Sunday, September 8, 2019

New AI technology Helps Convert Cyber Shoppers to Buyers

Many retailers know exactly how many window shoppers come to their websites as consumers think about buying a new car or ATV. But most retailers only know who those visitors are if those visitors ask a question and provide an e-mail address for a reply.

Marketing Loyalty Solutions Inc., a Toronto-based company that for more than 25 years has offered North American automotive and power sports clients services designed to increase consumer sales, can now identify those cyber shoppers, right down to their home addresses.

"People search websites from the comfort of their homes. That is where 88 percent of the buying decisions are made," said Jeff Stephen, MLS managing partner. "With our artificial intelligence service, our clients no longer need to wait until that cyber shopper reaches out to them. Our clients can be the first ones to reach out to that cyber shopper and turn them into a buying customer."

For many years, MLS and its sister company, RBI Inc., have offered customized business intelligence services to North American automotive and power sports clients. But its artificial intelligence service can also help clients in the marine, agriculture, lawn and garden and finance industries.

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MLS's suite of services includes artificial intelligence, data mining, event marketing and web services. All of the services are interdependent.

"Within three or four days, our clients can send by mail those previously unidentified shoppers a reason, say a $50 Amazon gift card, to visit the dealership in person and try a demo ride. That is how they can reach that customer before any of their competitors." Read related news here.

For more information or to participate in a webinar, go to MLS's redeveloped Web site at http://www.marketingloyalty.com. Or call Jeff Stephen at (866) 757-0750 x15.

Marketing Loyalty Solutions Inc. and its sister company RBI Inc., with offices in Toronto, Montreal and USA, have offered customized business intelligence solutions to North American clients for more than 25 years.

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