Corrugated Cardboard Counter Displays from Sunrise Hitek

Corrugated cardboard counter displays work well to get a product directly in front of customers in retail environments. The first thing a consumer sees when they are introduced to a product is the packaging, and first impressions go a long way! When it comes to packaging it is integral to get it just right. Lengthy runs can be quite expensive, and take up to 10 weeks production time. Sunrise Hitek offers prototype packaging in short runs starting with as few quantities as a handful to 1000's, depending on the project. Since they are a full service digital printer they can also get the project done in a fraction of the time.

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Consumers can choose a standard style model or a sloped model for their corrugated cardboard counter display. Sunrise has existing template sizes to choose from while custom sizes are always welcome. These can also be made with or without a header. All graphics are printed high-resolution with bright vivid full color. Sunrise are also a G7 Certified Master Printer further ensuing color quality control. Digital printing also allows for two crucial things: full customization and fast turnaround time. Low minimum quantity orders needed are another added perk.

An article on interactonshelf.com discusses the importance of eye-catching product design. They reference a Nielson study that found 36% of customers purchased an item based upon product design. They also assert that 64% of consumers try a new product simply because of the packaging. With so many different products sitting on the shelves, a new product really needs to stand out to be noticed. That puts a heavy premium on getting packaging right.

Sunrise Hitek is an industry leader in packaging and packaging design. This past fall Sunrise Hitek collaborated with Mrs. Meyer's Clean Day to create a completely custom box to showcase their products. This was a unique project due to the many different materials and techniques that went into this single project. The materials used for the finished project included: foam, canvas, custom cotton strap with leather ends, wood, plastic and aluminum, chrome fasteners, cardboard, UV ink, soft-touch laminations, and adhesives. The interior structure for the box was aluminum composite panels and PVC board. The exterior was primarily comprised of UV printed and laminated cardboard.

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