Leading mobile monetization and marketing company ironSource today announced the availability of their network in Google's AdMob mediation platform. Publishers and developers using AdMob for mobile ad mediation can now benefit from access to ironSource's global marketplace of premium performance and brand demand, driving up revenue coming from ad monetization in-app.
"We're excited to expand our partnership with AdMob and bring our advertiser marketplace to developers in the AdMob ecosystem. Even as the industry continues to evolve towards more complex technological pipes for running in-app ads, the strength and scale of available advertiser demand remains critical," said Tal Shoham, COO Developer Solutions at ironSource. "SDK network-focused demand such as ours can bring significant increases in revenue for developers using AdMob, and we look forward to bringing them that added value."
ironSource offers one of the industry's largest in-app ad networks, supporting a comprehensive range of ad units including rewarded, video, native and display ads. The company's lightweight SDK is integrated on tens of thousands of the world's top apps, and serves over 1B ad impressions per day in leading games such as Snake vs. Blocks, Adventure Capitalist, Homescapes, Piano Tiles 2 and Rolling Sky. Developers using ironSource's network benefit from a large global marketplace of high-quality demand from both performance and brand advertisers looking for premium in-app traffic.
"We strongly believe in the power diversified demand sources have in unlocking higher revenues for developers today," continued Shoham. "In our fast-moving industry, networks are constantly updating their ad and demand offerings. The best way for a developer to ensure they are maximizing revenue is to work with as many networks as possible."
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Developers using AdMob who would like to activate the ironSource network can click the following links to access the relevant integration docs for Android, iOS and Unity. Developers looking to integrate the ironSource ad network can do so here.
About ironSource
ironSource, the leading in-app video advertising platform, makes free-to-play and free-to-use possible for over 1.5B people around the world. We build technologies that help app developers take their apps to the next level, including the industry's largest in-app video network. Since only 2% of users pay to play, we provide tools to engage the other 98%. That's why over 80K apps use our technologies to grow their app businesses, and why we're working with leading companies like Kongregate, Big Fish Games, Zynga and Playrix. We care about good creative and making ads as enjoyable as your games, and our designers sit next to our performance team, making sure data informs every creative decision. Founded in 2010, we're a truly global company, with a strong local presence in Tel Aviv, London, New York, San Francisco, Beijing, Bangalore, Seoul and Tokyo. Read more at http://www.ironsrc.com.
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