New App Creates Brand Gamification via Customized Rewards-Based Puzzle Contests

Concept & Innovation Group is launching CosumerBreak® in Fall 2019, to be available for free for iOS+Android devices on the App Store and Google Play. The company is also now crowdfunding on Indiegogo (30% funded in first 48 hours) where for a limited time they are offering special discounts, trials and other perks.

When brand audiences (fans, patrons, customers, leads, etc.) play the games by solving puzzles, they interact and engage with content for prolonged periods which increases branding recall and awareness, while also generating social buzz through the competitive and rewards-based model. To demonstrate a real ConsumerBreak® contest in action, the company is awarding 5% of the raised Indiegogo funds to the top 20% fastest scores - currently playable on the iOS prototype that is available on the App Store. The contest and Indiegogo campaign will end on July 2. Read related news here.

Key benefits of ConsumerBreak® include:

"Players study and attempt to memorize the images in order to solve the puzzles faster and increase their chance of winning prizes by ranking higher on a leaderboard," said CEO Natanel Eisenberg. "From announcing deals and promotions to showcasing products to branding a campaign or slogan, paired with custom audio that is heard during gameplay, the marketing messages stay in consumers' minds long after the contest is finished. This motivates purchases, influences calls-to-action, builds brand loyalty, and educates audiences in a fun way."

Everyday consumers can also be excited for the launch, as C&I Group will be offering cash prizes for a number of public contests throughout the remainder of 2019. $100 will be awarded weekly for a 15-puzzle game, $20 will be awarded for a daily puzzle that takes just one minute to complete, and other games will award larger prizes that require a minimum amount of plays to finish. Prize pots will be divided among the fastest players in any given contest as well as some random pick drawings.

Sponsored contests may award any number of prizes and rewards to entice audiences to play including merchandise, services, products & gift cards, coupons & discounts, and more. Contests may be publicly displayed in the app Home screen where all users can enter, or can be restricted to a password access or a direct link to the game that sponsoring brands can distribute to their audience or in-venue. Be alert to the latest news.

"This is really just the beginning," said Andrew Boller, the company's COO & CFO. "After we run through a few months of contests and have more data to analyze we can begin to expand and offer more options for brands and more features for users. We're already working with some local breweries to get a contest going inside their venues. Delicious food and beer on the puzzles, where you compete to win some of that food and beer right from your phone! What more could you want in a new pub game?!"

Concept & Innovation Group is self funded and shares a persevering story on their Indiegogo page that spans back eight years.

The company can be contacted at contact@consumerbreak.com, and brands can see more details and customization options at consumerbreak.com/brands.

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