Jessica's Press Releases

Thursday, October 31, 2019

Market Connections Study Highlights Media Consumption Patterns, Challenges and Desires of Federal Workforce

For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during and after the workday. This year's study identifies the peaks and valleys of media exposure as well as other marketing methods that can help public sector marketers reach their target customers.

Market Connections, Inc. will release results of the annual study this morning, October 31, 8:30-11:30 a.m. at the Center for Education at Wolf Trap in Vienna, Va.

The 2019 survey finds that federal workers are consciously choosing to receive their news and information from a variety of sources -- from AM/FM and satellite radio during morning commutes, digital news/magazines and social media during their lunch breaks, to broadcast/cable TV and streaming services before and after work.

Findings include:

"Federal marketers are consuming a growing mix of media, with certain peak times during the day," asserts study cofounder Sara Leiman, VP media director of TMP Government. "Maximizing your mix can help you more cost effectively reach the most eyes, ears, and minds."

New this year, Market Connections dove deeper into respondent demographics and major personal purchase plans for the next year, such as cars, homes and other financial decisions like saving for college and retirement. In addition, this year's survey looks at the top work-related challenges and workers' plans for the future both professionally and personally. This data can provide companies deeper insights that go beyond the business decisions federal employees make to understanding their personal priorities.

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"While knowing the best way to reach your audiences is incredibly helpful, without an effective message that touches on not only the business challenges but also the personal concerns of your customers you are wasting your marketing dollars," said Aaron Heffron, President of Market Connections, Inc. "Addressing what really keeps people up at night will help them make a better decision in the morning."

Following the presentation of the findings, a panel of experts will discuss the insights from the survey and what the data means to both federal employees and public sector marketers.

EVENT PANELISTS INCLUDE:

The study results summary will be available online after the event. The online dashboard that provides access to study data from 2017, 2018 and 2019 is available for purchase through Market Connections. More information is available at http://www.marketconnectionsinc.com/fmms2019study.

About the Study:
The survey represents the views of nearly 2,800 federal workers in a variety of positions. Market Connections aggregates the data and makes it available to federal marketers online. Clients use the data to assess changes in media consumption and identify preferences for print, television, radio, mobile, social media and Internet-based news media. Demographic, job function, and purchasing data allows for tactical media targeting and placements.

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About Market Connections
Market Connections delivers actionable intelligence and insights that enable improved business performance and positioning for leading businesses, government agencies and trade associations.
The custom market research firm is a sought-after authority on preferences, perceptions and trends among government executives and the contractors who serve them, offering deep domain expertise in information technology and telecommunications; healthcare; and education. Market Connections also provides the tools for organizations to expand thought-leadership in their respective markets and is known for its annual Federal Media and Marketing Study, the only comprehensive survey of the media habits of federal decision-makers, as well as the Government Contractor Study and the Federal Content Marketing Review. For more information, please visit: http://www.marketconnectionsinc.com.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

The iA Institute's Women in Consumer & Commercial Finance Event Supports Women and Girls at Home and Abroad

The iA Institute is proud to announce additions to its premier professional development and networking event: Women in Consumer & Commercial Finance (December 11-13 in Scottsdale, AZ). For this second annual event, we've partnered with two amazing organizations to support girls around the world and women here at home.

For the Good is a U.S.-based not-for-profit organization that targets areas in sub-Saharan Africa where school enrollment is low and works with communities to sensitize parents to the importance of education, and to keep girls in school. Research shows that when girls transition to secondary school they benefit from significantly reduced fertility rates, higher incomes and more decision-making power within their family and community. A portion of each registration fee for Women in Consumer & Commercial Finance will go to support the work of For the Good. Learn more here.

Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 150 cities in 30 countries and has helped more than one million women work towards self-sufficiency. Women in Consumer & Commercial Finance will be collecting gently used women's business attire and accessories for donation to Dress for Success in Phoenix. Learn more here.

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Headlined by entrepreneur and author Bea Wray (What Harvard Taught Me, But My Kids Made Me Learn), and featuring workshops like Bravery Over Perfection and Communicating With Confidence, this year's agenda is hyper-focused on subjects designed to help women enhance their careers and build stronger networks. "We are really proud of our innovative agenda, but it was also important to us to have an impact on the world outside our industry. This is why we've incorporated a way to focus on these two great women's organizations, For the Good and Dress for Success," said Amy Perkins, president of the iA Institute and chair of Women in Consumer & Commercial Finance.

Stephanie Eidelman, CEO of the iA Institute, added, "Special thanks goes to those organizations that support the advancement of women in consumer and commercial finance. This is not a traditional industry trade show and it requires positive leadership to step forward with financial support to send women to the conference and to sponsor the event. The iA Institute is especially grateful to the following sponsoring companies:

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About Women in Consumer & Commercial Finance

Women in Consumer & Commercial Finance 2019 will take place December 11-13 in Scottsdale, AZ. The event is for professional women working in consumer or commercial finance at all levels and combines industry-specific professional development with a rich networking environment. This is not just an event where you listen to women talk about women's issues... it's an event designed to get attendees engaged and working together actively to move women's careers forward. Learn more at http://www.insidearm.com/women

About the iA Institute

The iA Institute (iA) is a media company that produces handcrafted news, education, events and connection for the consumer and commercial credit & collections industry. The iA team believes that the value of your investment in our content should be undeniable, so we thoughtfully design everything we do with a focus on the details that make a difference. Read this here.

iA manages insideARM, the iA Research Service, the Best Places to Work in Collections program, the Consumer Relations Consortium & Innovation Council, and events like the Commercial Strategy Workshop, iA Strategy & Tech, and Women in Consumer & Commercial Finance. The iA Institute, under the name insideARM LLC, is a certified woman-owned business. Learn more at http://www.theiainsitute.com Read related news here.

Dr. Alexandra Chaux, Doctor of Physical Therapy, DPT and CoreFitYoga.com Offers Fresh Insight and Solutions for Women who are looking to have a Flat, Healthy Tummy

Dr. Alexandra Chaux is an Expert in Hypopressive Fitness and has trained many women and celebrities on the proper techniques and benefits of this European Method created by a Medical Doctor in Belgium.

The dream of many women is to have a flat abdomen at all ages. As women age, the issue becomes more pronounced unless the take action to correct it. I am the only Doctor of Physical Therapy in the United States that is Certified by the founder of the Hypopressive Method, Dr. Caufriz of Belgium, said Dr. Alexandra Chaux.

What is the most common reason for a bulging abdomen other than obesity? It is the excess of pressure in the abdominal cavity. This excess of pressure separates the rectus abdominis in the middle section of the abdominals. Sometimes above the umbilicus, or below the umbilicus creating the impression of a bulged tummy. This is why even relatively thin women tend to get a bulged stomach over time. The key to success is to relieve the pressure in the abdomen.

Factors that Increase Abdominal Pressure:

What is the Best Way of Flatten the Tummy?

The best way to flatten the abdomen is by reducing the excess of pressure in the intra-abdominal cavity, combined with a healthy diet and lifestyle.
Traditional abdominals such as sit ups and crunches are not the only way of strengthening these muscles. In fact, sit-ups and crunches can actually INCREASE the pressure in the abdomen, thus making the stomach bulge when in a relaxed state.

A much more effective way of restoring core shape and strength is with the Hypopressive Abdominals Method. It's not necessary to do 100 crunches or sit ups to get a flat tummy which can actually increase intra-abdominal pressure and weaken the pelvic floor!
Hypopressives are a sequence of rhythmical postures, with proper posture alignment and powerful breathing techniques.

The purpose of Hypopressives is to decrease the excess of pressure in the intra-abdominal cavity, thorax, and pelvic floor to transform and restore the core from inside-out.

Hypopressives will reset and rewire the abdominal muscles to maintain a flat tummy, even when you relax your abdominals. In other words, Hypopressives produce a 'tonic response' in the abdominal muscles by contracting the core and pelvic floor muscles with an involuntary action.

Hypopressive Benefits

In order to succeed with Hypopressives, it is advisable to perform this method with a certified health care professional who assesses, and creates a Hypopressive program according to the client's particular needs. There are many different issues, such as flexibility, that can cause a bulging tummy and knowing what course of action to take is critical and custom for every Client.

Dr. Alexandra Chaux, Doctor of Physical Therapy, is the only certified DPT in the USA for the Hypopressive therapeutic method by the founder in Europe Doctor Marcel Caufriez (see Caufriez Concept). Doctor Caufriez created two types of Hypopressives. Therapeutic Abdominal Hypopressive exclusively offered to Doctors, Nurses, and Physical Therapists, and Fitness Hypopressive offered to personal trainers.

The Hypopressive are very popular in Europe among Celebrities, Victoria's Secret Models, and postpartum women. Dr Chaux instructs women how to perform Hypopressives properly, to modify any activity that can increase the excess of pressure in the intra-abdominal cavity, and to include a routine of Hypopressives in the daily basis to optimize results: Core Strength, a Flat Tummy, Reduced Waistline, Improved Abdominal Tone, Diaphragm Release, Improve Posture, Reduced Back Pain, better Movement and Coordination, and Restore Core after Child Birth. Click here.

See Dr. Chaux on Instagram and YouTube: HypopressiveCoreFit

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Whitepaper Illustrates the Important Role Email Validation Plays in the Holiday Retail Season

Service Objects, the leading provider of real-time global contact validation solutions, has created a free whitepaper, The ROI of Real-Time Email Validation, to help retail marketing and customer service professionals develop effective email marketing practices for the holiday shopping season and beyond.

The holiday season, kicking off with Black Friday and Cyber Monday, is the busiest season for many retailers, with total holiday sales breaking the US $1 trillion mark for the first time last season. Unfortunately, it is also a prime season for fraud, mis-delivery and data errors. This means that it is more important than ever to validate email addresses to make sure they are accurate, deliverable, and do not originate from suspicious or harmful sources. This whitepaper discusses best practices for profitable email marketing, and how automated data quality tools can help. Read this for more information.

One such data quality tool is Service Objects' DOTS Email Validation, a real-time API-based that validates and corrects global email addresses, effectively reducing bounce rates by up to 90 percent. Email Validation fixes common errors, corrects addresses to ensure deliverability and avoid blacklisting, and flags potentially fraudulent addresses as well as known spammers, greylisters and more. By integrating Email Validation with their CRM and marketing automation platform, retailers will significantly improve the ROI of their email marketing efforts.

According to Service Objects' CEO Geoff Grow, "For many retailers, the holiday season can represent a third or more of total annual sales. Email Validation helps businesses worldwide protect and optimize this revenue by ensuring their contacts' email addresses are genuine, accurate and up-to-date. The result is reduced fraud, higher customer satisfaction and better marketing campaign performance."

The ROI of Real-Time Email Validation white paper is now available for download. More information about Service Objects' Email Validation, including a free trial, can be found on their web site. Retailers can also request a free consultation on their own specific email marketing situation.

About Service Objects
Founded in 2001, Service Objects is the leading provider of contact validation solutions, validating online transactions in real-time, including contact name, address, phone, email and device. Using Service Objects' global validation and location web services, businesses can detect and correct inaccurate contact data, identify fraudulent transactions, provide additional insight on customer data, and enable businesses to process transactions in a more efficient manner. Service Objects has validated nearly 4 billion contacts, and major brands such as American Express, LendingTree, and Amazon rely on Service Objects for their data validation needs. For more information about Service Objects' real-time web services, please contact sales@serviceobjects.com.

Avionos Wins Bloomreach Most Innovative Partner of the Year Award

Avionos today announced that it is the winner of the Most Innovative Partner of the Year Award 2019 at Bloomreach Connect. The award recognizes the partner that has shown extraordinary innovating power in collaboration with Bloomreach in an effort to drive real business outcomes for joint clients.

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The brAwards are designed to recognize and reward outstanding brands and companies that are transforming customer experience. This year, 15 partners were nominated across five categories where they demonstrated excellence. Read all the latest news.

The Most Innovative Partner of the Year award represents the success of the partnership between Avionos and Bloomreach in developing the Bloomreach Search and Merchandising Connector for B2B Commerce that recently went live in the AppExchange. The B2B Commerce storefront integration delivers targeted product search results that [which?] enable B2B companies to provide personalized commerce and product recommendations through Commerce Cloud.

"We are honored to be recognized by Bloomreach for the exciting work our teams delivered which showcase the innovative spirit we employ every day to lead the future of B2B digital solutions," said Scott Webb, CEO of Avionos. "We know that customer expectations for dynamic commerce experiences are evolving at ever increasing pace, impacting B2C and B2B companies alike. This solution enables a consumer-like experience built on top of extremely sophisticated B2B commerce capabilities."

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"Bloomreach partners are leading the way for creating better digital experiences for our clients," said Patrick Finn, Head of Global Channels & Alliances for Bloomreach. "Avionos in particular sees the importance of enabling B2B companies to experience the same convenience and ease of use as consumer brands, while seamlessly tying in complex, customized solutions that meet their daily business requirements."

Winners were announced on Oct. 29, 2019 at Bloomreach Connect, which was held in Amsterdam. For more information on the Search and Merchandising Connector, please follow this link.

ABOUT AVIONOS
Avionos designs and implements digital commerce and marketing solutions that deliver measurable business outcomes for clients like Kellogg's, Sysco, CNO Insurance and CSA Group. Our iterative approach quickly unlocks new revenue, transforms customer experiences and drives customer engagement. We're ranked on Crain's 2018 and 2019 Best Places to Work lists. Learn more at http://www.avionos.com.

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ABOUT Bloomreach
Bloomreach software enables highly personalized digital experiences for retailers, brands, distributors, manufacturers and a diverse set of businesses and organizations around the world. Its flagship product, brX, is an API-first digital experience cloud that combines AI-driven search and merchandising, rich personalization, and next-gen content-as-a-service (CMS) capabilities. brX accelerates conversions, increases revenue, and provides real time insights for business goals. With a global network of certified partners, Bloomreach serves hundreds of large and medium enterprise customers such as Neiman Marcus, Staples, Puma, Marks & Spencer, HD Supply, and FC Bayern München. Gartner and Forrester have both recognized Bloomreach as a key player in their respective vendor evaluations for Digital Experience Platforms. For more information, visit bloomreach.com.

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Global Advertising & Marketing Spend Up 4.9% in 2019 to $1.4T, Fueled by Mobile Media, Product Placement, Content Marketing, OTT Video; Growth to Accelerate 5.9% in 2020

Total global advertising & marketing industry revenues, including more than 100 digital and traditional media platforms and channels in every major media market worldwide, are on pace to grow 4.9% to $1.363 trillion in 2019, the strongest growth rate in an odd year since prior to the Great Recession, according to new research released today by PQ Media. More info here.

Global advertising & marketing growth decelerated in the second half of 2019, following strong first-half spending in most major markets, due to lack of major political elections and international sporting events, as well as slowing economic growth exacerbated by ongoing trade tariff wars that sparked recession fears among some economists.

Global advertising & marketing revenues are projected to grow at an accelerated 5.9% in 2020, the fastest growth rate in over 10 years, despite uncertainty regarding economic recession in some major markets, according to PQ Media's just-released Global Advertising & Marketing Revenue Forecast 2019-23. Robust growth next year is expected to be fueled by a potent mix of accelerated growth in spending on various mobile advertising and marketing channels, digital product placement and content marketing, influencer marketing, and OTT advertising, as well as record media outlays related to the World Cup, Summer Olympics and US presidential election.

Global advertising & marketing revenues grew 5.5% to $1.299 trillion in 2018, with the advertising sector up 5.1% to nearly $600 billion and marketing up 5.9% to almost $700 billion and accounting for 54% of total media revenues worldwide. The United States remained the world's largest media market, generating overall ad & marketing revenues of $502.01 billion in 2018, followed by Japan, China, the United Kingdom and Germany. India was the fastest growing media market in 2018, posting growth of 11.4%, trailed by the Netherlands, Argentina, Russia and China. Global markets where digital media commanded the greatest share of overall ad & marketing revenues were led by the Netherlands (41%), Australia, UK, Canada and South Korea. Be alert to the latest news.

Global digital & alternative media revenues grew 11.6% to $496.23 billion in 2018, accounting for 38.2% of total ad & marketing revenues. Online search remained the largest overall digital ad & marketing channel at $52.80 billion, while smart tech marketing grew the fastest, surging 441.6%, according to PQ Media. Internet advertising was the largest overall digital ad platform at $105.94 billion, while mobile advertising was the fastest growing, up 27.5%. Although smartphone shipments continue to decline, brands are expanding their investments in mobile media to reach coveted iGens and Millennials. Despite remaining the largest combined digital ad & marketing platform, internet media growth continues to decelerate or decline in many top markets, as consumers pivot away from using PCs and laptops.

Experiential marketing was the largest global digital marketing platform in 2018, generating $115.40 billion, while overall mobile marketing grew the fastest, vaulting 32.6%. Digital video is becoming "must-have" as telecom providers expand 5G services to more DMAs. Ad-supported streaming video services, like Hulu, continue to release new original programming to drive subscriber growth via OTT video, which is emerging as a growth channel for product placement. Influencer marketing is also on the rise, as more brands identify key influencers in core markets to engage with target consumers, particularly growing multicultural audiences.

Of the 40 digital & alternative media channels tracked, 28 posted double-digit growth in 2018. Each of the top 10 fastest growing ad & marketing segments worldwide were mobile media channels, including mobile smart tech, coupons, social media, video, audio, gaming, and email. And the 11th and 12th-ranked fastest growing channels were product placement in digital media and digital content marketing, both of which include strong mobile components, according to PQ Media's Global Advertising & Marketing Revenue Forecast 2019-23. Other alternative media channels that have displaced various online ad & marketing channels among the ranks of the fastest-growing media are influencer/word-of-mouth marketing, non-digital content marketing, OTT advertising, product placement in music & television, and digital out-of-home advertising.

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While most mobile media channels are among the fastest-growing categories, some major brands are reevaluating their digital media investments due to various strategic challenges, questionable tactics and privacy issues that have emerged in recent years.

"While digital & alternative media operates in a complex ecosystem that includes alarming fraud levels, shifting social media algorithms and disorderly measurement systems, brand marketers will continue to invest in media strategies and tactics that can prove engagement with elusive non-Boomer target audiences," said PQ Media President Patrick Quinn. "As they seek to navigate the changing media landscape, brands are turning to digital media on the premise that it will offer higher consumer engagement, such as mobile video, audio and games that create consumer buzz; influencer and content marketing to control the conversation; and product placement and OTT advertising to capitalize on hot new streaming video programs."

Traditional advertising & marketing revenues increased 2.1% to $802.83 billion in 2018, as broadcast TV remained the largest ad platform, generating $176.12 billion, while cable TV was the fastest growing, up 5.4%. Direct marketing was the largest overall traditional marketing platform at $220.36 billion, and public relations was the fastest growing, up 9%. Broadcast TV advertising was most affected by the lack of international sporting spectacles and no major political elections. Print ads declined for the ninth consecutive year, but at the slowest rate since 2014. Traditional out-of-home media growth remains solid, as recent studies have touted the medium's strength in engaging with younger audiences.

Total US advertising & marketing revenues increased 5.9% to $502.01 billion in 2018, as digital & alternative media grew 12.9% to $204.51 billion and commanded 40.7% of total media revenues.

About the Report:
PQ Media's Global Advertising & Marketing Revenue Forecast 2019-23 includes a Core PDF Report and Companion Excel Databook, enabling users to benchmark digital and traditional advertising and marketing revenues, growth and key trends impacting the top 20 global media markets across all 4 major regions; to analyze in-depth breakouts, comparisons and rankings of more than 100 traditional, digital and alternative media sectors, silos, platforms and channels. To download a free executive summary, dataset samples and table of contents for the full report, click the link in the report title above. This new PQ Media Forecast is one of three reports to be released this year as part of the annual Global Media & Technology Forecast Series 2019, a multi-report bundle that delivers the most comprehensive view of the global media landscape through three KPIs: media industry revenues, consumer media usage, and consumer media spending.

About PQ Media:
PQ Media delivers intelligent data and analysis to leading global media organizations through annual market intelligence reports, custom market research services and strategic consulting assignments. PQ Media uses a proprietary econometric methodology to define, segment, size, analyze and project growth across more than 100 digital and traditional media worldwide by region and country, media platform and channel, and consumer demographic group.

Declining Fertility Has Big Business Implications - Demographic Intelligence comments on recent bankruptcy of Destination Maternity

Continued declines in fertility in the U.S. are sure to have long-term sociological and economic effects, and some may be being felt right now. Destination Maternity last week filed for Chapter 11 bankruptcy protection and disclosed plans to shutter more than 180 of its stores and lay off hundreds of workers.

The company's bankruptcy petition blames, among other things, persistently falling birthrates as to why it is facing distress.

"While competition from online retailers and other widely discussed factors may have had some role to play, Destination Maternity's declining net sales in recent years have tracked fairly closely with the sharp decline in births in the United States," says Demographic Intelligence Advisor Lyman Stone. "Had Destination Maternity maintained the exact same market share and product mix, but fertility rates had remained stable over the last 10 years, their net sales would have been more than 15% higher this year."

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Other companies that produce baby and children-focused products have also faced difficulties. Toys R Us and Babies R Us closed all of their retail locations in 2018 after previously warning that stagnant birthrates could negatively impact their business.

"Infant and maternity products are the canary in the coal mine. In a few years, we can expect to see weakness in the earnings reports for products aimed at older children, and, eventually, universities will face serious enrollment declines. From there, a smaller prime-age population will present challenges to many sectors of the economy, ranging from retail, to housing, to historically robust sectors like healthcare," said Stone.

Given the serious economic implications of falling birthrates, it is crucial for businesses to have a clear picture of what their target audiences will look like in the future. The U.S. Fertility ForecastTM from Demographic Intelligence anticipates that the Total Fertility Rate (TFR) in the U.S. will slide to 1.70 children per woman in 2019 from 1.72 children per woman in 2018. Falling birthrates rates are hardly an American or even a Western phenomenon. In fact, Stone is tracking a worldwide decline in fertility, with rates seeming set to converge at about 1.6 to 1.7 children.

While births overall are declining, birthrates for certain groups and in some regions are rising. And some baby-related businesses are still experiencing growth. Demographic Intelligence helps clients orient their businesses to take advantage of these opportunities, even in a challenging environment.

The U.S. Fertility Forecast is typically more than 98% accurate in predicting U.S. birth trends

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About Demographic Intelligence

Demographic Intelligence (DI) is the premier provider of U.S. birth forecasts and fertility analytics for businesses with an interest in birth trends in the United States. DI provides reports and consulting services to companies in the following sectors: juvenile products, healthcare, media, financial services, consumer food, and household products. Demographic Intelligence is advised in its work by five leading family scholars: Princeton economist Alicia Adsera, University of Pennsylvania demographer Hans-Peter Kohler, University of North Carolina demographer Philip Morgan, economist Lyman Stone, and University of Virginia sociologist W. Bradford Wilcox.

CONTACT:
Demographic Intelligence
434-284-0808
Steve@USbirthrate.com