Give Your Dog the Gift of Identity with Embark Vet in Mediaplanet’s “Pet Wellness” Campaign

This campaign is in partnership with industry leader Embark Vet, innovator of the leading DNA test for canine breed identification and health, that helps owners better understand and care for their dogs. Embark was founded to improve the lives of dogs of generations to come by collaborating with the best researchers and veterinarians worldwide to better dog health and wellness.

The print component of "Pet Wellness" was distributed within Thursday's edition of LA Times with a circulation of 261,000 copies and an estimated readership of 783,000. Its digital component was distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit http://www.modernwellnessguide.com/topic/pet-wellness

This campaign was made possible with the support of the ASPCA, American Kennel Club, Cesar Milan, Emma Kenney, Michelson Found Animals, American Humane, Manny the Frenchie, Lil BUB, Hamlet the Piggy, Embark Vet, Halo Pets, Canine Companions for Independence, Pet King Brands, Spectrum Brands, CBD Dog Heath, Zoetis, Whitebridge Pet Brands, and Ace Hotels.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

About Embark
Embark is dedicated to the health of all dogs with the goal of ending preventable disease in canines. The dog DNA test currently looks at over 160 genetic health conditions, as well as over 250 breeds. For more information about embark or to find out how to test your own pup for his or her unique breed makeup, visit http://www.embarkvet.com

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Press Contact:
Amanda Deutch
amanda.deutch@mediaplanet.com
646-755-7964

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