GovX Launches New App to Power Military Discounts Online

GovX Inc, the company dedicated to offering online discounts for current and former US military and first responders, has launched GovX ID, a free app available for Shopify that lets merchants quickly and securely offer discounts to the men and women who've served in uniform.

GovX ID is a digital identification system that securely verifies a customer's status as a current or former member of the US military, American law enforcement, firefighting, first responder, and related uniformed service communities. When enabled on a Shopify merchant's website, the digital ID card lets merchants quickly deliver protected discounts exclusively to those who've served.

"Many merchants want to recognize the service of our military and first responders, but there's no easy way to do that online where the customer is largely anonymous," said Chris Bohnert, Senior Vice President of Product at GovX. "At the same time, no one wants to upload sensitive documents on multiple sites just to access a military discount. GovX ID solves this problem for both the merchants and the deserving service members who are able to unlock great deals."

Once a member is verified through GovX ID, they can simply log in to verify their identity on any integrated website. This allows any merchant using Shopify to offer a safe and secure military discount. Many merchants today use unsecure or manual methods to verify customers' service records, with some relying on the honor system, opening them up to fraudulent discount use. With GovX ID, authentication is quick and secure, all data is encrypted end to end and members can unlock eligible discounts with the click of a button.

Currently, more than 3.5 million verified service members use GovX ID to access discounts from over a thousand partners, including MLB, NFL, NBA and NHL teams, entertainment events around the country like the Carolina Country Music Fest, and popular endurance races like Spartan Race and Tough Mudder.

When GovX.com was launched in 2011, the proprietary verification software was used to validate military and first responder affiliation in real time, controlling who could access the website, a protected e-commerce channel serving those with qualified service backgrounds. In the years following, GovX licensed the verification technology to partners to deploy their own protected discounts, and the software was eventually developed into the new GovX ID Shopify app.

"At GovX, we strongly believe that the men and women who serve our country deserve our thanks and support," said Bohnert. "And it's always been our vision to make military and first responder discounts more accessible online, no matter where you shop. The GovX ID app for Shopify allows us to fulfill that vision."

To learn more about GovX ID and how it can benefit your brand, visit http://www.govxinc.com/verification-solutions.

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