Jessica's Press Releases

Thursday, September 13, 2018

ObservePoint to Host Popular Virtual Analytics Conference

ObservePoint, the premier solution provider for governing analytics and marketing tags, announced they will be hosting their annual Analytics Summit on October 25th, 2018.

The Analytics Summit is a free, one-day virtual event that brings together over 5,000 digital marketing, analytics and governance professionals from around the world to teach, learn and network. Attendees will be able to interact with some of the brightest minds in the industry, all within a dynamic virtual environment.

The agenda includes three keynote sessions and over a dozen breakout sessions covering topics like data & tag governance, analytical marketing strategies, and data-driven product design. The overarching theme of ObservePoint's Analytics Summit focuses on developing new skills, discovering analytics governance strategies and exploring new technology. Read here.

Chris Baird, VP of Marketing at ObservePoint, said concerning the event, "The online Analytics Summit provides a unique opportunity for analytics and marketing professionals to interact while further honing their data abilities, all from the comfort of their own offices. The goal of the summit is to help organizations combine the right expertise, technology and vision to compete in the digital world."

The list of guest speakers boasts the analytics expert and teacher from Google's Analytics Academy, Krista Seiden, as well as many other industry experts, including:

The sponsors of the 2018 Analytics Summit consist of brands like Adobe, Tealium and the Digital Analytics Association.

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The Analytics Summit begins on October 25th at 11:00 AM EST and ends at 4:00 PM. To attend or find out more information about this event, follow the portal here: 2018 Analytics Summit.

About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in tag governance.

Founded in 2007 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics testing. ObservePoint's patented WebAssurance™ and AppAssurance™ technologies test millions of pages and mobile apps every month to report data loss, inflation, and leakage to web analytics managers and stakeholders of the world's leading enterprise companies.

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ObservePoint's tag governance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

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For more information visit http://www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Wednesday, September 12, 2018

Rockler Kicks Off Project Season with "Make-and-Take" Classes - Sessions Scheduled Nationwide Throughout October

To jumpstart the fall project and gift-making season, Rockler Woodworking and Hardware stores nationwide will be offering hands-on "Make-and-Take" classes throughout October. Make-and-Take class participants can learn new woodworking skills while handcrafting items for their own use or to give as gifts.

Projects include a turned pen; a cribbage board; a whiskey barrel stave candle holder; and a custom knife. Participants can sign up for any or all of the classes, and take home their completed project after each class. Plans, videos and materials also will be available online for those who want to make the projects on their own.

"Make-and-Take classes are a great way for anyone to try their hand at woodworking," said Scott Ekman, Rockler's vice president of marketing. "No experience is necessary, and everyone leaves with a completed project and some new skills." Read latest news here.

All Rockler stores will offer the "Make-and-Take" classes, and a different project is scheduled for each week. Class size will be limited from three to six participants, so lots of one-on-one help will be available.

Each class will last 2 to 3 hours and will focus on a single project. In the pen turning class, they'll turn and finish a pen body on the lathe and assemble it with the included Manhattan style hardware kit. In the cribbage board class, they'll use sawing, routing and sanding techniques to create a cribbage game board. In the whiskey barrel stave candle holder class, they'll use drilling, sanding and finishing techniques to complete a unique centerpiece. In the knife-making class, they'll mount, shape and finish a custom wood handle/grip on a semi-skinner knife kit.

The cost each class is $50 and includes materials and supplies. More details and links to register for local classes are available at http://www.rockler.com/makeandtake.

About Rockler Woodworking and Hardware
Celebrating its 64th year as a family-run business, Rockler Woodworking and Hardware is the nation's premier supplier of specialty hardware, tools, lumber and other high-quality woodworking and do-it-yourself products. Rockler has 37 retail locations in AZ, CA, CO, FL, GA, IL, IN, MA, ME, MI, MN, MO, NH, NY, OH, OR, PA, TX, WA, and WI, as well as extensive catalog and internet operations.

To learn more about Rockler, please visit http://www.rockler.com or call 1-877-ROCKLER.

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Cradle the Apple iPhone XS, XS Max and XR in WaterField’s New Fused Suede Case for iPhone

WaterField Designs, a leader in custom laptop sleeves, bags and cases for digital-minded professionals, announces the Fused Suede Case, an elegant iPhone sleeve custom-fitted for Apple's new XS, XS Max and XR iPhones. Made from two colors of luxurious Ultrasuede® ER material fused together, the new iPhone case protects against bumps and scratches. A small opening enables users to charge the iPhone, listen to music, or conduct conversations using earbuds, all with the device safely secured inside. Its refined simplicity and subtle yet colorful, interior lining lend the Fused Suede Case a distinct look that sets it apart from existing iPhone case options. Read news here.

"This latest addition to our iPhone case line is made of gorgeous, dual-color, Ultrasuede® created by fusing two layers of Ultrasuede® together to create a soft, but thick, lightweight case," said company owner Gary Waterfield. "Once you slide your iPhone in, it's well-protected, and you can keep it there while you charge your phone. The pocket can hold your AirPods, earbuds, or your charger. Or, you can stash your cash and cards in the pocket to use the case as an iPhone wallet."

The Fused Suede Case features:

The handsome Fused Suede Case for iPhones is thick yet soft to protect the new Apple iPhones in a pocket or bag, at work or out on the town. It is ideal for those who prefer to carry their iPhones naked or in the thin Apple Case. The Fused Suede Case joins a collection of WaterField iPhone Cases that address an array of style and functionality preferences: The minimalist sibling of the Fused Suede Case — the Suede Jacket, the popular Ranger iPhone holster case, the Finn Wallet, the Cycling Ride and Cycling Club Pouches, and the iPhone Camera Bag.

Availability & Pricing
The Fused Suede Case for iPhone
Price: $29.
Sizes: Individual custom-fitted sizes for the XS, XS Max, and XR — naked or within an Apple Case.
Colors: Ash with Camel interior. Camel with Ash interior. Navy with light blue interior. Red with Ash interior.
Materials: Two layers of Ultrasuede® ER fused together.
Weight: So lightweight that it does not even register on our scale.

Available for pre-order now.

About WaterField Designs
WaterField Designs is an innovative San Francisco designer and manufacturer of bags and cases for tech-savvy consumers who want to transport their technology stylishly and responsibly. WaterField manufactures custom-fitted, high-quality cases and bags for a full range of laptop computers, smartphones, tablets, gaming devices and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at "Our Story."

Create a Talk Trigger for Business: Magnificent Marketing Presents a New Podcast Episode on the Power of the New Word of Mouth

Word of mouth has been the number-one way to gain new business for decades. But how many of companies have a strategy to create word of mouth? And how does one go about creating a strategy to increase word of mouth?

Those are the questions Jay Baer of digital marketing firm Convince and Convert tries to answer in his new book about t alk triggers – or, in other words, the reasons people tell their friends about a company or product.

Magnificent Marketing has teamed up with Baer to present a new podcast episode, in which they discuss the importance of word of mouth for marketing and explain to marketers how to effectively create talk triggers for their business.

In this episode, Baer touches on the following topics:

This is part of Magnificent's marketing podcast series. To listen to this episode, and read the accompanying blog, click here.
About Magnificent Marketing:

Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.

Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.

In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.

About Jay Baer:

Jay Baer is the world's most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books who travels the world helping businesspeople get and keep more customers. Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. His Convince & Convert Media division owns the world's #1 content marketing blog, the world's top marketing podcast, and many other education resources for business owners and executives. The creator of five multi-million dollar companies, Jay is an active venture capitalist and technology advisor, as well as an avid tequila collector, and certified barbecue judge.

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Paper Crafting, Home Décor, Calligraphy, Macramé among Education Lineup for Creativation

Conference registration for the 78th annual Creativation trade event, where creative business professionals go to learn, connect and discover, is now open at http://www.CreativationShow.org. This year's conference features hands-on product workshops in popular consumer craft categories, including but not limited to paper crafting, cardmaking, scrapbooking, home décor, mixed media, celebrations, party décor and needle arts. The premier education program also offers interactive seminars on topics that are critical to today's retail and creative professionals, including social media, content and digital marketing, business operations, legal, point of sales and technology. The conference program kicks off with two full days of education on January 17 and 18, 2019, and runs throughout the trade show, January 19-21, at the Phoenix Convention Center in Phoenix, Arizona.

In response to the hand lettering trend, Creativation is introducing a new calligraphy education track. American Crafts, an innovative leader in scrapbooking, is offering the workshop, "Beginner Bouncy Brush Lettering" where buyer attendees will learn the basics of brush pen calligraphy. This new track also features a workshop with world-renowned calligrapher Paul Antonio, sponsored by the Phoenix-based company Spellbinders Paper Arts, where buyer attendees will create one-of-a-kind cards and invitations using calligraphic flourishes and elements.

"Our in-person peer education model enables our attendees to learn directly from the manufacturers they buy products from," says Andria Gibbon, CEM, Vice President of Education & Events for the Association For Creative Industries (AFCI), the event organizer. "We're excited to host an event that provides universally interesting content that will benefit all creative businesses."

Laurie Karian, Director of Brand Strategy for Gel Press by PolyGel, one of the exhibitors, shares, "We are able to showcase our products, bring a new brand/product to market, educate the industry professionals on the 'best practices' of the products, and create a community around the love of artistic expression."

Creativation is also accepting exhibitor applications. Manufacturers of general arts and crafts, memory and scrapbooking, yarn, needle arts and other creative products are encouraged to view the floor plan and complete an exhibit space contract at http://www.CreativationShow.org and contact Nadine Schwartz, Director of Sales and Sponsorships, at (201) 835-1203 or nschwartz(at)afci.global.

For more information and to register, visit http://www.CreativationShow.org.

Media interested in attending can apply for a free press badge here.

ABOUT THE ASSOCIATION FOR CREATIVE INDUSTRIES
The Association For Creative Industries (AFCI) is the premier trade association for the global creative arts products industries. AFCI strives to deliver innovative high value services as we support our Members who provide products and services to educate, entertain, and inspire creative consumers. Our Members include the manufacturers, retailers, distributors, designers, educators, digital content providers, professional makers and DIYers, and other creative professionals that comprise the $36 billion+ creative arts industries in the United States alone. For more information about AFCI, membership, or its annual Creativation trade event, visit http://www.afci.global.

PayGo Energy’s Mark O’Keefe Receives AppSheet Innovator Award

PayGo Energy's Head of Operations, Mark O'Keefe, receives AppSheet's Innovator award; an award that recognizes app creators for creating apps that change how work is done, influencing positive changes in organizations and the world.

PayGo Energy, a company based in Nairobi, is revolutionizing the way the world accesses clean fuel. While working in an informal settlement in Nairobi, the PayGo team noticed that households were spending more money to cook with dirty fuels, like charcoal and kerosene, than they would with gas. Their challenge: how to sell gas in small quantities so that everyone has access to clean fuel. Click here.

From the start, O'Keefe knew that he wanted to digitize the entire process. "Although it took a little bit longer to develop these processes and apps with AppSheet, in the long run I think it saved us a lot of time because of the way we could digitize every single process. Now every core component of our operations is digitized," said O'Keefe.

AppSheet's App Innovator award series shines a light on inspired people creating apps that make a difference in the workplace or the world. "Every day we learn about app creators from every sector—nonprofit, education, construction and more—that have had a significant impact on their business or organization through the development of apps that have changed how people get work done. In ways big and small, we marvel at the ingenuity of these innovators and the apps they create to solve a specific problem, address an unmet need, or change an existing process for the better. This award recognizes those creators as innovators in their fields," said Praveen Seshadri, CEO of AppSheet.

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"Thank you for this opportunity and all of the support. The AppSheet platform made our digitization journey an effective way to manage all our processes," said O'Keefe. Read all the latest news.

About AppSheet
AppSheet is an intelligent no code platform used by both technical and non-technical users alike for the creation and distribution of apps. It is the platform of choice for over 200,000 app creators across the globe, in small- and medium-sized organizations as well as Fortune 500 companies. For more information on AppSheet, please visit http://www.appsheet.com.

About PayGo Energy
A PayGo system is installed in a household, including a two-burner stove, cylinder and a smart meter that measures the amount of gas used. Customers access pay-per-use gas by mobile money—in amounts that make sense to them. The valve on the smart meter shuts down when credit runs out and instantly reopens with a new top up. With smart usage and location monitoring, the platform allows cylinders to be replaced before customers ever run out of gas. By removing barriers to adoption, PayGo Energy's technology and service has shown to hasten the speed of which customers transition away from solid fuels and start and keep on using clean cooking fuel. For more information on PayGo Energy, please visit https://www.paygoenergy.co/

Oregon State University Taps Into Big Data with New Online Bachelor’s Program in Geography & Geospatial Science

Geographic analysis and geospatial technology are present in every aspect of modern life in our interconnected world, and there are many career opportunities for professionals who have the know-how to solve the most pressing problems facing our environment, society and economy.

To meet the demand for geography and geospatial professionals in the national job market, Oregon State University now offers a bachelor's degree in geography and geospatial science 100 percent online, giving learners everywhere access to highly transferable skills in order to harness the power of "big data" analysis and geovisualization and build a career in almost any field or economic sector.

Geography is central to many important global matters including land-use planning, conflict resolution and global security, and adaptation to climate change. Geospatial science applies techniques such as web mapping, remote sensing and geographic information science (GIScience) to address a broad range of critical environmental, social and economic issues.

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The program – offered by Oregon State's renowned College of Earth, Ocean, and Atmospheric Sciences and delivered online by nationally ranked OSU Ecampus – puts an emphasis on using spatial data to impact the Earth's environment, its peoples and its places. There is a focus on human-environment relations with an international perspective aimed at enhancing global awareness.

"In this era of information technology and challenging social and environmental issues, our B.S. in Geography and Geospatial Science will open doors to exciting careers and lifelong learning," said Julia Jones, professor and director of the GGS program in OSU's College of Earth, Ocean, and Atmospheric Sciences.

The course work is designed to help students address challenges including those related to business, environment and natural resources, defense, transportation, natural hazards and public safety.

Using the latest geospatial science tools, geographic knowledge and experiential learning, graduates of this program will be well-prepared for future-proofed careers. According to the Bureau of Labor Statistics, geographers had a high median salary of $76,860 in 2017, while cartography and photogrammetry are among the fastest-growing occupations in the U.S. with 19 percent job growth expected through 2026. Read all the latest news.

Oregon State is a member of The University Consortium for Geographic Information Science, and OSU's GIScience undergraduate certificate and graduate certificate are among the leading online GIS programs nationally.

Students can apply to the program now, with classes set to begin with Oregon State's winter term on Jan. 7, 2019.

Thursday, September 13, 2018

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Wednesday, September 12, 2018

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