Jessica's Press Releases

Tuesday, October 9, 2018

The Tail Company Introduces an App-Enabled Lifelike Moving Tail That Can Be Worn by Everyone

DIGITAiL, the revolutionary smart, animatronic tail that can be can be controlled via smartphone app, is live on global crowdfunding platform Kickstarter and raising funds to bring the project to life.

The Tail Company has taken the world's most realistic animatronic tail on the market and given it a life of its own with an upgrade that enables the tail to move, shake and react like never before all via a connected bluetooth app app. For anyone that's ever wanted to show off their personality with a tail of their own, the DIGITAiL introduces new life into furry behinds with endless possibilities for motion and realistic tail behavior.

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https://jessicapressreleases.blogspot.com/2018/05/author-wins-four-literary-awards-for.html

"I always wanted to have a tail! I think evolution was pretty cruel in that regard, don't you think? So ten years ago we started designing a really natural moving, animatronic tail. The original run of 100 sold out very quickly and I realized that to have a cheeky extra limb behind you was actually a pretty popular idea!" says founder and CEO Andrew Shoben on the inspiration behind the project. "The company was formed, and we have handmade many thousands of Tails since, from huskies to aliens to popular television and comic book characters- each one customized for free. Cosplayers love them, LARPERs love them, lifestylers, ravers and clubbers, TV and film producers, and of course, people like me, who just think having a tail looks like great fun!"

The all-new upgraded DIGITAiL will enable users to chain many different moves together in to a Move List, perhaps for different moods. A move designer feature will enable each move to be truly unique in real-time, allowing greater control and customization. In addition, the tail will react and dance in sync to music while a pose mode will enable users to select their favorite position for their tail and have it freeze in place, to snap the perfect photo. Future updates are also planned to enable real-time phone notifications to activate tail movement. Incoming calls, alarms, text and email notifications, GPS directions and more will cause tails to wag, alerting wearers of real-time updates and info.

"Well, If you want a tail now, you can buy some lovely handmade, stuffed tails that you attach to your trousers. Lovely to look at. But our tails have the spark of life. They move beautifully, even without power," adds Shoben. "When they're doing their thing, they're basically a real tail. Our tails also have removable covers. Get yourself a cheeky fox, and change it up to a sophisticated wolf anytime. Start with a Bunny, and go Husky whenever you like."

Read related news here.:

https://jessicapressreleases.blogspot.com/2018/05/netnumber-expands-number-portability.html

The DIGITAiL is currently live and available to support on Kickstarter: https://kck.st/2xtBfDX

About The Tail Company

The Tail Company has been creating its natural, lifelike animatronic tails for 12 years. Their tails are worn by a diverse audience, from cosplayers to film actors, via lifestylers, party animals and festival goers, all over the world. The Tail Company – Tech that's always behind you For more information on The Tail Company please visit https://thetailcompany.com

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Starfish by Hobsons to Present at the ATD 2018 Holistic Student Supports Institute

Hobsons, the education technology leader and company behind Starfish, will today present at the 2018 Holistic Student Supports Institute, hosted by Achieving the Dream.

Over 300 community college professionals have gathered at the Institute to discuss how they are ensuring each of their students are receiving the support they need to achieve their goals. Through intensive workshops and presentations, attendees will examine student movement through their institution and design and execute a coherent strategy for designing a student support model that supports the whole student.

Howard Bell, Senior Vice President and General Manager of Starfish, will lead a panel presentation, "Engaging Your Entire Campus in Your Student Success Strategy," today at 10:45 a.m. - 12:00 p.m. CDT in Grand Ballroom H. The panel will feature multiple student success leaders who are making change happen on their campuses and will discuss achieving campus buy-in, engaging a variety of stakeholders in student success initiatives, and ways institutional departments can work together to achieve retention and completion goals.

"I am excited to be a part of the conversation at the 2018 Holistic Student Support Institute, by hosting a panel with colleagues from the Community College of Pennsylvania, Columbus State Community College, and SUNY Broom," said Howard Bell, Senior Vice President and General Manager of Starfish. "We will be talking about how community college students are especially vulnerable to challenges that could impede their progress towards achieving their goals, and strategies for institutions to support their overcoming those hurdles. It is critical that student success and support professionals work to continuously improve the support available to these students."

The Starfish Enterprise Success Platform helps more than 450 colleges and universities scale their student success efforts so more students can achieve their academic and life goals. By helping higher education institutions leverage reliable data to pinpoint areas of concern and opportunity within courses and student populations, as well as institutional programs and services, Starfish connects these findings to action by identifying at-risk students, connecting students with valuable resources, and building academic plans to achieve student goals with the least momentum lost.

To learn more about Starfish, visit http://www.starfishsolutions.com.

About Hobsons
A leader in education technology, Hobsons helps more than 15 million students to identify their strengths, explore careers, match to best-fit educational opportunities, create academic plans, and reach their education and life goals. More than 13,000 K-12 and higher education institutions partner with Hobsons and leverage our expertise and our solutions -- Naviance, Intersect, and Starfish -- to improve college and career readiness, college recruiting and admissions, and higher education student success to support millions of students.

Unlocked Smartphone Users Are Spending More and Upgrading Less

According to the latest Unlocked Phone Demand Report from NPD Connected Intelligence, the unlocked mobile phone market is continuing to expand with an estimated 38 million consumers owning an unlocked smartphone in the U.S., accounting for 15 percent of the market. This is up from 30 million consumers one year prior (end of Q1 2017), as awareness levels reached an all-time high, 74 percent, due to exposure both in-store and online.

As is the case in the locked market, consumers purchasing unlocked devices are increasingly selecting more expensive options. The installed base of unlocked devices priced at $400 and above increased in share from 29 percent at the end of Q1 2017 to 39 percent at the end of Q1 2018.

"The upward trajectory of the unlocked smartphone market is being driven by OEMs and retailers that see this channel as an opportunity to differentiate their offerings," said Brad Akyuz, director, industry analyst, NPD Connected Intelligence. "Traditionally, the unlocked market provided an opportunity for OEMs pressured by Apple and Samsung's market dominance in the carrier-controlled channels; however, these leaders are growing their share of the market as well."

Click here.:

https://jessicapressreleases.blogspot.com/2018/05/a-kid-cell-phone-alternative-republic.html

Despite increasing purchase prices, unlocked smartphone users are still electing to upgrade more quickly than their locked device counterparts. In fact, 56 percent of locked smartphone users hold onto their device for more than two years, compared to 40 percent of unlocked smartphone users. But while unlocked smartphone customers upgrade more quickly, they are slowly extending their device's overall lifecycle, mirroring what we've seen in the locked market. One year ago, 26 percent of unlocked smartphones users upgraded with 12 months, but this dropped to 22 percent in Q1 2018. Read latest news here.

"Lengthening upgrade cycles will not slow the growth in this segment of the market," noted Akyuz. "With carriers focusing on Bring Your Own Device (BYOD) discounts and retailers offering expanded device selections, the potential consumer base is expanding, driving further adoption."

Methodology
The results of the NPD Group Connected Intelligence Unlocked Phone Demand Report are based on consumer panel research of over 1,500 U.S. Unlocked smartphone owners, aged 18+ from diverse regions and demographical backgrounds. This survey was fielded in April 2018.

About Connected Intelligence
Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer's connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com.

About The NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 27 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, travel retail, games, and watches / jewelry. For more information, visit npd.com. Follow us on Twitter: @npdgroup.

Four Steps for Optimizing Facebook Ads: Magnificent Marketing Presents a New Podcast Episode Featuring Expert Tips from a Facebook Marketing Wizard

Facebook is one of the main social media platforms for business marketing, and while others are quickly catching up, Facebook has set the bar as far as what businesses can achieve through social media outlets.

However, many people are somewhat confused as to how to approach this type of marketing properly. They wonder how often they should post, what they should post about, and whether they should invest in Facebook ads.

In a new episode of Magnificent's marketing podcast, Facebook marketing master Azriel Ratz explains why Facebook marketing is both useful and important and provides four steps to help businesses optimize their Facebook ads.

Ratz discusses the following:

This is a new episode of the Magnificent Marketing Podcast. The episode can be found - along with an accompanying blog - here, as well as on iTunes, Google Play and other platforms.

About Magnificent Marketing:

Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.

Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.

In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.

About Azriel Ratz:

Through his years of experience in online marketing Azriel Ratz has perfected his strategy for companies to find their ideal audiences and create the most relevant ads for their businesses.

Azriel's Facebook ad process is FEO (Find, Engage, Optimize). Begin by find the right audience, then engage that audience with the best possible ads, then optimize the ads to get the best possible results. To learn more about this process go to http://FEO.talkaboutads.com

Monday, October 8, 2018

Koupon Media Launches Koupon Insights

Koupon Media, the leading mobile offer platform and promotion network in small format retail, announced today the launch of Koupon Insights, a data and analytics engine focused on shopper promotions in the c-store industry. Koupon Insights leverages in-store sales data from its network of over 40,000 c-store retailers and leading CPG brands to deliver purchase, shopper profile, and promotion insights for its clients.

Read related news now.:

https://jessicapressreleases.blogspot.com/2018/05/keywordfirst-rebrands-as-true.html

Retailers and CPG brands that participate in Koupon Insights gain access to a powerful toolset that makes it seamless to monitor, analyze, and plan in-store and digital promotions. Koupon's proprietary machine learning and AI-based models evaluate a retailer's historical data and analyze the effectiveness of its promotions over time. Koupon also works with its clients to monitor purchase trends and behavior to identify opportunities to launch targeted promotions that influence shoppers. More info here.

"Koupon Insights is the culmination of years spent building the largest promotion network in small-format retail," said Joel Fontenot, Koupon Media's Executive Chairman. "Koupon's proprietary toolset and predictive models combined with our seasoned analytics team has enabled the launch of the most advanced promotion insights engine in the c-store industry."

As part of the launch Koupon announced the flagship Koupon Insights tool, OfferSight — the first-ever predictive model for promotions focused exclusively on convenience stores. OfferSight leverages real-world historical data to predict the outcomes of more than one million mobile offer and in-store deal scenarios. The AI-driven model considers more than one hundred offer types and currently makes predictions for over 10,000 products. OfferSight algorithms also have the ability to predict and recommend both combo and paired deals, helping brands and retailers determine how to best cross-market products in c-stores.

"We are proud to bring the first-ever predictive model for promotions in the c-store industry," said Brad Van Otterloo, Koupon Media's President. "OfferSight is truly a game changer, unlocking an entirely new way to think about offers, deals, and discounts. With a growing network of stores and content from our CPG partners, Koupon Insights and OfferSight will take Koupon's vision to an entirely new level."

Demo OfferSight at NACS
Stop by the Koupon Media booth #6111 this year at NACS to learn more about Koupon Insights and to demo OfferSight. See how OfferSight supports more than one hundred offer structures across 10,000 products to predict over 1 million promotion scenarios, forming predictions in less than 5 seconds leveraging machine learning and AI models.

Download Koupon's "Annual C-Store Insights Report"
Koupon Media collected billions of data points across digital promotions and in-store transaction data, all in an effort to dig deeper into not only how consumers were redeeming offers in c-stores, but how they were shopping and make buying decisions. In this report, Koupon shares just a glimpse of what we have learned, while also providing a roadmap for marketers to leverage moving forward. Download the report here.

About Koupon Media
Koupon Media was founded with the mission to be the largest and most advanced digital promotion network in the world. Today, Koupon powers the largest promotion network in small format retail, working with over 40,000 c-store retailers and leading CPG brands to launch mobile offer campaigns that drive sales. Since its founding, Koupon has delivered more than 3 billion offers leading to more than 300 million store trips across its network.

J. Walter Thompson Has Launched MiNY, an All-inclusive Marketing Firm, to Enhance the Agency’s Capabilities

J. Walter Thompson has officially launched MiNY, an all-inclusive advertising agency that specializes in beauty, fashion, luxury and lifestyle brands.

MiNY is a small but mighty agency built for today's world. Their nimble approach, paired with a made-in-New-York mentality and access to the JWT network allows them to work flexibly, fearlessly and quickly to make big ideas happen. And they do so by bringing in beauty bosses, fashion gurus, experts in luxury and the authorities in lifestyle for each unique client initiative. "We believe every brand has the chance to do something mighty," said MiNY CEO Ignasi Puig. "Our mission is to help clients find the spark that ignites change and inspires innovative ideas. MiNY functions like a small and nimble startup but at the same time is able to tap into the data, research, digital and talent resources of the global JWT network."

Their collection of award-winning creative minds offers clients a wide range of services: from helping brands position themselves in the beauty and luxury worlds, to uncovering creative solutions from fact-based data, to flawlessly executing creative campaigns. Creativity is at the center of everything they do, and their agency model means less red tape and more agility on the way to getting things done. Their goal is to preserve the integrity of an idea, and they believe the best way to do that is to simplify the process, requiring fewer meetings and levels of approval and more straight-up creating. It's that fast- paced New York work ethic that allows members of the MiNY team to do just that, working to uncover cultural, human and brand truths and bring big ideas to life.

"We wanted to create a boutique agency within JWT, that answered the needs from beauty, luxury and lifestyle brands for a quick and nimble process. We also curate and hand pick the best talent from each sector to ensure that the clients have award-winning creative experts in their field," said Zahida Subramanian, Partner, MiNY.

Read here.:

https://jessicapressreleases.blogspot.com/2018/05/texas-fertility-center-and-ovation.html

MiNY has already worked with Guess, Coty and Community Foundation Sonoma County to create authentic and relatable brand platforms, global "digital first" ideas for new product launches and impactful nonprofit campaigns that made a difference for both their client and the world.

The new agency will further strengthen JWT's advertising capabilities across North America and around the globe. MiNY will be JWT's beauty, fashion, luxury and lifestyle arm, enhancing its ability to help brands in these spaces recognize their visions and craft innovative brand platforms. This launch continues JWT's strategy of reimagining the future for its clients' brands.

Click here to read the latest news.:

https://jessicapressreleases.blogspot.com/2018/05/netnumber-expands-number-portability.html

"MiNY can avail themselves to JWT's 200 offices and worldwide talent, so we can combine forces and offer our beauty and luxury clients unique solutions at a faster pace. Together, we can help our clients think smarter, braver and bolder, and expertly craft campaigns that will effectively turn our brands into icons. It's a win-win for us and our clients," said Tamara Ingram, Global CEO at J. Walter Thompson.

About MiNY: MiNY is revamping the ad agency model to better suit client needs and does so with a made-in-New-York work ethic. Our goal is to uncover cultural, human and brand truths, build brand platforms and bring big ideas to life in fast, fearless and effective ways. MiNY taps into J. Walter Thompson's global network to put together teams of specialists for each unique brand initiative, ensuring our beauty, fashion, luxury and lifestyle clients get the talent best suited for their business goals. For more information, visit http://www.miny.com or @hello.miny on Instagram. Read all the related news.

About J. Walter Thompson: J. Walter Thompson (JWT) has been at the forefront of advertising for over 153 years, constantly evolving and drawing upon our unique and innovative DNA to reimagine the future for our clients and our agency. JWT has always been first, changing the course of the future for ourselves and our clients. We aired the first TV commercial, launched the first global campaign, promoted the first female creative director, rocketed the first candy bar into space, created the first amphibious prosthetic limb, and taught a computer to "paint" a 3D "Rembrandt." For more information, visit http://www.jwt.com or @JWT_Worldwide on Twitter.

Reflective New Children’s Picture Book Invites Readers to Reminisce on Their Children’s Growth

Author Nelibeth Plaza, an elementary school teacher, loves being a grandmother to her granddaughter Mya. As Ms. Plaza watched Mya grow, she cherished each milestone in her life—which turned into beautiful, lasting memories. Wanting to connect with other families who were experiencing their children grow into young adults as well, Ms. Plaza was inspired to publish her first children's book, "The Red Oak Rocking Chair."

Be alert to read related news.:

https://jessicapressreleases.blogspot.com/2018/05/owlet-raises-24-million-in-series-b.html

As told from the view point of the family's personified red oak rocking chair, the story teaches adult readers the importance of observing and reflecting on children's growth and development while also entertaining young readers with relatable stories and creative illustrations including authentic artwork created by the real-life Mya from kindergarten through the age of 18.

Be alert to the latest news.:

https://jessicapressreleases.blogspot.com/2018/05/1-800-petmeds-announces-return-of.html

"Watching Mya grow up was the most wonderful experience," Ms. Plaza said. "I was able to see her grow from a baby into the successful young woman she is today. I loved writing this story because I was able to reflect on my granddaughter's growth and express the importance of keeping those memories alive as I am very proud of Mya and all of her accomplishments."

"The Red Oak Rocking Chair" also highlights Puerto Rican culture through food and traditions, especially at Christmas time, which further promotes the importance of family values. As readers journey through the story, they will see aspects of their own family memories reflected in Mya's experiences as told through the eyes of the red oak rocking chair.

To learn more please visit http://www.theredoakrockingchair.com.

"The Red Oak Rocking Chair"
By Nelibeth Plaza
ISBN: 9781489714220
Available at the LifeRich Online Bookstore, Amazon and Barnes & Noble

About the author
Nelibeth Plaza has 26 years of experience in the New York City Board of Education. She has taught children from second to sixth grade, has been an assistant principle Pre-k to fifth grade and is currently a second-grade teacher at the Public School 16 in Williamsburg, Brooklyn. She volunteers her time to Pre-k and day care centers where she does read-alouds and promotes the importance of parents reading bedtime stories to their children. Ms. Plaza's granddaughter, Mya, is currently attending Wesleyan University where she is an art major and is minoring in environmentalism. "The Red Oak Rocking Chair" is Ms. Plaza's first children's book with several more to be released soon.

General Inquiries:
LAVIDGE – Phoenix
Lauren Dickerson
480-998-2600
ldickerson(at)lavidge.com

Jessica's Press Releases

Tuesday, October 9, 2018

The Tail Company Introduces an App-Enabled Lifelike Moving Tail That Can Be Worn by Everyone

Click here to read the latest news.:

Read related news here.:

Starfish by Hobsons to Present at the ATD 2018 Holistic Student Supports Institute

Related News:

Unlocked Smartphone Users Are Spending More and Upgrading Less

Click here.:

Four Steps for Optimizing Facebook Ads: Magnificent Marketing Presents a New Podcast Episode Featuring Expert Tips from a Facebook Marketing Wizard

Related News:

Monday, October 8, 2018

Koupon Media Launches Koupon Insights

Read related news now.:

J. Walter Thompson Has Launched MiNY, an All-inclusive Marketing Firm, to Enhance the Agency’s Capabilities

Read here.:

Click here to read the latest news.:

Related News:

Reflective New Children’s Picture Book Invites Readers to Reminisce on Their Children’s Growth

Be alert to read related news.:

Be alert to the latest news.: