mexico State University, as well as Cisco's Rick Lucero (Account Manager, Sales) are receiving the 2018 IoT Pioneer Award for modernizing NMSU's 900-acre campus. By using NVT Phybridge Power over Long Reach Ethernet (PoLRE™) switch technology, NMSU and project partners were able to reuse the existing telephone wires to deploy over 7,000 new IP phones, preventing the rip-and-replace of over 21 tons of telephone cables.

Read latest news here.:

https://jessicapressreleases.blogspot.com/2018/05/us-lead-network-now-offering.html

This project was also recognized by IoTG (Internet of Things to the Power of Green) for being an environmentally responsible digital transformation and received a 5-star rating.

To read the full story, visit http://www.nvtphybridge.com/nmsu-cisco-ip

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© Copy Right 2018 Jessica Brown's Press Releases.

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New Book Aims to Reverse Trend of Shrinking CMO Tenure

The average tenure of a Chief Marketing Officer is 44 months, and the number of first-time CMOs jumped 31% in the past year. The CMO office comes with a revolving door and authors Tony Quin and Kevin Smith, have seen this trend play out first-hand many times while running IQ Agency, a 23-year-old digital advertising shop located in Atlanta and Los Angeles.

According to Tony Quin, the main issue is an increased demand for fast results along with the need for a high return-on-investment. "Today's CMOs face a tremendous amount of pressure to achieve quick wins, build brands that last, increase ROI, and be the voice of the consumer, all while navigating technology options and media platforms that are constantly changing."

The need for a constant resource that CMOs can rely upon led Tony and Kevin to write their first book, The Marketer's Playbook: The CMO's Guide to Modern Marketing, which outlines seven steps to building a modern marketing system from the ground up. The book debuted at #1 on BookAuthority's list of the top new marketing books for 2018 and is available at Amazon and Barnes & Noble.

According to Joe Olsen, Senior Vice President of MediaMonks, "This is one of those tools you wish you had when you started. The authors have been through it all and bring their learnings and successes to the audience through a step-by-step approach, leaving you a more informed executive who actually gets how this stuff works."

Visit https://marketersplaybook.com/ for more details, or to request interviews and speaking engagements.

Tony Quin is the founder and chairman emeritus of SoDA, the Society of Digital Agencies and the Founder of IQ Agency. Tony was awarded the American Marketing Association Marketer of the Year and, with his agency, has won numerous awards including the Cyber Gran Prix at the Cannes Lions.

Kevin Smith is the President of IQ Agency and has been honored by the AIMA for his industry leadership. He has a degree in Marketing, Advertising & PR from Emerson College, and an MBA in Strategy & Analytics and Marketing from Boston University. Read here.

SoDA Press is the publishing arm of SoDA, an association of the most celebrated digital agencies from around the world. Among its many programs the organization produces the SoDA Academy and publishes the SoDA Report. Click here.

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HITEK Releases New Slim Profile Version of Their Rugged Laptop Case

HITEK designs their products specifically for ease of use in K-12 schools. They have been constantly improving the Rugged Laptop Case to meet the needs of students and educators for years. Last month they debuted the G3 case which comes with AlumiShield, a metal shield that even further protects the device from drops and falls. Now they have released the exact same case, but with a slimmer profile.

The Slim Rugged Laptop Case has all of the same features as the recently released third generation Rugged Laptop Case. The only difference is that this model has a more slim profile. This enables the case to fit more compact within standard charging carts. It is also a good solution for those who simply want to carry around a bad with a slimmer profile.

A 2013 Huffpost report found that 50 percent of parents report their children have caused damage to an electronic device at some point, costing $2.8 billion over the past five years. Click here for full article. With more and more schools moving to 1:1 laptop and Chromebook initiatives it is more important than ever to keep these devices protected.

To demonstrate the added durability of AlumiShield, Sunrise conducted some tests. One of these tests was for drop protection. They dropped a 4lb. Weight from 2ft. Above and recorded the results. Sunrise's Rugged Laptop Case with AlumiShield passed without a broken screen. The competitor bag tested, however, did not are so well. The competitor glass was shattered.

HITEK also offer the Mobile Charging Cart with charging capacity of up to (32) total devices at the same time. Each slot measures 1.625"W x 16.3125"D x 12"H and fits most laptops and Chromebooks up to 15", and all tablets including iPad Pro™. While the 32 capacity is a given, dividers can be skipped to accommodate wider devices and a separate shelf stores power adapters and cables with cable management for easy charging and is height adjustable to accommodate device requirements.

About HITEK
Sunrise Hitek is a leading maker of protective gear for schools' 1:1 technology programs. HITEK has been designing tech accessories since 2013 and expanding ever since. Their primary customer are K-12 schools, leading them to recently develop the hitekcases website specifically for the educational sector. Sunrise Hitek Group, LLC, also operates Sunrise Hitek, a leading color printing company based in Chicago. As a G7 Qualified Master Printer, Sunrise is uniquely qualified among protective gear makers to offer a wide array of customization options, ensuring the most consistent and accurate color reproduction. Sunrise is an Inc. 5000 company established in 1988 and employs the most advanced equipment and technology, such as G7-certified HP Indigo and UV flatbed presses, and digital die-cutting, to create best-in-class products. A privately-owned enterprise, the company is based in Chicago and sells products worldwide.

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