Jessica's Press Releases

Tuesday, November 26, 2019

GovX Launches New App to Power Military Discounts Online

GovX Inc, the company dedicated to offering online discounts for current and former US military and first responders, has launched GovX ID, a free app available for Shopify that lets merchants quickly and securely offer discounts to the men and women who've served in uniform.

GovX ID is a digital identification system that securely verifies a customer's status as a current or former member of the US military, American law enforcement, firefighting, first responder, and related uniformed service communities. When enabled on a Shopify merchant's website, the digital ID card lets merchants quickly deliver protected discounts exclusively to those who've served.

"Many merchants want to recognize the service of our military and first responders, but there's no easy way to do that online where the customer is largely anonymous," said Chris Bohnert, Senior Vice President of Product at GovX. "At the same time, no one wants to upload sensitive documents on multiple sites just to access a military discount. GovX ID solves this problem for both the merchants and the deserving service members who are able to unlock great deals."

Once a member is verified through GovX ID, they can simply log in to verify their identity on any integrated website. This allows any merchant using Shopify to offer a safe and secure military discount. Many merchants today use unsecure or manual methods to verify customers' service records, with some relying on the honor system, opening them up to fraudulent discount use. With GovX ID, authentication is quick and secure, all data is encrypted end to end and members can unlock eligible discounts with the click of a button.

Currently, more than 3.5 million verified service members use GovX ID to access discounts from over a thousand partners, including MLB, NFL, NBA and NHL teams, entertainment events around the country like the Carolina Country Music Fest, and popular endurance races like Spartan Race and Tough Mudder.

When GovX.com was launched in 2011, the proprietary verification software was used to validate military and first responder affiliation in real time, controlling who could access the website, a protected e-commerce channel serving those with qualified service backgrounds. In the years following, GovX licensed the verification technology to partners to deploy their own protected discounts, and the software was eventually developed into the new GovX ID Shopify app.

"At GovX, we strongly believe that the men and women who serve our country deserve our thanks and support," said Bohnert. "And it's always been our vision to make military and first responder discounts more accessible online, no matter where you shop. The GovX ID app for Shopify allows us to fulfill that vision."

To learn more about GovX ID and how it can benefit your brand, visit http://www.govxinc.com/verification-solutions.

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New Research Shines a Light on a Forgotten Generation - GenX Caregivers ''Sandwiched' Between Kids and Parents

Today, the National Alliance for Caregiving (NAC) in partnership with Caring Across Generations released Burning the Candle at Both Ends: Sandwich Generation Caregiving in the U.S. This new report illuminates the challenges facing working parents who are providing intergenerational care. More than 11 million Americans are caring for an adult family member due to health needs or disability, while also caring for children at home.

The report analyzes data from more than 300 Sandwich Generation caregivers, and compared to non-sandwich caregivers from a nationally representative dataset from the 2015 study, Caregiving in the U.S. (conducted initially by NAC and the AARP Public Policy Institute). The research firm, Greenwald & Associates, conducted the data analysis with input from a small Advisory Committee of nationally- and internationally-recognized researchers. Dr. Joe Caldwell from Brandeis University, Dr. Feylyn Lewis of the University of Sussex, and Dr. Margaret Longacre of Arcadia University reviewed the findings and provided perspectives from their fields of study. The report also includes caregiver vignettes and policy implications drawn from the quantitative findings.

Compared to other types of caregivers, the Sandwich Generation caregivers are younger, more ethnically diverse, and newer to caregiving than non-Sandwich Generation caregivers. Many represent Generation X and Millennials, who are launching careers and families while caring for an older relative.

Key findings highlighted some of the pain points:

"Families are squeezed, and they need help to balance work and home life," said C. Grace Whiting, J.D., President/CEO of the National Alliance for Caregiving. "National conversations are heating up on paid family and medical leave, universal childcare, and the need to expand long-term services and supports. Now is the time to invest in workplace flexibility and a robust national infrastructure that can support and augment care for the friends and family who need our care."

Data revealed that most Sandwich Caregivers supported programs that would supplement their income while they were caregiving or an earned income tax credit to compensate them for their work, even if these programs were unavailable or hard to access.

Other challenges align with potential workplace solutions. The data show that:

"So many of us are already dealing with the dual stresses of Sandwich Generation caregiving, and it will only get worse if we don't receive the support that we need," said Josephine Kalipeni, Policy Director of Caring Across Generations. "Caregiving doesn't have to be unsupported or isolating. Lawmakers have the opportunity now to make real change for our nation's caregivers. Together, we can build a holistic system that acknowledges our varied caregiving needs, across cultural and socioeconomic backgrounds, and that makes care supports accessible, affordable, and flexible for 21st-century families."

"Many characteristics and issues facing Sandwich Caregivers mirror those facing caregivers in general," said Joe Caldwell, Ph.D., of the Community Policy Living Center, Lurie Institute for Disability Policy at Brandeis University. "However, the report highlights some important differences, particularly greater time demands and potential implications for health and economic well-being. Moreover, not only are Sandwich Caregivers more racially/ethnically diverse, there is great variation within this population. The report reminds us of the need to develop policies and practices that are flexible and approach families holistically, using a person- and family-centered approach based on an assessment of their unique situation and needs."

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NAC and Caring Across Generations will release the report in a national briefing with a live webcast. Hosted at the National Press Club in Washington, D.C., the briefing will honor the contributions of caregivers ahead of the Thanksgiving holiday and celebrate the role of friends and family in the spirit of National Family Caregivers Month. Caregivers with lived experience balancing work and intergenerational care needs will provide their perspectives alongside national policy experts and researchers.

Made possible with grant funding from MassMutual, the report and live cast will be available on Tuesday, November 26, at 9 AM ET. To watch live, please visit: https://www.facebook.com/NA4Caregiving. The report will be available at http://bit.ly/WorkCareSandwich. Be alert to read related news.

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About the National Alliance for Caregiving
Established in 1996, the National Alliance for Caregiving is a non-profit coalition of national organizations focusing on advancing family caregiving through research, innovation, and advocacy. The Alliance conducts research, does policy analysis, develops national best-practice programs, and works to increase public awareness of family caregiving issues. Recognizing that family caregivers provide significant societal and financial contributions toward maintaining the well-being of those they care for, the Alliance supports a network of more than 80 state and local caregiving coalitions and serves as Secretariat for the International Alliance of Carer Organizations (IACO). Learn more at http://www.caregiving.org.

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https://jessicapressreleases.blogspot.com/2018/05/mothers-day-comes-with-triple-bonus-for.html

About Caring Across Generations
Caring Across Generations is a national movement of families, caregivers, people with disabilities, and aging Americans working to transform the way we care in this country. By harnessing the power of online and grassroots organizing and culture change work, we are shifting how our nation values caregiving and calling for policy solutions that enable all of us to live well and age with dignity. For more information, please visit http://www.caringacross.org.

About Mass Mutual
The SpecialCare program, developed by Massachusetts Mutual Life Insurance Company, provides access to information and resources to families with dependents of any age who have a disability. The program's holistic approach involves a person with special needs' network of advisors, including a Special Care Planner or other financial professional that specializes in working with special needs. Our mission is to help educate families and caregivers of people with special needs about the importance and steps in creating a life care plan to help provide a secure financial future. For more information about Massachusetts Mutual Life Insurance Company (MassMutual) and its SpecialCare program, please visit http://www.massmutual.com/specialcare.

About Greenwald and Associates
Greenwald & Associates is a full-service custom research firm, specializing in the areas of healthcare, financial services, and employee benefits. Learn more at http://greenwaldresearch.com.

Intellitec Solutions to host Microsoft Dynamics Year End Webinar Series

Intellitec Solutions, based in Newark, DE, has announced a webinar around year-end best practices for Microsoft Dynamics GP software. Previously, Intellitec held these events in person, but in response to demands to make these sessions more accessible to end users around the country, Intellitec will deliver these critical sessions via the internet. Interest in these webinars is expected to be high.

The agenda for these events will feature ways users of Dynamics GP can close the year in modules such as general ledger, payroll, and other critical areas. Best practices, short cuts, and new requirements will be discussed as well. Attendees will learn important steps on making sure their books are closed properly, and in an efficient manner. Businesses interested in attending these webinars can sign up by contacting Intellitec Solutions at 866-504-4357, or visiting the registration page.

About Intellitec Solutions
Intellitec Solutions is a leading ERP and CRM provider strategically located along the influential business corridor between Washington and Philadelphia. Specializing in Microsoft Dynamics GP, Dynamics SL, Dynamics 365 and Sage Intacct, they have conducted thousands of engagements helping companies in diverse industries choose and implement software solutions to improve financial or customer relationship management. Using a proven system designed to maximize efficiency and business insight, Intellitec Solutions team of seasoned professionals provides value-added expertise to their clients. For more information or to schedule a demo of our solutions, please visit http://www.intellitecsolutions.com or call 866-504-4357

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All products mentioned in this release are trademarks or registered trademarks of their respective holders.

The Trade Group Recognized as an EXHIBITOR Magazine Portable Modular Awards Finalist in Three Categories

The Trade Group, an award winning, event marketing and creative design firm, is pleased to announce that it has been named a finalist in three categories for EXHIBITOR Magazine's Portable Modular Awards. The judging panel, comprised of marketing and design experts, evaluated entries based on aesthetics, functionality and innovation. Winners will be announced online and at EXHIBITORLIVE in March of 2020. Read latest news here.

According to Stephanie Chavez, Director of Marketing for The Trade Group, "To be recognized once again as a finalist for EXHIBITOR's Portable Modular Awards is indeed an honor. We are incredibly proud of our team and the unique and creative solutions they delivered for our diverse roster of clients in 2019."

For the category of Best Island Exhibit Less Than 600 square feet, The Trade Group was recognized for the 20'x20' island display utilized by bakery product manufacturer Bridor at the National Restaurant Association Show. The exhibit included a realistic looking and fully functioning kitchen with oven, cooling racks and freezer, as well as an underlit display case and working space for Bridor's chef.

The Trade Group was also named a finalist in the Best Island Exhibit Less Than 600 square feet category for the 20'x20' display designed for Google Nest smart home products, which was used at the Keller Williams MegaCamp show. Each day The Trade Group installed a different scene in the branded space—kitchen, home office and bedroom—to highlight the many ways Nest products could be used at home and in everyday life.

In the Best In-Line Exhibit category, The Trade Group earned a finalist nod for the 10'x20' display designed for Nissin, a Japanese food manufacturer that specializes in instant noodles. The in-line, used at TwitchCon 2019, included the same bright colors featured in the client's product packaging. The Trade Group also integrated a fun photo opp with life-size, LED-lit, hanging "noodles" that attendees were encouraged to share on social media.

"Each of these projects came with unique goals and challenges, which our creative team readily embraced. We were delighted that these clients trusted us to bring their visions to life—from both a design and a functional perspective—and are grateful to the Portable and Modular Awards judges for recognizing our teams' efforts," Chavez says.

To learn more about The Trade Group's innovative design and marketing solutions for trade shows, live events and more, call 800-343-2005 or visit http://www.tradegroup.com.

About The Trade Group
The Trade Group is an award winning, full-service event marketing and creative design firm, specializing in trade shows, esports events and activations, corporate events, brand activations, retail merchandising, commercial graphics and experiential solutions. Since 1986, the company's team of live event, design and engineering experts has helped thousands of clients amplify their brands and successfully navigate a wide range of events and experiences. Clients rely on The Trade Group for: event ideation, creation and production; esports expertise; exhibit design and fabrication; graphic design and production; strategic marketing solutions; technology integration and more.

Monday, November 25, 2019

Traliant Announces New Sexual Harassment Training for the Retail Industry

Traliant, an innovator in online sexual harassment training, today announced a new course, Preventing Discrimination and Harassment for Retail. Tailored for employees working in the retail industry, the interactive training covers sexual harassment, discrimination, bystander intervention, diversity and inclusion and other essential workplace topics.

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https://jessicapressreleases.blogspot.com/2018/05/rob-lowe-hosts-new-on-demand-segment-on.html

To learn more, visit Traliant at: Preventing Discrimination and Harassment Training for Retail

"Preventing Discrimination and Harassment for Retail equips employees with the knowledge and practical steps they need to recognize and respond to different types of harassment and other misconduct — whether from co-workers, managers, or customers," said Mike Pallatta, Traliant CEO and Co-Founder.

Preventing Discrimination and Harassment for Retail encourages employee engagement and promotes positive behavior through bite-sized episodes, interactive video scenarios, Viewer Email and Twitter Q&A segments and quizzes and challenges. The course is available in separate versions for employees and managers, as well as state-specific editions that comply with the harassment training requirements in California, New York, Illinois, Connecticut, Delaware and Maine.

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https://jessicapressreleases.blogspot.com/2018/05/codemonkey-announces-winners-of-code.html

All Traliant courses are mobile optimized to enable employees to access training how and when they want it, on any laptop, smartphone or tablet.

About Traliant
Traliant was founded by industry veterans from some of the world's most successful compliance training companies to meet the challenge of transforming compliance training from boring to brilliant. Backed by Martinson Ventures, Traliant delivers award-winning, bite-sized compliance training on an eLearning platform that enables fast and easy customization. Courses are available on numerous workplace topics including Diversity Training and Sensitivity Training. For more information, visit: http://www.traliant.com.

Online Shoppers Should be on the Lookout for eSkimmers, a Digital Version of Porch Pirates

In advance of the holiday shopping season, consumers throughout the United States are being warned of the prevalence of eSkimmers, a new breed of software hackers that infiltrate a shopping website and use malware to steal credit card or debit card information as the consumer enters it at point-of-sale. "At this time of the year, it's more important than ever that consumers protect themselves against this threat," said Monica Eaton-Cardone, a nationally known expert in risk reduction, revenue retention and merchant mediation. "Fraudsters have gone well beyond using skimming devices at ATMs and stealing boxes off porches. They've graduated to sophisticated methods to skim code on e-commerce web pages and capture information such as your name, date of birth, account numbers, passwords and more.". Read latest news here.

Experts warn that unlike other, cruder versions of cyber-crime, eSkimming is all but undetectable at the time that it occurs. To the end user, it appears that the transaction has completed without incident, and he or she has no way of knowing the extent of the theft, which involves not the loss of merchandise--as is the case when a "Porch Pirate" steals a box from a front porch--but of information, which is much more valuable. In most cases the consumer will even receive the product they ordered. Experts say the stealth nature of the theft is evidence of a deep familiarity with the payment processes of the sites that are hacked.

Companies that have reported the appearance of malicious payment codes of the type used in a common form of eSkimming include the online store for the National Baseball Hall of Fame, British Airways and Ticketmaster. Additionally, security was breached at some 6,500 online stores via code that researchers named "Magecart Attack," which, when embedded in a web page, scans for numbers and letters entered into fields on the page by the consumer. This includes credit card numbers, security codes, expiration dates and other pieces of personal information.

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https://jessicapressreleases.blogspot.com/2018/05/owlet-raises-24-million-in-series-b.html

According to the FBI, which investigates reports of eSkimming and other cyber-crime, most eSkimming operations are based in Eastern Europe. Some operators sell the personal data on the dark web, while others use the information to fraudulently purchase and then sell merchandise at a profit. In most cases the deception isn't detected until well after the fact, making remediation more difficult.

While the FBI recommends that companies take steps to prevent e-Skimming--such as updating and patching all systems with the latest security, including anti-virus/anti-malware software to keep firewalls strong--consumers must be vigilant as well.

"There are a number of steps consumers can and should take to protect themselves," Eaton-Cardone said, beyond using secure passwords and never clicking on links in emails sent by unknown sources. These include not using a debit card to make online purchases, shopping on well-known, reputable sites, using two-factor identification on all devices and using single-use or "virtual" credit cards.

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https://jessicapressreleases.blogspot.com/2018/05/eat-2-win-sports-nutrition-app-fills.html

"The most critical action consumers must take is to monitor their credit card and bank statements frequently and very closely for any strange purchases or activity," said Eaton-Cardone. "And if they find anything they don't recognize they should immediately contact the vendor."

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https://jessicapressreleases.blogspot.com/2018/05/iowa-police-chiefs-gathering-may-22.html

Easton-Cardone also recommends that consumers activate transaction alerts on all credit cards as a way to catch fraudulent activity early.

About Monica Eaton-Cardone:
An acclaimed entrepreneur, speaker and author, Monica Eaton-Cardone is widely recognized as a thought leader in the FinTech industry and a champion of women in technology. She established her entrepreneurial credentials upon selling her first business at the age of 19. When a subsequent eCommerce venture was plagued by revenue-leeching chargebacks and fraud, Eaton-Cardone rose to the challenge by developing a robust solution that combined human insight and Agile technology. Today, her innovations are used by thousands of companies worldwide, cementing her reputation as one of the payment industry's foremost experts in risk management, chargeback mitigation and fraud prevention. As CIO of Global Risk Technologies and COO of Chargebacks911, Eaton-Cardone leverages her global platform to educate merchants on best practices in fraud prevention and to spotlight the competitive and economic advantages women can bring to the technology workforce. Her nonprofit organization, Get Paid for Grades, invests in students to inspire a new generation of innovators. Get to know Eaton-Cardone at http://monicaec.com.

1. "Inside the Magecart Breach of British Airways: how 22 Lines of Code Claimed 380,000 Victims," riskiq.com, September 11, 2018
2. "Security breach: Major social platform hacked," komando.com, May 29, 2019
3. "Building a Digital Defense Against e-skimming," FBI Portland, October 22, 2019

More than one third of U.S. online shoppers will likely buy products on Black Friday and Cyber Monday, per new survey from RTB House

RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced the results of a fresh consumer survey that support a prediction by eMarketer, who predicted that U.S. holiday sales this season will climb to an all-time high of more than $1 trillion.

The RTB House survey found that 38 percent of American consumers are likely to purchase a product online during Black Friday and/or Cyber Monday. Of that group, 62 percent say they're most likely to shop on Amazon during Black Friday/Cyber Monday.

The results are based off a consumer survey conducted via Google Surveys the week of Nov. 4th, 2019 of 1,000 U.S. consumers.

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https://jessicapressreleases.blogspot.com/2018/05/netnumber-expands-number-portability.html

Other survey findings include:

"With so many media stories and a blitz of promotions that put everyone in a buying mood over a longer time period, extending special deals so they're a week-long event vs. a one-day sale can really boost revenues," said Gary Burtka, VP of U.S. operations at RTB House. "Brands need to play to deal-minded consumers and consider offering them real-time discounts to spur impulse purchases, and they definitely need to go mobile to capture Millennials, who are big holiday spenders. Gen Y has trended up to purchases of more than $400 each since 2017."

Overall, holiday sales represent about 20 percent of annual retail sales in the U.S., but that figure can be higher for some retailers, per the National Retail Federation. Hobby, toy and game stores report the highest share at about 30 percent.

According to RTB House's own global data based on thousands of client campaigns, brands see about a 30 percent boost in new customers during Black Friday/Cyber Monday, and sales volumes during the holiday season increase by about 78 percent. Conversion rates from online ad banners also increase by about 3.5X during November because shoppers are ready to buy. Read this for more information.

About RTB House:

RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide. Its proprietary ad-buying engine is the first and only in the world to be powered entirely by deep learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals.

Founded in 2012, the RTB House team is comprised of 500+ specialists in over 30 locations across the globe: New York, London, Tokyo, Singapore, São Paulo, Moscow, Istanbul, Dubai and Warsaw. It serves campaigns for more than 1,600 clients across EMEA, APAC and the Americas regions.

From 2018, after successfully deploying deep learning into 100 percent of its algorithms, RTB House develops two divisions, independent from R&D team, focused on leading innovation for MarTech solutions. The AI Marketing Lab provides an environment for inventing and advancing MarTech products. In addition, the Creatives Lab was created to investigate and improve the overall performance of creatives, as well as developing support for formats like dynamic display and video creatives that can be ultra-tailored to a client's unique branding needs.

Media Contact:
Scott Samson
(415) 781-9005
scott@samsonpr.com

Tuesday, November 26, 2019

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