Jessica's Press Releases

Thursday, October 10, 2019

Mercator Advisory Group Announces the Launch of PaymentsTracker™, an Expansion of Our Primary Data Research

In order to increase focus on critical areas of importance for our clients to help them navigate and win in the ever-changing world of payments, Mercator Advisory Group will be expanding and refreshing our primary research initiatives.

"As an organization, we feel it is important to help our clients with even more data and insight about consumers' payments habits and preferences today and in the future," explained Peter Reville, Director of Primary Research Services at Mercator Advisory Group. "That's why we are investing and extending our primary research deeper into the topical and geographical areas of payments our clients are asking for."

Areas for increased focus include:

To frame this expansion, the current primary data programs will be renamed, as follows:

From: CustomerMonitor Survey Series (CMSS) To: North American PaymentsTrackerTM

From: Small Business Survey To: Small Business PaymentsTrackerTM

From: Customer Merchant Experience (CME) To: Buyer Insights PaymentsTrackerTM

The new European PaymentsTrackerTM will survey France, Germany, Italy, the Netherlands, Spain, Sweden, and the United Kingdom. PaymentsTrackerTM clients will be able to benchmark the United States and/or Canada against this initial set of major European countries. Be alert to read related news.

While core aspects of these efforts originally launched in 2009 will continue (with ongoing research focused on credit, debit, and prepaid payments and acceptance, ATM usage, alternative payment methods, etc.), subject matter that is less core to payments will be phased out in favor of additional new content to develop more focused insight into the new and future payments landscape.

"It certainly is an exciting time to be in payments. As the customer experience comes to the forefront, the direct customer feedback and insights from the PaymentsTrackerTM offerings become critical," commented Robert Misasi, President of Mercator Advisory Group. "This initiative focuses not only on what is shifting but also why change is here or coming. With this investment in and expansion of our primary research capabilities, we will be better able to service existing and new clients with a truly global perspective. We believe the growing coverage is essential as we continue to provide data and actionable insight regarding the ever-changing and nuanced payments market."

Please reach out directly to Peter Reville for comments or questions on the primary data research. He can be reached at: preville@mercatoradvisorygroup.com or +1-781-419-1728.

For media inquiries, please call Mercator Advisory Group's main line: +1-781-419-1700, send email to media@mercatoradvisorygroup.com.

For free industry news, opinions, research, company information and more visit us at http://www.PaymentsJournal.com.

About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments industry. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

PX Launches First Objective Quality Score for Lead Buyers to Assess and Optimize Sources

PX, the leading marketing technology platform to automate and manage customer acquisition, today announced the launch of Source Quality Scoring, an advanced engine that provides the first objective quality score on sources for lead buyers to assess and optimize where to find new customers. The feature is now available to all marketers buying leads through PX.

Source Quality Scoring is an expansion of PX's lead scoring algorithms that were granted a patent in 2017, as a system to enhance a marketplace by creating independent quality scores. By adding additional dimensions that are specific and customized to each buyer and seller, PX can now deliver an objective quality measurement that continuously adapts itself to conditions and provides each buyer with quality scores on the sources they're using -- and the sources that are available to them.

"This is among our biggest steps forward as we continue to change the industry and the way marketers find new customers," said Bas Offers, Co-founder and COO of PX. "It makes it that much clearer for buyers to see where they have opportunity. And it gives publishers insights into how their leads are performing in the market, helping them to get the most value possible for them."

Each individual source is rated on a 6-point scale, from Excellent to Poor. The score itself is made more objective and trustworthy, because it reflects a view of the entire customer acquisition process, which is dynamic, and adjusts in real-time the myriad factors that can affect a score.

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As with the rest of PX, it enhances available marketplace data with a buyer's sales disposition data across the ecosystem of supply and demand, using that to determine if, in fact, a source is delivering leads that ultimately become customers. The machine learning technology then dices and slices that entire process, weighting different factors at different times, to ultimately generate quality scores for more than 500 publisher sources and 25,000 sub-sources within PX.

Among the dynamic measurement factors that contribute to the Source Quality Score:

Vertical Industries: Sources are measured based on their ability to deliver in a specific vertical.

Campaign Goals: What are the buyer's specific goals? Does a source help the buyer to reach them?

Maturity of Vertical-specific Goals: Mortgage leads, for example, may take 45-60 days to close; this factor must be treated differently than a vertical industry with shorter sales cycles.

Gradual Importance: The PX algorithms weight data for different stages of the sales funnel with different levels of importance.

Campaign/Buyer Mix: Each measure is based on multiple buyers for each source, so as to remain objective on quality assessment.

"We're proud to add this feature to the platform after developing this for the last 12 months, as a means to bring buyers and sellers closer," said Alexander van der Laan, Chief Architect of PX. "Source Quality Scoring validates our efforts to advance the customer acquisition industry through transparency, analytics and the ability to use many different data sets to achieve success for all parties in the market."

The new feature is now seen in PX buying and optimization platform where 500+ publisher sources are available to buyers and where 30 million buyer-seller transactions happen each month. Read related news now.

About PX

PX is the world's first transparent customer acquisition platform, providing a single marketplace for companies to acquire customers from hundreds of vetted and sought-after sources. The company removes the risk from customer acquisition by providing marketers with easy-to-use solutions and tools to grow and efficiently scale their customer base. PX is active in the Financial Services, Insurance and Home Services industries. Originally established in 2010, PX launched its open marketplace in 2018. Its global headquarters are in New York City, with offices Panama City, Amsterdam, and Odessa, Ukraine. For more information, visit http://www.px.com

Media Contact:

Rich Ullman
PX, Inc.
rich@px.com Read news here.

Tiger Analytics Named On Inc.5000’s 2019 List Of Fastest Growing Companies In America

Tiger Analytics, a leading AI & advanced analytics consulting firm, today announced that it has been honored in the 38th annual Inc.5000, the most prestigious ranking of the US' fastest growing private companies. It marks the second year in a row that Tiger Analytics is part of this elite list.

The 2019 Inc. 5000 rankings are based on a three-year growth rate. Tiger Analytics attributes its 296% growth to its deep focus on solving high-complexity, high-value problems of strategic importance to clients, using AI & data science. The company has also developed industry-specific project accelerators and solutions for insurance, consumer goods, retail, and financial services businesses that reduce project execution time significantly and this has resonated very well in the market.

Tiger Analytics' CEO Mahesh Kumar says, "Data is the fuel enabling the digital disruption of every industry today. At Tiger, we have continued to reinforce our focus on building deep domain knowledge, industry specific solutions, and world-class talent in AI & data science. We have stood true to our commitment of delivering value to our customers by helping them monetize their data. Hence clients trust us with their most complex problems. We are excited about the momentum and are energized by the confidence the market has shown in us."

Mahesh adds, "We have also recently hired Kishor Gummaraju, a well-recognized digital transformation thought leader, as our Chief Customer Officer. In this role Kishor will help clients construct and execute their AI strategy to thrive in a fast-changing world." Read latest news here.

"The companies on this year's Inc. 5000 have followed so many different paths to success," says Inc. editor in chief James Ledbetter. "There is no single course you can follow or investment you can take that will guarantee this kind of spectacular growth. But what they have in common is persistence and seizing opportunities."

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Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at http://bit.ly/2OtD2lO.

The Inc. 5000 list represents a unique look at the most successful companies within the American economy. Microsoft, Dell, Domino's Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000. Read all the latest news.

About Tiger Analytics - Tiger Analytics specializes in building AI and data science solutions that enable enterprises to generate business value from data. The company brings deep expertise in marketing science, customer analytics, operations analytics, and risk analytics, and is a trusted partner for several Fortune 500 companies.

For more, visit https://www.tigeranalytics.com and https://www.linkedin.com/company/tiger-analytics/

About Inc. Media - Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders. For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com/. Read news here.

Litmus Launches Integrated Solution for Email Marketing

Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for marketers to collaborate, save time, and simplify approvals. Enhanced engagement analytics and reporting also provide valuable customer insights, enabling marketers to deliver more effective email campaigns.

"The Litmus solution was designed with collaboration at its core," said Erik Nierenberg, CEO of Litmus. "An all-in-one view gives easy access to the status of all campaigns and reviewer input, and new campaign-level dashboards enable marketing leaders to identify what resonates most with their customers and apply insights from those top-performing campaigns."

Litmus now connects previously separate components for email design, testing, and review. Data, feedback, and approvals transfer from one step of the workflow to the next. Beta customers reported that the enhancements saved them hours of productivity on each email campaign.

"The new Litmus solution has streamlined our email creation, testing, and review process, eliminating the back and forth of hopping between tools and saving several hours per email," said Andrea Goreczky, email marketer with Topgolf. "Plus, with the new folder system, it's never been easier to organize and store our emails across our various ESPs in one central, easy-to-search spot within Litmus."

Litmus addresses the biggest pain points for email marketers and demand generation teams:

1. Litmus Builder, Proof, Checklist, and Email Analytics are now integrated into one view
Litmus eliminates the need to switch between features, with one place to build, test, proof, review, and analyze emails. When a designer updates code in Builder, those changes can be pushed to Proof and Checklist with the click of a button, automating a previously manual process and ensuring team members are always viewing the most up-to-date version.

2. Consolidated reviews, approvals, and tasks save hours for each campaign
Review and approvals are now consolidated in the same view with a full audit trail. The solution also makes it easier for email marketers to manage a high volume of email campaigns with a central view of each project's status and important due dates across multiple email campaigns. New task templates make it easier to standardize processes and maintain brand integrity.

3. Aggregated reporting identifies top-performing campaigns
Advanced aggregated reporting provides data to identify performance and campaign trends across the entire email program. This makes it easier to compare and share engagement metrics, optimize future email campaigns, and inform the strategies of other marketing channels to improve performance.

The redesigned Litmus solution also includes additional feature updates including: the ability to create folders and subfolders to centralize and sort emails, a new quick spam test, and more robust integrations with popular ESPs (email service providers), including Salesforce Marketing Cloud, Mailchimp, Eloqua, Marketo, and Campaign Monitor—eliminating the need to switch between tools.

More information:

About Litmus
Litmus provides a powerful solution for email creation, testing, analytics, and collaboration, empowering marketing teams to confidently deliver increased subscriber engagement and campaign ROI while ensuring brand consistency. Backed by Spectrum Equity, Litmus is used by major global brands across every industry that trust the solution to make their email marketing more effective, including nine of the top 10 ecommerce brands, seven of the top 10 technology companies, and 23 of the top 25 U.S. advertising agencies. Learn more about Litmus at litmus.com, subscribe to the Litmus blog, or follow us on Twitter.

Litmus Launches Integrated Solution for Email Marketing

Litmus addresses the biggest pain points for email marketers and demand generation teams:

More information:

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Prāz Naturals Launches Cranberry Detox Mask For Fall

Prāz Naturals, a skincare company that focuses on fresh all-natural ingredients and clean, easy-to-use products, is launching their one-of-a-kind Cranberry Detox Mask just in time for the fall season. The cutting edge combination of ingredients results in a skin-care solution for frustrated acne-sufferers or anyone wanting a more youthful, healthy glow for those upcoming family Holiday gatherings.

The arrival of Fall ushers in drier weather - usually good for temperamental hair but tricky for temperamental skin. In particular, the fall season highlights the eternal struggle of finding that precarious balance of moisturizing oily, acne prone skin. Prāz Naturals skincare understands that essential, albeit elusive, balance and has developed a new detox mask with cranberry as its active ingredient. The mask calms redness from acne, controls oil production, enhances skin texture, as well as exfoliates and brightens rough, damaged, dry, oily, and acne-prone skin.

Cranberry, used in such fall season delights as the ubiquitous sauce accompanying the Thanksgiving turkey, is also an intense exfoliator rich in essential fatty acids and anti-inflammatories as well as vitamins A, B, B-5 and C which are beneficial for oily and dry skin. Cranberry also boosts collagen production, fights free radicals that cause-wrinkles and results in moisturized, softer, stronger elastic skin. Studies have proven reduced wrinkles, dryness and dark spots can be achieved with the extended use of vitamins A, C, and B. The low molecular weight of vitamin C in the cranberry detox mask allows the molecules to absorb into the skin layers which allows for skin cell repair and reduced oxidative damage. Prāz Naturals continues to stay ahead of the curve by stressing their scientific approach while still using only all-natural products.

"Skin is equipped with antioxidants and vitamins but our defense system is insufficient against environment and lifestyle stresses," Says Sasha Nialla, CEO and Co-founder, Prāz Naturals, "Increasing the amount of natural antioxidants through external application can effectively prevent skin aging. This is especially important this time of year."

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Other ingredients include Rhassoul Clay and Rosehip Fruit Powder. Natural antioxidants, including vitamin E and C for protecting against oxidative stress damage, nourishes, tightens and restores balance to skin. Together, Prāz's mix of pure and bioactive ingredients have the singular ability to penetrate all three layers of the skin. These components contribute to enhanced cell function, resulting in healthier, more vibrant skin. The end result is a spa-inspired radiance boosting face mask which enhances skin texture and reduces fine lines. Read news here.

"We formulated our Cranberry Detox Mask to minimize the adverse reactions to environmental stressors and equipped it with antioxidants and vitamins for skin cell renewal, photoprotection and defense against lifestyle stresses," Says Nialla, "The holidays can be stressful both mentally and physically. We researched and found the solution is right there on your dinner table! Cranberries are packed with antioxidants, essential nutrients, with the ability to improve photoprotection and skin structure. It also makes for an easy and thoughtful gift idea."

As with all Prāz Naturals skincare products, the Cranberry Detox Face Mask is formulated with 100% USDA certified organic ingredients.

The mask is a gentle weapon when it comes to combating the elements of fall weather as it helps to protect the skin from harsh weather conditions. So while slathering the cranberry sauce onto skin at the family table may not be the best of ideas at Thanksgiving, Prāz Naturals' Cranberry Detox Mask ensures luminous skin and that is something to be very thankful for.

For more information please visit http://www.PrazNaturals.com or contact sasha@praznaturals.com.

Lume Cube Launches Lume Cube 2.0, redefining how Videographers, Photographers, YouTubers, & Influencers, will capture content

Lume Cube announced today the long awaited launch of the Lume Cube 2.0, an upgraded version of their well-known golf ball sized LED Light that launched successfully via Kickstarter in 2014. In a world where quality video is king, Lume Cube 2.0 utilizes the most innovative Imaging LED technology and has an array of unique features that will allow content creators, YouTubers, Photographers, and more to push their creative limits to the max. This product sets Lume Cube aside from all other Lighting companies with the specialized features such as wireless Bluetooth Control, waterproof capability, bomb-proof durability, & their specialty "Low Light Mode" for long exposure photography. Click here to read the latest news.

Co-Founding team member & VP of Sales and Marketing, Riley Stricklin, says, "Lume Cube 2.0 is the enhanced and improved version of the original light that made us who we are. We've taken every critique, criticism, and wish from our current customer base of over 100,000 creators and incorporated them into this new edition. We are VERY proud of this product and the incredible technology we've been able to fit into it's small and durable body."

Lume Cube represents what any respectable company should do in this day and age...listen to their customers. Lume Cube 2.0 truly represents the next generation of portable LED lighting and the upgraded features will allow current & future creators to capture premium quality content in any environment. Read all the latest news.

Lume Cube 2.0 Features:
● 1.6" x 1.6" size (approx. the size of a Golf Ball)
● True Daylight Balanced 5600K Color Temp & 95+ CRI
● Custom Lens /w 80º Beam Angle and ZERO Hot Spots
● USB-C Charging
● Durable Aluminum Body & Water to 30 feet
● 750 LUX @ 1M
● 1.5 Hour Run Time @ 100% Output
● 2 Button Control System (increase & decrease brightness manually)
● Wirelessly Control via Lume-X iPhone/Android App from 60 feet away
● 360º Optical Sensor for Slave Flash Capability
● Built-in 1/4" 20 for Tripod Mounting
● Low Light Mode (adjust in 1% increments) for Night Photography
● Accessories Included (Shoe Mount, Warming Gel, Diffuser, etc)

For more details on Lume Cube and the brand new Lume Cube 2.0, head to http://www.LumeCube.com/LumeCube2

About Lume Cube
Lume Cube is a specialty lighting company dedicated to creat ing portable and professional lighting solutions for the content creator, filmmaker, drone pilot, and Live Streamer. Every light is made with the customer in mind; easy-to-use, professional quality, portable, durable, and affordable. For more information, visit http://www.lumecube.com

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