Concentric Invited to Share Innovative Approach to Attribution at the ARF's Attribution Showcase

Concentric, a leading advanced analytics company, will present today at the Advertising Research Foundation's (ARF) Cross-Platform Measurement Council Attribution Showcase. Marketing is under increasing pressure and scrutiny to create strategic plans that deliver growth and demonstrate investment efficiency. Cross-channel attribution has become a hot topic of discussion in the industry as organizations strive to find a better way to make go-to-market decisions to improve performance. John Pasinski, analytics leader and VP of Services at Concentric, Inc, will join other thought leaders at the ARF event to present how organizations can take an innovative approach that goes beyond traditional attribution.

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"At Concentric, we believe data analysis shouldn't take months to answer strategic marketing questions," says John Pasinski. "We work to enable our customers to answer their most urgent and difficult go-to-market questions in real-time."

Pasinski will share a case study presentation, called Winning Share in a Turbulent Climate. In order to respond to changes in distribution and a competitor's below-marketing pricing, Pasinski discuss how one customer used Concentric Market® to test various strategies.

Concentric Market® is an advanced analytics platform that uses simulation to evaluate past marketing performance and forecast outcomes to various scenarios to find the optimal choice. Leading companies are using Concentric Market® to answer critical business questions in real-time related to media mix, competitive gaming, product development, pricing and investment decisions.

To learn more about Concentric and download other case studies, visit http://www.concentricmarket.com.

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About Concentric

Concentric is an advanced analytics company that is industrializing data-driven decisions at leading companies through technology, science and service. Since its beginning in 2010, the mission of Concentric has been to empower organizations with more effective analytics and more efficient processes. Our software platform uses simulation to evaluate past marketing effectiveness and forecast the future performance of any marketing strategy to identify its risks and rewards. Leading companies are using Concentric Market® to answer critical business questions in real-time related to media mix, competitive gaming, product development, pricing and investment decisions. Learn more at http://www.concentricmarket.com.

About The Advertising Research Foundation

Founded more than 80 years ago, the ARF is dedicated to creating, curating, and sharing objective, industry-level advertising research to enable members to make a true impact on their advertising and build marketing leadership within their organizations. It has 400 members from leading brand advertisers, agencies, research firms, and media-tech companies. http://www.thearf.org.

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