Thursday, May 16, 2019

Soft-Tex International Announces Expansion of South Carolina Distribution Facility; Hires New Warehouse Manager

Soft-Tex International, a leading supplier of utility bedding, memory foam mattresses and many other home comfort products, is pleased to formally announce a major expansion of its South Carolina distribution facility and introduce Gary Semon as the new manager of the South Carolina operation. Read all the related news.

Warehouse Expansion

Soft-Tex's presence in South Carolina has expanded nearly ten-fold since opening operations in the Charleston area to establish a warehouse and distribution center supported by the efficiencies offered through the South Carolina Ports Authority system. The small 25,000 square foot space Soft-Tex occupied in 2013 has grown to now occupy all 236,843 square feet of its current warehouse adding more than 60% of the 145,000 square feet in the building which Soft-Tex previously occupied.

The expansion is reflective of both heightened demand for Soft-Tex's products in the retail marketplace as well as an investment in the company's fast-growing Vendor Direct division which supports lines of business where product is fulfilled by Soft-Tex and shipped directly to the end consumer on behalf of one of the company's numerous retail partners like Macy's, JCPenney, Bed Bath and Beyond, Kohl's, Amazon, Wayfair, Overstock, Walmart.com, Belk, Groupon, and many more.

"The expansion at our South Carolina warehouse and distribution facility will allow us to be more agile in responding to changes in customer demand and other market factors while further enhancing our best-in-class fulfillment service to our retail partners, especially those who leverage our Vendor Direct programs," said Soft-Tex CEO Jeff Chilton.

As part of its Vendor Direct program, Soft-Tex is pleased to offer an assortment of hundreds of in-stock SKUs across all available bedding lines and mattresses, award-winning accuracy and fulfillment times, and 100% recycled corrugated packaging. For more information on Soft-Tex's vendor direct program, please visit or contact Taylor Jones, Director of Vendor Direct Fulfillment at tjones(at)soft-tex(dot)com Continue reading.

New South Carolina Warehouse Manager Hire

Soft-Tex is pleased to announce the recent hiring of Gary Semon as the South Carolina Warehouse and Distribution Center Manager who began in February. Gary joins Soft-Tex with a wealth of experience in multiple domains most recently having served as the Operations Manager for Kontane Logistics and previously as an Inventory Control Manager for Dollar General.

About Soft-Tex International

Soft-Tex International is one of America's leading manufacturers and suppliers of premium sleep products featuring leading-edge comfort technologies.

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Wednesday, May 15, 2019

Mag-nificent Instant Photo Experiences Partners to Expand Event Photography Franchise Nationwide

Mag-nificent Instant Photo Experiences has partnered with franchise sales company Franchise Beast to expand their event photography franchise across Florida and the Southeast through 2019, with plans for coast-to-coast expansion as soon as 2020. Mag-nificent currently has franchises operating in Dallas, Denver, Philadelphia and Atlanta.

Andrew Levison, President and Founder of Mag-nificent, said the company partnered with Franchise Beast to strengthen their salesforce in response to a large influx of prospects after exhibiting at franchise shows across the Southeast. "We were overwhelmed by the response to our franchise opportunity when we put ourselves out there," said Levison. "Prospects are calling from all over the country with interest in Mag-nifcent because they see an opportunity to start their own business in the events industry that is affordable, fun and exciting every single day."

James Emerson, CEO of Franchise Beast, said he is excited to partner with Mag-nificent because it's a unique business opportunity. "We are always looking for franchise brands that are on the cusp of greatness with potential for massive growth. Mag-nificent is one of those brands. It's unique, it's scalable, it's affordable, it's low overhead, it's high margin, and it's a franchise you can start from home and work when you want to. There's a great demand for just that kind of affordable photography franchise in the event industry."

A UNIQUE PHOTO EXPERIENCE AND BUSINESS MODEL

Mag-nificent's business model is based on offering personalized, keepsake photo magnets to attendees at all types of events from weddings, birthday parties, family reunions and all the way up to huge concerts, NBA playoff games and giant corporate conferences. A photographer works the room, taking candid and posed shots of attendees. The photos are then printed on magnets and offered free of charge to attendees to take home. "The event organizer pays Mag-nificent," Levison said, "We will never charge attendees for our services or products."

Other services offered by Mag-nificent include, a "Video Cube" that is a fun way for guests to leave video messages that can be shared on social media by the event organizer, a "Photo Cube" to capture funny moments, and a proprietary app that lets attendees send and share photos during and after the event. Levison said the app is Mag-nificent's "secret sauce" that sets the company apart from other event photo companies. Levison said the app is available for Apple and Android devices and "allows real-time sharing with instant on-site printing." The "MagApp" allows event attendees to participate by creating their own event photo memories and sharing them to the organizer's social media feed in real time.

BRINGING A EUROPEAN PHENOMENON STATESIDE

Mag-nifcent was founded in 2011 in Atlanta after Levison returned from a trip to Europe. "Photo magnets are a big thing over there. People love to keep mementos from events and parties they've attended -- something tangible they won't throw away or lose in a sea of photos on their phones. We wanted to bring that to the United States, so we founded Mag-nificent to offer unique photo experiences stateside."

Levison said the company enjoyed success immediately, becoming a go-to vendor for event and party planners across Atlanta, and soon at big events across the country. "People loved our product immediately, and since then, we've taken it from that single concept and added a whole suite of what we call unique instant photo experiences all tied together with proprietary mobile app to create a series of options that's really unique and that has a solution for any type of event."

OWNING A MAG-NIFICENT FRANCHISE

Mag-nificent began to offer franchises in 2018 and the company has since opened three locations. Emerson said franchisees love the business model because they are able to start small and grow big. "Mag-nificent is a low startup franchise that provides unique event services at all types of events and allows franchisees to work in a fun and profitable industry."

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ABOUT MAG-NIFICENT

Andrew Levison founded Mag-nificent in 2011 to provide instant photo magnets to clients for all sorts of special events in Atlanta Metro. Today Mag-nificent offers a wide range of unique instant photo experiences including their famous Photo Magnets, Photo Cube, Video Cube, MagApp, RetroPix, Prints, Green Screens and Trading Cards. Magnificent is headquartered in Atlanta, Georgia with franchise locations operating across the country.

Visit https://mag-nificent.com/franchising to learn more about Mag-nificent Instant Photo Experiences.

ABOUT FRANCHISE BEAST

Franchise Beast is a franchise development, franchise sales and franchise lead generation company based in Orlando, Florida. The company not only generates leads through its eponymous website but becomes the sales arm for franchise companies -- taking prospects from initial contact through the franchise sales funnel and all the way to discovery day -- handling communication, disclosure and franchise legal compliance.

Visit http://franchisebeast.com/ to learn more about Franchise Beast.

MORE INFORMATION

For more information on Mag-nificent or Franchise Beast, contact James Emerson at 407-536-6109.

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Award-Winning Educational Products That Help Kids Think Critically - Spring 2019

Academics' Choice today congratulates all winners of the Spring 2019 Academics' Choice Awards, a prestigious seal of educational quality, reserved only for the best mind-building media and toys. The spring winners include brain-boosting products from JumpStart, Slate Science Operations, Blake eLearning, 3P Learning, MiaoKids, TechnoNature, Lone Star Learning, Play Odyssey, Kooapps, Press4kids, Weigl Publishers, Logic Roots, Ok2Win, Royal Fireworks Publishing, Insect Lore, PlayShfiu, Caramel Tree, Rhythm Child Network, KinderLab Robotics, and more! The full list of winners is posted online at http://www.academicschoice.com/2019.

The Academics' Choice Advisory Board consists of leading thinkers and graduates from Princeton, Harvard, George Washington University, and other reputable educational institutions. Product-appropriate volunteer reviewers, combined with the brainpower of the Board, determine the coveted winners. Entries are judged by category (i.e. Mobile app, toy, book, website, magazine, etc.), subject area, and grade level, and evaluated based on standardized criteria rooted in constructivist learning theory.

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"We are extremely excited to have Boom Goes The Dynamite selected by Academics' Choice as a Brain Toy award winner! We think that Boom Goes The Dynamite is the perfect memory and math game for an elementary school classroom, and this award validates that belief." - Jacob Hiller, Owner, Ok2Win

"It is an honor to receive this Academics' Choice award for Peek and Seek. This recognition inspires us to continue developing quality educational apps for children with learning needs of all kinds." - Meera and Damian Gill, Developers of Play Odyssey Inc.

"We are delighted to receive an Academics' Choice Award for CHESS Plus, a five-year English as a foreign language (EFL) learning program by Caramel Tree. CHESS stands for Children's Holistic English Study Success, and we believe that the program offers a successful way to learn English for children who live in countries where English is a foreign language. Our story-based learning model offers an immersive experience that allows children to relate to the content and personalize the learning. Ultimately, CHESS Plus helps to trigger children's imagination and creativity, which in turn allows them to achieve more practical communication skills. So we are delighted to receive an Academics' Choice Award in recognition of 'Mind-Building Excellence' because that forms a core part of our vision." - Faizel Laher, Senior Editor at Caramel Tree

"I appreciate what Academics' Choice is doing. You not only enable consumers to make informed choices, but also help to give credibility to individual developers who have limited resources." - Elmarie Meintjes, Founder and Owner of TechnoNature

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"Insect Lore is honored to have its STEM learning product recognized by Academics' Choice. We put tremendous care into our iconic Butterfly Farm and this award recognizes the importance of the learning children can experience with it." - Amy Mikahil, Marketing Coordinator at Insect Lore

Many of the products that are evaluated by the Academics' Choice Awards team are donated to a variety of worthy charities including the Kids In Need Foundation and the Toys for Tots Foundation.

About Academics' Choice:
Academics' Choice helps consumers find exceptional brain-boosting material. Academics' Choice is the only international awards program designed to bring increased recognition to publishers, manufacturers, independent authors and developers that aim to stimulate cognitive development. A volunteer panel of product-appropriate judges, including parents, educators, scientists, artists, doctors, nurses, librarians, students and children, evaluate submissions based on educational benefits such as higher-order thinking skills, character building, creative play, durability and originality. Only the genuine "mind-builders" are recognized with the coveted Academics' Choice Awards.

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Moonlighting Announces First Blockchain Integration Partner

Leading on-demand freelance platform Moonlighting announced today their first blockchain partnership with HireVibes, a blockchain jobs platform that incentivizes freelance, contract and permanent hiring via cryptocurrencies. HireVibes will be one of the first platforms to access Moonlighting's base of 720,000 freelancer profiles.

"HireVibes shares the same vision we have for helping freelancers succeed in today's ever-changing gig economy," said Ritesh Johar, co-founder and Chief Technology Officer for Moonlighting. "We are excited to work with them to give our users the power, freedom and control to port their profiles using a best in class blockchain protocol, EOSIO."

Moonlighting recently announced its partnership with Block.one and plans to transport freelancer profiles to the blockchain using the EOSIO protocol. In this new partnership, Moonlighting will give freelancers the choice to share their user profiles on the HireVibes platform so that they can be seen by more recruiters and employers. This partnership is the first of many Moonlighting will be bringing to market to save freelancers valuable time and money with a single sign-on solution.

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"Over the past year, HireVibes has successfully built our token-based loyalty and rewards program using the EOSIO protocol," commented Yohann Calpu, Head of Community for HireVibes. "We are excited to work with Moonlighting and showcase their user profiles on our platform to help them get more work and earn more money."

Founded in 2014, Moonlighting has been helping freelancers and entrepreneurs start, build, and grow their own personal small businesses and can be found in over 150 news media sites including the Chicago Tribune, LA Times, Miami Herald, and USA TODAY.

"We are executing on our vision to be the oracle of work profiles so we can help freelancers engage any platform they choose," added Johar. "With the EOSIO protocol powering our profile management system, we are tearing down antiquated, walled garden marketplaces and changing the way freelancers go to market."

About Moonlighting

Moonlighting is the first mobile, on-demand solution empowering people to earn extra money and hire talented professionals quickly. Moonlighting creates a virtual marketplace for freelancers and small businesses to hire or be hired directly from mobile devices. With a blockchain supported platform, Moonlighting provides a full turnkey solution with a suite of tools to empower millions of independent workers worldwide. Moonlighting is a privately held, Charlottesville, VA-based company built from the ground up for the gig economy. For more information, please visit http://www.moonlighting.com

About HireVibes

HireVibes is an open source jobs platform powered by peer to peer referrals, that will operate as a Decentralized Autonomous Community on the EOS.IO blockchain. This means the HireVibes app will be governed within the community by those holding HireVibes Tokens (HVT). Read news here.

Stay in Touch

YouTube: https://youtube.com/moonlightingapp
Facebook: https://www.facebook.com/Moonlighting
Twitter: https://twitter.com/Moonlighting
LinkedIn: https://www.linkedin.com/company/moonlighting-llc
Instagram: https://instagram.com/moonlighting
Video: https://blog.moonlighting.com/video

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The NPD Group Names François Klipfel as Europe Toys Division President

The NPD Group has named François Klipfel president of the company's Europe Toys business. NPD, the global leader in industry expertise, prescriptive analytics and point-of-sale tracking for toys, offers services for the toys industry in 13 countries around the world. Read related news now.

François started his career in sales at Procter & Gamble before he moved to the point-of-sale business within GfK France in 1993. Over the past 25 years, he had different roles in the commercial team of GfK, including Deputy Managing Director and member of the Management Board of the South West Europe region. In his latest role, he was leading a team of more than 70 managers and senior executives while handling sales and negotiations for a range of global clients.

In his new role at NPD, François will be responsible for continuing the successful development of the company's Toys practice in Europe, and starting new initiatives in adjacent industries such as Entertainment. He will report into Gerhard Hausruckinger, NPD Group President for Europe and APAC.

"François has a proven track record as a successful leader, bringing with him a strong reputation for personnel development and team building. His experience and proven ability to deliver results will be a valuable asset as The NPD Group executes on its strategic priorities and plans for sustainable growth," said Hausruckinger.

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"I am honored and thrilled to take on this role and look forward to working with NPD's talented team to undertake the myriad opportunities and challenges facing the toy industry in today's increasingly competitive and ever-changing entertainment landscape," said Klipfel.

About The NPD Group
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 27 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, travel retail, video games, and watches / jewelry. For more information, visit http://www.npd.com. Follow us on Twitter: @npdgroup, @npd_entertain

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Food Tech Innovator Halla Raises $1.4 Million Seed Round to Expand Personalization Technology for Online Grocers

Halla, an AI company focused on personalized recommendations for the food ordering industry, announced today $1.4 million in seed funding, led by early stage food industry investor E&A Venture Capital with participation from multi-stage technology investor SOSV.

The funding round follows Halla's 2018 release of its "Intelligent Ordering" platform, Halla I/O. Using Machine Learning technology built on the psychography of food selection, Halla I/O increases order volume and frequency for online grocers and helps consumers effortlessly make smarter food ordering choices and new food discoveries based on their preferences.

The $1.4M seed round brings the total equity raised by Halla to $1.9M. Halla will use the funding to scale its I/O platform, onboard new customers and further develop its AI technology. Halla I/O is currently being used in stealth mode by several regional and national grocery chains.

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"We know 35% of Amazon's product sales are generated by recommendations, while personalized shopping recommendations in the e-grocery space are still very underdeveloped," said Adam Haber, of funding round lead E&A Venture Capital. "We think there's tremendous opportunity for growth in this space." Read this here.

After several years of strong double-digit growth, 49% of grocery shoppers currently buy at least some consumer packaged goods online, according to a report developed by The Food Marketing Institute and Nielsen. The report predicts that online grocery shopping will quadruple by 2022, reaching $100 billion in annual sales. Effective personalization and forecasting are cited as key imperatives for grocers to capitalize on this opportunity. Read related news now.

"We remain committed to our personalized recommendation platform, which is built around a proprietary "food logic" algorithm to result in bigger orders and better predictive analytics for grocers, and higher customer satisfaction for e-grocery shoppers," said Spencer Price, co-founder of Halla. "This new round of funding will allow us to scale our Halla I/O offering and we look forward to continuing to partner with our customers and investors to transform the e-grocery shopping experience."

About Halla:
Halla is an AI company focused on personalization for the food ordering industry. Using Machine Learning technologies built around the psychography of food selection and billions of food-related data points, Halla's core offering Halla I/O (Intelligent Ordering) helps online grocers, meal kit services and food delivery businesses offer highly personalized food ordering suggestions to their customers. Last year, Halla was one out of eight startups selected to participate in Food-X, the first and most active food innovation accelerator in the world.

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About E&A Venture Capital:
E&A Venture Capital is the investment vehicle for early stage investors and veteran commodity traders Edward Bernstein and Adam Haber. E&A's previous investments have included successful ventures in the food space, including sustainable food products company Mamma Chia and fast-growing independent grocery chain Green Zebra.

About SOSV:
SOSV is a multi-stage venture capital investor committed to accelerate founders' big ideas for positive change. It has provided seed, venture and growth stage capital to over 700 startups, netting an IRR among the top 10% of all venture funds worldwide. SOSV also runs vertical accelerator programs specific to industries, including Food-X in New York City, for food innovation. The fund retains over 600 global mentors with deep market and technical expertise to help startups go further, faster.

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PathFactory Named A 2019 Gartner Cool Vendor In Technology Marketing

PathFactory, an industry-leading Content Insight & Activation Platform, today announced that the company has been named a Cool Vendor in the April 2019 Cool Vendors in Technology Marketing report by Gartner, Inc.

"We are delighted to be recognized as a 'Cool Vendor' by Gartner because we believe it affirms our mission to remove friction from buyer journeys with on-demand content," says Nick Edouard, President and CTO at PathFactory. "Buyers are increasingly bringing their expectations from consumer experiences with services like Netflix and Amazon to their B2B buying journeys. Therefore, it's never been more important for B2B companies to help their buyers make purchase decisions by enabling them to easily find and consume relevant content—whenever and wherever we see them."

By seamlessly enabling buyers to consume relevant content on-demand from every channel, PathFactory enables marketers to upgrade from delivering content on their own terms to their buyer's terms. This creates a fundamentally better buyer experience, which leads to a higher volume of qualified leads in less time.

"Gartner's Cool Vendors in technology marketing offer unique approaches to capture buyer attention within sales and marketing efforts," writes Gartner. "Technology and service providers should consider these vendors to improve buyer engagement." Gartner also recommends that, in order for technology and service providers to more effectively manage product marketing, they should strive to "deliver buyer-centric experiences based on their buyer behavior that creatively capture buyer attention and drive engagement with compelling, relevant content." Be alert to read related news.

PathFactory allows marketers to deliver content in ways that accommodate buyers' natural behavior in an on-demand world. Buyers tend to research in concentrated bursts and "binge" on content. By serving up curated content tracks or AI-powered recommendations, marketers can guide buyers to self-educate and progress through their path to purchase quickly and easily. PathFactory also collects an entirely new class of buyer behavior data that tells marketers how buyers engage with content. This engaged intent data allows marketers to qualify leads based on real content consumption, not just misleading engagement metrics like clicks and downloads.

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Customers like IBM, Cisco, TIBCO Software, and Adobe have achieved outstanding results using PathFactory's platform and approach. Kareo, a provider of medical software, doubled its conversion rates and attributed a $1.2M increase in revenue to their content activation strategy, powered by PathFactory.

Gartner subscribers can access the full report here.

Disclaimer
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About PathFactory
PathFactory delivers the on-demand experience for B2B by enabling buyers with the most relevant information at every step of their unique journey and allowing them to binge-consume content, removing friction and making the buying process more efficient. By tracking exactly what each buyer is consuming along the path to purchase, PathFactory delivers hyper-relevant, real-time content recommendations and dramatically expedites the buying process. Learn more at PathFactory.com.

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