Jessica's Press Releases

Thursday, July 26, 2018

Tru Optik & Beachfront Partner to Power Audience Validated Connected TV Private Marketplaces

Tru Optik, the leading audience intelligence and data-management platform across over-the-top (OTT) and connected TV (CTV), and Beachfront, the leading independent video supply monetization company across CTV, desktop and mobile devices, today announced a new partnership allowing publishers and device manufacturers to pre-segment and validate audience-based inventory at scale across OTT and CTV.

Beachfront, which has done extensive work to prevent OTT ad fraud, is the first SSP to provide both inventory quality validation and audience validation across all OTT devices. With Tru Optik, Beachfront publishers can setup private marketplaces filtered with advanced audience data across not only their Roku inventory, but also across Apple TV, Fire TV, Smart TVs, game consoles, and all other OTT devices.

Supply Side Audience Validation is an extension to Tru Optik's recent release of its Cross-Screen Audience Validation (CAV) service which is the first measurement and validation solution for audience-based advertising across OTT and CTV. Powered by Tru Optik's 75 million-home household graph, CAV is the only measurement solution with the scale and flexibility required to measure precision audience targets across all CTV devices.

"With billions of connected TV requests across our supply side publisher network, it's critically important we have a partner like Tru Optik to ensure the right advertisers connect with the correct, validated audience segments," said Frank Sinton, founder, Beachfront. "Our data indicates that mid- and long-tail publishers will increasingly prosper due to accelerated CTV streaming growth, with overall inventory rising quickly and, therefore, making the need for Tru Optik's audience validation all the more important."

Tru Optik Audience Validation is far more comprehensive than just age and gender, with advanced audience characteristics covering every major advertising vertical including demographic, auto, finance, CPG, entertainment, travel and more. The Tru Optik OTT Data Marketplace is mapped to over 75 million homes in the U.S., segmenting audiences by leveraging data from dozens of leading companies including Experian, Alliant, IHS, Kantar and V12.

"Advertisers want to have consistent targeting and buying capabilities across all OTT publishers and devices," said Andre Swanston, CEO, Tru Optik. "Beachfront is one of only a handful of platforms that had the technical and logistical capabilities to work with us to pull this off. Our new partnership helps level the playing field allowing buyers and sellers of CTV inventory to have a consistent, scalable audience strategy across all devices."

Supply Side Audience Validation is fully privacy compliant, with all U.S. Homes scrubbed against OPTOUT.TV, a privacy register that allows consumers to opt out of audience-targeted OTT ads across all CTV devices and platforms in their home.

About Tru Optik
Tru Optik powers Connected TV / over-the-top (OTT) advertising, making it measurable and attributable. The Tru Optik OTT Marketing Cloud is the only audience measurement and data-management platform that works across the entire OTT ecosystem, including all Connected TV devices. The company's advanced technology, proprietary audience intelligence, and comprehensive solution suite, have solidified Tru Optik as the preferred partner for many of the world's largest media companies, brands, and agencies as they navigate the shift of TV to OTT. Be alert to the latest news.

Tru Optik has adopted strong privacy protocols that include clear consumer opt-out mechanisms, masking of all personally identifiable information, and transparency regarding the data it collects and how that data is used by the Company's clients and partners.

About Beachfront
Beachfront is the leading independent video supply monetization company across Connected TV (CTV), desktop and mobile devices, meeting the video distribution and monetization needs of publishers and advertisers across screens. The company's mobile-first platform enables great user experiences in today's demanding mobile video environment. For more information, visit http://www.beachfront.com.

Continue reading.:

https://jessicapressreleases.blogspot.com/2018/04/frederick-innovative-technology-center_30.html

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

A Sea Change In How We Make Care Affordable: Welcome To Eusoh

Eusoh (you-so) is changing the way people think about insurance starting with pet care. A community-based, cost sharing service that's the modern alternative to traditional insurance, eusoh uses technology to give people a whole new way to pay for their pet care, making it more affordable, more personal, and easier than ever.

Read this here.:

https://jessicapressreleases.blogspot.com/2018/05/pet-perks-may-pay-off-for-employers-new.html

You don't have to be a doctor, patient, parent, or pet lover to know that the insurance industry poses more than its share of problems. This was the frustration of eusoh's founder and CEO, Dr. Allen Kamrava. He started eusoh in 2017 to cut through the inflated costs and other clutter plaguing the delivery of care. Eusoh's goal is to to change how we protect ourselves against the unexpected twists and turns of life.

Eusoh doesn't collect premiums, hold on to money, or manage risk. Instead, the company puts patent-pending technology to work for its members, finding the fairest and most efficient ways to distribute costs across its community. Eusoh shares costs after they're incurred, not before. The process has been verified by one of the biggest brokers in the business, and it's automated, so users don't pay for the big bureaucracies of old-school insurance firms. It's a perfect balance for people who don't want to over- or under-pay for their pet care.

"Insurance can be one of the most stressful expenses for most people, and insurance for pets can be even more challenging," says Kamrava. "With eusoh, caring for pets – who are dear family members to millions of people – becomes easier and more affordable." More info here.

Eusoh was recently selected as one of this year's Red Herring Top 100 North America. Companies were judged by industry experts, insiders, and journalists on a wide variety of criteria including financial performance, innovation, business strategy, and market penetration.

For more information regarding eusoh, please contact Jeannine Jacobi of Fresh PR at (323) 903-7063 or jeannine(at)freshpr(dot)net, or visit or visit http://www.eusoh.com.

About Eusoh
Eusoh is a community-based, cost sharing service that's the modern alternative to traditional insurance. The company uses technology to give people a whole new way to pay for their pet care, making it more affordable, more personal, and easier than ever. Eusoh doesn't collect premiums, hold on to money, or manage risk. Instead, the company puts patent-pending technology to work for its members, finding the fairest and most efficient ways to distribute costs across its community. Eusoh shares costs after they're incurred, not before. The process has been verified by one of the biggest brokers in the business, and it's automated, so users don't pay for the big bureaucracies of old-school insurance firms. It's a perfect balance for people who don't want to over- or under-pay for their pet care. For more information, please contact Jeannine Jacobi of Fresh PR at (323) 903-7063 or jeannine(at)freshpr(dot)net, or visit http://www.eusoh.com. Read all the latest news.

ProGroup Contracting Helps Low-Income Kids as They Sponsor Southcoast’s Power Scholar Academy

Summer learning loss is the greatest contributor to the educational achievement gap in the United States; It's a regression in children's education due to the lack of access to summer programing like camp and day programs.

Thankfully, YMCA Southcoast and BELL (Building Educated Leaders for Life) have set out to ensure that academic and enrichment learning opportunities are available to students most at risk for summer learning loss; They do this through a special day camp called Power Scholar Academy. ProGroup Contracting is proud to sponsor this Summer's Power Scholar Academy.

"We got the chance to visit the students as they attended this year's program. This program is the perfect mix of education and fun, and it was easy to see all the kids were enjoying themselves," says ProGroup's Marketing Manager, Lauren Leavitt. "The kids spoke to us about all they have been learning this summer and the fun field trips they have gone on. It feels good to know that there are programs like this in our area, but it feels even better to be able to support such an amazing program!"

Power Scholar Academy offers:

Survey results show that by the end of the program, scholars have a more positive attitude about school, are more confident in their abilities and themselves and gain 2-3 months of reading and math skills.

About ProGroup Contracting:
Based in New Bedford, Massachusetts, ProGroup Contracting is a national painting and renovation business serving commercial properties for over 25 years. The company provides a wide range of services. Specializing in painting, ProGroup Contracting also offers power washing and complete renovation services. For more information on careers and services offered by ProGroup Contracting, visit http://www.progroupcontracting.com.

International Falls Fire Joins Family of Aladtec Users in Minnesota's Northland

A recent decision to change from two- to three staggered 12--hour shifts for International Falls Fire Department firefighters, paramedics and EMTs prompted officials to add web-based software that puts real-time schedules and communication tools on every staff member's smartphone.

The application, labeled "software-as-a-service," in computer parlance, streamlines the process managers use to build complicated schedules. It uses e-mail and texting tools to allow employees to trade shifts, request time-off, and be notified of open shifts anywhere they have phone- or internet connectivity.

Several other public safety agencies across the Northland also use the Aladtec program -- the same name as the company that designed it.

"We increased our staffing -- our assigned shifts at the fire hall -- from one shift a day, so an average of 30 shifts a month, to three shifts a day averaging, 90 shifts a month," said Adam Mannausau, International Falls Fire Chief, EMS director and housing inspector. "It's a big scheduling change for our people and just the ability to be able to look up, online or on their phones, to be able to see the schedule and what they're doing has been good."

Although Mannausau said the program, which costs a few dollars per member monthly, hasn't yielded any savings yet, he expects it will eventually save administrative time. It will also allow the department to eliminate another software program.

Read all the related news.:

https://jessicapressreleases.blogspot.com/2018/05/canine-camp-getaway-of-ny-dog-vacation.html

"We run three major softwares up here between the fire, the ambulance, and the housing stuff, so by eliminating (one platform), we'll be saving quite a bit of money," said Mannausau.

Nashwauk Ambulance was the first service in the region to implement cloud-based scheduling 11 years ago. Service coordinator Karen Calaguire had grown weary of paid volunteers having to call in or visit their station to determine whether they were on-call.

She'd heard about Aladtec through web searches and ads in public safety magazines, so she tried a demonstration on the company's website.

"As manager, I needed to find a way to make scheduling as easy and painless as possible for my employees. The scheduling process should be viewable and usable from the comfort of their home or on the go from their smartphones. I was looking for a user-friendly and clutter-free system that had add-ons, allowing me to track employee scheduling and other data," she said several years ago. "Pricing was also a factor."

The program also allows agencies to build and host electronic forms for documentation of daily station routines like ambulance drug inventories, apparatus equipment and mechanical checks. Administrators can also track staff members' licenses and certifications, upload files that members can access remotely, and send out text- and e-mail notifications to individuals or groups when the need arises to fill an open shift or staff a special event.

Chisholm Ambulance Assoc. has been an Aladtec subscriber for nearly five years. Operations manager Roland Shoen said his 14 employees appreciate being able to access a real-time schedule via their smartphone or home computer anytime. He said it "works real good" and is accessible most everywhere in their coverage area. The Chisholm service answers about 600 calls a year over its 300-square-mile coverage area.

Other services in the region using Aladtec include Essentia Health EMS in Deer River, the Virginia Police- and Fire Departments, Eveleth Area Ambulance, Bois Forte Ambulance and the Ely Ambulance Service.

Mannausau said some International Falls paramedics "have used (Aladtec) in other places, so they were familiar with it. It was really kind of a coaching session with some of our part-timers to get them onboard, but once they've seen it, it seems to be working out well."

International Falls has provided 24/7 station coverage since 2012. While the department always tries to cover open shifts with local paramedics, it sometimes calls in medics from other communities able to cover vacation or sick hours. More info here.

With the Aladtec program, medics from other communities can be notified of IFFD openings. "We're going to try and imitate practices used in Bemidji to draw medics from out-of-town to cover (open shifts), so if we know we have a void in our schedule, we can send that out to other people to fill that shift. Read latest news here.

Aladtec, Inc. is headquartered in River Falls, Wis. The software was first developed in 2003 to solve scheduling problems at a rural ambulance service. The firm has continued to grow and now serves more than 2,100 fire, police, EMS, dispatch- and healthcare facilities across the U.S. and Canada.

For more information, visit http://www.aladtec.com, or call #888-749-5550.

Wednesday, July 25, 2018

Building Excitement: The Bellevue Collection Welcomes LEGO® Americana Roadshow

The LEGO Americana Road Show, perfect for all ages, takes place daily throughout The Bellevue Collection during shopping center hours. Anchoring the festivities are five large-scale replicas of iconic American buildings, including The White House, Statue of Liberty, Liberty Bell, Supreme Court and Lincoln Memorial – all located throughout Bellevue Square.

Additional show activities include:

Retailers throughout The Bellevue Collection are also getting in on the LEGO action, with many designing and displaying their own installments, including Nordstrom, McDonald's and kate spade new york, to name a few.

"We are bringing a piece of Americana to Bellevue – except these ones are built by LEGO Master Creators over thousands of hours using more than half a million standard LEGO bricks," said VP of Marketing for The Bellevue Collection Jennifer Leavitt. "The show is a fun way for families to learn about and admire our country's landmarks, while also getting to roll up their sleeves and make their own creations." Read here.

Visitors also have a chance to win a $250 Bellevue Collection gift card just by snapping a picture at their favorite LEGO Americana Roadshow display! To enter, visitors must upload a photo on Instagram, tag and follow @bellevuecollection and include hashtag #tbcLEGO by Aug. 19 at 11:59 p.m. One lucky winner will be selected at random and contacted directly by Aug. 31 with directions on how to claim their prize.

For more details visit http://www.bellevuecollection.com or follow The Bellevue Collection on Facebook, Instagram or Twitter.

[Previous News] [Next News]

JanBask Introduces Series of Performing Web Design and Digital Marketing Services for Nonprofits

Behold, dear friends! If you are running a nonprofit or a charity organization there is amazing news waiting to catch your attention. JanBask Digital Design is providing affordable NGO web designing services to help all those organizations who want to have or start their online presence with a bang. The aim is to provide NGOs with the innovative and latest web designs that will serve them good for today and tomorrow.

The end goal of every NGO is to further its mission. It's been discovered that a few charitable organizations face a lot of issues due to an unappealing website or no digital presence. Their lack of funds cause a lot of harm to their mission as they are unable to spread their network through offline channels and there are no funds to invest in things like websites, landing pages, digital campaigns, etc. Therefore, to address these issues of the charitable organizations, this world-class digital design company is trying to create an unforgettable digital presence for NGOs that would act as a magnet for donors and new investors or associates. By providing an array of web design solutions that are inexpensive and are target specific to achieve the mission-critical goals, they are changing the game for many non-profit organizations.

Non-profit Research Collaborative, in 2015, had released a report that disclosed a lot of facts relating to non-profit web designing. The report stated that 7 out of 10 NGOs reported an increase in their charities because of their digital appeals. 84% of the organizations reported an increase in their donations due to a high-ranking website.

"We help the Non-profit businesses without expecting any substantial profits in designing a digital strategy for these organizations as we understand the limits of their budgets. It is a desire of the company to help as much as possible from our end and that is why we offer the best in the least," said Mr. Tarun Arora the Vice President of the Company.

Read all the latest news.:

https://jessicapressreleases.blogspot.com/2018/04/japans-second-largest-mobile-carrier.html

Here are a few highlights of the company's services that should inform the inquisitive minds about its dexterity and what they bring to the table with themselves:

They have a team of best professionals so that best designs are ensured. Their team is not only academically qualified, but also possesses a various set of skills and certifications to validate those skills. Additionally, they ensure to add all function which must be available in nonprofits organizations website including:

Check out more details about the company, its team and its NGO web services here: https://www.janbaskdigitaldesign.com/non-profit-web-development/

About JanBask Digital Design

"Confidence, quality work and never seen before, team spirit, these were the founding pillars of our company"- JanBask Digital Design

JanBask Digital Design is a company committed to making the digital world simplicity for everyone. They have extended services that aid many sectors of the market such as Non-profit Organizations, Real Estate, Education Sector, Startup and B2B, etc. The main aim of the company is to help everyone reap the benefits of the virtual world to convert their ideas to a tangible reality. The company offers a full range of services spread across the length and breadth of the digital arena. They offer the best practices of the industry during the entire development process. Services like Gap Analysis, Risk Analysis, and Feasibility Analysis for various projects are also offered. Read related news here.

Visit the website of the company to learn more: https://www.janbaskdigitaldesign.com/

After Children Die, New Study Questions Psychologists' Recommendations in Custody Battles

Custody disputes are notoriously complex and highly-volatile -- two sides battling it out over custody and visitation rights for their children. As a result, family court judges rely on the recommendations of psychologists acting as child custody evaluators to determine the best custody arrangements for children. The problem, according to a new study by Dr. Ira Turkat outlined in the most recent "American Journal of Family Law," is that there is "no scientific evidence proving that psychologists' recommendations help children. They are nothing more than opinion."

Dr. Turkat's research notes that psychologists' recommendations, which greatly influence judges, can not only be "harmful – they can be deadly." In his study, Dr. Turkat points to a series of recent cases from across the United States where psychologists provided recommendations to judges about parents in custody battles, and these same parents later murdered their own children.

"There is no scientific proof that psychologists involved in custody disputes make better decisions than plumbers or sewer workers could when it comes to the custody of a child," says Dr. Turkat.

A Florida licensed psychologist and former professor at Vanderbilt University School of Medicine, Dr. Ira Turkat specializes in family law disputes and has published 100 scholarly articles and books. He hopes that his latest study will be a wakeup call for the legal system.

Be alert to the latest news.:

https://jessicapressreleases.blogspot.com/2018/05/bright-pattern-provides-innovative.html

"Every psychologist that makes these recommendations, which in some cases are paid tens of thousands of dollars to do so, should be required to say there is no scientific proof their opinions will prove helpful. If you also make psychologists liable if the children end up dead or harmed because of their recommendations and thus put their license on the line, I suspect most psychologists will stop giving these opinions" Turkat says.

Dr. Turkat cites three cases in which children ended up being killed:

In California, the recent Nicolas Holzer case - a psychologist with decades of experience performing custody evaluations, and who also served on the faculty of a university doctoral program in psychology, performed a court-ordered custody evaluation and recommended the father be awarded primary custody. The court followed the psychologist's advice and Holzer later stabbed his two sons to death. In a tragic irony, he pleaded not guilty by "reason of insanity."

"In my opinion, there's something wrong with our system where judges rely on the advice of psychologists who can get it so wrong, giving their seal of approval to a parent who turns out to be a child killer," says Dr. Turkat. "When a judge appoints a psychologist to give advice in a custody battle about what living arrangements would be best for the children, the court typically orders the parents to follow it. But sometimes, the psychologist's advice is deadly. The failure of psychologists to make proper recommendations about parents in these situations is tragic and stunning."

Continue reading.:

https://jessicapressreleases.blogspot.com/2018/05/children-of-america-celebrates-teachers.html

It's not just the most tragic ending possible to be concerned about. Children can also face serious harm in the hands of the wrong parent after these recommendations are made, which may include emotional, physical, and sexual abuse. Read news here.

Another recent study Dr. Turkat conducted in "Court Review: The Journal of the American Judges Association" found that one in every five parents reported their children were harmed by the psychologist's custody evaluation. In a key finding, he notes "that two-thirds (65%) of parents said the cost of the psychologist's work was not in their children's best interest. In other words, most parents felt ripped off."

"Psychologists may charge thousands of dollars to perform a custody evaluation. Wealthy families may be charged tens of thousands. The most expensive one I am aware of cost over $300,000. The result for paying such high fees is an opinion with no scientific proof it is correct and that may put children in harm's way," adds Dr. Turkat. Read this here.

He notes, that "professional "guidelines" for child custody evaluations are not a proper substitute for a lack of scientific proof."

"Today's guidelines for performing child custody evaluations not only lack scientific evidence that they help children, they may be detrimental by implying that exams that follow such guidelines are of 'high quality.'"

Dr. Turkat points out that in his experience as a family law litigation consultant, when harm does come to a child, more often than not, "nothing happens to the psychologist who provided the recommendation." The solution? Dr. Turkat believes that the family court system should stop the use of psychologists performing these evaluations in custody battles and should launch a coordinated national effort of scientific research to identify what works and what doesn't in these cases. In the meantime, he says, "scientifically, judges seem no less capable of making these decisions than psychologists."

Read latest news here.:

https://jessicapressreleases.blogspot.com/2018/05/fareportals-cheapoaircom-wins-gold.html

About Dr. Turkat: Dr. Turkat has served on the faculty at Vanderbilt University School of Medicine and University of Florida College of Medicine. In 2011, the British Psychological Society named Dr. Turkat alongside three of the world's most outstanding clinical psychologists for his innovative work on case formulation in the first-ever guidelines on it for British psychologists to follow.

Dr. Turkat is the only American named among the four. His publications have appeared in The Judges Journal, Journal of the American Academy of Matrimonial Lawyers, and numerous other professional and scientific outlets.