Online Giving to Higher Education Institutions Increased in Dollars and Donors in 2019

In 2019, higher ed organizations partnering with iModules, the industry's leading fundraising and engagement software, saw a 7.8% increase in donors and a 10.5% increase in dollars raised year-over-year. Overall, the iModules Encompass platform processed nearly $419 million in gifts from more than one million donation transactions in 2019. Four-year public institutions raised 13.6% more in 2019 while four-year private institutions raised 9.3% more.

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Among iModules customer base, the average online gift size was $407.42, up from $401 in 2018. Four-year private institutions experienced an average online gift size of $451, compared to a $348 average online gift size for four-year public institutions.

"We're both excited and proud to celebrate another year of landmark growth for our customers in higher education," said Craig Heldman, president and CEO of iModules. "These metrics are proof that the enhancements we continue to make to the Encompass platform empower our customers to raise more money and engage their constituents more strategically." Be alert to read related news.

Recent enhancements to iModules Encompass platform include:

About Encompass
Encompass by iModules is an integrated solution that features a content management system, email marketing, online giving, event management, social media integration, and is database independent for compatibility. Each of these tools gives iModules customers the power to make strategic, data-driven marketing decisions that incite constituents to act, all while helping advancement teams gain operational efficiency, increase engagement, elevate fundraising efforts, and build their brand legacy.

In 2019, the Encompass platform outperformed historical benchmarks:

About iModules
Powerful technology. Inspired engagement. Lifelong relationships. More than 800 higher education institutions partner with iModules to drive larger gifts, increase event attendance and membership, and improve participation rates through data-driven, meaningful engagement. Learn more at http://www.imodules.com. Read all the related news.

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