Wish Me Zoonicorns, a Magical Experience by Jay@Play, Will be Lighting Up Kids Lives This Fall

Zoonicorn and Jay@Play are introducing a magical new plush toy for kids. The 'Wish Me' Zoonicorns by Jay@Play are being introduced at Licensing Expo this May and will be available for kids Fall 2018. The four soft Zoonicorns interact with children as they play with them. Children can make a wish when the magical Zoonicorn horn glows. It's so easy – just blow a kiss on the Zoonicorn's horn and listen for its enchanting sounds. Wish Me Zoonicorns will be available through direct to consumer TV advertising. Zoonicorns are also introducing new music videos in its series of Zooniverse adventures.

The Wish Me Zoonicorns have four touch points where children may interact with them. When kids kiss the Zoonicorn on the nose the horn glows, and then kids can make a wish. When kids blow the Zoonicorn a kiss, its glowing horn turns off for wish-time.

Three new animated music videos help young pre-school aged children learn important life lessons. New music videos include Yes You Can with Pancake the Otter, Let Go, featuring Jomi the Red Panda and Never Give Up with Odessa the Ostrich.

The Zoonicorn fa mily that helps animals in their dreams include: Valeo, strong and a natural leader; Promithea, a warm and kind personality and who is a friend to everyone; Aliel, who is exciting, fun and your friend from the moment you meet; and Ene, the super-tech Zoonicorn and most caring of the family.

A growing multi-platform entertain ment property, Zoonicorn now has a total of eight music videos. The music videos both introduce children to the characters and take them on adventures that teach important social-emotional development lessons. A testament to the 'holding power' of the videos, 11 percent of kids who watched one video, also clicked through to watch another video—a click through rate that is well above the industry average.

"Kids can't get enough," said Mark Lubratt, creator of Zoonicorn. "The positive interaction and excitement kids have experiencing our special brand of adventure, caring and support through our music videos and plush will demonstrate to licensees the popularity and potential of our property. We are excited to welcome strong licensees into our family to bring more Zoonicorn love and adventures to children."

"The combination of the amazing Zoonicorn videos, along with the feature plush will allow kids to enter the world of Zoonicorns!" said Stefa nie Brenner, Jay@Play Director of Marketing.

Available by Fall 2018, the new Jay@Play Zoonicorns can be purchased via a 1-800 number, Jay@Play and Zoonicorn websites and will be supported by a national advertising campaign.

About Zoonicorn LLC
Launched by creator Mark Lubratt in 2015, Zoonicorn is a character-based pre-school entertainment property for kids ages 3-8. Zoonicorns come to young animals in their dreams to help them feel safe and learn important lessons. Available on Amazon, the soft and cuddly Zoonicorn family includes Valeo, the strong leader of the herd in blue; purple Promithea, who is fun and friendly; Aliel is bubbly and playful in pink; and green Ene, is a super-techie and also a bit mischievous. A growing family of products, Zoonicorn also includes a story book, eight music videos, three interactive story apps and four games available for download and on the Zoonicorn website, iTunes and Google Play. Kids can also download and print ma zes, word finds, coloring pages, connect the dots and other activities on the website. Zoonicorn was voted one of the top five in the 'One to Watch' category at the 2015 Licensing Expo. Learn more at http://www.zoonicorn.com.

About Jay@Play
Jay@Play International HK Limited offers solution-based products that have be lauded by the toy industry, bloggers and the press. Established in 2004, Jay@Play is a Hong Kong-based company with a showroom in New York City. Their products are distributed internationally through companies that promote all of their brands on television. Jay@Play's portfolio of brands includes FlipaZoo®, Flip Zee Girls, Playbrites™, and more. For more information visit http://www.jayatplay.com.

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