Jessica's Press Releases

Wednesday, January 1, 2020

TV News Alert: Behind-the-Scenes and Live Times Square New Year's Eve Event Coverage

BEHIND-THE-SCENES, PRE-EVENT COVERAGE OF TIMES SQUARE 2020
Pre-New Year's Eve footage featuring the arrival and installation of the "2020" numerals atop of One Times Square; the assembly and lighting of the New Year's Eve Ball; Good Riddance Day; Confetti Test; the Wishing Wall and other preparations.

Pre-event coverage will be available via download, featuring 16 x 9 HD broadcast quality video, B-Roll footage (encoded as H.264), broadcast and web quality pre-packaged EPKs, social media shareables (NEW for 2020), photos and press releases.

Download access at: https://www.timessquarenyc.org/times-square-new-years-eve/media-press/media-kitpress-eventspress-releases.

FEED #1: BROADCAST LIVE NEW YEAR'S EVE COVERAGE OF TIMES SQUARE 2020
Live coverage of the Times Square New Year's Eve festivit ies with exclusive panoramic views from proprietary camera locations with the ambient and natural sounds of the revelers. Highlights include the lighting and raising of the New Year's Eve Ball at 6 p.m. EST, hourly countdowns, activities engaging the revelers, AP's year-in-review video, live musical performances from Multi-platinum selling rock band X Ambassadors ("Renegades," "Unsteady" and John Lennon's "Imagine" at midnight), Latin American band CNCO, Yennis Bencosme (winner of Univision's "Reina de la Cancion"), songwriter and recording artist Joss Favela with Mariachi Sol de Mexico and Latin pop singer and songwriter Pedro Capo, a performance by The Marching Cobras Sapphire Danceline and Flag Unit, a Military Salute medley by the USO Show Troupe, a Chinese cultural dance performance presented by the Sino-American Friendship Association and special guests (TBA) will join the Mayor of New York City to push the Waterford Crystal button that signals the Ball Drop. This clean, uninterrupted feed will be provided free of charge to media organizations around the world on a non-exclusive basis solely for their use in creating television programming relating to the event. Additional information, including a schedule of events and talent is available at: http://www.timessquarenyc.org/events/new-years-eve/index.aspx. Click here.

NORTH AMERICAN FEED:

VIA FIBER IN HD 1080i/59.94: Tuesday, December 31, 2019; 4 p.m. to 12:15 a.m. EST

VIA SATELLITE IN HD 1080i/59.94: Tuesday, December 31, 2019; 10:00 p.m. to 12:15 a.m. EST

Read this here.:

https://jessicapressreleases.blogspot.com/2018/05/alleged-victim-of-sexual-abuse-at.html

INTERNATIONAL FEED:

VIA SATELLITE IN HD 1080i/50: Tuesday, December 31, 2019; 11:45 p.m. to 12:15 a.m. EST (Wednesday, January 1, 2019; 0445-0515 GMT)

Complete technical information available on-line: https://www.timessquarenyc.org/times-square-new-years-eve/media-press/new-years-eve-pool-feed-information.

EMBED LIVE COMMERCIAL-FREE NEW YEAR'S EVE WEBCAST OF TIMES SQUARE 2020
http://timessquarenyc.org/events/new-years-eve/webcast/index.aspx.

For more information on the feeds, contact Shelley Kapitulik at 203-898-1501 (shelley@splashpr.us). Media and Press information is available at https://www.timessquarenyc.org/times-square-new-years-eve/media-press.

[Previous News] [Next News]

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Today’s Inspired Latina Releases Today’s Inspired Young Latina In National Book Launch

Several young Hispanic women showcased their gratitude and joy as proud first-time authors as they and Jacqueline S. Ruiz, the creator of the international Today's Inspired Latina (TIL) book series, launched the book debut of "Today's Inspired Young Latina" in front of friends and family.

The festive event recently took place at J. C. Restoration, a premier Hispanic-owned restoration company in Rolling Meadows. Written by Ruiz and Alexandria Rios Taylor with a preface by acclaimed Hispanic actor Edward James Olmos, the book details stories of young Latinas overcoming obstacles and creating their own opportunities, as they become part of a dynamic and inspirational generation in American society.

"Today is another amazing representation of what it means to believe in a dream that is bigger than all of us," said Ruiz, one of the book's co-authors. "And today we have the privilege of elevating 14 young Latinas that reached out to us. They believe in something. They wowed us with their presentations that captivated our hearts and minds."

Read all the latest news.:

https://jessicapressreleases.blogspot.com/2018/05/neosante-delictase-oral-drops-lactase.html

The contributing authors in the book are: Evelyn Lozano, Alondra Ivette Guevara, Arianna Urrutia, Gina Aridal Pardino, Giselle Gonzalez, Andrea Vallejo, Samantha Ante, Maria Clara Ospina, Daniela Limon, Yahayra Argueta, Erica Franco, Gabrielle Hernández Franch, Evelyn Lonzano, Scarlett Magaña-Singh.

Ruiz explained that the idea about getting young Latinas to share their stories came from TIL author Elizabeth Colón-Rivera. From then the seed was planted to premiere the first ever Young LATINATalks at Naperville's North Central College in September. A natural extension was to then capture these stories in an anthology book.

Hernández Franch, one of the book's authors, wrote about her initial dreams of becoming a doctor. Life and God had other plans for her. Becoming a contributor was as an amazing journey for her.

Be alert to read related news.:

https://jessicapressreleases.blogspot.com/2018/05/keywordfirst-rebrands-as-true.html

"People say that there are three things that change your life," she said. "It's the people you meet, the events you attend and the books that you've read have the power to change your life. And I'm here at this stage, at this incredible event with the right people holding the right book."

Taylor, also the dean of students at Glenbard West High School in Glen Ellyn, would have appreciated a book like this when she was a teenager. Unfortunately, there were not many inspirational stories to find. She hopes that will change with this new book.

"When I was in high school, there was very little representation of Latino authorship," she said. "There were very few stories that I could identify with or relate to culturally. These ladies are changing that narrative and unleashing the endless possibilities for their generation."

Today's Young Inspired Latina is available on Amazon for $14.97.

For more information about Today's Inspired Latina, visit: http://todayslatina.com.

About Today's Inspired Young Latina:
Inspired by the wildly successful and internationally acclaimed Today's Inspired Latina series, Today's Inspired Young Latina offers a compelling, hopeful collection of personal stories from the new generation that will activate your passion, wherever you are in life. With wisdom beyond their years, these young authors show us that age is no obstacle for overcoming adversity and reaching for dreams. Their stories will encourage people ages 8 to 80 to stay strong, live wisely, and always pursue their heart's desire.

Today's Inspired Latina
6 Books: 152 Authors: 1 Common Dream
A Today's Inspired Latina™ is an award-winning book series of inspiration and hope, a poignant collection of personal stories that will activate your passion. The series is the largest collection of stories in a book anthology series in the world with 152 to date in six volumes. Volumes seven and eight will be published in 2020 for more than 200 Hispanic female authors. These are success stories that need to be told, to motivate our community for generations to come. By overcoming language barriers, self-doubts and other obstacles in their way, these strong Latinas are a great example of how inspiration and perseverance can lead you to happiness and success in business and life. It's a positive, empowering read for anyone sitting on a dream and thinking it can't come true. Today's Inspired Latina™ shows that it can! For more information, visit: http://todayslatina.com.

Small Business Owners to Big Brands: “You Don’t Get It”

Small business owners overwhelmingly report that the businesses that market to them neither understand nor listen to them. This makes selling to this group problematic for large and medium sized businesses, who need to take the time to understand the mindsets of Small Business Owners (SBOs). On the 55th episode of the "If You Market" podcast, an authority in business-to-small business marketing explains how large business can improve their success rates.

"SBOs consistently express their dissatisfaction (and distrust) with brand marketers' abilities and attempts to sell and market to them," said Dan Gliatta, CEO of Cargo, a B2B marketing company that helps large brands market to small businesses. "On average, over 50 percent of SBOs feel big brands and markete rs are ineffective in engaging and marketing to them. Which means either one in two brands are failing or 50 percent of every brand's marketing spend is wasted."

Cargo studies have shown that most SBOs fall into one of two groups; Crusaders or Artisans:

The two groups share an emotional attachment to their business that is particular to SBOs — and is the piece larger companies frequently neglect when marketing to them. Read all the related news.

"To them, everything is personal, so marketers wanting to engage and motivate them need to get them to feel if they want to get them to act," Gliatta said.

Karla Jo Helms, CEO of JoTo PR, and co-host of the IYM podcast, agrees. "Emotion drives (small businesses) today. That's the biggest thing, especially in B2B. People don't realize that, they think buying decisions are rational."

Sky Cassidy, "If You Market" podcast Host and CEO of MountainTop Data, underscored the considerable difference there is between marketing to a large company and a small one.

"There's a vast difference in how you market to an enterprise company, marketing manager, and a business owner," Cassidy said. "The (first) one you can say, 'This is going to make your job more convenient, make you look good.' They're sold on it.

"The business owner needs to see profit, needs to know they're not wasting their money because they could give that money to you or they could take their kids to Disneyland. And that's what you're up against with the business owner versus the marketing manager."

Insiders say the ability to appeal to the emotional side of the SBO will become more important, as so-called Millennials – those born between the years 1980-2000 – are the fastest-growing segment of SBOs and may be more inclined to own a small business than members of older age groups. A study released in 2017 found, among other favorable statistics, that Millennials have more experience with small business and greater desire to start businesses than previous generations.(1)

Another study found that Millennials are starting businesses at an earlier age than did previous generations, they're launching more small businesses, and leading larger teams.(2)

"Millennials think, act and behave differently than most of their predecessors," said Gliatta. "They're driven by purpose and passion and cause just as much as they're driven by the bottom line, if not more. With this in mind, Cargo is kicking off the next decade with a proprietary, AI-driven study that will lend insight to better understand and solve the Millennial SBO riddle."

According to the United States Census Bureau, there were 83.1 million Millennials in the United States in 2015. By the end of 2019 they are expected to have overtaken "Boomers" – generally, those born between 1946 and 1964 – as the most populous age group in the United States.3

About the "If You Market" Podcast
Meet If You Market podcast host, Sky Cassidy—an accomplished B2B marketer. And his co-host, disruptive PR evangelist Karla Jo Helms. Together they talk with industry experts to analyze B2B marketing tactics in a cocktail hour atmosphere.

The podcast airs on iTunes, Stitcher, Google Play and TuneIn Radio.

Sky Cassidy is also the CEO of MountainTop Data. MountainTop Data, based in Los Angeles, CA, provides data and data services for B2B marketing. Karla Jo Helms is the CEO and Anti-PR Strategist of PR agency, JOTO PR DisruptorsTM, based in Tampa, FL. Visit them via http://ifyoumarkettheywillcome.com/category/if-you-market-podcast/?PRS

About Cargo
Cargo is a new-model marketing and advertising agency that specializes in helping big brands connect with Small Businesses, otherwise known as B2SB Marketing®. The agency was established in 2006 and has offices in Greenville, S.C., and Toronto, Ontario to service the North American market. Cargo's client brands include 3M, Daimler, Detroit Reman, Lenovo, Mercedes-Benz, Pitney Bowes, and Royal Bank of Canada. For more information visit http://www.thecargoagency.com.

1.    "Millennials and small business go well together, study says," USA Today, May 31, 2017.
2.    "Millennipreurs' Are Starting More Businesses, Targeting Higher Profits," Fortune.com, February 20, 2016
3.    "The Big Number: Millennials to overtake boomers in 2019 as largest U.S. population group," The Washington Post, January 27, 2019

TV News Alert: Behind-the-Scenes and Live Times Square New Year's Eve Event Coverage

Download access at: https://www.timessquarenyc.org/times-square-new-years-eve/media-press/media-kitpress-eventspress-releases.

Read this here.:

https://jessicapressreleases.blogspot.com/2018/05/1-800-petmeds-announces-return-of.html

NORTH AMERICAN FEED:

VIA FIBER IN HD 1080i/59.94: Tuesday, December 31, 2019; 4 p.m. to 12:15 a.m. EST

VIA SATELLITE IN HD 1080i/59.94: Tuesday, December 31, 2019; 10:00 p.m. to 12:15 a.m. EST

INTERNATIONAL FEED:

VIA SATELLITE IN HD 1080i/50: Tuesday, December 31, 2019; 11:45 p.m. to 12:15 a.m. EST (Wednesday, January 1, 2019; 0445-0515 GMT)

More info here.:

https://jessicapressreleases.blogspot.com/2018/05/eat-2-win-sports-nutrition-app-fills.html

Complete technical information available on-line: https://www.timessquarenyc.org/times-square-new-years-eve/media-press/new-years-eve-pool-feed-information.

EMBED LIVE COMMERCIAL-FREE NEW YEAR'S EVE WEBCAST OF TIMES SQUARE 2020
http://timessquarenyc.org/events/new-years-eve/webcast/index.aspx.

THE NALA and its Cause Marketing Program Celebrate a Year of Giving

Through collecting baby and school supplies, and shoes, toys and coats, THE NALA, a nationwide digital marketing agency, charity efforts in 2019 made a major impact, locally, nationally and worldwide. Most recently, THE NALA hosted a successful donation drive for Operation Warm, a national nonprofit that makes brand new, high-quality winter coats and gives them away to children in need.

"We raised enough for Operation Warm to make 50 winter coats for kids in need nationwide," said Tiffani Tendell, Vice President - Communications and Business Development at THE NALA. "These coats not only keep kids warm, but promote self-esteem, school attendance and outdoor play."

Read this for more information.:

https://jessicapressreleases.blogspot.com/2018/05/1-800-petmeds-announces-return-of.html

Along with a number of clients that hosted Operation Warm donation drives, THE NALA's businesses collected hundreds of toys for Toys for Tots in time for Christmas and collected more than 1,500 pairs of shoes for Soles4Souls, a nonprofit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing. One of its clients, Caribe Resort, collected more than 640 pairs. The shoes help people in developing nations start and sustain their own small businesses and step out of poverty.

Read latest news here.:

https://jessicapressreleases.blogspot.com/2018/05/airserver-launches-first-of-its-kind-4k.html

To date, Soles4Souls, which THE NALA has been working with for a decade, has distributed more than 35 million pairs of shoes in 127 countries and generated over $250 million in economic impact.

For years, in fact, THE NALA, as part of its collective cause marketing program, has encouraged its clients to host fundraising campaigns for its many charity partners. In addition to Operation Warm, Toys for Tots and Soles4Souls, its long list of affiliated national and local non-profits includes Teddy Bear Cancer Foundation, Operation Homefront, The Greatest Generations Foundation, Crisis Aid International, Dream With Me Foundation, and StandUp For Kids, among others.

Read here.:

https://jessicapressreleases.blogspot.com/2018/05/iowa-police-chiefs-gathering-may-22.html

About THE NALA™
The NALA offers small and medium-sized businesses effective ways to reach customers through new media. As a single-agency source, THE NALA helps businesses flourish in their local community using a variety of services, including press releases and a reputation and directory management program. THE NALA's mission is to promote a business' relevant and newsworthy events and achievements, both online and through traditional media. For more information or media inquiries, please call 805.650.6121, ext. 361.

Taiwanese Americans Participate in the Rose Parade to Promote Taiwan’s Vision and Strength

The Rose Parade is one of the many spectacles of American's New Year celebration. This year, China Airlines partnered with Taiwan Tourism Bureau again to build a float themed "Dreams of Flying, Wings of Hope" in which the Taiwan 101 Skycraper, Daxi spinning tops, Pingxi sky lanterns, the gracious hospitality of "tea serving"; delicious steamed dumplings, the endemic Taiwan blue magpie; and the Formosan black bear exploding out of a music box will be representing the goodwill of the people of Taiwan and her natural beauty. All these images of attraction are ingeniously combined with China Airlines miniature aircrafts and live flight attendants. The newly-crowned Miss Taiwanese American Queen, Sissi Lin, along with other Princesses and Ambassadors are invited by the Tourism Bureau Los Angeles Office to join the parade and promote Taiwan. They will unveil Taiwan's float at the 131st Rose Parade in 2020.

"Young people shape our future; they are the hope of our country. Miss Taiwanese Americans are all versatile and gifted in many ways. Through this far-reaching event, the second generation of Taiwanese not only serve as our best goodwill ambassadors to bridge the U.S.-Taiwan relationship, they are also our new blood to reinforce Taiwan's diplomatic engagement in the U.S.," says Abraham Chu, Director General of the Taipei Economic and Cultural Office in Los Angeles. During their school breaks and holidays, the 2019 Miss Taiwanese Americans have been busy practicing a dance named "Taiwan – The Heart of Asia" choreographed by Eva Hsia, the 2015 Miss Taiwanese American Queen. Their sweet and confident smiles will be a great example of civil diplomacy to deliver the enthusiasm of the Taiwanese people to the American public, and perfectly echo the 131st Rose Parade theme, "The Power of Hope".

"I choreographed it based off of listening to the music and lyrics of the promotional song of 'Taiwan - The Heart of Asia'. I tried to convey Taiwan's beauty and culture into the movements. Inspired by the Aboriginal elements in our outfits I also incorporated a few Aboriginal movements into the dance," says Eva Hsia.

More info here.:

https://jessicapressreleases.blogspot.com/2018/05/fareportals-cheapoaircom-wins-gold.html

"For this collection, I wanted to create a modern look with aborigine details on everyday clothing. I'll be using a lot of tribal trims, seashells, intricate beading, fringe-like feel to give the clothing a bit of a tribal feeling to them but still modern and less costume-like. One of the motifs I chose to use throughout the collection is the plum flower. Plum flower is the national flower of Taiwan and I really like the meaning of this flower because it only grows in the harshest winter season, but bloom so beautifully and stays alive in such a cold weather. I think this flower symbolizes the Taiwanese people's perseverance to shine and survive in our competitive world today," says Ying Chian*.

2019 marks the China Airlines' 60th Anniversary and the "U.S. - Taiwan Travel Year". "China Airlines is our best partner in promoting Taiwan overseas; their recent increase in U.S. - Taiwan flights help to drive up the overall capacity. The latest issue of Travel + Leisure magazine ranked Taiwan third place in their list of the 20 must-go places to travel, with an emphasis on the island's hiking trails and gorgeous mountains. People who love photography and hiking are welcome to take advantage of China Airlines' latest promotions to fly to Taiwan," says Brad Shih, Director of Taiwan Tourism Bureau's Los Angeles office.

Follow our Tour Taiwan Facebook fan page (https://www.facebook.com/TourTaiwan/) and the TripAdvisor Taiwan profile (https://www.tripadvisor.com/Profile/TourTaiwan) today for offers and great deals on Taiwan tourism!

*Dance outfit designer: Ying Chian, 2018 Miss Taiwanese 2nd Princess, graduated from Parsons School of Design.

Sunrise Hitek Now Offers Nationwide Installation of Office Graphics

Sunrise Hitek is pleased to now offer printing and installation of office graphics, environmental branding, window privacy films and vehicle wraps in Chicago and nationwide. By using their Chicago based team they can install graphics and transform any office, factory, showroom or gymnasium into a custom branded environment.

One popular option for office spaces are dimensional logo signs which are offered in a variety of different materials. Available in metal, plastic, or high density foam and installed directly to the wall or mounted to acrylic, there are virtually endless options for office and company signs. All of Sunrise's dimensional lettering and graphic options can be custom-made to match any logo shape and color. Their ample selection of materials, including affordable yet durable high-density foam, allow even the smallest businesses to take advantage of custom colors and shapes for their company signage packages.

Perforated window graphics are another great option which offer an exciting view from one side of the graphics, yet allow clear vision from the other side. It is the perfect solution for displaying messages on retail store windows, transit vehicle windows, and for providing privacy on interior office windows. These provide long lasting durability in rain, wind, snow, and sun Dress up windows with full-coverage, high-impact graphics without blocking light.

Wallpaper can make a huge impact on even the smallest of spaces. Sunrise Hitek's stunning wallpaper can be produced to fit any wall. For the ultimate in interior design, create instant impact, mood enhancing environments and complete sensory immersion by printing personal artwork on Sunrise's tailor made custom wallpaper. Choose from Economical Repositionable Self-Adhesive Vinyl, super easy to install Self-Adhesive Wall Fabric, or long life Heavy-weight 20oz Osnaburg wallpaper (installed with standard wallpaper paste).

About Sunrise Hitek
Sunrise Hitek is an Inc. 5000 company established in 1988 and offers speedy and innovative print marketing execution for the world's leading brands. Sunrise employs the most advanced equipment and technology, such as G7-certified HP Indigo & UV flatbed presses, digital die-cutting, and specialty coating/lamination, to create best-in-class color printing, packaging, trade show & display graphics, plus a wide variety of promo products. A privately-owned enterprise, the company is based in Chicago and sells products worldwide.

Wednesday, January 1, 2020

Read this here.:

Read all the latest news.:

Be alert to read related news.:

Read this here.:

More info here.:

Related News:

Read this for more information.:

Read latest news here.:

Read here.:

More info here.: