Tuesday, April 16, 2019

Barbara J. Meredith's 3-Book Children’s Series "Daisy & Friends" Is Purr-fect

The first book in Barbara J. Meredith's captivating children's series about Daisy the Cat is "Daisy and Friends: How to Stay Healthy." Each of her three books point out important children's issues.

"How to Stay Healthy" teaches kids the importance of being healthy and staying safe. Daisy the Cat, along with her three dog friends, Smokie, Rocky, and H-Dee, discuss proper nutrition, as well as what to do when meeting a stranger, car safety, playing outside, and many more health subjects.

Children also need the proper amount of sleep at night, making this the purr-fect bedtime story.

The second book in the series "Daisy and Friends: Rocky's New Friend" teaches kids how to get along with others. In this story, Daisy's dog friends, including Rocky, visit the dog park, where they encounter a smaller dog who is the park bully.

When Rocky is bullied by the small dog, he knows just the tactics to use to turn the little dog from bully to friend. This important book about bullying was written by a retired pre-school teacher as a fun learning tool for other teachers to show children how to get along with others.

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"Daisy and Friends Outside Our Window," the final book, is a rhyming story for toddlers and pre-kindergarteners about the changing seasons. The tale takes place from inside the house window looking out, as seen by Daisy and her three dog friends.

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What do the animals see outside when the seasons change from winter to spring, and summer to fall? The story was inspired by the author's former students, who always liked to look out the windows in class.

Says the author, "During my years as a co-owner of Kids Express Learning Center & Daycare, LLC, I would often observe the toddler and Pre-K children looking out the window. I would ask the children to describe what they were looking at."

Watch the video book trailer at: https://youtu.be/m8eQhrub4Bw

About the Author: Barbara J. Meredith retired from Kids Express Learning Center & Daycare, LLC in 2013. She was co-owner, director, and head teacher for 14 years. "The animals in the Daisy and Friends books are my actual pets. The inspiration for the books came from over 20 years as a pre-school teacher observing children's behaviors."

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"This delightful children's series brings up important issues in a fun way. We are extremely proud to be the publisher," says Robert Fletcher, CEO of Strategic Book Publishing and Rights Agency.

DAISY AND FRIENDS: HOW TO STAY HEALTHY (ISBN: 978-1-60911-677-4) is available for $13.

DAISY AND FRIENDS: ROCKY'S NEW FRIEND (ISBN: 978-1-62857-436-4) is available for $11.

DAISY AND FRIENDS OUTSIDE OUR WINDOW (ISBN: 978-1-63135-386-4) is available for $11.50.

All three books can be ordered through the publisher's website:
http://www.sbprabooks.com/BarbaraJMeredith or at Amazon.com or Barnesandnoble.com.

WHOLESALERS: These books are distributed by Ingram Books and other wholesale distributors. Contact your representative with the ISBN for purchase. Wholesale purchase for retailers, universities, libraries, and other organizations is also available through the publisher; please email bookorder(at)sbpra.net.

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The RODA, the Next Generation of a Timeless Desk Toy, Just Launched on Kickstarter

Mechanical Design Labs has a unique philosophy on desk toys. The company began when the founder, Jose Cardona, grew dissatisfied over the limited abilities of self-purported science desk toys. He realized that there was an untapped potential to apply well known science principles to classic desk toys, and expand their capability to entertain and educate. The RODA Gyroscope, now available on Kickstarter, revolutionizes the classic desk toy to include mesmerizing new abilities.

Gyroscopes have delighted generations of people with their unintuitive behaviors. These devices seem to defy gravity by balancing on a finger, or a string. The patent pending RODA expands these capabilities with some major innovations that take advantage of the underlying physics in a sleek design.

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"We believe there's a geek in all of us," said Jose Cardona, founder of Mechanical Design Labs. "The RODA bridges the gap between science and design, bringing science out of the classroom and into a unique experience right at your fingertips."

A unique base design takes advantage of the relationship between angular momentum and torque to allow the RODA to rotate against gravity, when intuition would suggest this was impossible. The RODA can also be held by rotating disks on the sides, by simple movements of the hand, the rotation of the RODA can be controlled, making it the ideal toy for fidgeters.

The RODA is now available through the Kickstarter campaign for as low as $69. The company is seeking to raise $10,000 through the crowdfunding platform. The funds will go towards the first production run of the RODA, with delivery as soon as August 2019.

"Our team has experience ranging from rocket design to nuclear power plant engineering", said Jose. "And we're putting it all into our products."

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ABOUT
Mechanical Design Labs is revolutionizing the field of desk toys. The Chicago-based company has launched their first product, with a host of others being designed and prototyped. We exist to create cool toys, gadgets, and gizmos that fascinate and educate.
To learn more, visit http://www.mechanicaldesignlabs.com

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65% of Digital Consumers Choose to Shop at a Store that Offers Personalized Recommendations, According to New BRP Report

According to BRP's 2019 Consumer Shopping Habits – The Generation Gap report, it is essential for retailers to understand the shopping preferences of their target audience to design the right shopping experience that appeals to their customers. While the shopping journey varies depending on the customer, product and even season, there are similarities within generational groups. Digital Consumers (ages 18-37) have higher expectations for the retail experience than Traditional Consumers (ages 38+) and embrace the use of technology to make their research and buying process more convenient. Traditional Consumers are more focused on the basics of finding their desired product at the right price.

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"It is interesting to see what drives consumers' shopping habits and the differences between generational groups," said David Naumann, vice president of marketing, BRP Consulting. "As retailers plan their in-store, online and mobile shopping experience strategies, it is imperative that they align with the desires of their target audiences. Making every experience a positive one is also key, as nearly two-thirds of ALL consumers will stop shopping at a retail brand after one unsatisfactory experience."

BRP's 2019 Consumer Shopping Habits – The Generation Gap report is based on findings from a BRP survey of 1,298 U.S. consumers fielded in December 2018 to identify how and where they prefer to shop and which factors influence their shopping journey. Below are key findings based on generation groups.

DIGITAL CONSUMERS (ages 18-37)
As Digital Consumers research products, they seek out consumer reviews to make more educated purchase decisions. When choosing a store, 65% want the ability to receive personalized recommendations and 65% prefer the ability to pay via a mobile wallet or retailer app. Receiving merchandise quickly is important with same day delivery a reason to choose a store for 77% of these consumers. Digital Consumers are more likely than Traditional to share feedback on social media for both exceptional and unsatisfactory shopping experiences.

TRADITIONAL CONSUMERS (ages 38+)
Traditional Consumers focus on the basics when they shop – product availability and competitive pricing. While shopping for products, 63% choose a store based on the associates' ability to order out of stock products. While they are more tolerant on the timing of deliveries, 86% will choose a store with free delivery over one that doesn't offer this service. Traditional Consumers rarely share feedback on social media for any shopping experience, but for unsatisfactory experiences, 64% will contact the retailer to share their dissatisfaction. Be alert to the latest news.

For more information on the generation gap between Digital and Traditional Consumers, download the 2019 Consumer Shopping Habits – The Generation Gap report:
https://brpconsulting.com/download/2019-consumer-shopping-survey

This report was sponsored by Manhattan Associates.

About BRP
BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants' deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm's unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP's consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.

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Franklin County Visitors Bureau Offers Opportunity To Take Road Less Traveled with Cindy Ross

Join the Franklin County Visitors Bureau and author Cindy Ross in taking the "road less traveled" on Saturday, April 27, 1 to 3 PM, at the Franklin County 11/30 Visitors Center. Ross, travel writer and author of The World is Our Classroom, is a modern adventurer, who with husband Todd, consciously chose to connect their children with the knowledge, culture, and beauty of the world around them. She will share her world travels and inspire families and individuals to take advantage of the opportunities close to home to shape an education. The world around is an every-day opportunity to live a fuller, bigger life.

Franklin County Visitors Bureau (FCVB) celebrates April as Spring-into-History month. Franklin County was the American frontier, a vital part of Pennsylvania's breadbasket, and the gateway and retreat of the Gettysburg Campaign. It offers three hundred years of American history and culture, the beauty of the Tuscarora and South Mountains, the two oldest state parks in PA, plus 36 local parks and three environmental centers. Continue reading.

A visit to Franklin County is taking the "road less traveled--" to see and do in four-seasons of beauty, explore trails of history, refresh with a reflective walk, peddle an invigorating climb, or taste plenty of local foods and spirits. "The World is Our Classroom is a perfect fit for Franklin County because it inspires everyone to take a fresh look and see the wonder around them," said Janet Pollard, FCVB executive director.

The event, held in the second floor Great Room of the new Franklin County 11/30 Visitors Center, is free and open to the public. A post-presentation walking tour of downtown Chambersburg is also being offered at no charge. Register for the presentation and walking tour here. Click here.

The Franklin County Visitors Bureau invites all to explore history, arts and architecture, recreation, natural beauty, fresh foods and the warm hospitality of communities like Chambersburg, Greencastle, Mercersburg, Shippensburg, and Waynesboro. Franklin County PA is located just north of the Mason Dixon Line and is an easy drive to Washington DC, Philadelphia, and Pittsburgh. Plan a visit at ExploreFranklinCountyPA.com, contact 866.646.8060, or stop at the new Franklin County 11/30 Visitors Center in downtown Chambersburg.

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Monday, April 15, 2019

Tick Tubes are An Eco-Friendly Alternative to Tick Control and Homeowners Can Protect their Properties with tips from Giroud Tree and Lawn

Ticks have woken up from their winter slumber and they're ready to start feasting and multiplying! Last year, the CDC (Centers for Disease Control) reported that illnesses and diseases from these pesky insects have tripled in the United States in the last decade! This alarming study also highlighted new tick-borne diseases, such as Alpha-Gal syndrome. Everyone should perform self-checks for ticks after being outside. But there are also some great preventative steps homeowners can take to greatly reduce the tick population on properties. Many insect control companies offer a wide variety of tick control options, including both organic and traditional sprays. However, some homeowners prefer no-spray options or want to supplement spray programs with additional control. The insect experts at Giroud Tree and Lawn explain how Tick Tubes are an Eco-friendly option for tick control!

Insects on the Rise

There are a lot of reasons why we are seeing an increase in insect-transmitted diseases and illnesses.

1.    Warming climate trends lead to longer insect seasons, giving bugs more time to multiply.
2.    People are traveling more! With increased travel, throughout the United States and abroad, comes new viruses and diseases being carried to places not normally seen before.
3.    Animals and shipping materials transported from one country to another often spread insects.
4.    The ability for the local and state health departments to respond is still catching up with the drastic increase! "The US is not fully prepared," the CDC explains. "More proven and publicly accepted mosquito and tick control methods are needed to prevent and control these diseases." Read news here.

Homeowners can take steps now to greatly reduce the number of ticks on properties.

Tick Tubes

Many homeowners don't like to think about mice on the property, but the reality is mice are everywhere. They're building their nests in hidden, unnoticed places. Mice will gather soft materials to build their nests, like leaves and brush. They'll even tear apart fibrous materials like cardboard and paper sitting outside in recycling bins and bring the bits back to their nests.

Damminix Tick Tubes are small cardboard tubes filled with cotton balls that are treated with a product called Permethrin. Mice pull the cotton balls out of the tubes and use them to build their nests. The Permethrin rubs off on the mice, and the ticks are killed when they latch on and feed off of the mice. Giroud Tree and Lawn Expert, Rodney Stahl, explains the process in Giroud's informative video.

Permethrin is safe for mice and any other animals, such as dogs and cats. In fact, this process is much like the flea medication that is applied behind the ears of dogs and cats. Plus, Damminix Tick Tubes are EPA approved and biodegradable, so they are environmentally friendly!

A Tick Control Expert should do a full assessment of the property to determine where mice are likely to search for nesting materials. Then, the expert should strategically install the tick tubes in discreet locations. In time, homeowners can expect to see a vast reduction in the amount of ticks on the property using the tick tubes.

Organic and Traditional Tick Control Sprays

If homeowners are interested in spray options, both organic and traditional spray programs are available. A tick control experts will target the "Hot Spots" around the property where ticks love to hide. Then, treat the perimeter of the yard, killing the pests on contact and the residual will continue to repel ticks for several weeks.

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Perimeter Clean-Up

Giroud also recommends pruning back branches to let more sunlight down on the lawn because ticks love to hide in shady spots. Cleaning up debris and brush where ticks hide and breed will also decrease the amount of these insects on the property.

About Giroud Tree and Lawn

Giroud Tree and Lawn specializes in tree service, lawn care and mosquito and tick control programs that make customers love doing business with the company since 1974. Serving Bucks, Montgomery and Philadelphia Counties, the company offers professional tree and lawn evaluation, tree pruning, tree removal, insect and disease control, fertilizing, stump removal, traditional and 100% organic lawn programs and mosquito and tick control. Giroud Arborists are certified by the International Society of Arboriculture (ISA) and have the knowledge and experience required to properly diagnose, treat and maintain trees and lawn health. The company is Accredited by the Tree Care Industry Association and Better Business Bureau. Giroud has also been awarded the Angie's List Super Service Award® every year since 2005. The "Giroud Treework for Charity" program donates free tree care services to parks, historical sites and other non-profit organizations located in the Company's service area. For more information, visit the company website at http://www.giroudtree.com or call 215-682-7704.

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Oscium Releases New Wi-Fi Spectrum Analyzer

Today, Oscium is announcing WiPry 2500x, a Wi-Fi spectrum analyzer that visualizes 2.4 & 5 GHz on iOS, Android, PC and Mac.

The WiPry 2500x is the 5th generation of the award-winning WiPry product line, and it improves on an already impressive legacy of innovation and recognition. Since the first WiPry was released in Sept 2011, the product line has won the following major awards: 2016 ACE Award Winner, 2015 R&D 100 Finalist, 2015 ECN Impact Finalist, 2012 Frost & Sullivan Best Practices Award Winner.

Matt Lee, Co-Founder & CTO of Oscium, said, "We work hard to ensure we are under-promising and over-delivering value to the marketplace." Here are some examples of how the WiPry 2500x delivers exceptional value:

On the hardware side, the WiPry 2500x is slightly larger than previous versions but still small enough to compare to a quarter. Additional space was added to allow for external charging (4 AAA alkaline batteries). This provides full functionality for newer iOS devices including SSID's.

On the software side, significant improvements have been made including:

One of the benefits of these software improvements is that there is no software subscription charge. Software is free of charge and available through the user's preferred platform: iOS, Android, PC, and / or Mac.

Oscium's WiPry 2500x accessory connects to the host device. Then, the WiPry software is downloaded transforming it into a perfectly portable Wi-Fi troubleshooting tool.

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Availability
WiPry 2500x hardware can be pre-ordered today for $649.97. Orders ship April 30, 2019. Visit us at oscium.com to purchase or for more information.

WiPry software is free both in the Apple App Store and on Google Play as well as on the PC and Mac. Compatible devices as of this press release are listed by operating system:

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About Oscium
Oscium delivers innovative test equipment accessories that connect to a smartphone or tablet transforming the host device into a portable troubleshooting tool for field technicians. Hardware can be purchased from Oscium and free software apps are downloaded on either Google Play or in the Apple App Store. Oscium has been delighting customers since 2010 and currently offers the following products for purchase: iMSO-204x (handheld oscilloscopes) and WiPry 2500x [WiFi Spectrum Analyzer (2.4 & 5 GHz) with Cross Platform Support].

The Future of Test Equipment is Here

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St. Louis-based PFI Announces Acquisition of Butler Merchandising Solutions

St. Louis-based retail store display and fixture manufacturing company, PFI Holding Company, LLC recently completed the acquisition of Butler Merchandising Solutions, Inc. Butler, also headquartered in St. Louis, has been a strong player in the temporary display business since 1926. The company is a natural fit with the PFI group of companies and enables the business to provide permanent, semi-permanent and, now, temporary display solutions to its customers. The customers of both companies include major retailers, as well as the consumer goods sold at those retailers. Read all the related news.

"This is a strategic acquisition of a company that has been a leader in the temporary display industry," says PFI president and CEO, John Dolan. "As stores and brands address the dynamic changes in today's retail environment, PFI and Butler are now positioned to offer greater value with products and solutions designed to meet customer demands for increased relevancy and creativity. There is no question that the customers of each company will benefit from a one-stop-shop that offers point-of-purchase displays made out of a multitude of materials that can be used in convenience stores, grocery, large format stores and designer retailers."

"Our customer base, from coast to coast, will enjoy superior products and cost savings on delivered goods from our centrally located Midwest facilities," says Butler MSI president, Kenneth Butler.

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PFI intends to keep the Butler name and downtown St. Louis production location, adding to PFI's existing four facilities in the St. Louis metropolitan area. Kenneth Butler will join the PFI executive management team, and the companies also plan to leverage synergies in supply chain, production and management resources to provide further value to their customers.

About PFI

PFI's 300+ employees design, engineer and manufacture permanent, semi-permanent and temporary retail fixtures and displays for leading CPG companies and retailers. PFI has three manufacturing locations in St. Louis specializing in plastics injection molding, thermoforming, wood and metal. A fourth location, which operates under the name of Jahabow, is located in Owensville, MO and specializes in building retail showcases and permanent retail fixtures made of wood, glass and metal. The company's fifth and newest St. Louis location manufactures temporary retail displays and operates under the name of Butler Merchandising Solutions.

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