New Children's Christmas Book Helps Support Homeless Families This Holiday Season

With record homelessness in New York City, including over 23,000 children in city shelters, marketing agency Stein IAS today unveiled a new children's book and animation, 'Somewhere to Believe In," with all proceeds going directly to Win.

The book, written and illustrated by Stein IAS, aims to highlight the importance of empowering and supporting homeless children. Donations will help Win, the largest provider of family shelter in New York City, fund daycare, after school classes, field trips, and college preparation for homeless children.

In the story, Santa searches for a little girl who wrote him a letter, and along the way realizes there are many children who don't have homes. In the end, the reader is the hero, because by making a donation and reading the book, they have supported a charity that is helping homeless women and their children rebuild their lives and believe in a better future. Click here.

"With one in seven New York City school students experiencing homelessness before reaching fifth grade, this is a crisis that our city and state officials must address with the greatest urgency," said Shannon Snead, Vice President of Development for Win. "The holidays are an especially challenging time for our homeless families, - and children are often reminded of their lack of a permanent home when they send their letters to Santa. We hope this heart-warming story inspires everyone to give back this holiday season." Be alert to the latest news.

"We cannot stand idly by while roughly 63,000 people – mostly families – sleep in New York homeless shelters this Christmas," said Tom Stein, Chairman and Chief Client Officer of Stein IAS. "This moving story will help raise both awareness and funds for the lifechanging work being done by Win each day. I hope everyone will do what they can to brighten the holidays with a copy of 'Somewhere to Believe In.'"

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In the last year alone, Win has served close to 10,000 people — including more than 5,000 children — and has helped more than 700 families transition out of shelter and into homes of their own.

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While donations of any size are welcome, those who give $15 or more will receive a copy of the book. Visit somewheretobelievein.com to donate today and get a copy of the magical children's book, 'Somewhere to Believe In'. Read all the latest news.

About Stein IAS:
Stein IAS (http://www.steinias.com) is the Post-Modern B2B Marketing Agency. We fuse award-winning creative and content experiences with advanced marketing technology to help make clients' brands the most important in their markets. With strategic locations across the Americas, EMEA and APAC, Stein IAS works with brand leaders including ABB, ETS, HSBC, Ingredion, Marshall's, Merck, Oracle, Quotient Technology, Republic Services, Sylvania, Trelleborg Group, UL and WW (formerly Weight Watchers). Stein IAS was named 2018 "Agency of the Year" by ANA Business Marketing, as it was in 2017, 2016, 2015, 2013, 2011 and 2010. Most recently, Stein IAS was named "Marketing Agency of the Year" by The Drum Agency Business Awards.

About Win:
Since 1983, Win has been transforming the lives of New York City's homeless women and their children by providing a holistic solution of safe housing, critical services and programs they need to succeed on their own — so the women can regain their independence and their children can look forward to a brighter future. With more than 1,200 units of transitional housing providing shelter for more than 4,500 people every night, Win focuses on solutions for the many causes of homelessness by helping women improve their job skills, life skills, personal health and more. Win's children's services include childcare, after school programs, and Camp Win, a summer day camp program. Win also provides permanent supportive housing offering dedicated, long-term support to families with additional needs.

For further information contact:
Americas: Tom Stein at +1 646 467 7078 or email tom.stein@steinias.com
EMEA: Chris Sanders at +44 (0)1625 578578 or email chris.sanders@steinias.com

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