Jessica's Press Releases

Tuesday, April 2, 2019

‘Love + Fear’ Simplifies Brand Strategy and Teaches Businesses How to Draw Buyers In

Shantini Munthree's new marketing and consumer behavior book, "Love + Fear: Mastering the Primal Motives of Buyers" (published by Archway Publishing), focuses on the simple notion that all motivation exists on a love-fear continuum.

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The book makes the case that brands are able to position themselves along a love-fear spectrum. Munthree draws from psychology, neuroscience and philosophy to introduce a new brand framework. The author argues that when marketers concentrate on the buyer's motivation, and not just the expressions of these motives, they're able to connect with buyers and activate them. "Love + Fear" encourages brands to think and be bigger in the roles they play in buyers' lives. It outlines the six roles of brands and how use these for bigger impact. Munthree also introduces two new concepts for conscious branding efforts — macro affections, big movements of love, and macro inflictions, big destructive forces of fear.

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"By using the 'Love + Fear' model, a brand can cut to the chase on what will move their buyers. And if done well, any brand — from a small start-up to a large heritage brand — could be both financially successful and a force for good," says Munthree.

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https://jessicapressreleases.blogspot.com/2018/05/jeri-robinson-honored-with-association.html

The book is available for purchase at: https://www.amazon.com/Love-Fear-Mastering-Primal-Motives/dp/1480871893.

About the Author
Shantini Munthree describes herself as having an American heart, South African soul, and universal spirit. For more than 20 years, she has helped build and transform some of the world's leading brands. Munthree is President of BRANDKIND, a socially conscious brand strategy consultancy. She has previously contributed to "Designing Brand Identity" by Alina Wheeler.

Simon & Schuster, a company with nearly ninety years of publishing experience, has teamed up with Author Solutions, LLC, the leading self-publishing company worldwide, to create Archway Publishing. With unique resources to support books of all kind, Archway Publishing offers a specialized approach to help every author reach his or her desired audience. For more information, visit http://www.archwaypublishing.com or call 888-242-5904.

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Monday, April 1, 2019

Award-Winning Pastelist Linda Gross Brown Starts 2019 Strong

After bringing 2018 to a successful close, Linda Gross Brown had her first award of 2019 when "Footsteps #14" won the Gordan Coe Dick Memorial Award at the Catharine Lorillard Wolfe Art Club's Annual Open Juried Exhibition in New York City.

Still in the first month of the year, Linda was announced as a finalist for The Circle Foundation's "Artist of the Year Award", placing in the top 150 artists out of more than 850 entrants.

In March she continued her strong beginning to 2019 when "Footsteps #15" was juried into the Academy Center of the Arts 2019 National Juried Exhibition.

Matrix Solutions Unveils Product Roadmap for Global Ad Sales Platform Ahead of NAB 2019

Matrix Solutions, the developer of Monarch, the only global ad sales platform built for media, today unveiled its developmental product roadmap to be profiled at NAB 2019. Designed with the anticipated changes to the media landscape in mind, the planned roadmap and vision of Monarch will provide media companies greater customization options, additional system integrations and other workflow enhancements to better help them monetize their content and ad inventories. These updates will launch by the end of 2019.

As the media industry rapidly evolves in response to market demands, sales teams have greater access to available data and mediums for campaigns–including enhanced tactics like hyper targeting and expanded intelligence and analytics processes. As a result, the industry is on the brink of change and will gradually shift over the next 18-24 months. At NAB, Matrix will highlight the capabilities of its existing Monarch solution, which currently manages over $13 billion in ad spend across numerous media platforms, as well as provide a detailed outlook on its vision for the fully evolved platform that will address upcoming industry changes.

Through these updates, the revitalized Monarch platform will be better equipped to help customers maximize productivity by streamlining internal workflows and maximizing the overall outcome of each sale–combining automation, programmatic and traditional tasks for a seamless sales process, ultimately increasing the speed of cash flow, revenue and profits for media companies. In alignment with the continued evolution of the media landscape, Matrix Solution's Monarch ad sales platform is slated to evolve alongside it with:

"Marketing technologies play a vital role in the overall productivity of sales teams—but these platforms will render themselves useless if their capabilities can't keep up with the ever-evolving demands of our industry," said Mark Gorman, CEO, Matrix Solutions. "By anticipating these developments across the media ecosystem, our Monarch solution will be able to action on industry demands far ahead of our competitors—ensuring that Matrix customers can pursue and manage key opportunities in real-time and without waiting for the technologies they rely on to play catch-up. As part of our commitment to remaining on the frontline of innovations in our industry, it is our plan to have the fully-refreshed solution ready by the end of this year for our partners."

For more information, visit Matrix Solutions at http://www.matrixformedia.com.

About Matrix Solutions
Matrix Solutions makes media happen by helping media companies to better monetize their content. Its flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating and closing business. The company manages more than $13 billion in media ad revenue, offering its best-in-class analytics, sales intelligence, media-specific CRM and sales tools to more than 10,000 media sellers to more efficiently manage their workflow. For more information, please visit http://www.matrixformedia.com. More info here.

Scientific Analysis of Fine Art, LLC Moves Laboratory to ARCIS Fine Art + Collection Care

Scientific Analysis of Fine Art, LLC (SAFA) is moving its cutting-edge scientific imaging and analysis laboratory to ARCIS Fine Art + Collection Care, New York's premier art storage and logistics facility, in April 2019. SAFA provides high-level scientific expertise to private clients within the global fine arts community.

SAFA was founded in 2007 to answer critical questions about authentication, attribution, provenance, state of preservation, and mechanisms of degradation in works of art. SAFA's clientele in the U.S. and Europe includes leading international art law firms, auction houses, insurance firms, collectors, galleries, conservation firms, and museums. SAFA's new facility at ARCIS will include capabilities for the examination and analysis of historical and contemporary paintings and sculpture, antiquities, and decorative arts.

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https://jessicapressreleases.blogspot.com/2018/04/pixel-film-studios-unveils-prodicator.html

Jennifer Mass, Ph.D., President at SAFA, states, "We are thrilled to bring our internationally renowned team of scientists and art experts to ARCIS. Engineered to museum-level specifications, with state-of-the art security, climate-controlled environments, and on-site art handlers, ARCIS is an ideal facility for the examination and storage of artworks. ARCIS' Manhattan location provides a high level of convenience for clients throughout New York and globally."

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https://jessicapressreleases.blogspot.com/2018/04/frederick-innovative-technology-center_30.html

Tom Sapienza, ARCIS' Executive Director, said, "Jennifer Mass and the SAFA group are the perfect complement to ARCIS' technologically advanced and environmentally sustainable facility. ARCIS's status as the United States' first and only purpose-built Foreign Trade Zone (FTZ) for fine art and cultural property uniquely situates us to serve the global art market together."

With over twenty years of leadership in the scientific study of works of art, hundreds of scholarly publications and invited lectures, and an international reputation as an expert in artists' pigments and their chemical and changes over time, Dr. Mass and her team are uniquely positioned to address the scientific analysis of artists' materials and techniques.

For more information on SAFA, please see scienceforfineart.com or email contact(at)scienceforfineart.com.

For more information on ARCIS, please see arcisartstorage.com.

Low-Cost, Self-Standing Sandwich Board A-Frame Signage, New from Sunrise Hitek!

Sunrise Hitek debuts new A-frame sandwich signage. A-frame signs are both economically priced and easy to use. Due to the "A" shape of the sign it can be set-up or collapsed in the blink of an eye. Since different users have different needs, Sunrise created two different versions of this sign. Customers can choose from a lightweight quick fold A-frame and a heavy-duty A-frame depending on where and how they plan to use the piece.

The quick fold A-frame option is both lightweight and economical, and a Sunrise exclusive design. Full color, full-bleed images are printed directly to corrugated plastic boards that are waterproof and outdoor durable. These signs are super lightweight and folded for shipment. To set up, one needs just pop open and interlock the legs to create a shelf. When used outdoors, weight can be placed on the shelf to improve stability. Graphic panes are available in (6) standard sizes plus any custom size up to 47"x47".

The Heavy-Duty A-Frame signs are a durable 100% plastic product that will not rust, splinter, or need painting. Sunrise is a great place to get them at very reasonable prices. The A-frame hardware is 27"x45" and has a 24"x36" sign area for inserting graphic panels. One can easily display a sign on each side of the stand. The molded handle provides easy portability. These stands can be internally weighted down with sand as well. The stand has a "lift up, drop in" feature and requires no hardware to add a rigid sign panel (up to 3/16" thick). The "lift up, drop in" feature is the key element that makes this stand different from other similar looking sign stands. Graphic area, 24" x 36" per side.

These signs have a wide variety of uses. Some popular ones include: sidewalk signs for both indoor and outdoor shops as well as bars and restaurants. Uses range from percentage off sale announcements to menus or even specials and hours of operation. The heavy-duty A-frame is perfect for restaurants and bars that frequently change out their menus and specials. A-frame signs can be used temporarily for wayfinding and parking at events like festivals or team building functions. The quick fold A-frame is great for realty signs and other signs that are used frequently, often at different locations. Read this here.

About Sunrise Hitek
Sunrise Hitek offers speedy and innovative marketing execution for the world's leading brands. Sunrise is an Inc. 5000 company established in 1988 and employs the most advanced equipment and technology, such as G7-certified HP Indigo and UV flatbed presses, and digital die-cutting, to create best-in-class color printing, packaging, trade show graphics, and promo products. A privately-owned enterprise, the company is based in Chicago and sells products worldwide. Read all the related news.

Prositions Releases New Micro-Video Library Starring Dave Anderson

Prositions, a leading training content producer and distributor, announced today the release of over 200 micro-video training modules created by and starring Dave Anderson. These new additions cover a variety of topics from sales basics, leadership development and personal accountability training.

"Dave is a powerful motivational speaker and we are very excited to add his products to our library of over 3,000 micro-videos in DashTrain!" said Frank Russell, CEO of Prositions. "Dave's down-to-earth style really resonates with a wide variety of managers and salespeople. I especially like his Sales Boot Camp series because the fundamental principles apply to almost any industry."

Hosted on the mobile-first designed platform DashTrain, the videos can be accessed individually or played in a series to deliver a complete course. The run time for each video is only 5 to 7 minutes in length and can be delivered in almost any way a learner prefers. Segments can also be shown to groups in classroom training, used for self-paced development, or hosted as a performance support tool to be accessed at the exact moment a user wants a quick tutorial or refresher. Read all the related news.

"I am very excited to partner with Prositions and to be on the DashTrain platform", said Dave Anderson, CEO and Founder of LearnToLead. "I work with a lot of sales teams and people who are on the go and the DashTrain platform combined with our micro-learning content is perfect for those who need access to information and training quickly and conveniently." Read this here.

Compatible with all devices like desktop, laptop, and tablet computers, DashTrain was designed for mobile devices first, making the application and content accessible to employees who work in the field, on the production floor, or who are difficult to reach with traditional training delivery approaches. Additionally, by giving learners accurate information and answers at their fingertips, organizations can save thousands of dollars by reducing the time employees spend searching the Internet for job-related answers and information.

About Prositions, Inc.

Prositions is a leading provider of learning content and performance support libraries and offers a complete range of consulting, software, and service solutions. DashTrain, the leading mobile-first learning application, contains thousands of micro-video and audio learning bites that enable organizations to give their employees instant access to the world's leading "how-to" business libraries and best-selling authors, anywhere and at anytime. For more information about Prositions, visit https://www.prositions.com.

About Dave Anderson

Dave Anderson, "Mr. Accountability", is a leading international speaker on personal and corporate performance improvement. The author of fourteen books and host of the wildly popular podcast, The Game Changer Life, Dave's message has impacted leaders in over seventy nations. As president of LearnToLead, Dave speaks over one hundred times annually in an array of arenas. Dave's "in-the-trenches" background of starting and running world-class businesses, coupled with his relatable non-academic approach, creates an unmatched connection that resonates with his audiences and moves them to action. For more information about Dave Anderson, visit https://www.learntolead.com.

elope is Looking to Make a Splash with the Release of New Spitting Llama Sprazy™ Toy Hat

elope, Inc. Announces a new addition to the unisize plush elope Originals line for 2019. Squirt gun meets novelty head wear, The Spitting Llama Sprazy™ Toy Hat fits comfortably within their assortment of hundreds of animal-inspired styles. However, this particular llama comes with an unexpected feature: It actually spits.

"What's more fun than wearing an adorable, plushy llama on your head? Making it spit on your unsuspecting friends," said Lead Designer, Ashley Thompson. "It's our mission at elope to share laughter and wear happiness, and a spitting llama hat is almost guaranteed to elicit at least a smile, if not a full-on wearable water gun parade."

"It's really about incorporating happiness and play into your everyday life," said CEO Kevin Johnson. "Research is revealing this to be an increasingly important concept."

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elope is definitely onto something, according to psychiatrist Stuart Brown, Founder of the National Institute for Play in Carmel Valley, CA.

"Play is a basic human need as essential to our well-being as sleep, so when we're low on play, our minds and bodies notice. Over time, play deprivation can reveal itself in certain patterns of behavior. It could manifest as crankiness, rigidness, or an overall feeling of being stuck. To benefit most from the rejuvenating benefits of play, we need to incorporate it into our everyday lives, not just wait for that two-week vacation every year," said Brown.

elope's Spitting Llama promises to deliver on the promise of fun. The wearer can stealthily soak their targets from up to 25 feet away, all while disguised as a lovable, unassuming llama. Featuring a hidden spray reservoir and pump-action trigger, this whimsical edition to elope's assortment boasts a surprising range that's both fun and functional.

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The Spitting Llama met with a warm response from elope's product development and retail partners at both the 2019 Halloween and Party Expo and Toy Fair New York.

"We're pleased with the excitement from our costume and gift shop buyers and our toy buyers," said Johnson.

The elope Original Spitting Llama Sprazy Toy Hat is unisized to fit most adults and kids ages three and up. This plush style features an interior secret pocket (which conceals the spray bulb) and size adjuster for smaller heads. With a suggested retail price of $30.95, the elope hat will be available online and through specialty toy, gift, and costume retailers in March of 2019. Other Sprazy styles are set to join the llama later this year in plenty of time for summer shenanigans.

For more information, visit elope.com/llama

About elope Inc.
In 1993, elope's founders created an enterprise dedicated to a vision of spreading happiness and infectious joy: everybody's laughing on planet earth (e.l.o.p.e). Over 20 years later, it's that same delight in adventure, love of discovery, and passion for self-expression through creative costuming that inspires every product decision at elope. Our mission is to make everybody laugh on planet earth by creating the highest quality whimsical wearables, and providing fantastical service, while holding to the core values of socially responsible business. Our founders' genuine dedication to increasing the world's happiness expresses itself in costume and cosplay fashion excellence. At elope, we're not just in it for seasonal costumes on Halloween or other holidays, but we are committed to transforming the world with laughter and celebration 365 days of the year. We take pride in our commitment to helping the planet and people with responsibly sourced silly hats, funny costumes, and dress-up items as wearable art. We like to be inclusive by designing for men, women, children — everyone! Put simply, we take fun seriously. Keep on laughing! #laughwithelope Be alert to read related news.