Frontier Technologies: A New Look

This year marks a new era for Frontier Technologies, now 30 years in the making. This month they revealed a sophisticated, modern brand to fit the innovative energy they have been harnessing, including a new logo, new brand identity, two complementary new taglines, a modern new website, and even a new, upgraded office.

Their new logo represents the lean innovation Frontier has shifted its focus toward – a gradient "F" stripped down from a 3-dimensional cube to show their ability to power the "boxes" that make datacenters run, to the agile disruptive technologies on the "frontier" of innovation.

"The launch of our new brand marks a fresh, innovative step in Frontier's history as a company," said Reshma Moorthy, President of Frontier Technologies. "For years we have thrived on technological disruption; now we're embracing our ability to adapt and innovative through countless tech revolutions and realigning it as the focus of our brand identity."

Frontier has crafted a thrilling set of taglines to fit this theme, combining their surprising history – "Powerful IT, Empowering You" – with their push toward an innovative future – "Driving Innovation". They have even launched an Innovation Lab, where innovative teams can try out all types of cutting-edge tech firsthand, in a risk-free, creative sandbox to find out if it is the right solution for their business.

"We need our customers and community to understand where we stand out," said Moorthy. "We still power your core IT, but we also drive your innovation, and empower you to be a disruptive force in your industry through revolutionary technology, like Artificial Intelligence, Internet of Things, and Blockchain."

A rising, highly sought-after technology thought-leader herself, Moorthy has set an impressive course for a growing company, and this new brand helps communicate that innovative direction. It will be exciting to see where the next decade takes the newly branded tech company.

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About Frontier Technologies:

Frontier Technologies, Inc. designs and delivers award-winning IT solutions to help our clients innovate, differentiate and disrupt.

For more than 30 years we've grown Frontier by helping clients build data centers and IT infrastructure that power their businesses. Our decades of experience and focus on the future means clients can store, serve, analyze and maintain their data across platforms, software, networks and the cloud - in ways that set their business apart. Our cybersecurity-first approach means our clients' data is safeguarded end-to-end and at every step - protecting and fueling their competitive edge.

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