Tuesday, June 12, 2018

Brook and Independent Health Forge Strategic Partnership to Bring Augmented Intelligence to Chronic Disease Management

Brook (https://www.brook.ai), a leading digital health platform for chronic disease management, and Independent Health (https://www.independenthealth.com), a Western New York State health plan, today announced a strategic partnership to provide enhanced resources to help its members self-manage their care and make the best decisions about their health. In addition to collaboration on technology development and delivery of new services, Independent Health is participating in Brook's round of financing. With Independent Health, Brook has completed a seed round of $4m from a group of investors. President and CEO, Michael W. Cropp, M.D., MBA, will also join the Board of Directors of Brook.

Brook, a Seattle based digital health company, is developing a personal health assistant technology that provides simple, impactful, data driven support – with medical and health services professional coaching – to help individuals manage diabetes and other chronic conditions. Independent Health, headquartered in Buffalo, has about 380,000 members, and is known for its innovative health-related products and services, which enable affordable access to quality health care.

According to the Centers for Disease Control and Prevention (CDC), chronic diseases and conditions are among the most common, costly, and preventable of all health problems:

New Innovations: Assisting with the management of chronic conditions

"Our partnership with Independent Health is ground-breaking for individuals seeking to manage their chronic diabetes condition, and it is equally exciting for medical and health care professionals. Independent Health is a great partner for Brook because of its innovative approach to providing the best medical and health services to the community. Independent Health is sharply attuned to the fact that consumers want to be empowered in a "light weight" fashion – an approach that can be done at their convenience and, most importantly, one that is highly personal to them. Today, technology can help personalize treatment using a process that can be customized and flexible," said Oren Nissim, Co-founder and CEO, Brook.

Independent Health is dedicated to providing its members with tools, resources and benefits to better manage their health. This includes being one of the first health plans in the country to offer a nutrition benefit that rewards members for buying fresh fruits and vegetables. The company also established a wellness program, called FitWorks Rewards, for all of its small group and individual members to help keep them motivated and to stay on track with their health by offering monthly rewards that can be used for a variety of health and wellness goods or services. Read all the latest news.

In keeping with this strategy to engage its members in their health, Independent Health worked with Brook in 2017 on a pilot program to provide its digital personal assistant to help Independent Health members with diabetes better manage their health via a smartphone.

"Due to the overwhelming success of the initial pilot and how well it was received, we have partnered with Brook to expand the capabilities of its digital personal assistant to help more of our members with chronic conditions," said Dr. Cropp. "One of the key actions needed to improve the quality and efficiency of health care is providing individuals with programs, services and resources to make better, more informed health choices; Brook aligns perfectly with this effort."

How Brook Works - Augmented Intelligence

Brook combines the collection and assessment of data with the opportunity for human connection and conversation via its specialist expert team. The goal is to empower people to have complete control over the management of their condition, turning it into a natural course of action and behavior. The technology allows for easy data collection, and capability of turning the information into insights for people to make impactful decisions about their heath.

Utilizing mobile sensors, Brook tracks and interprets critical data such as activity and sleep, and runs a powerful routine analysis engine that quickly captures diabetes and behavior data. Brook than combines and connects the use of a chatbot with a human expert team. This unique process is Augmented Intelligence - to provide people with a 24/7 support for their successful diabetes management. Be alert to the latest news.

Educating Consumers and Medical Professionals

"Diabetes is a condition that stays with you every day. To live with it requires patience, and people with diabetes must make countless small decisions on a daily basis. People with chronic conditions need solutions to help manage their health better. What's exciting about Brook is that it can help people – every day – remain engaged in the management and oversight of their condition. Brook is charting a new course for diabetes management," said Dr. Irl Hirsch, Head of Medical Advisory Board, and University of Washington School of Medicine.

Adds Nissim: "Because of opportunities with data analytics and machine learning, Brook can specialize in Augmented Intelligence: empowering people to do more at home, and making recommendations that are highly personal to focus on what the patient needs in the moment. Our mission at Brook is to empower and inspire people to live their lives without the burden associated with managing a chronic condition. We look forward to working with individuals and medical professionals from across the country to educate people about this self-managed service."

About Brook

Brook is your Personal Diabetes Assistant and your companion for personal empowerment and intelligent support.

​Brook provides simple, savvy, data-driven support to help you stay in a healthy blood sugar zone. The company believes in progressive empowerment for better living with diabetes and other conditions. For more information, please visit: http://www.brook.ai.

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About Independent Health

Independent Health, a not-for-profit health plan headquartered in Buffalo, New York, serves nearly 380,000 members and provides innovative health care products and benefits designed to engage consumers in their health and well being. Established in 1980, our comprehensive portfolio of progressive products include HMO, POS, PPO and EPO products, Medicare and Medicaid plans, traditional indemnity insurance, individual and small group Exchange products, consumer-directed plans and health savings accounts, plus coverage for self-funded employers. Our subsidiaries and affiliate companies include pharmacy benefit management, specialty pharmacy and the Independent Health Foundation.

The company has been recognized nationally for its award winning customer service, dedication to quality health care and unmatched relationships with physicians and providers. To learn more, go to http://www.independenthealth.com.

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Community of over 85,000 Parents Select Recipients of The Parent Tested Parent Approved Consumer Product Awards

Leading product awards organization, PTPA Media, today announced the latest round of recipients of the Parent Tested Parent Approved Seal of Approval. The results come after a thorough product approval process whereby parents (selected from a community of over 85,000 parent testers across North America) put products to the test in the context of their daily lives.

"Ask any mom how she chooses which stroller to buy, what food to give her family, and which housewares to buy and she'll tell you she trusts other moms more than brand marketing," said Sharon Vinderine, Founder and CEO of PTPA Media.

How Brands Build "Mom" Trust

"Over the years, there's been a lot of trust lost between consumers and brands, which is why we're seeing more scrutiny of brand marketing and claims than ever before," explained Vinderine.

"Authenticity is the only currency that matters, and that comes from the assurance that other moms have experienced a product personally, and found that it met or exceeded their expectations. PTPA's Seal of Approval conveys this all at a single glance."

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Parent Tested Parent Approved Seal of Approval Winners

The PTPA Winner's Circle is comprised of thousands of products that our community has fallen in love with. Every category from food and beverage, toys and games to health and safety and housewares has been tested. Following is a list of PTPA's latest recipients of the Seal of Approval:

Gravity Blanket - Gravity Blanket
P&G - Zevo Instant Action Spray Fly, Gnat & Fruit Fly - Flying Insect Killer
P&G - Zevo Instant Action Spray Wasp, Hornet & Yellow Jacket - Stinging Insect Killer
P&G - Zevo Instant Action Spray Ant, Roach & Spider - Crawling Insect Killer
Oilogic® - Oilogic® Slumber & Sleep Essential Oil Roll-on
Better Living - LOOEEZ Hygienic Toilet Squeegee
Binxy Baby - Shopping Cart Hammock
Spin Master - Moonlite Gift Pack
Casper - The Casper Mattress
Nintendo Canada - Nintendo Labo Variety Kit
Nintendo Canada - Nintendo Labo Robot Kit
Nima Labs, Inc. - Nima Gluten Sensor
Dyson - Dyson Pure Cool Purifying Tower Fan TP04
Dyson - Dyson Pure Cool Purifying Fan DP04
BioPop - DinoPet
PlayKids - PlayKids Explorer
Philips North America - Philips Avent Anti-colic Bottle with AirFree Vent
Circle Media Labs, Inc. - Circle Home

How Winners Are Determined

Parents across North America participate in the testing process, at no cost to them. They evaluate the products with their families in real life environments rather than simply conducting a consumer vote. Their feedback and evaluations are carefully tallied and curated, and products that meet their standards earn the coveted PTPA Seal of Approval, which can be leveraged on packaging, advertising, end-cap displays, and more. News of the victory is shared among our community of over 75,000 families. Independent research by Research Now has confirmed that the PTPA Seal of Approval ranks among the top three most recognized seals in North America.

About PTPA Media Inc.

PTPA Media certifies innovative products that families can trust. By connecting manufacturers with consumers, PTPA Media helps companies serve their markets better, and helps families identify products that have been tested and recommended by their peers. For more information visit http://www.ptpamedia.com.

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Pixel Film Studios Announces TranSpin for Final Cut Pro X.

TranSpin is a set of 20 customizable transitions with spinning animations. Utilize camera, transform, and rotation animation controls to instantly create new transitions with the click of a mouse. Seamlessly move from one scene to the next with drag and drop ease, all within Final Cut Pro X. TranSpin is a Final Cut Pro X exclusive plugin. Be alert to read related news.

TranSpin features 20 customizable transitions that can be applied with drag and drop ease. Simply drag a preset between two clips, then utilize the transition handles to modify the duration of the animation. Use camera, transform, and rotation animation controls to instantly create new transitions.

TranSpin transitions feature incredible motion blur that helps to seamlessly blend scenes together. Use TranSpin in YouTube vlogs, sports videos, slideshows, and other exciting Final Cut Pro X edits. Pixel Film Studios makes amazing easy in Final Cut Pro X.

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With the Anchor Point on-screen control, users can instantly alter axis that each scene spins on. Using Rotation X, Y, and Z sliders, users can modify the rotation amount up to 360 degrees. Mix and match these three sliders to create brand new animations. Lastly, use animation flip checkboxes to reverse the direction of scenes individually.

Final Cut Pro X editors can make use of Camera, Transform, and Rotation Animation controls to create brand new transitions within seconds. Utilize the Angle of View slider to change the perspective of the camera. With the Anchor Point on-screen control, users can instantly alter axis that each scene spins on.

Established in 2006, Aliso Viejo, California-based Pixel Film Studios is an innovative developer of visual effects tools for the post-production and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple FCPX. Apple, the Apple logo, Mac OS X, and Macintosh are registered trademarks of Apple Inc. in the U.S. and/or other countries. All other trademarks and trade names are the property of their respective owners.

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Blaze Verify Makes Email Verification Easy - Helping Businesses Send Smarter Campaigns

Recently launched out of beta, Blaze Verify delivers real-time email address verification solutions that improve data quality, deliverability, and email marketing ROI. Fast, accurate, and reliable, their self-service tools and developer API make it easy for any business to get started validating emails.

According to Hubspot, email lists literally deteriorate over time with 22.5% of a given list expiring each year due to job swaps, changes in email providers, and users unsubscribing from emails. Improving data quality with Blaze Verify not only saves businesses money, but it also improves sender reputation. Their services allow businesses to achieve a higher marketing ROI by providing users with clean, deliverable lists that yield more efficient email campaigns.

"Over the years we've built numerous internet companies using email campaigns as one of our main marketing channels. We found ourselves unhappy with the current options available for list cleaning and set out to create a solution that fixed our issues and provided a viable alternative for others as well. Blaze Verify adds automation so there is no room for human error and data is verified and validated without human delay," says Sean Heilweil, CEO of Blaze Verify. "Additionally, while adopting the pay per email model, we felt the need for an additional subscription model that allows data to be up-to-date and the solution to be as cost-effective as possible."

Blaze Verify is the first email verification solution to offer both a pay-per-email option and a subscription alternative. Their subscription model ensures that lists are never out of date because users can verify their lists as they acquire new emails, making it the most affordable solution to keep data current.

For businesses both big and small, this new service is paving the way for accessible email list cleaning. Blaze Verify ensures email campaigns are more profitable with their easy-to-use solution that improves deliverability, sender reputation and allows businesses to get the most out of their marketing budget.

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Lightning Labels Launches Its 7th Annual Photo Contest

There is a near-infinite number of ways to customize high-quality product labels, ones that will appeal to consumers of all kinds. The Lightning Labels custom label photo contest is an annual chance for brands to show off their creativity and marketing intelligence. The best examples of Lightning Labels custom product labels in action will win their creators thousands of dollars in prizes, as well as the chance to showcase their work.

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Call for Label Photos
Each year, the custom label contest draws attention from Lighting Labels customers eager to show off their designs. Between now and June 29, 2018, entrants can submit pictures of their products, combining high-quality photography with creative and bold label design.

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"Our customers never fail to amaze us with their inventive and impressive photographs, and we're looking forward to another great contest this year," said Lightning Labels Director of Business Development AnneMarie Campbell.

Prizes Offered
The grand prize this year is a 60-inch flat-screen HDTV. Second prize is an Apple Watch, while third prize is a Polaroid Instant Print camera. Fourth- and fifth-place winners will receive credit toward a Lightning Labels purchase. All prizewinners may see their images featured on the Lightning Labels website.

Lightning Labels' product label contest is part creative showcase and part good-natured competition, and customers are encouraged to submit their entries.

About Lightning Labels:
Lightning Labels uses state-of-the-art printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes. From small orders for individuals to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill custom label and sticker projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround for every customer's labeling needs. Uses for Lightning Labels' custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lightning Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your custom label needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Twitter (@LightningLabels), Facebook, Pinterest, Google+ and LinkedIn.

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A New Critical Thinking Program for At-risk Youth is Coming to the Fifth Ward Enrichment Program

When the odds are stacked against you; poverty, crime, poor schools, drug infested neighborhood, socio-economic disadvantages, or family instability and dysfunction, being able to critically think to solve problems and make good decisions could be the difference between life and death. No one understands this better than Charles Savage, Executive Director of Fifth Ward Enrichment Program (FWEP). Savage has been involved in changing the lives of today's youth for over 25 years. "One of the biggest gaps we see in today's youth is their inability to discern. Not being able to determine risk vs reward or distinguish between right and wrong is a big issue," stated Savage.

To address this gap, FWEP has decided to pilot a critical thinking program called Crossroads Decisions® to enhance the thinking skills of young males. "Our mission is to empower boys to become responsible men and productive members of their families and communities. We feel Crossroads Decision® has the potential to help our mission become reality," says Savage.

The pilot is aimed at developing problem solving and decision-making skills that will allow the young men to:

Crossroads Decision® was developed by Julyan Lee, Founder/President of the Leeward Team. It uses the power of the Six Thinking Hats® as the means for youth to be able to improve their critical thinking. Each hat represents a different mode of thinking which allows for the right kind of thinking to occur at the right time.

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Although the value was obvious, there were challenges in getting funding for the Crossroads Decision® Pilot. That challenge was eliminated when Lee was introduced to Noel Pinnock, Bureau Chief and Executive Director for the MBK Houston Movement. "President Obama launched the My Brother's Keeper initiative to address persistent opportunity gaps faced by boys and young men of color and to ensure that all people can reach their full potential. Crossroads Decision® aligns with MBK milestones and will make a positive impact on these young men," says Pinnock. MBK Houston Movement is supported by the Houston Health Foundation.

Every day, youth are forced to make split second decisions that can alter their lives drastically. Sadly, underprivileged youth may not be thoroughly equipped to think critically during these situations. "Our goal is to inspire at-risk youth of the FWEP to believe in their ability to think and behave in a manner that transforms their current situation and eliminates predictable outcomes," says Lee.

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If you would like to see firsthand how this powerful program could benefit at-risk youth in your community, please send an email to http://[email protected]. In the Subject Line type 'Crossroads Decision® Information Request'. You will get an immediate response.

Website References:

Fifth Ward Enrichment Program – http://www.fwepinc.org/

My Brother's Keeper MBK Houston - http://www.mbkhouston.org/MBK2017/MBKindex.html

Crossroads Decision® - http://crossroadsdecision.com/

The Six Thinking Hats® - http://crossroadsdecision.com/our-programs/six-thinking-hats/

Houston Health Foundation - http://www.houstonhealthfoundation.org

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© Copy Right 2018 Jessica Brown's Press Releases.

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New Xuron® Precision Specialty Pliers Feature Perfectly Aligned Tips To Perform Specific Tasks

Xuron Corp. has introduced a full line of industrial-duty precision pliers that are lightweight, well balanced, and comfortable to hold with tips designed for special assembly, repair, and DYI tasks.

Xuron® Precision Specialty Pliers are manufactured from high carbon steel and have a slim profile with perfectly aligned tips that are designed to perform specific assembly, wire bending, forming, and parts holding tasks. Featured are the Tweezer Nose™ pliers that can pick up a human hair, the Bent Nose pliers, Long-, Short, and Flat-Nose versions, a combination cutter and pliers, and the Model 496 that opens a split ring and holds it.

Ergonomically designed for close-up work, Xuron® Precision Specialty Pliers have an eye-friendly glare eliminating black finish, Light-Touch™ return springs, and Xuro-Rubber™ cushioned hand grips. Providing optimum control and maneuverability in tight spaces, these specialty pliers are ideally suited for electronics and industrial assembly work, DIY home projects, and a host of hobby, craft, and jewelry-making with thin wire, metals and beads.

Xuron® Precision Specialty Pliers are priced from $14.50 to %19.95 (list). A complete catalog of cutters and pliers is available upon request.

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For more information contact:

Xuron Corporation
Abby Robey, Marketing
62 Industrial Park Road
Saco, ME 04072-1840 USA
(207) 283-1401 FAX (207) 283-0594
e-mail: arobey(at)xuron(dot)com
http://www.xuron.com

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