Lovevery Introduces The Play Kits, a System of Science-based Products and Guidance for Babies

Today, Lovevery introduces The Play Kits, a subscription program of science-based, non-toxic products and guidance for baby's first year. Applying the same design philosophy and aesthetic that earned the brand a Red Dot Award earlier this year for The Play Gym, their goal is to give parents the right products and information, grounded in child development science, and delivered at just the right time.

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PLAYTIME WITH PURPOSE

"Our goal with The Play Kits is to take one thing off your plate: researching and figuring out which toys and activities your baby is excited for right now," said Lovevery Cofounder and CEO Jessica Rolph. "Our mission is to give parents the right products and the right information, at just the right time. We want parents to feel confident they are giving their children the best start in life." Before cofounding Lovevery, Ms. Rolph helped grow Happy Family into the #1 organic baby food company in the US, leading to a successful acquisition by Groupe Danone.

The Play Kits offer an entirely new approach to toys and early childhood—one that helps parents feel connected and tuned into what their babies are experiencing in the moment. Parents subscribe to The Play Kits on loveverybaby.com at any time during their baby's first year and receive a box every other month containing just the right playthings at just the right time. All 6 Play Kits were devised by child development experts and tested with families all over the United States to make certain that everything inside is of interest to the baby and of service to the parent.

"Lovevery is serious about making early childhood cognitive development a mass market movement, and they are making baby brain development approachable for parents by taking a fresh approach," said Lovevery advisory board member and human neuroscience professor Dr. Gillian Starkey.

Each product in the kits is thoughtfully crafted using organic cotton, sustainably forested wood, and baby-safe materials. The Play Kits will retail exclusively on loveverybaby.com for $36 per month ($80 per 2-month Play Kit with shipping included, discounted to $72 if prepaid). Each Play Kit comes with a Play Guide full of ideas for how to play that are relevant for the development stage and backed by all the research parents often don't have time to read.

"Before I became an advisor to the company, I got feedback on these remarkable products from my most important advisor - my baby daughter," said Lovevery advisory board member and Bank Street College of Education President, Shael Polakow-Suransky. "Lovevery has done a remarkable job distilling a large amount of child development research into a set of engaging toys and activities that stimulate both learning and powerful interactions."

DIFFERENTIATED COMPANY, HIGH DEMAND

Since launching its debut product in November 2017, Lovevery has generated millions of dollars in sales and averaged double-digit revenue growth month-over-month. The company recently closed a round of funding to support future growth that included participation from Collab+Sesame, Founder Collective, Yes VC, Reach Capital, Maveron, and notable women-focused investors SoGal Ventures, The FEMPIRE, and #Angels members Chloe Sladden and Jana Messerschmidt.

"The rate at which Lovevery has grown since launching just eight months ago shows that we are satisfying a need in the early childhood market for better, science-backed products and information that inspire rather than overwhelm," said Lovevery Cofounder and President Roderick Morris. "Delivering The Play Kits to our customer base is an important step in our vision to create a transformative early learning company."

ABOUT LOVEVERY

Founded by Jessica Rolph and Roderick Morris, Lovevery was started to help parents feel confident they are giving their baby the best resources they can. Lovevery play products are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what children need at every stage. Taking a science-based approach, Lovevery products have won awards from Red Dot, Parents' Choice, and NAPPA. For more information, visit loveverybaby.com.

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