Jessica's Press Releases

Friday, November 15, 2019

SunStar Strategic Designs New Website for Mairs & Power

SunStar Strategic, a leading financial public relations and marketing firm, announced the launch of a new website and accompanying collateral for Mairs & Power, Inc., an SEC-registered investment advisory firm in St. Paul, MN. http://www.mairsandpower.com. The site is the culmination of a nearly year-long branding initiative that began earlier this year. Click here.

"We are so pleased that Mairs & Power selected SunStar Strategic to be their partner in this initiative," said Kathryn Morrison, president and CEO of SunStar Strategic. "It was exciting to see it all come together. The team at Mairs & Power and our Creative Services people worked together tirelessly and seamlessly to deliver this project on budget and on time."

Mairs & Power has served the Minneapolis-St. Paul area as investment counsel for nearly 100 years. They offer individually managed accounts to individuals and institutions as well as a family of three mutual funds. It prides itself on focused long-term investing, a regional approach and selecting high quality companies across all sizes and sectors.

The firm is Minnesota's oldest investment firm under continuous ownership and management. It has remained independent since its founding in 1931 and is 100% employee-owned. It employs more than 40 people and manages approximately $9.6B as of 9/30/2019.

"The objective of our initiative, called One Voice, was to update our brand in a way that more completely reflected our personality as a firm. It was very important for us to honor our past while also look forward to the future," said Annette Lance, senior marketing coordinator for Mairs & Power. "Each of us here is dedicated our clients. We make all our decision based on what is in our clients' best interests - and we wanted to ensure our website and materials spoke to that."

In addition, the firm wanted to ensure they appeared relevant in today's digital environment.

The One Voice project kicked off with a research phase during which SunStar interviewed management, surveyed all employees and conducted phone interviews with clients and financial advisors. "During the interviews, we uncovered qualities that are desired in an investment firm as well as how these constituents viewed the Mairs & Power brand at the beginning of the project," said Marilyn Dale, VP & Creative Services Director at SunStar Strategic. Read news here.

The new website includes two professionally filmed videos featuring senior managers as well as extensive custom photography. SunStar was instrumental in planning and producing the videos and the site copy so it both reflected the firm's refreshed messaging as well as read well on screen for today's consumers. Read this for more information.

SunStar's Creative Services Group and its technical partner designed, wrote and programmed the site. In addition, the SunStar Group designed a new firm brochure, mutual fund fact sheets, specialty presentation on regional investing and multiple other pieces of marketing collateral.

Read latest news here.:

https://jessicapressreleases.blogspot.com/2018/05/common-workplace-items-may-be-hazardous.html

About SunStar Strategic
SunStar Strategic obtains exposure and generates awareness for their clients in the financial and national online and traditional media. With effective marketing and PR strategies, boutique firms with good stories can become just as recognizable as major brands nationally, competing on par with them as authorities within their investing styles.

More info here.:

https://jessicapressreleases.blogspot.com/2018/05/the-best-brain-toys-media-for-teachers.html

Since 1990, SunStar has designed and executed media relations and marketing communications strategies to deliver clients' timely messages to the right audiences. The company is expert at articulating clients' unique stories and proactively presenting them to the financial and business media as well as the investment community. SunStar's services are designed to integrate with existing sales and marketing strategies to attract and retain customers and investors, and build brands through structured news generation programs and smart marketing. Be alert to the latest news.

More information is available at http://www.sunstarstrategic.com.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

OpticsPlanet, Inc. Kicks off ‘Operation Gift’ Campaign in Partnership With Ranger Road

OpticsPlanet.com, the leading online destination for technical and high-performance gear, launched its 2019 'Operation Gift' campaign in an effort to help combat-wounded veterans transition into the next chapter in their lives.

With one goal in mind, the 'Operation Gift' campaign will focus efforts on raising a charitable donation toward different veteran-based programs offered by Ranger Road such as, scuba diving, road racing, hunting and fishing trips, and more. From now through December 29, 2019, a portion of all sales raised through OpticsPlanet.com will go toward this objective.

Exclusive to this campaign are limited edition SWAG Kits which feature branded gear from customer favorite brands. All sales of these Kits contribute to the final donation. Additionally, shoppers will be able to add on optional donations after their purchases.

"The transition into civilian life is challenging for our nation's great service-members," said Meghan O'Laughlin, campaign manager at OpticsPlanet, Inc. "This partnership with Ranger Road allows our customer base to make a difference in the lives of veterans by directly supporting initiatives that focus on helping our country's heroes in a unique and thrilling way." More info here.

The 'Operation Gift' program works in partnership with Ranger Road, a 501(c)(3) organization. Ranger Road's mission is to bring veterans through extraordinary experiences by empowering the transition to the next chapter of their life. In addition, this year OpticsPlanet has teamed up with notable brands Trijicon, Vortex Optics, Leupold, Bushnell, FLIR, Steiner, SightMark, Sig Sauer, AeroPrecision, Streamlight, NightForce, OPMOD and TRYBE Defense.

For more information on the 'Operation Gift' campaign, visit OperationGift.com

About OpticsPlanet, Inc.
Founded in 2000, OpticsPlanet, Inc. is the leading online destination for technical and high-performance gear. OpticsPlanet, Inc. serves demanding enthusiasts and professionals who are passionate about their jobs, serious about their recreation, and devoted to their service. Currently offering over 1 million items from over 3,500 brands in over 500 specialty categories, OpticsPlanet.com's wide selection of outdoor sporting goods, military and law enforcement gear, as well as scientific products and eyewear. Read here.

In 2019, the company was recognized for the 12th straight year by Internet Retailer Magazine as one of the top 200 e-retailers in the United States. OpticsPlanet, Inc. Has also been recognized by Inc. Magazine as one of the top 5,000 fastest-growing companies in the country.

Other stores in OpticsPlanet, Inc.'s portfolio include OpticsPlanet.com, Dvor.com– the world's first members-only store devoted to gear and Tactical-Store.com. For more information, visit http://www.OpticsPlanet.com, and follow on Twitter, Instagram, and Facebook.

Help Wanted: Why Posting a Job Ad Isn’t Enough to Sell Your Company to Potential Candidates

Companies need great talent to move forward. With unemployment currently at less than four percent, it's going to take more than trendy benefits such as Ping-Pong tables and standing desks to attract exceptional employees, according to Susan MacNicol, founder and president of Strategic & Creative Marketing, Inc., a full-service marketing firm in Aurora, Illinois.

Potential candidates seek transparency from potential employers. Often they will have seven to 10 touch points researching a company before they even apply. They want to know that companies provide a supportive and engaging environment to empower all employees. Negative information or no information about a company could cause potential candidates to look elsewhere for a job. By implementing recruitment marketing strategies, companies can communicate their culture and demonstrate why top talent should work at these places.

"It's not enough to just post the job ad; businesses need to focus on what makes their employment experience unique from their competitors," says MacNicol, who previously worked in recruitment for major companies, including Johnson & Johnson, Office Max, Sears and DeVry Education Group (Adtalem Global Education).

MacNicol's firm incorporates the following to help companies devise specific strategies:

With social media being a primary resource for job seekers, a company's information is either an asset or a liability. MacNicol recalls consulting with an unemployed young woman who passed up applying at a company with lots of job openings after doing her social media research. She felt its culture would not be a good fit for her. Continue reading.

"The best talent goes to companies that have the culture, opportunities and initiatives that the employee is searching for," MacNicol says.

In addition to social media, a company's best recruiting tool can be its employees. MacNicol recently created a special referral campaign for one of the country's largest global education companies in higher education. At every quarter, the university's presidents emailed full and part-time staff at their 20 campuses thanking them for their talent and asking them to invite friends and colleagues to apply for various job positions.

"Within one year, the campuses were getting 40 to 90% of their hires coming from referrals," she says. "There were no referral dollars involved. A lot of times companies will have a referral program where someone can get $1,500, for example. When you don't have a budget, simply asking employees to invite people to apply can work."

Read all the related news.:

https://jessicapressreleases.blogspot.com/2018/05/fareportals-cheapoaircom-wins-gold.html

With her extensive background in marketing, social media and recruiting branding strategies, MacNicol was recently honored with the 2019 Entrepreneurial Excellence Award from The Daily Herald Business Ledger. She is currently a finalist for the 16th annual Stevie® Awards for Women in Business. This award honors women entrepreneurs, employees and the companies they run – worldwide and has been hailed as the world's premier business award.

For more information, visit https://www.scmarketinginc.com.

About Strategic & Creative Marketing, Inc.:
Aurora, Illinois-based Strategic & Creative Marketing, Inc., is a full-service marketing firm established in 2001, and experienced at working with small, medium and Fortune 500 companies. The firm holds a Women's Business Enterprise (WBE) Certification and a Women Owned Small Business Certification (WOSB) issued by Women's Business Enterprise National Council (WBENC). The firm's team has created and implemented national, regional and local marketing and recruitment marketing campaigns. Creative tactics are based on carefully-crafted marketing plans and strategies first, and include print and on-air ads, social media paid ads and organic campaigns, trade shows, emails, video, public relations and promotions. Owner and President Susan MacNicol leverages 25 years of corporate marketing experience in the U.S. and globally to ensure that campaigns are integrated, backed by data and have the most compelling message reaching the right target market through the most effective tactics. MacNicol and Director of Social and Digital Marketing Tami Wloch speak and train locally and globally on all aspects of Marketing, including Social Media, Employment Branding and more. For more information, visit https://www.scmarketinginc.com.

Help Wanted: Why Posting a Job Ad Isn’t Enough to Sell Your Company to Potential Candidates

Read all the related news.:

https://jessicapressreleases.blogspot.com/2018/05/rescale-and-remcom-bring-nvidia-gpu.html

MacNicol's firm incorporates the following to help companies devise specific strategies:

"The best talent goes to companies that have the culture, opportunities and initiatives that the employee is searching for," MacNicol says.

Read news here.:

https://jessicapressreleases.blogspot.com/2018/05/intouch-insight-launches-liacx-new.html

For more information, visit https://www.scmarketinginc.com.

Thursday, November 14, 2019

EmpowerMX announces aviation industry veteran Jim Sturgis as Chief Operating Officer

EmpowerMX, the leading cloud-based applications platform for aircraft maintenance, supply chain, and warehouse management, announced today that aviation industry veteran, Jim Sturgis, has joined the company as its Chief Operating Officer. Sturgis is joining EmpowerMX during a period of rapid growth of its client base worldwide post the launch of several new products expanding the company's suite.

"I'm happy to announce that Jim Sturgis has joined EmpowerMX as our Chief Operating Officer," said Dinakara Nagalla, CEO of EmpowerMX. "Jim will oversee the end-to-end customer experience including business development, sales, implementation and customer support. He will take a hands-on role to drive customer success and optimize ROI from the EmpowerMX set of solutions through eliminating manual processes, reducing manpower costs and returning aircraft back into service more rapidly."

Sturgis has over 40 years' experience in the aviation business, with a background that includes managing various maintenance activities with major carriers, as well as many years spent in consulting, assisting some 50 airlines over a 16 year period. Most recently Sturgis was with Southwest Airlines where he had varying oversight for numerous groups, including maintenance planning, programs, reliability, QA and CASS. Aside from his airline work, he was also the President and co-founder of CAVOK, now an Oliver Wyman business unit focused on maintenance and engineering support in the MRO and airline maintenance space.

"EmpowerMX is at an exciting phase of their growth. Their product story and the immense proven value it brings to the industry, combined with recent wins and implementations, sets the stage for a new phase of growth, and makes EmpowerMX a perfect fit for me," said Sturgis. "The airline industry is on the cusp of massive digital transformation, and other challenges that drive the need for efficiencies and EmpowerMX had right set of products and solutions to accelerate this transformation. Their client list is impressive and my early conversations with them have been fantastic."

"I believe that our recent significant strategic wins and massive growth in product footprint over the last year, combined with our vision for the industry, were key factors in Jim's decision to join EmpowerMX. We are very excited to have Jim be a part of our development story, as we significantly expand our business solutions.. I have known Jim from his years at Southwest and I am glad we can work together now to create new products, start new lines of business, and provide value-add customer solutions to the industry," continued Nagalla. Read this for more information.

About EmpoweMX:

Based in Frisco, TX, EmpowerMX is a leading cloud-based software platform that is designed to accelerate digital adoption in the Airline, MRO, and Defense establishments. Our product suite helps Engineering and Compliance, Heavy and Line Maintenance, Shop and Materials Management.

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CohnReznick Announces the Expansion of Confluera Deployment to Cover 100% of Their Server Ecosystem

CohnReznick LLP, the eleventh largest public accounting firm in the United States, headquartered in New York, today announced the expansion of their Confluera deployment to cover 100% of their server ecosystem across the three segments of accounting, tax, and advisory IT infrastructure. Confluera provides state-of-the-art technology to autonomously detect and respond to cybersecurity incidents for businesses of all sizes. This expansion marks the beginning of a radically different approach to protect global enterprises from advanced attacks that are prevalent today and are going to get more complex tomorrow.

"With the success of a phased rollout and the continued improvement of the feature set, CohnReznick has committed to deploying the Confluera's Autonomous Detection and Response platform to 100 % of our server ecosystem as a major strategy in our overall cyber security operations," said Richard Cannici, Head of Infrastructure and Security at CohnReznick.

The Confluera platform is the industry's first Autonomous Detection and Response platform built to deterministically detect and stop attackers navigating enterprise infrastructure. Confluera delivers infrastructure-wide cyber kill chain tracking and response by leveraging 'Continuous Attack Graph' to deterministically stop and remediate cyberthreats in real-time. Read latest news here.

"We are extremely excited to extend the advanced security capabilities of our Autonomous Detection and Response platform to protect the entire server ecosystem at CohnReznick, specifically because this scale truly justifies the need for an autonomous system compared to analytics based manual investigations," said Abhijit Ghosh, CEO of Confluera. "With this expansion, we look forward to bringing transformative cyber risk reduction and efficiency gains to large scale operations."

About CohnRexnick, LLP
As a leading advisory, assurance, and tax firm, CohnReznick helps forward-thinking organizations achieve their vision by optimizing performance, maximizing value, and managing risk. Clients benefit from the right team with the right capabilities; proven processes customized to their individual needs; and leaders with vital industry knowledge and relationships. Headquartered in New York, NY with offices nationwide, the firm serves organizations around the world through its global subsidiaries and membership in Nexia International. For more information, visit http://www.cohnreznick.com

About Confluera Inc.
Confluera's mission is to redefine the security paradigm by introducing autonomous detection and response capabilities to deal with modern cyberattacks. Confluera aims to turn security analysts into cyber defenders by enabling them to stop breaches in their tracks. Confluera is Co-Founded by Abhijit Ghosh, Niloy Mukherjee, and Bipul Sinha. Ghosh has a background in networking, security and real-time systems, Mukherjee's background is in distributed computing, operational analytics, and artificial intelligence, and Sinha is the Co-Founder & CEO of Rubrik. For more information, visit http://www.confluera.com

Press Contact:
Teena Touch
Waters Communications
415-310-3125
teenat@waterscomms.com

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Women Lead the Way at Embark Behavioral Health

With the recent promotions of several women to key leadership roles, Embark re-confirms its commitment to leading the industry in gender equality in the workforce. According to current statistics from the US Bureau of Labor Statistics, approximately 80% of the healthcare workforce is made up of women, while fewer than 20% currently hold key leadership roles. At Embark that number is 64% and rising.

"Embark embraces gender diversity as a critical component of organizational success," said Alex Stavros, President and CEO of Embark Behavioral Health. "We believe in gender diversity not only because it is the right thing to do, but because it is the best thing for our company and our clients."

Nicole Fuglsang is the new Chief Operating Officer of Embark Calo Teens and Preteens programs and the mother of two daughters and a son. "Gender inequality is something I have chosen to fight for my entire adult life," said Fuglsang. "As a mother, I want to be an example of what it means to be a strong, confident, capable, and impactful servant leader. I am thrilled for this new role--not just to be recognized for many years of service to Calo, but to be in a position to be a strong female role model for my children." Read this here.

Leah Madamba, who was recently promoted to VP of Embark's Potomac Programs division, said, "In the field of mental health where many of our clients, therapists, and front line staff are women, I believe it is especially important to have female voices and input at the highest levels, where the most impactful decisions are made."

Stavros said Embark recognizes the role women play at every level every of the company, and believes healthcare organizations need to change their culture from the boardroom to the executive teams and throughout the organization. "We have to set the expectation, and be intentional about it. If we do, we know from studies and from experience that organizations that actively pursue gender diversity in leadership will reap benefits throughout, all the way to the top," said Stavros. Currently, nine out of fourteen Executive Directors and program-level CEOs are women.

"I believe many traits women have lend themselves well to leadership, especially in our field," said Nikki Garza, LCSW newly-announced Executive Director at Fulshear Treatment to Transitions. "Communicating, listening, empathising, being open-minded, multitasking; these are things women often excel in." Read here.

According to a 2019 report from the global organizational consulting firm Korn Ferry, 64% of Healthcare executives surveyed said they believed their organizations would be more profitable with more greater gender parity in leadership, while 59% said they would experience less employee turnover.

"We need to recognize that while both men and women have strengths and bring amazing things to the table, female leaders are unique. Teams are strongest when they have multiple perspectives and leadership styles represented," said Jeana Thomsen, new Executive Director of New Haven Residential Treatment Center. "I think it is especially important to allow women the space to lead differently than men. I've appreciated that I've been given the freedom to lead in my own style."

"Though we're proud of our current diversity, we can always do better," said Stavros. "Our goal is to reflect our core values and have the very best people in every position."

The Embark promotions include:

Nicole Fuglsang M.A., L.P.C., N.C.C., current VP of Business Development, was promoted to CEO of Calo Programs Teens and Preteens. As one of Calo's original founders, Nicole has led in many capacities during her twelve years with the program.

Nikki Garza, LCSW, Executive Director of Fulshear Treatment to Transition, is the new Chief Executive Officer of Fulshear Programs. Nikki has worked as the clinical director for a young adult treatment centers, as a clinician at Utah State hospital, and in private practice.

Click here.:

https://jessicapressreleases.blogspot.com/2018/05/us-lead-network-now-offering.html

Leah Madamba, MS, NCC, LPC, a 20-year veteran of the mental health field, was promoted to Vice President of Embark Potomac Programs. Leah was the former Director of Vive Family Services, and before that Vice President of Clinical Integration at InnerChange. Be alert to read related news.

Jeana Thomsen, LCSW, ED is returning to Embark after stepping away to raise her three children. She returns as the Executive Director of New Haven Residential Treatment Center. She has experience as both a therapist and a clinical director. More info here.