Word of mouth has been the number-one way to gain new business for decades. But how many of companies have a strategy to create word of mouth? And how does one go about creating a strategy to increase word of mouth?
Those are the questions Jay Baer of digital marketing firm Convince and Convert tries to answer in his new book about t alk triggers – or, in other words, the reasons people tell their friends about a company or product.
Magnificent Marketing has teamed up with Baer to present a new podcast episode, in which they discuss the importance of word of mouth for marketing and explain to marketers how to effectively create talk triggers for their business.
In this episode, Baer touches on the following topics:
This is part of Magnificent's marketing podcast series. To listen to this episode, and read the accompanying blog, click here.
About Magnificent Marketing:
Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.
Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.
In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.
About Jay Baer:
Jay Baer is the world's most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books who travels the world helping businesspeople get and keep more customers. Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. His Convince & Convert Media division owns the world's #1 content marketing blog, the world's top marketing podcast, and many other education resources for business owners and executives. The creator of five multi-million dollar companies, Jay is an active venture capitalist and technology advisor, as well as an avid tequila collector, and certified barbecue judge.
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