Monday, June 17, 2019

DuPont Launches an Integrated Brand Campaign, “Invent a Better N:OW”

DuPont (NYSE: DD) is launching an integrated marketing campaign, "Invent a better n:ow," aimed at reintroducing the nearly 217-year old brand as the source of essential innovations that transform industries and everyday life and highlighting products that make up the company's new portfolio. A key component of the multichannel campaign is a groundbreaking, first of its kind digital film (dupont.com/now), which seamlessly integrates dynamic video and live stream featuring the many ways DuPont materials are a part of our lives and asks, why wait for a better future when "now" is the most important moment.

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"The power of essential innovation is that it delivers today, improving people's lives around the world," said Barbara Pandos, Chief Communications Officer for DuPont. "Across DuPont, we are creating first impressions about our new company every day — from materials for battery packs in electric vehicles, to DuPont™ HOWARU® probiotics for strong gut health, from DuPont™ Tyvek® medical packaging to DuPont™ Nomex® flame-resistant fiber for protecting firefighters. The launch of 'Invent a better n:ow' is a reminder that our innovations are everywhere around us, right now, and powerfully celebrates the materials that make a meaningful difference for our customers and in the industries we serve." Be alert to read related news.

The creative campaign is designed around a series of digital advertising and online content that pushes the concept of "now" to a new level through its focus on real-time, in-ad dynamic video within a live stream. A first-ever for any campaign. Here's how it works:

"The new DuPont has innovation and energy at its core, and this really drove our creative approach. With our director, John Hillcoat, and the dynamic video integrations made possible by Imposium, our story became more than just a stunning film with the urgency of time as its narrative thread," said Genevieve Hoey, Group Executive Creative Director at R/GA. "The creative message is clear. DuPont isn't sitting back and waiting to make a positive impact on the world, they're doing it right now."

These dynamic elements create an unprecedented 69K permutations of the film that highlight the essential innovations DuPont is working on right now.

DuPont produced the campaign with R/GA, an agency based in New York with proven ability to drive transformation. The relationship covers strategy, experience design, creative, media planning and buying for all paid and owned mediums across internal and external communications. Click here to read the latest news.

About DuPont
DuPont (NYSE: DD) is a global innovation leader with technology-based materials, ingredients and solutions that help transform industries and everyday life. Our employees apply diverse science and expertise to help customers advance their best ideas and deliver essential innovations in key markets including electronics, transportation, construction, water, health and wellness, food and worker safety. More information can be found at http://www.dupont.com.

DuPont™, the DuPont Oval Logo, and all products, unless otherwise noted, denoted with ™, ℠ or ® are trademarks, service marks or registered trademarks of affiliates of DuPont de Nemours, Inc.

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Videotel Digital Helps Photavia Spark Memories With Images That Lift Spirits At All Hours

Thinking outside the box to redefine what it means to bring healing via inspiration, two innovative companies join forces to morph memories into tools. To engage people of all ages, Videotel Digital and Photavia have linked arms to play therapeutic imagery on digital screens where people gather. This, in part, is thanks to the Videotel Digital's VP70XD industrial grade digital signage media player. In this application, it does its captivating work by playing heart-touching video images around the clock for years upon end in public places. Particularly useful in healthcare facilities, the images are compiled by Photavia to assist memory care and fight against both dementia and Alzheimer's. Without a reliance on constant medication to mitigate the onslaught of memory deterioration, the creation of a welcoming environment has proven to engage well-being in a new way for all concerned.

"Photavia's clients require that our positive content is played 24/7 to change the environments they're in. To that end, the VP70XD media player has been a workhorse for us in venues like schools, hotels, healthcare, and senior facilities. In one case, the media player has been running nonstop for over two years without a whimper of slowing down! With that remarkable track record, interestingly enough, it's Videotel's excellent customer service that's the standout. From the top down their immediate and thorough attention to detail has been nothing short of spectacular. Their company and their products have been a huge asset to Photavia's growth. I have to say a big thank you for that," said Mark Winter, the Director of Media Content for Photavia.

Utilized for impactful installation projects across industries like transportation, hospitality, as well as healthcare, Photavia is a forward-thinking company that will not settle for the "bad news" often found playing on digital screens. Their devotion lies in decreasing the noise and visual pollution that too often inundates society at every hand.

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Videotel Digital's VP of Marketing & Sales, Lisa Schneider, said of the successful collaboration, "When we partner with awesome clients like Mark at Photavia we feel a sense of teamwork because our staff is so on board to help them meet their goals. Our company isn't just about great products; it's about long-term relationships that help businesses grow. And, in this inspiring case, to grow the potential of their viewers as well."

For more information about Videotel Digital visit http://www.videoteldigital.com.

About Videotel Digital:
Videotel Digital is a leading manufacturer of Industrial Digital Signage Media Players, Industrial DVD Players, and Interactive Digital Signage Solutions. The industry leader services numerous industries from retail to healthcare, educational concerns, hospitality, events, and museums among others. Videotel Digital Industrial Audio/Video products provide convenience with features such as Auto Start, Auto Play and Auto Loop. The products also seamlessly Auto Repeat for continuous play without manual interaction.

About Photavia:
Photavia is a visual network that offers both pre-produced and customizable programming. Viewers select their preferences from a menu of content organized in categories from educational to entertainment to therapeutic, creating an inclusive photo/visual experience.

Product Information Link:
https://www.videoteldigital.com/vp70xd-industrial-digital-signage-media-player

Information:
Videotel Digital
681 Anita Street Suite #104
Chula Vista, CA 91911

Contact:
Lisa Schneider
VP of Marketing & Sales
lisa(at)videoteldigital.com
(619) 670-4412

Websites:
http://www.videoteldigital.com
http://www.photavia.net/

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Leading Creative Writing Service Provider Comedywire Announces Rebranding to Write Label

Comedywire, the leading provider of crowdsourced creative writing content, today announced the rebranding and global expansion of its enterprise business to be called Write Label. Following several years of working with leading media companies and creative services agencies, the new name reflects the evolution of the brand from its launch as a comedy writing platform to a full-service creative writing enterprise solution. Comedywire will continue to serve as a forum for comedy writers under the Write Label umbrella, where they can share humorous and entertaining content within the online community.

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The Write Label name plays on the concept of white label services, and positions the company as the solution for creative writing needs, providing customers with quick access to high quality custom content. Clients run the spectrum from media properties that use custom ad scripts to accelerate revenue, to advertising agencies in search of fresh ideas to greeting card companies looking to crowdsource creative verse. Successful partnerships have included iHeartMedia, NBC Universal, Spectrum, Nexstar, American Greetings and ShopRite.

The process is fast, efficient and completely customized. Clients provide information through an online creative brief and in just minutes, they begin receiving ideas, pick their favorites and provide feedback. The platform is powered by creative people, but it also harnesses data by vetting every writer and piece of content using machine learning to determine the best work for every project, giving clients instant insight into idea performance. In addition to providing service through its own website, Write Label has developed a set of APIs that can be plugged into their clients' self-service ad platforms to seamlessly integrate the missing link for most of these programs – creative content. Read latest news here.

"Write Label is focused on delivering excellent customized writing that our clients can claim as their own," said Gideon Stein, CEO, Write Label. "Our platform is built on the creative power of talented people and delivers success stories for our clients – whether that is accelerated sales growth achieved through a great ad campaign or clever and engaging social media."

Since its launch in 2015, the company has built a strong community of talented writers, comprising a platform of more than 10,000 people creating over 3,000,000 pieces of content. The hand-picked contributors offer a crowdsourcing option with professional results and includes writers from The Tonight Show, The Late Show, Seinfeld and Comedy Central as well as thousands of extraordinarily talented creative and copy writers.

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"It is so rewarding to have a resource that is such an asset to our creative and marketing teams. Everyone is energized by the possibilities that Write Label offers," said Karen Gozzi, Vice President of Social Media, Digital Advertising, Content Creation, Wakefern / ShopRite. "This new branding reflects the company's full spectrum of services and makes perfect sense as they continue to expand their business."

About Write Label:
Write Label is the world's leading writing platform, offering clients fast, efficient, crowdsourced creative writing solutions. Through certified contributors, the platform delivers instant access to high caliber content including ad scripts, social media posts, taglines, greeting card verse and topical jokes. Since the company launched in 2015, more than 10,000 writers have generated over 3,000,000 ideas for their clients, including iHeartMedia, NBC Universal, Spectrum, Nexstar, American Greetings and ShopRite. For more information visit http://www.writelabel.com

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SecureMac Releases MacScan 3.2 Anti-Malware Security & Privacy Suite for MacOS

SecureMac has announced the latest version of their flagship macOS security app: MacScan 3.2. Company officials say that this release will deliver an important privacy improvement for the Safari browser, as well as providing users with some significant UI/UX enhancements.

The most notable change in MacScan 3.2 is that it now supports Full Disk Access in macOS 10.14 (Mojave), allowing users to clean Safari items using the app's Internet Clutter Cleanup functionality. This should come as welcome news to the many Mojave users concerned about privacy issues caused by tracking cookies in Safari. Continue reading.

As SecureMac CEO Nicholas Raba remarked, "As the majority of Mac users are using Safari as their primary browser, MacScan 3.2 will fill a significant gap in their ability to protect themselves from unwanted tracking. By providing a fast and easy way to scan for privacy threats in Safari, MacScan will allow users to protect their privacy or even blacklist certain tracking cookies if they choose."

The update comes as Apple itself is moving to take action on privacy issues in Safari. A new privacy standard for the browser, called "Privacy Preserving Ad Click Attribution", was announced several weeks ago on the WebKit blog. Though still in beta, the end goal of PPACA is to prevent advertisers from tracking and collecting excessive data on users who click on online ads. However, the proposed standard is not expected to go live until the end of 2019. In the meantime, Safari users will likely continue to rely on apps like MacScan to protect their privacy. Be alert to the latest news.

In addition to addressing privacy issues in Safari, MacScan 3.2 also brings some UI/UX improvements, as well as a minor bug fix that will ensure scan logs display properly in all versions of macOS.

Lead Developer Nicholas Ptacek summed up the development process underlying the changes this way: "Computer security has traditionally been viewed as something complicated and scary, so one of our goals with MacScan 3 has been to make the process of securing your Mac as easy as possible for computer users of any skill level. To that end, we've worked hard to provide an intuitive user interface so that our customers can spend less time worrying about security and more time getting things done on their Macs."

Because MacScan automatically checks for updates, licensed users of MacScan 3.1 will see the version 3.2 update when they launch the program. In addition, a DMG download of the latest version of the app will be made available on the SecureMac website.

As for the road ahead, SecureMac says they plan to continue working on updates and support for MacScan to make sure it's ready for the Fall 2019 release of macOS 10.15 (Catalina), announced by Apple at last week's Worldwide Developers Conference

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Sunday, June 16, 2019

The Junior League of Boston Awards $10,000 in Community Assistance Grants

The Junior League of Boston (JL Boston) is pleased to announce that they have selected four recipients for 2018-2019 Community Assistance Grants. The purpose of the annual Community Assistance Grant program is to identify and aid non-profit agencies in Greater Boston whose proposed funding is aligned with JL Boston's mission of developing the potential of women.

The winners were selected from a competitive field of over 40 applicant organizations serving a diverse group of populations including single-mothers, foster children, disabled youth, low-income, minority populations and senior citizens. The Grants Committee chose the recipients using guiding principles including compatibility with the JL Boston mission, specific planned use of funds and criteria to measure results, and alignment with JL Boston's advocacy focus area of domestic and sexual violence.

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The organizations receiving $2500 grants are:

  • Family Nurturing Center of MA, in support of their Welcome Baby program for Allston-Brighton. This program makes one-time home visits in five languages to bring gift bags to newborns including a homemade blanket and essentials such as diapers. Welcome Baby home visitors become a trusted liaison to help families in need connect with other community programs, education, and resources as their child grows.
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  • RESPOND, Inc., in support of their Survivor of Abuse Feeling Empowered for Re-entry (SAFER) program at the Suffolk County House of Correction, the first and only comprehensive domestic violence program in a Massachusetts jail or prison. Case managers in the SAFER program will support over 160 women this year through group sessions and coordination of services and care.
  • Love Life Now Foundation, in support of their Homeless Brown Bag & Care initiative, which provides immediate help for food and hygiene needs at their regular drives in Boston. Love Life Now serves between 50 and 60 women during each drive with brown bag packages and identifies those to whom they provide further resources and support related to domestic violence.
  • "We were so inspired by all grant applicants. Each have already made incredible accomplishments and have even greater potential for future impact," said Michelle Lentz, JL Boston President. "We chose our grant recipients based on their unique program offerings which best align with our own mission at the individual, group, and community level. We are proud to invest in their efforts to help further their ability to positively impact the Greater Boston community."

    Applications for the 2019-2020 Community Assistance Grants will be available on the JL Boston website in early 2020.

     About the Junior League of Boston: 
    The Junior League of Boston, Inc. is an organization of women committed to promoting voluntarism, developing the potential of women and improving communities through the effective action and leadership of trained volunteers. Its purpose is exclusively educational and charitable.

    To donate to JL Boston and help expand our impact, please visit http://www.jlboston.org.

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    Thomas Gold and Raiden Release "Someone New" (Protocol Recordings) June 14th, 2019

    Electronic music legend, Thomas Gold has teamed up with leading Korean talent, Raiden, for his second release of the year on Protocol Recordings, a progressive house single, "Someone New." Gold and Raiden form a dream team of classic and dynamic sounds, delivering a mint combination of soulful vocals, bouncy basslines and uplifting melodies that make "Someone New" an instant hit for both radio and festival play. Following his last release, "Wildest Dream" with Kosling, Gold continues to use his veteran status to collaborate with young talent on Nicky Romero's Protocol imprint. Before "Someone New," Raiden released notable singles, "Yesterday" with DubVision on Martin Garrix's STMPD RCRDS, "Glory" on Steve Angello's Size Records, "Light Me Up" with Matisse & Sadko on Protocol, "Heart Of Steel" featuring Bright Lights and "Always Find You" with the lead singer of Korea's number-one K-Pop group Girls' Generation - YURI.

    Over the last decade, Thomas Gold has become one of the most well-known dance music producers of his time. The German producer solidified his influence in 2008 when his now-iconic remix of Delirium's "Silence" was named Beatport's "Best Progressive House Song" of the year. Gold went on to release on major labels including Armada, Axtone, Size, Toolroom, Spinnin' and Revealed; his crowning success thus far has been "Magic" on Armada with over 58M streams on Spotify. Gold's electrifying abilities as a live performer have earned him a global following and headlining gigs everywhere from festivals like Ultra Music Festival, Electric Daisy Carnival (EDC), Coachella, Mysteryland, and Tomorrowland, and clubs such as Pacha, Ushuaia, Amnesia and others. Korean producer Raiden has made a name for himself through energetic original singles and high-powered collaborations including "Hanabi" with Florian Picasso - with over 6M streams on Spotify - and "Keep My Light On" with DubVision for STMPD RCRDS and he has amassed over 16M streams on Spotify alone. Expect many more quality releases from the Protocol family, soon. Read news here.

    Listen to Thomas Gold & Raiden, "Someone New" (Protocol Recordings), here: http://prot.cl/someone-new

    For more information, contact: EMILY TAN Media Relations (U.S.), +1(917) 318-3758, EmilyEmilyTan@aol.com.

    EMILY TAN Media Relations is a full-service PR and radio promotions agency, founded in 1990, that currently represents: Andrew Rayel, Markus Schulz, Thomas Gold, MaRLo, Maro Music (Marek Walaszek), All Living Things (Alastor & RUE), Velvet Code, Traveler Music, Kenzi Sway, Avian Invasion, Ice-T, Mr. X, Electronic Beat Empire (EBE Nation), Da Candy, Justin Prime, Onderkoffer ft Jackie's Boy & Lil Eddie, and others. EMILY TAN Media Relations has previously represented: MARQUEE Nightclub New York, MARQUEE Nightclub & Dayclub Las Vegas, Armin van Buuren, Ferry Corsten, Cedric Gervais, Cosmic Gate, Aly & Fila, FATUM, Brussels Airlines (proud partner of Tomorrowland), Martin Jensen, GATTUSO, Tommy Lee (Mötley Crüe) & DJ Aero, Manufactured Superstars, Robbie Rivera and Juicy Music, George Acosta, DJ Boris, Tritonal, Paul Damixie, Ryan Farish, Giuseppe Ottaviani, Alex M.O.R.P.H., John Dahlback, Dash Berlin, New World Punx, Pioneer DJ Art Mix Project, Nkriot, and many others.

    Follow EMILY TAN Media Relations: https://www.linkedin.com/in/emilyemilytan/, https://www.facebook.com/EMILYTANMEDIARELATIONS, https://twitter.com/EmilyEmilyTan, https://www.instagram.com/emilytanmediarelations/.

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    Atecs Capital Launches a New Systematic Approach to Crypto Trading

    With the market back on its way up in 2019, cryptocurrency trading returns into the spotlight, bringing the need for a proper environment where people can profit and generate returns in the long run. That's the main goal of Atecs Capital, which had designed an entire ecosystem for cryptocurrency traders.

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    Bitcoin trading

    Despite all of the 2,000+ cryptocurrencies on the planet, Bitcoin continues to dominate with strength and remains the most popular digital assets. As the most liquid cryptocurrency and one that sparked interest from many institutional investors, Bitcoin is one of the most attractive instruments for traders, which is why Atecs Capital already included among its 30+ cryptocurrency pairs assets like BTCUSD (Bitcoin – US Dollar), BTCEUR (Bitcoin - Euro), BTCUSDT (Bitcoin - Tether), and even BTCAUD (Bitcoin – Australian Dollar) + other cross pairs.

    Bitcoin pairs are the only ones available at Atecs Capital. Litecoin, Ether, XRP, Monero, Dash, and other cryptocurrency pairs are part of the offer, allowing traders to diversify their holdings and build a balanced portfolio.

    Trading available for all types of traders

    In order to facilitate the access of all people wanting to invest in cryptocurrencies, Atecs Capital had designed an offer that enables anyone to open an account with as little as €250. Basic, Bronze, Silver, Gold, Platinum, and Black accounts are part of the company's offer, all with different features. Read all the related news.

    The most important ones to be mentioned are a daily market review, pro webinars, price alerts, PIA trading signals, personalized trading strategy, and 1-on-1 trading trainer.

    Atecs Capital academy

    Fully aware that cryptocurrency trading is a new concept for most of the people, the company had developed an online educational center. It includes a variety of materials, ranging from chart analysis, weekly review, introductory courses, in-depth courses, and free ebooks. Read all the latest news.

    Traders are able to improve their trading skills and also get valuable information from cryptocurrency experts and market analysts.

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    Compliance with regulation

    Since the company offers deposit methods like credit card transfers and wire transfers, besides cryptocurrency deposits, Anti-money Laundering (AML) and Know-Your-Customer (KYC) policies had been set in place, ensuring that clients are able to trade cryptocurrencies in a fully regulated environment.

    Summary
    Considering the variety of Bitcoin-related pairs and the other 30+ cryptocurrency assets, the diversified offer for any type of trader, the focus on educating traders wanting to learn more about the cryptocurrency industry, and the full compliance with regulation, Atecs Capital is truly providing a new systematic approach to crypto trading and represents a reliable alternative for people wanting to invest in digital assets.

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