Sunrise Hitek Collaborates with Mrs. Meyer’s to Create Creative Custom Packaging

Sunrise Hitek recently collaborated with Mrs. Meyer's Clean Day to create a completely custom box to showcase their products. This was a unique project due to the many different materials and techniques that went into this single project. The materials used for the finished project include: foam, canvas, leather, wood, plastic and aluminum, chrome fasteners, cardboard, UV ink and various laminations and adhesives. The interior structure for the box is aluminum composite panels and PVC board. The exterior is primarily comprised of UV printed and laminated cardboard.

Sunrise Hitek offer polished, retail quality prototype packaging. These are affordable prototypes in full color, on a wide variety of substrates. Their new, super-high resolution direct printing rivals the quality of offset at a fraction of the cost. Gloss, matte, or soft touch lamination are available finishing options as well as digital metallic color foil printing. Using the latest UV flatbed printing and high-resolution inkjet press, along with CNC digital die-cutters, Sunrise delivers fast results without compromising quality. Click here to read the latest news.

This project began with the client furnishing some 3D renderings as well as their original artwork. Sunrise Hitek then provided all of the structural design, mockups, fabrication and assembly of the completed boxes. All of the structural design, production and assembly was done in-house at Sunrise Hitek by their talented team with specialized tools including a grand format flatbed UV printer and two Zund CNC computerized cutters. Sunrise created a video to highlight the various techniques used.

A recent article on interactonshelf.com discusses the importance of eye-catching product design. They reference a Nielson study that found 36% of customers purchased an item based upon product design. They also assert that 64% of consumers try a new product simply because of the packaging. With so many different products sitting on the shelves, a new product really needs to stand out to be noticed. That puts a heavy premium on getting packaging right.

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About Sunrise Hitek
Sunrise Hitek is a leading maker of protective gear for schools' 1:1 technology programs. HITEK has been designing tech accessories since 2013 and expanding ever since. Their primary customer are K-12 schools, leading them to recently develop the hitekcases website specifically for the educational sector. Sunrise Hitek Group, LLC, also operates Sunrise Hitek, a leading color printing company based in Chicago. As a G7 Qualified Master Printer, Sunrise is uniquely qualified among protective gear makers to offer a wide array of customization options, ensuring the most consistent and accurate color reproduction. Sunrise is an Inc. 5000 company established in 1988 and employs the most advanced equipment and technology, such as G7-certified HP Indigo and UV flatbed presses, and digital die-cutting, to create best-in-class products. A privately-owned enterprise, the company is based in Chicago and sells products worldwide.

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