How 5 Iconic Food & Beverage Brands Build Customer Loyalty and Increase Repeat Sales — Digital Silk Report

The food and beverage (F&B) e-market growth is projected at $22 billion annually through 2021 as businesses in this industry are turning to digital to grow their brands.

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F&B companies are coming up with innovative digital strategies to grow their brand loyalty and incentivize repeat sales which -for some- can constitute well over 1/3 of the overall revenue.

The top digital strategies that help F&B businesses grow customer loyalty include optimizing the website, investing in an app, focusing on efficiency and deliverability, striving and allowing for personalization, appealing to emotions and rewarding loyalty. Read all the latest news.

Digital Silk, a global digital agency, identified five examples of the leading F&B brands who have used digital channels and strategies to increase brand loyalty and repeat sales:

1. Domino's Piece Of The Pie Rewards
In 2019, Domino's famously rolled out a new loyalty program via their branded mobile app that rewards users 10 points every time they buy a pizza, either from them or their competitors. With 60 points, the user gets a free medium-sized pizza.

The program was successful because Domino's reduced their advertising budget, tapped into the competition's customer base, amplified the promotion via social media and leveraged the large digital trend of community-building.

2. Starbucks Rewards
As a company known for using big data to tailor their experience to audience preferences, Starbucks has successfully grown their rewards memberships each year by leveraging data trends.

The loyalty program includes a card linked to a user's account which can be used to buy fidelity points, gifts, credit, etc, and it collects consumer points to issue rewards. Click here to read the latest news.

The impact of Starbucks' program comes down to tailoring experiences online and in-store, employing omnichannel tactics to maintain engagement, personalizing elements like birthday rewards and continuously improving and incorporating new insights through data analysis to stay relevant.

3. Pepsi's PepCoin
Pepsi launched its first ever cash-back loyalty program in 2019, called PepCoin by PepsiCo, which partners with PayPal and Venmo. When a consumer buys a single-serve PepsiCo beverage and Frito-Lay snack together, they simply scan the codes on the bag and under the bottle cap with their phone to accumulate money.

PepCoin benefitted Pepsi because it capitalized on the popular coin trend by integrating cyber finance, was accessible entirely through mobile devices, included a branded app alongside trusted third-party financial services partners and used multi-channel promotion.

4. Chipotle Rewards
Chipotle's cross-platform loyalty program gives its users 10 points on the dollar. When they earn enough points in-store, online or in-app, they enjoy free items. Their rewards program has helped their earnings and revenue beat expectations after doubling digital sales during the first quarter of 2019.

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The entirely digital program was kept simple and was well-coordinated. The initiative was very easily accessible for the user to join, integrated with the sales system, ensured trust and transparency through simplicity and maintained engagement by rolling out date-dependent offers.

5. Subway MyWay Rewards
Similar to the other examples in this list, Subway's rewards system is centered around their app and personalized user accounts. Besides offering freebies to reward purchasing milestones, the program keeps users engaged by handing out surprise extras and birthday gifts.

The positive results of this program are due to Subway using irregular conditioning patterns to reward their clients called "random rewards," gathering user-end data and recommending rewards based on buyer behavior and growing audiences with a user acquisition strategy similar to that in mobile gaming.

As the digital environment quickly grows, food and beverage businesses are integrating new strategies that increase customer loyalty and encourage repeat purchases.

Digital Silk is a team of experts dedicated to helping brands capitalize on the latest trends in digital marketing such as content marketing, social media marketing, PPC and more. Continue reading.

About Digital Silk: Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement & measurable results.

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xyzReptiles Competes for FedEx Small Business Grant

As xzyReptiles gets ready to celebrate the beginning of their sixth year in business, they will be competing in the FedEx Small Business Grant contest. The online reptile company has produced a ninety second video that showcases their unique business model as well as their very important partnership with FedEx.

The owners of xyzReptiles have been very busy in the last eighteen months as they expand their product line by introducing a variety of reptile related dry goods to their amazing lineup. As the variety of animals and dry goods has grown, it has become increasingly evident that a larger warehouse and more in depth infrastructure is needed to properly accommodate the animals and the affiliated products. This is one reason they have entered the FedEx small business grant contest. FedEx has provided a place to vote https://bit.ly/2PtNp92 for the reptile pet company on their site.

"We are very proud of our increasing use of FedEx Overnight Express services to safely deliver our reptile pets to their new homes," said Amir Soleymani, Managing Member of the online reptile store. Amir continued to say, "We have made substantial investments in our infrastructure to meet the increasing demand of our growing customer base but winning this grant will certainly help us take our business to the next level of excellence." Be alert to read related news.

xyzReptiles has become a leader in their industry by adhering to their mantra of quality, service and selection. The addition of these new product lines is another example of the company continuing to reinforce their mantra by providing visitors a quality experience and enabling them a better way to shop a large selection of pet products and reptiles for sale http://bit.ly/2TjMTfQ.

About xyzReptiles:

xyzReptiles is an eCommerce company based in Miami, FL. The online reptile store offers quality reptiles for sale and a large selection of reptile pets http://bit.ly/3ctpUqw and supplies at discount prices. All animals are shipped via FedEx Overnight Express and come with a live arrival guarantee. The company was founded in April of 2015 and launched their website in late July of the same year. As the company is getting ready to celebrate the start of their 6th year in business, the managing members continue to bring their nearly 30 years of reptile breeding and husbandry experience to provide customers healthy, quality reptile pets .

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Press Invited To Preview Flower Bulb Day And Unique Flower Mosaic At Union Square Ahead Of Large Crowd Turnout On Saturday, March 7

WHAT: Press are cordially invited to a media-only preview of Flower Bulb Day 2020, a showcase of 100K+ colorful tulips and a unique flower mosaic display on Union Square on Saturday, March 7, 2020. Accredited media will be able to explore the tulip garden, take photos, film b-roll, and speak one-on-one with the Chairman of Royal Anthos, presenter of Flower Bulb Day, the Dutch Consulate General and California-based tulip farmers ahead of the opening of the flower bulb garden to the public.

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Flower Bulb Day is a stunning celebration of spring during which more than 100K varieties of American-produced tulips grown from European bulbs take over San Francisco's historic Union Square. Presented by Royal Anthos, with additional backing and support from the European Union, the free "tulip garden" will be open for the public's enjoyment, with visitors encouraged to pick their own bunch of tulips to welcome the spring season. Access to the flower bulb garden on Union Square is free -- and so are the tulips!

Additionally, music will be in the air and an information booth will be set up on Union Square to answer questions and for the public to learn more about growing flower bulbs -- as well as a special guest appearance by globally beloved children's character, Miffy, who celebrates her 65th birthday this year.

WHY: Flower Bulb Day celebrates and showcases the beauty and availability of classic, cheerful European flower bulbs. European traders export flower bulbs to more than 100 countries worldwide, and the US is by far the largest export market for European-grown flower bulbs. European traders alone export approximately 100 different species of flower bulbs annually, including large quantities of lilies, hyacinths, daffodils, dahlias and gladioli. More than one billion flower bulbs are exported from Europe to the US every year, where they are planted in private and public gardens, as well as greenhouses by professional growers for the production of cut flowers. Check out this video to learn more.

WHERE: San Francisco's Union Square (conveniently located near the Powell Street BART station).

WHEN: Saturday, March 7, 2020. Press preview begins at 11:00 a.m. and concludes at 1:00 p.m. Gates open to the public at 1:00 p.m. and close at 4:30 p.m., when all 100K tulip bulbs will have been picked. Read all the related news.

RSVP: Press who plan to attend Flower Bulb Day 2020 are kindly requested to RSVP to hello@wearemgp.com. Read this for more information.

ADDITIONAL INFORMATION:

Flower Bulb Day 2020 is presented by Royal Anthos with additional cooperative support from the European Union, the help of San Francisco Recreation and Parks, and the Union Square Business Improvement District.

Please note: A very large turnout is anticipated due to the popularity of prior years' events, and the public is strongly encouraged to use public transportation to and from the event.

QUESTIONS: Contact Mindy M. Hull at 415-889-9977 or Allie Gavan at 415-987-7147 or via email at hello@wearemgp.com.

About Royal Anthos
Anthos represents the companies that trade in flower bulbs and nursery stock products in Europe and abroad. The field for the promotion of their interests covers a wide area: fulfilling a supervisory role in the development of (inter)national policies for market access, co-financing and advising the promotion policy of the industry, co-financing and managing the international phytosanitary policy and co-responsibility for the sector policy by participation in organizations and committees dealing with promotion, market access, quality, phytosanitary issues, the environment, education, research and labor issues. For more information, please visit http://www.anthos.org/for-and-by-the-trade. Read related news here.

All trademarks used herein are the property of their respective owners.

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Strategic Mobility Group, LLC Celebrates Women’s History Month With Social Awareness Campaign

Strategic Mobility Group, LLC (SMG3) a Certified WBENC Women's Business Enterprise, has launched a social media campaign throughout March to promote Women's History Month and International Women's Day (IWD). The women of SMG3 will be featured across all social media platforms including Facebook, LinkedIn, Twitter, and Instagram.

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These annual celebrations honor the economic, social, cultural and political achievements of women around the world. SMG3 will be posting quotes from their female employees about what makes them feel empowered in the workplace. Read news here.

The purpose of this campaign is to start conversations about how women inspire and influence others in their daily lives.

As president and CEO of SMG3, Nancy Gorski feels proud to be a part of the prestigious women-owned brand, promoting women leadership in businesses.

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Gorski stated, "Women's History Month and International Women's Day are all about celebrating the positive contributions of women in our society. We strive to promote these ideologies throughout our business day in day out."

SMG3 takes pride in being a WBENC, contributing to many female-driven causes and organizations including an annual Breast Cancer Awareness Fundraiser.

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About SMG3
Strategic Mobility Group (SMG3) was founded by Nancy Gorski, Nico Genet, and Eric Holmes as an innovative technology provider that designs and integrates mobile solutions for enterprises. We consult companies on how to operate more efficiently through the use of mobile hardware, software, professional services, and support. It is our job to keep businesses up-to-date on the latest technology and provide them with innovative solutions that will maximize efficiency both inside the four walls and out. One of the best parts is, unlike other mobile technology providers, SMG3 supports our customers with a suite of services: site surveys and evaluations, custom device configurations, staging/kitting, training, technical support, and more. Helping businesses improve operational efficiencies and ROI is why many of the Fortune 500 companies choose SMG3 to manage their enterprise mobility needs. Learn more about us at: http://www.strategicmobility.com.

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WTSO Announces Second-Ever Case Sale Event

WTSO, a leading seller of wine online, is hosting their second-ever Case Sale this spring after seeing the success and positive customer response from the first event in November 2019. The sale, which is taking place from March 30 until April 2, 2020, will give customers the opportunity to purchase 12 bottles of high-quality wine for $120.

Beginning on Monday, March 30, customers can shop the designated Case Sale page on WTSO to find a wide variety of bottles and begin creating their case of 12. Customers will find a banner on the WTSO homepage leading them to the designated sale page during the four-day period. They will have the ability to explore different types of wine and their tastes, aromas, and origins.

Springtime favorites will be especially prominent on the Case Sale page, just in time for wine lovers to stock up on high-quality wines for spring holidays and events. Customers can expect to find a top-rated selection of light reds, fruity whites, sparkling selections, and delicious seasonal rosés. Continue reading.

Shoppers can choose any wines from the Case Sale page, but must buy 12 (or in increments of 12) for the sale price to apply. All 12-bottle cases will be marked at $120 with free shipping. Some taxes may apply. Free shipping is only applicable on full case orders.

While all other pages and shopping methods, such as Premium Selections and Last Chance Wines, will still be available to shop during the sale, customers will only receive the Case Sale discount if they purchase all 12 bottles from the designated sale page. Carts cannot be combined with purchases from other pages.

The case discount will be applied at checkout once the customer selects all 12 of their bottles from the Case Sale page. Temperature-controlled holds and storage are also available upon request.

Wine lovers who want to restock their collection for spring are encouraged to shop the second-ever, four-day WTSO Case Sale starting on March 30 to receive 12 seasonal bottles for just $120. These high-quality wines from around the globe are ideal for spring holidays, special meals, work events, and more.

To learn more about the Case Sale visit WTSO.com, call 866-957-2795, check social media networks, or read this blog post about the event. Contact the WTSO customer service team at any time with questions.

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Bellus3D Announces Partnership Agreement with Whip Mix

Bellus3D, Inc. a Silicon Valley startup formed by leading computer vision experts, is announcing a business partnership with Whip Mix, a leading manufacturer and distributor of dental materials, equipment and articulators to dental professionals worldwide. The partnership enables Whip Mix to distribute Bellus3D products through its network of dental professionals including dental labs and schools.

Bellus3D's Dental Pro 2.0 software allows clinicians to capture 3D facial scans of patients quickly, easily and affordably so it becomes a pillar in the digital dentistry workflow. The facial scan is an important part of that workflow, particularly for procedures affecting the aesthetic zone. Bellus3D facial scans are being used by clinicians and dental labs to accelerate high-value case acceptance and clinician approval. Bellus3D and Whip Mix will collaborate to provide solutions in North America starting immediately.

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"I am excited about our partnership with Whip Mix because they are the premier distributor of lab equipment and dental supplies. This further strengthens our commitment to the dental market and highlights our desire to broaden the awareness and available channels for Bellus3D products in the dental industry," said Eric Chen, CEO of Bellus3D.

"Bellus3D's face scanning software provides the missing link in the digital dentistry workflow. Combining facial scans with other digital scan data provides a complete picture of the patient's smile. Bellus3D solutions are complementary to our existing portfolio and we are excited about the quality, speed and affordability of their solutions," said Anne Steinbock, CEO of Whip Mix.

Attendees at the annual Lab Day, CDS, Cal Lab and other Chicago midwinter dental shows had the chance to learn more about Bellus3D dental solutions and the Whip Mix partnership at Whip Mix and Bellus booths.

About Bellus3D, Inc.
Bellus3D (https://www.bellus3d.com) is the innovative leader in high-resolution 3D face scanning. Our goal is to enable personalized products for the face by providing fast, easy and affordable 3D face scanning to companies who are creating products for the face. We are working with companies in key vertical markets including dental, eyewear, medical, cosmetic and 3D Printing to facilitate their goal of delivering highly personalized products to our customers. Read all the related news.

About Whip Mix
Founded in 1919, Whip Mix manufactures dental supplies, lab equipment and the Whip Mix®, Denar® and Hanau™ occlusion product lines to dental professionals worldwide. In addition, Whip Mix distributes and supports CAD/CAM technology, including 3Shape scanners, Roland mills, Asiga and Whip Mixc3D printers and materials to dental laboratories. Whip Mix sells its products through distributors in over 80 countries and holds an office and distribution center in Germany. Whip Mix maintains ISO13485:2003 and ISO9001:2008 certifications.

More information about Bellus3D products: https://www.bellus3d.com

Bellus3D Press Contact: Nick Blozan, nblozan(at)Bellus3D.com, Phone: (408) 502-5012

Bellus3D Reseller Contact: Mark Smolinski, msmolinski(at)Bellus3D.com, Phone: (408) 761-5786

Bellus3D, Bellus3D Dental Pro, the Bellus3D logo, and Bellus3D ARC are registered trademarks of Bellus3D, Inc.

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Diameter Health to Unveil New FHIR Product Capabilities, Present with Health Current at HIMSS20

Diameter Health, developer of the leading platform for clinical data normalization and enhancement, today announced it will demonstrate its new product capabilities with HL7's Fast Healthcare Interoperability Resources (FHIR) at the 2020 Healthcare Information Management Systems Society (HIMSS) Annual Conference and Exhibition in booth #7461. Additionally, Diameter Health President and Chief Strategy Officer John D'Amore will present a conference session on state and national clinical data quality and usability initiatives with Health Current, Arizona's statewide health information exchange (HIE).

Diameter Health added FHIR support to its data normalization and enrichment engine in response to increasing demand from its payer and HIE customers. Now Diameter Health's technology can ingest clinical data from any certified EHR and output FHIR-conformant data in addition to many other formats. As a result, Diameter Health customers can share FHIR data formats with payers, providers and patients even if the source data systems do not support FHIR.

"The FHIR standard represents great progress for healthcare in terms of accelerating the pace and scale of data exchange," said Eric Rosow, CEO of Diameter Health. "FHIR will also increase the need for clean, semantically interoperable data. We're excited to show our customers and partners how our technology's new FHIR capabilities will help facilitate the exchange of high-quality, usable clinical information across stakeholders."

While support of FHIR across the healthcare ecosystem is likely to increase the volume and flow of clinical data, the standard does nothing to enable semantic interoperability, or the exchange of data with meaning. Closing this gap requires solutions like Diameter Health that create clean clinical data and enable actionable clinical insight. Diameter Health will demonstrate its support of FHIR at HIMSS with a national payer organization at the Da Vinci Project (booth #7972), and D'Amore will present the new functionality in the Da Vinci Project main theater (booth #8060) on Wednesday, March 11, 2020 at 2:45 p.m. ET.

Additionally, D'Amore will co-present an educational session titled, "How to Tame Your "Data Dragon": A Statewide Approach," with Keith Parker, chief information officer at Health Current, a Diameter Health customer. D'Amore and Parker will discuss challenges associated with the variability in source data quality, and how Health Current spearheaded a multi-stakeholder approach to enable the flow of more complete, interoperable patient information. The session will take place on Wednesday, March 11 at 10:00 a.m. ET in Orlando - Orange County Convention Center, W308A. Read latest news here.

Diameter Health will also exhibit at HIMSS20 and attendees will have the opportunity to see live demos of the company's FHIR product updates and speak with company executives about clinical data exchange and interoperability. To learn more about Diameter Health, stop by booth #7461 at HIMSS20 from March 9 to 13 in Orlando. Media interested in scheduling a meeting with one of Diameter Health's executives can contact Lindsey Honig at lhonig@ariamarketing.com.

About Diameter Health
Diameter Health enables organizations to better leverage clinical data through the normalization, cleansing, deduplication and enrichment of data from EHRs and other clinical data source systems. By creating a single, unified source of longitudinal structured patient information, Diameter Health helps organizations that depend on multi-source data streams (such as health plans, Health Information Exchanges (HIEs), and health systems) with quality reporting, risk adjustment, care coordination and population health initiatives. Diameter Health is the first organization to earn both eMeasure Certification from the National Committee for Quality Assurance (NCQA) and Health IT Certification from the Office of the National Coordinator for Health Information Technology (ONC). For more information, visit the website http://www.diameterhealth.com or email us at info@diameterhealth.com.

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