Wednesday, February 6, 2019

Babyscripts Announces Third Annual Future of Obstetrics Summit in Nashville

Babyscripts, the leading virtual care platform for obstetrics, will be hosting its annual thought-leadership summit, bringing together OBGYNs from around the country to discuss the top challenges in pregnancy care and the integration of technology into traditional obstetrics. The third annual Future of Obstetrics Summit will take place at The Bell Tower in Nashville, TN, on Sunday, May 5th, following the opening session of the American College of Obstetrics and Gynecology's (ACOG) Annual Meeting, also in Nashville, TN. Be alert to the latest news.

At the Future of Obstetrics Summit, leaders in obstetrics, patient care, remote patient monitoring, and innovation will explore the current challenges in pregnancy care; including the maternal health crisis in the United States, the gap in care during the fourth-trimester, the need for investors to focus on improving care for moms, and the battle between payers and providers.

As maternal mortality in the United States continues to rise, the need for solutions is increasingly urgent, and the advent of digital health has presented an opportunity for a much needed paradigm shift in the delivery of pregnancy care and the support of maternal health. Babyscripts hopes to contribute to the improvement in maternal health in the United States by prompting these discussions between the medical providers of care, innovation leaders who are looking to push healthcare forward faster, and the technology companies who develop solutions.

"One of the biggest problems in healthcare is that no one talks to each other. Providers do great things and the payers don't hear about it — a payer might offer a new program when their provider partners have no idea that this program existed in the first place," says Juan Pablo Segura, President and Co-founder of Babyscripts. "The goal of our summit is to bring together leaders in multiple disciplines that all in some way affect or are transforming maternity care in this country: to share, to understand, and act upon innovative ideas to truly move the needle in women's health."

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The event will feature a Fireside Chat with Neel Shah, MD, MPP, FACOG, Assistant Professor of Obstetrics, Gynecology and Reproductive Biology at Harvard Medical School, and Director of the Delivery Decisions Initiative at Harvard's Ariadne Labs; and Haywood Brown, MD, Immediate Past President of ACOG and current Vice President for Diversity, Inclusion & Equal Opportunity at the University of South Florida. Other speakers include Nancy Gaba, MD, FACOG; Karen Dale, RN, MSN; Brigitte Nettesheim; Colette Edwards; Donald Wiper, MD; Rick Gordan; Aashish Shah, MD; Sylvia Romm, MD, MPH; Loral Patchen, PhD, CNM; Helen Ciesielski; Dan Gebremehdin, MD; Nathaniel Denicola, MD; Kelly Leggett, MD; Deborah McCarter, PhD; Tamika Auguste, MD; Lindsay Deneault; Juan Pablo Segura; Anish Sebastian; and Judith Nowlin.

The conference is by invitation only. Members of the media who wish to attend or who would like to interview participants may contact Stacy Callahan, Vice President with Astonish Media Group, 917-972-1101 or stacy(at)astonishmediagroup(dot)com.

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About Babyscripts
Babyscripts™ is a new model for prenatal and postpartum care that is transforming the way expectant mothers use technology to work with their OBGYN practice. It's the first mobile, clinical solution to provide remote monitoring of an obstetrician's patient population while directly improving patient satisfaction and practice reimbursement.

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Overtime Launches OvertimeWBB, a New Home for Women’s Hoops

Overtime, the fast-growing sports network for the digital generation, today launched OvertimeWBB, a new platform dedicated to covering the most exciting players in women's basketball.

OvertimeWBB offers fans in-depth coverage of the next generation of women's hoops stars, at every level of the game. For the first time, fans can see and watch the game's most electrifying players, all in one place, every day – from emerging high school talents like Fran Belibi and Zia Cooke to college athletes like Arike Ogunbowale and Katie Lou Samuelson, all the way to WNBA players like Tiffany Hayes. It's a unique way to stay in touch with women's hoops. Be alert to the latest news.

OvertimeWBB will share players' stories through short-form digital and longer-form series that capture the energy and personalities they bring to the game. These stories will also be featured across Overtime's distributed network on Instagram, Snapchat, Twitter, Facebook and YouTube. OvertimeWBB will leverage Overtime's proprietary camera technology and its approach to capturing the best coverage of the game's most interesting players.

Women's basketball is one of the most popular areas of American sports. And data shows its popularity is growing: over the past year, there has been a large spike in viewership for the WNBA and for NCAA women's basketball; this increased viewership cuts across virtually all age groups and genders. OvertimeWBB gives Overtime a way to serve this interest and reach a new and passionate audience.

"We want to support the incredible momentum in women's basketball by helping fans find inspiration and excitement from players at every level," said Dan Porter, Overtime's co-founder and CEO. "We're proud to have a platform that specifically focuses on women, and honored to play a role in building exposure for this next generation of athletes." More info here.

OvertimeWBB builds on the work and vision of She Hoops Network, a women's basketball platform Overtime acquired in November. In just two years, She Hoops Network became the definitive platform covering female ballers, offering highlights, features and news for the next generation of fans. She Hoops was founded by Marcus Crenshaw, a professional athlete who founded Hoop Cred, the first marketing company for WNBA players, and now represents a number of top WNBA and EuroLeague players through the sports agency VNG Hoops.

OvertimeWBB is programmed by Chloe Pavlech, a journalist, analyst and former UConn women's basketball coach who helped take her team to the Final Four as an undergrad at The University of Maryland at College Park. Pavlech joined She Hoops in 2016 and guided its growth as the company's co-president and on-air host, before joining Overtime in November.

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About Overtime:
Overtime was founded in 2016 by entrepreneurs Dan Porter and Zack Weiner as a sports network for the digital generation. Overtime has since expanded to the college and professional ranks. In 2018, fans watched well over a billion minutes of Overtime content, reaching over 35 million unique viewers and generating 500 million views per month across the company's social channels. A number of brands –including EA, Gatorade and Jordan– have partnered with Overtime in the last year.

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Overtime's investors include Andreessen Horowitz, Greycroft, NBA All-Star Kevin Durant and NBA Commissioner Emeritus David Stern.

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HC NET by HashCash Consultants Continues to Gain Traction in the Trade Finance Landscape

The $16 trillion international trade finance market is anticipating a healthy growth rate that will cross 4.21% over the forecast period 2018-2025. This expansion and its sustenance can be attributed to the development of cutting edge technology that has strengthened financial mechanisms. Of these, blockchain stands out as the innovation revolutionizing the infrastructure the most in the sector. In the wake of this change, HashCash Consultants, a prominent California-based software development company, has reported a surge in demand of its line of blockchain services and products. Driven by its success with leading enterprises in the US, Australia, and Dubai, HashCash is set to make ripples in the trade finance market in South East Asia and Europe in 2019.

HC NET – The blockchain network by HashCash Consultants:

At the core of the line of services and products offered by HashCash Consultants is its top of the line blockchain network, HC NET. It enables enterprises to transfer assets and settle payments across borders in real-time using HCX – the native digital asset on HC NET. It acts as a secure vehicle of remittance used by banks for its time-efficiency and low cost, that without the need of pre-funded Nostro accounts.

HCX enhances the efficiency of liquidity management and discovers new remittance corridors. It also enables wallet providers to draw on any bank or liquidity provider on the network for settlements. PSPs too can operate on HC NET without the need for an acquiring bank.

Choosing HCX for business transactions is especially beneficial to e-commerce merchants as it gives them the opportunity to bring down the cost of and time take taken for receiving payments. The primary products offered by HashCash to their clientele are HC Corporate Payments, HC Remit as well as HC Market Maker and HC Commerce. HCX can be readily purchased on PayBito – the leading global cryptocurrency exchange by HashCash.

Other benefits of HC Net that have made it an obvious pick are the elimination of expensive messages, management of merchant accounts, and instant reconciliation.

How is blockchain changing the trade finance landscape?

Trade finance is made up of a multitude of complex processes and entailing paperwork such as issuing letters of Credit (LC), lending, the export-credit services, and insurance services. Implementation of blockchain has resulted in the digitization of trade documentation, encompassing purchase orders, invoices, and bills of lading. This has significantly reduced processing time which had held the industry from pushing the limits of its yield potential. The transparency and accountability incumbent to the distributed decentralized ledger also mitigates the risks associated with the transactions process, streamlining risk management approaches that aid in the growth of the trade finance market. Read here.

Raj Chowdhury, MD of HashCash Consultants, explains the allure of another feature of blockchain- smart contracts. "The introduction of 'smart contracts' is another feature that has allowed businesses to automatically initiate commercial actions in accordance with predefined criteria. Once again, this will ease streamlining processes, reducing the time and the cost of transacting."

Blockchain has presented the trade finance with an indelible audit trail. Sophisticated programs automate the verification of assets for authenticity, run AML activities, and provide a real-time view of essential documents. In addition to the benefits common to most high-efficiency blockchain networks, the expert team behind HashCash Consultants makes the implementation of HC NET has resulted in increased collaboration, automation, and oversight in trade transactions. For this ambitious blockchain company, 2019 appears to hold a promising way ahead.

About HashCash Consultants:

HashCash Consultants started as a Blockchain Consulting Company in California. Today, HashCash products enable enterprises to move assets and settle payments across borders in real-time using HashCash Blockchain network, HC NET. Financial Institutions use HC NET for Retail Remittances, Corporate Payments, Trade Finance, and Payment Processing. HashCash also runs the US-based cryptocurrency exchange, PayBito and the leading Cryptocurrency payment processor, BillBitcoins. Read this here.

HashCash offers cryptocurrency exchange and payment processor white label solutions, comprehensive ICO services and customized use case design and development. HashCash propels advancement in the field of blockchain through the Blockchain1o1 program and its investment arm Satoshi Angels.

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Tuesday, February 5, 2019

OpenMD.com Launches Health Search Engine

OpenMD.com launches health search engine for patients and medical professionals, improving access to high-quality medical reference material.

OpenMD.com searches billions of documents from global health organizations, medical journals, health publishers, and government agencies, while filtering out commercial and user-generated content.

OpenMD.com prioritizes content from free and open access sources, helping searchers to avoid subscription paywalls that are commonplace in medical reference publishing. Click here.

Recognition and semantic categorization of thousands of medical concepts drives instant summary panels, including condition profiles, drug descriptions, and medical term definitions.

In addition to search, OpenMD's directory allows users to browse a curated index of hundreds of health resources, representing the very best in online medical reference.

Today's beta launch is a first step in the creation of an independent search service that makes free medical information easily accessible to everyone.

To learn more, visit OpenMD.com at https://openmd.com

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PS Technology Strengthens the Rail Transportation Engineering Program at Penn State Altoona

PS Technology (PST) and Penn State Altoona today announced a joint effort to enhance the college's program in Rail Transportation Engineering (RTE).

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To help RTE students more thoroughly understand the real-world implications and requirements of Positive Train Control (PTC), PST will contribute their PTC Prime product, a training solution used by multiple railroads in North America.

PTC Prime includes self-guided training and interactive locomotive simulations that expose students to the engineer-operations focus of the Federal Railroad Administration's PTC requirements. The system automatically instructs, scores, and records students' training results.

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"Penn State Altoona's RTE program will help propel the rail industry into the future," said PST president Seenu Chundru. "Offering the nation's first and only Bachelor of Science degree program in Rail Transportation Engineering, we are encouraged by the college's commitment to excellence, innovation, and technology. We are proud to contribute to this program and to help provide students an enhanced, premium experience."

Toni Feret, associate director of Development and Alumni Relations at Penn State Altoona said, "PST's addition to our RTE Virtual Reality Lab will help heighten our students' experience of rail education and will help them build the skills and knowledge needed to take on real-world challenges in the rail industry."

About PS Technology
PS Technology is committed to delivering significant and measurable returns to its clients and partners. For over three decades, PST has improved the processes and systems surrounding crew management, timekeeping and physics-based simulation solutions with integrity and a desire to create value.

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PST's asset management systems power the largest railroads in North America. PST's crew management and timekeeping solutions have been used to manage the day-to-day operations of over 100,000 employees that run, maintain and support rail operations across more than 120,000 miles of rail. PST's physics-based simulation solutions provide a premium learning environment.

About Penn State's Rail Transportation Engineering Program
Penn State Altoona offers the nation's first and only bachelor of science degree program in Rail Transportation Engineering (RTE). Students gain in-depth engineering and mathematics education required to meet the challenges facing today's railroad industry. With a worldwide resurgence in rail transportation over the last several decades, Penn State Altoona educates the next generation of railroad engineering professionals.

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2019 Report: Associations Face Increased Challenges, Opportunities as Member Preferences Become More Diverse

For the fifth consecutive year, Omnipress, provider of print and digital content solutions for associations and other organizations, conducted an online survey of 150 association and conference professionals to track the evolution of educational content and the role it plays at the annual conference. The results have been compiled and published in the 2019 State of the Conference Industry Report.

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"With four generations attending conferences today, attendee preferences and expectations are more diverse and complex than ever. In response, meeting planners have continued to increase the number of ways in which they deliver conference materials to attendees," states Jonny Popp, General Manager of Omnipress. The 2019 Report notes one of the largest year-over-year increases in formats since it was first published in 2015. For the first time, budgets were also expected to increase accordingly. Adds Popp, "Even with the expected budget increase, meeting planners still don't have the resources, nor the bandwidth to do it all, leading to some tough tradeoffs."

One of those tradeoffs: preparing for a potential influx of young professionals. According to Tracy Grzybowski, Director of Marketing at Omnipress, "We've asked associations each year whether they have a plan in place to address the needs of Millennials, and now Generation Z. Five years later, we have seen little-to-no-movement in their level of generational preparedness."

Due to the size of Generation Z, which is reported to be larger than Millennials and Baby Boomers, and their propensity to seek out professional development opportunities, the pipeline for prospective members and conference attendees is substantial—if associations can connect with them and deliver the value they're looking for. "As these mobile natives take the workplace by storm, the conversation is going to go beyond whether to deliver print or digital content," observes Grzybowski. "We're seeing some emerging, and potentially more complex educational trends—like mobile and micro-learning—make their way to the conference that may ultimately impact how the conference is structured." Read all the latest news.

Download the free 2019 report to view the complete results.

About Omnipress
Omnipress was founded over 40 years ago to help associations and other organizations simplify the process of collecting, producing and distributing print and digital educational content for their members, attendees, learners and staff.

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NEST Fragrances Introduces the Lifestyle Bodycare Collection

NEST Fragrances, a leading luxury lifestyle fragrance brand, today announced the launch of its botanically inspired Lifestyle Bodycare Collection. Featuring eight new bath and body care products in four fragrances, the collection recently debuted exclusively at 155 select Ulta Beauty stores in the U.S., Ulta.com, and NESTFragrances.com. In March, the Lifestyle Bodycare Collection will roll out to an additional 300 Ulta Beauty stores across the U.S. Read this here.

"We worked intently and diligently for two years to develop this collection and we are extremely excited about its launch as well as our new partnership with Ulta Beauty," said Laura Slatkin, Founder and Executive Chairman of NEST Fragrances. "No matter where our customers are, we want to be right there with them. We want to give them the opportunity to incorporate our beautiful fragrances into their everyday lifestyle with efficacious, innovative body care products that meet the needs and high standards of today's highly active, wellness-focused consumer. That is what our new Lifestyle Bodycare Collection delivers."

Featuring patented technologies designed to deliver a long-lasting fragrance experience, the Lifestyle Bodycare Collection integrates beneficial botanical ingredients into each product across formats that cleanse, moisturize, and fragrance the body, both at home and on-the-go. Kahai oil helps improve hydration, firmness, and elasticity of the skin; organic camelina oil helps soothe skin and improve its suppleness; moringa seed oil lends polyphenols and antioxidants with antiseptic and anti-inflammatory properties; and everlasting flower wax aids in soothing and moisturizing the skin. Alternatively, the product formulas do not contain sulfates, parabens, phthalates, artificial colors, or mineral oil, and they are 100-percent cruelty free, vegetarian, gluten-free, and non-GMO. The new range of eight, uncomplicated products consists of the innovative new Water-Activated Foaming Cleansing Towelettes and Fragranced Body Wipes, Body Wash, Body Lotion, Hand Cream, Lip Balm SPF 15 Sunscreen, and Body Mist (a 100 mL and a portable 8 mL).

The Lifestyle Bodycare Collection's four mood-enhancing fragrances include the balanced Bamboo & Jasmine, a floral-dewy scent with natural jasmine and lemon oils, white peach, and the lush essence of bamboo; invigorating Ginger & Neroli, a fresh-aromatic scent with natural ginger and spearmint oils, rosemary, and Mediterranean neroli; cheerful Grapefruit & Verbena, a fresh-citrus scent with natural grapefruit and orange flower oils, pink pomelo, and verbena; and calming Ocean Mist & Coconut Water, a fresh-marine scent with natura l coconut absolue, white cedarwood oil, coconut water, tiare, and an ocean mist accord. Three of the body care scents have been adapted from existing customer-favorite home fragrances – Bamboo & Jasmine from Bamboo; Grapefruit & Verbena from Grapefruit; Ocean Mist & Coconut Water from Ocean Mist & Sea Salt – while Ginger & Neroli is an entirely new fragrance addition to the brand's overall portfolio. Read news here.

Similar to the NEST Fine Fragrances Collection of eau de parfum, which debuted in 2013, Slatkin's design inspiration for the Lifestyle Bodycare Collection was sparked by an afternoon spent in her library. "I came across a book featuring the botanical artwork of Ernst Haeckel, a 19th-Century German artist and marine biologist who created hundreds of incredibly detailed illustrations of plants, animals, and creatures of the sea," said Slatkin. "As I continued to read more about him, I discovered that he was also a naturalist who spent a great deal of his life capturing the artistic beauty in everything from flora to fauna in his meticulous illustrations. Aside from the obvious attraction to Haeckel's remarkable botanical artwork, his love and respect for the beauty of the natural world dovetailed perfectly with what I wanted to achieve with this collection."

Each fragrance in the Lifestyle Bodycare Collection is available in the following eight products (all prices SRP): Body Wash, 10 Fl. Oz. (295 mL), $22; Water-Activated Foaming Cleansing Towelettes, pack of ten (10) 10" x 10" individually wrapped towelettes, $22; Body Lotion, 10 Fl. Oz. (295 mL), $26; Hand Cream, 3.4 Fl. Oz. (100 mL), $18; Lip Balm SPF 15 Sunscreen, 0.15 Oz. (4.3 g), $16; Body Mist, 3.4 Fl. Oz. (100 mL), $38; portable Body Mist, 0.27 Fl. Oz. (8 mL), $20; and Fragranced Body Wipes, pack of twelve (12) 8" x 8" individually wrapped pre-moistened wipes, $22.

The NEST Fragrances Lifestyle Bodycare Collection is available for purchase now at 155 select Ulta Beauty stores in the U.S., Ulta.com, and NESTFragrances.com.

Follow us at @NESTFragrances on Instagram, Facebook, YouTube, Pinterest, and Twitter.

About NEST Fragrances
NEST Fragrances, the "Company," is a leading designer, manufacturer, and marketer of exceptionally crafted luxury fine, personal, and home fragrance collections. The Company was founded in 2005 by fragrance industry icon Laura Slatkin. NEST Fragrances, the "Brand," launched in 2008 with a collection of 12 scented candles. Today, the Brand features more than 20 home fragrance collections consisting of luxury scented candles and diffusers in several sizes, liquid soap, and hand lotion. The NEST Fine Fragrances Collection debuted in 2013 and today consists of eight scents available in eau de parfum sprays and roller balls and scented body cream. The Company's products are sold primarily in North America through a premier network of specialty department stores, beauty product stores, boutique stores and spas, and the Company's online flagship store NESTFragrances.com.

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