PFS Floral Cooperative Association (PFS), formed to help independent florists build and keep local business while also encouraging local populations to shop small, announces a major new benefit for co-op members.
Through its partnership with First American, PFS now enables its members to promote their floral businesses through custom e-commerce websites, all with full-scale payments functionality included.
For florists with limited time and capital to invest in an e-commerce site, and with the added market pressures of large floral delivery competitors encroaching on their local business opportunities, the PFS and First American partnership provides a game-changing alternative.
"PFS' co-op membership is growing at an explosive rate, which speaks to the pent-up demand that these small business owners have for an e-commerce solution that can help them provide competitive, local service," said Jennifer Cunningham, Account Executive, First American. "We are proud to be a part of the PFS mission, helping local florists grow their customer base through an affordable and effective point-of-sale web solution."
"PFS was founded on the principle of empowering independent florists with the ability to compete effectively against impersonal and outdated floral delivery service models," said Ken Grosklos from Flower World of York, a PFS board member. "Through this co-op, our florist members are able to provide personal and localized floral service at scale, giving their customers the added convenience of quick, easy and secure online ordering. First American gets our mission; they believe in our purpose and are already helping co-op members achieve immediate and solid business returns."
About First American – Technology Driven Payments
First American Payment Systems, L.P., headquartered in Fort Worth, Texas, is a global payment technology company providing leading integrated payment solutions to more than 180,000 merchants throughout the Americas, Europe, and Australia. First American provides partner and merchant payment solutions that include a robust set of in-store, online and mobile payment solutions paired with the latest in payment security, across a wide range of verticals. Backed by award-winning customer service, merchants and partners have access to our U.S. based Customer Call Center 24/7/365. For more information, visit http://www.first-american.net.
About PFS Floral Cooperative Operating Through City to City Market
The purpose of the Cooperative is to protect its members' collective internet assets associated to their consumers. By uniting together through the Cooperative, thousands of independent florists and the local businesses around them, will be able to engage in commerce through a self-sustaining virtual internet government. In addition, to engage in other activities that will increase the value of their independent flower shop and the local businesses associated to them.
Our Floral Cooperative is dedicated to returning the industry back to the brick and mortar – family owned flower shops. PFS member owners can originate, send, and fill the orders within our own community of florists nationwide in a new design that has been written in the clouds and belongs to the local independent florists who use it. The infrastructure is in place for independent florists to take back their industry. For more information, visit http://www.joinpfscoop.com.
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