8 Second PR selected as Textbook for California State University San Bernardino PR Writing Class by Instructor this Fall 2019

To provide public relations students with real-life advice tips, Goody PR Founder Liz H Kelly's 8-Second PR: Energize Your Story for Ultimate Media Success! will be used as the main textbook for California State University San Bernardino's COMM 344 Public Relations Communication class taught by Full Time Lecturer Jessica Block Nerren starting September 20, 2019. 8-Second PR has been called a "New Crash Course in PR" by readers, and includes a proven 8-step story energizer process, case studies and PR Secrets that most media agencies would never share.

"After reading 8-Second PR, I decided to adopt it as our primary textbook for our PR writing class this fall. I think Liz Kelly has really gotten to the heart of what I want my students to take away from our studies together with practical examples, and I am excited to use it," explained Jessica Block Nerren.

Nerren describes her 344 COMM class as "an intermediate course in public relations that applies PR theory and principles through development of PR production skills, message construction and delivery" that includes writing assignments, workshops and a final paper over 10 weeks. Kelly has also been invited to be a guest speaker in October for this class. Continue reading.

8-Second PR's how-to guide is a great match for Nerren's PR writing course. The book covers how to develop a WOW Story for personal and business brands, write compelling content (press releases, pitches, blogs and books), identify the right media to pitch, write timely pitch emails that connect with reporters, book earned media (TV, print and radio), write interview talking points, follow-up and measure publicity results. Read latest news here.

With 15 years of marketing and public relations experience and booking thousands of earned media interviews, Kelly's book uncovers what works best, plus lessons learned. Coverage for Goody PR clients has included interviews on the TODAY Show, CNN, FOX News, CBS Health Watch, NPR, and in The Chicago Tribune, The Wall Street Journal, Forbes, Entrepreneur, Health, Huffington Post, Adweek, Deadline, and many local TV news stations from coast-to-coast.

And because every PR firm must now offer digital marketing services, 8-Second PR's Chapter 2: How to Dominate Your Digital Bank to Increase Word-Of-Mouth Marketing, provides tips for how to protect and amplify your brand online.

In addition to using 8-Second PR as the textbook, Nerren will show videos to students from Kelly's interactive online courses on Teachable.

8-SECOND PR BOOK on AMAZON
https://www.amazon.com/dp/0578423219

8-SECOND PR ONLINE COURSES on TEACHABLE
https://8-second-pr.teachable.com

ABOUT 8-SECOND PR BOOK
Amazon bestseller 8-Second PR: Energize Your Story for Ultimate Media Success (January 2019) is a "New Crash Course in PR." This fun how-to promote your brand guide includes a proven 8-step story energizer process in 8 chapters with 8 action items each, along with case study examples of what works and doesn't work. Readers will walk away with a success roadmap for how to tell a powerful story in 8 seconds (average attention span of an adult), reach millions of raving fans, connect with influencers, secure major media interviews and increase sales - Plus 8 New PR Superpowers (Digital PR Superpower, Media Vision Superpower, etc.) that together can make a brand unstoppable! This book is ideal for small business owners, CEOs, entrepreneurs, authors, along with marketing and public relations professionals. A portion of the profits from this book will be donated to the Autism Society of America. http://8SecondPR.com

ABOUT THE AUTHOR, LIZ H KELLY
Based on a unique 360-view as a marketing professional, author and columnist, 8-Second PR Author Liz H Kelly uncovers her PR secrets in a fun how-to promote your business guide. As Goody PR and Goody Awards Founder, Kelly is passionate about magnifying brands, experts and causes through marketing, PR, and social media campaigns. After working for Fox Interactive Media/Myspace, Paramount Pictures, Sprint PCS, and LA startups, Kelly decided to use her marketing experience for GOOD full-time in 2008. Kelly's work and books have been featured on CNN, FOX News, USA TODAY, The Chicago Tribune, Thrive Global, KTLA, KCBS, BBC Radio, NPR and thousands of media outlets. Kelly also teaches Digital Marketing at UCLA Extension and is a Social Media Club Los Angeles Board Member. Follow @LizHKelly or visit http://GoodyPR.com.

ABOUT the FULL TIME LECTURER, JESSICA BLOCK NERREN
Jess Block Nerren is a public relations, marketing, and photography professional with 15+ years of experience. She is the president of her own public relations firm, Felten Media Services, and since 2011, has been the PR and Marketing Director an Irvine-based law firm with offices throughout California. With an M.A. in Communications from CSU Fullerton, and awarded as the CSUF College of Communications Outstanding Graduate Student, she presently is a doctoral candidate in the CSUSB Ed.D. program beginning Fall of 2019. https://www.csusb.edu/profile/jessica.nerren

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