Wednesday, March 11, 2020

Fivewalls: Millennials Feeling A Perfect Storm is Brewing in the Housing Market

Fivewalls recent research shows that millennials, especially those in the Greater Toronto Area, face many stresses as they enter the housing market. Three storm fronts are brewing to make a Perfect Storm and they are feeling it. Storm front one - the relative mortgage debt load is 400% greater than it was for their parents. Storm front two - there is the challenge and confusion around the qualifying mortgage stress test rules which limit borrowing capacity. Storm front three - with only a few exceptions, the Canadian housing market is mostly a seller's market.

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Adding to the confusion is the very recent development in the mortgage rules. Canada's Department of Finance is easing the "stress test" for insured mortgages by changing how the minimum qualifying rate is determined beginning April 6, 2020. Instead of having buyers qualify two per cent on top of the Bank of Canada's five-year posted rate, buyers can now qualify two per cent above the rate from mortgage insurance applications.

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Millennials Are Faced with Unprecedented Levels of Debt

Beginning 2020, the average price of a detached home in the GTA was just shy of $1 million and the average condominium at $630,000. The traditional 20% down payment is $208,000 and $126,000 for a detached home and condominium respectively. This remaining debt which is nearly 10 times the median household income for detached homes (7.6 times for condominiums) is keeping potential buyers awake at night. In 1980, when the millennials parents were purchasing a house, it was only 2.6 times. "I don't think most boomers can truly relate to the level of stress their millennial children feel in today's housing market. Conceptually you can see the numbers but it is another thing to experience it in the heat of the moment. I could see and feel the emotion in our recent focus group discussions", says Paul Hayman, CEO at Fivewalls.

As one potential buyer stated: "I want to buy a home but, I am going to be in debt for the rest of my life. It is really scary and overwhelming". The problem is compounded by the seller's market which currently exists in much of Ontario and most of the major markets in Canada. The lack of inventory is creating the imbalance and driving a "hot" market. TREB reported 7,772 active listings in January, which is a decrease of 35% from last year. In most of Ontario, Fivewalls is experiencing a much more active winter market than in 2018 and 2019.

Impact of The Change in the "stress test" Calculation

In a CBC recent article, it was calculated that the new stress test would allow buyers with an annual income of $100,000 to increase their purchasing power by 3%. That means they can afford 3% more in property price. Buyers can qualify for more money and it is coming at a time where the GTA is expected to experience property price increases of 9.2% in 2020. FOMO, fear of missing out, from January to April of 2017 which caused housing prices to rapidly increase is highly expected to return in the spring of 2020 as buyers' purchasing power increases.

Similarities to the 2017 Housing Market

In 2017, FOMO drove the average price of a detached home in the winter market up by 19.5% in GTA from January to April. This super heated market resulted in a buyer taking significant financial risk to get into the market. As a result, the credit markets were exposed to a higher risk than Canadian regulators felt was prudent. In late 2017, OFSI (Office of the Superintendent of Financial Institutions) stepped in to create the "stress test" which are a stringent set of rules that home buyers must go through to determine if they can still meet mortgage payments if interest rates increase. Up until this week's announcement it uses the 5-year benchmark rate established by the Bank of Canada or the buyer's own mortgage rate plus 2% to determine how much money one can borrow.

Seasoned full-time realtors know they have an important role in mentoring the millennial buyer in the current market. They also know their buyer needs to seek professional advice from a recognized mortgage lender to ensure they know their mortgage "stress test" limits. The increased education can't change the market dynamics, but it can make for more restful nights and a better outcome for all.

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Advice for Buyers in A Seller's Market

To compete in a hot housing market, it is essential that the buyer knows their personal comfort zone with respect to their debt load and the maximum loan they can get under the stress test rules. If these limits are not clear before the buyer sees the home of their dreams, it is unlikely that they will win a multi-bid offer. "We were quite surprised by buyers' lack of clarity around the mortgage qualifying rules", said Hayman. As a result, we are emphasizing to our independent network of top full-time real estate professionals that they make sure their buyers have done their homework in advance. Without reaching out to a financial institution in advance the buyer is at a big disadvantage when trying to win a multiple bid situation.

About Fivewalls

Fivewalls is the leading place to search for a vetted, top real estate agent at no additional cost. We specialize in screening real estate professionals for years of experience, service, transactions and customer satisfaction ratings. Home buyers and sellers can go on Fivewalls to see profiles of top real estate agents in their area and complete due diligence before picking one. For more information please visit http://www.fivewalls.com Be alert to read related news.

This article was written by using information from Statistics Canada, the Toronto Real Estate Board, the Real Estate Board of Greater Vancouver and CBC News.

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“Pandemic Playbook: Common Sense Practices for an Unfamiliar Landscape” Released by GattiHR and PRAXI Alliance to Help Organizations Navigate COVID-19 Challenges

A new white paper, "Pandemic Playbook: Common Sense Practices for an Unfamiliar Landscape," was released today by GattiHR and the PRAXI Alliance and is available for downloading on the companies' websites. The playbook was developed by the team at GattiHR in cooperation with PRAXI Alliance partners based in China, Thailand, Singapore and Milan, Italy.

Anyone interested in downloading the comprehensive white paper are encouraged to visit http://www.GattiHR.com and http://www.praxialliance.praxi. Read news here.

"Pandemic Playbook: Common Sense Practices for an Unfamiliar Landscape" addresses all the key issues and considerations chief human resource officers (CHROs) and CXOs should be mindful of during the current outbreak of the novel coronavirus – COVID-19. Included are detailed chapters on communication, workplace prevention, social distancing, children and families, and business and people strategies, including ways to manage events and cash flow.

White paper excerpt: The rapid spread of COVID-19, the coronavirus, has left organizations around the world scrambling to protect their businesses and the welfare of their workers. If the last 20 years are any indication, business leaders will have to deal with the disruptive effects of pandemics with increasing frequency. … Since China notified WHO (Worldwide Health Organization) of several cases of unusual pneumonia on Dec. 31, 2019, COVID-19 had disrupted global supply chains, affected global tourism and been the cause of more than 3,000 deaths.

"Of course, the applicability of the strategies, policies and practices suggested in the playbook will vary from business-to-business as well as from region-to-region," said Tom Connolly, CEO of GattiHR, a national executive and industrial search firm that also provides clients with workforce analytics and HR technology. "The whitepaper is primarily aimed at giving business leaders, HR professionals and consultants policy and practice suggestions aimed at minimizing impact on business operations and to keep the workforces we're responsible for as safe as possible.

"It's the hope of the GattiHR team and our global PRAXI Alliance partners that organizations will find, 'Pandemic Playbook: Common Sense Practices for an Unfamiliar Landscape,' helpful as they think about preparations and mitigating actions for their organizations."

About PRAXI Alliance
PRAXI Alliance provides international Executive Search and Leadership Consulting solutions to help clients develop and pursue their human capital strategies. Our network spans 35+ countries and 70 offices. Specialties include international executive search, HR consulting, managerial audit, search and selection, talent assessment, personal and executive coaching, salary benchmarking, cross-border assignments, and professional development. For more information visit http://www.praxialliance.praxi.

About GattiHR
GattiHR helps its clients with search, workforce analytics and HR tech solutions. Headquartered in metro Boston with offices in Chicago, Detroit, and Philadelphia, GattiHR's retained search practice focuses exclusively on Human Resources executives, and GattiHR Industrial is a leader in retained search for manufacturing, engineering, and supply chain executives. In workforce analytics, GattiHR builds innovative, subscription-based solutions for climate assessment, employer branding, incentive design and talent management. Through strategic partnerships with global leaders and innovators like Patheer, we provide technology solutions that help organizations build exponentially competitive workforces. For more information visit http://www.gattihr.com.

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PDFelement Named by Capterra as a Top 20 Contract Management Software

PDFelement from Wondershare has been honored in the Contract Management Software Top 20 list by Capterra, one of the world's top business software review destinations.

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With the launch of Wondershare PDFelement version 7 Standard and Pro editions, Wondershare has introduced the world to the next generation of PDF document and contract management software with a bang. The redesigned interface, new features, and stronger performance make this an appealing choice for businesses looking for a low-cost Adobe Acrobat alternative. The utility is available for all major OS platforms including Windows, macOS, iOS, and Android, making it a device-agnostic application with a high degree of mobility.

PDFelement 7 and PDFelement 7 Pro both have a completely rehashed interface with a focus on minimalism and functionality. Taking the best of PDFelement 6 and PDFelement 6 Pro, the designers and developers at Wondershare have raised the bar even higher by giving PDFelement 7 and 7 Pro a much smoother user interface, multiple ways to execute a task, a streamlined and intuitive tool section, greater speed and higher accuracy during PDF conversion, cloud sharing, adding legally binding digital signatures, and enhancements across most of its extensive feature set. The result is a stunning piece of software that's muscular and lithe, offers all the features of a robust PDF editor, and available at a much lower price point than the market-dominating Adobe Acrobat DC and Pro DC.

According to PDFelement team's developer, "We believe that the new PDFelement 7 PDF editor and its Pro sibling truly serve the greater purpose, which is getting an affordable yet powerful PDF tool into the hands of business owners who don't have the resources for expensive software. We think we've done that with this iteration, but the best is yet to come. This prestigious award from Capterra means we're headed in the right direction with PDFelement."

Wondershare PDFelement 7 and PDFelement 7 Pro offer comprehensive contract management capabilities. The utilities are designed for heavy PDF workflows on local servers and the cloud, which positively impacts productivity, efficiency, and accuracy of output. In addition to the core PDF editor products, Wondershare also offers a range of applications in Data Management, Digital Creativity, and Office Productivity. Read latest news here.

"The award from Capterra is a beginning rather than a destination. It validates the painstaking effort that our teams have put into the product, but it also highlights how we can keep improving on aspects like user experience, functionality, speed, precision, and so on. PDFelement 7 and PDFelement 7 Pro are important milestones in this long journey, and our goal is to make the best and most affordable PDF editor and contract management software that smaller businesses, entrepreneurs, and startups can take advantage of," from PDFelement's developer.

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About Wondershare

Wondershare is the software development brain behind some of the world's most popular applications like dr. fone, Filmora, and PDFelement 7. With no less than 16 products to their credit, Wondershare is adept and moving quickly and hitting the market with award-winning products that users love. Today, Wondershare sells its products to multiple markets and caters to a wide category of users ranging from individuals and small businesses to large corporations and enterprise-level companies.

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Media Contact:

Name: Maggie
Email: maggie@wondershare.com
Address: GuangDong, China
Phone number: +86 755 86665000
Website: https://pdf.wondershare.com

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Red Giant Recreates Half-Dad from Pixar’s “Onward” in New Cheap Tricks Episode

Red Giant has just released another Cheap Tricks episode, featuring half-dad, a father who is conjured back to life with only his legs and feet, from Pixar's "Onward" - now playing in theaters. In this Cheap Tricks episode, now out on YouTube, Dan "Hashi" Hashimoto, the Action Movie Dad, shows viewers a range of techniques for erasing characters from static and dynamic shots using 3D plate projection for a live-action remake of half-dad from "Onward." Viewers will also learn how Maxon Cinema 4D is used to create a more animated version of "dad legs."

WATCH NOW: Cheap Tricks Episode 14 – Pixar's Onward Half Dad Effect

"I think that knowing how to erase things from a handheld shot is a skill that could prove useful in a million different ways," Hashi explains. "You may never need to create dad legs per se...but there are lots of reasons that visual effects are used to erase limbs in movies."

Focusing on camera tracking, basic plate projection, masking and particle & lens flare plugins, Hashi demonstrates three levels of difficulty approaching how to erase the top part of his body while keeping his legs moving around in After Effects. Many tools from Red Giant Complete were used to help create the effect including Trapcode Particular, which was primarily used to create the magical particles coming the "magical wand" seen in the video that was used to diminish Hashi into a pair of legs. Other tools used included plugins from Magic Bullet Suite and VFX Suite. In the last 10 minutes of the tutorial, Hashi creates a CG version of half-dad by utilizing Maxon Cinema 4D and Adobe's Mixamo.

The full set of tools used includes:

Free Trial
Want to follow along? Don't worry, it won't cost you an arm and a leg (or even you're upper torso)! You can download a free trial of both Red Giant Complete and Maxon Cinema 4D and have access to fully functioning versions of all of our tools!

Download the project files for "Onward Half Dad Effect" on the Red Giant tutorial page.

The Red Pledge
Red Pledge is Red Giant's commitment to customer happiness, with no purchasing hassles. Learn about the Red Pledge guarantee at https://www.redgiant.com/company/red-pledge/.

Request a Red Giant Media Review Kit
Members of the media are invited to review Red Giant Complete as well as any individual tools or product suites from Red Giant. For more information or to request a product review kit, please contact Megan Linebarger at megan@zazilmediagroup.com.

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About Red Giant
Red Giant is a software company made up of talented artists and technologists who collaborate to create unique tools for filmmakers, editors, VFX artists, and motion designers. Our company culture is focused on finding balance between work and life – we call it "the double bottom line" – this philosophy helps us ignore complexity in favor of building simple tools that yield giant results. Over the last decade, our products (like Magic Bullet, Trapcode, Universe and PluralEyes) have become the standard in film and broadcast post-production. With over 250,000 users, it's nearly impossible to watch 20 minutes of TV without seeing our software in use. From our experiences as artists and filmmakers, we aspire to not only provide tools for artists, but inspiration as well. Watch our films, learn from over 200 free tutorials, or try our software at http://www.redgiant.com.

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N2WS announces Next Generation Backup and Recovery for Amazon Web Services Workloads with version 3.0

N2WS, a leading provider of backup and recovery solutions for Amazon Web Services (AWS), today announced the general availability of N2WS Backup & Recovery 3.0. This release empowers customers to take control of their data on AWS through a set of major product enhancements. Built in the cloud, N2WS helps businesses manage storage and infrastructure, orchestrate recovery of critical resources, and archive data for compliance. Read this here.

As organizations add more applications and services on AWS, their data footprint grows. Large amounts of data, along with long retention requirements (7+ years), can be difficult and costly to manage. The complexity of various interconnected applications and services also impact the speed of recovery. A survey of 130+ random AWS re:Invent 2019 attendees revealed that most rely on manual efforts and scripting to recover workloads in the event of outages. When an outage or failure occurs, all individual components of an application need to be recovered in a specific order to ensure a quick return to normality. Automation is key to simplifying this process.

"As enterprises move more business-critical workloads to AWS, our customers are constantly looking for new tools to help them build a resilient and well-managed environment. We're delighted to see N2WS' commitment to supporting customers with their compliance and efficiency goals with the availability of N2WS Backup and Recovery 3.0 in AWS Marketplace," Chris Grusz, Director of Worldwide Business Development, AWS Marketplace, Amazon Web Services, Inc.

Major enhancements available, as part of version 3.0, include:

N2WS extends Data Lifecycle Management to enable greater control of AWS data, with automated policies that move backups into the most appropriate storage tier on Amazon Simple Storage Service (Amazon S3), including Amazon Glacier and Amazon Glacier Deep Archive. This allows customers to choose the most cost-effective option that meets their business objectives while keeping data available and recoverable.

"Our customers have specific backup retention requirements and often need to archive data for years, so we're excited to have the ability to use Amazon Glacier as a long-term storage tier," said Stuart Lupton, Technical Architect – Cloud at DB Systel UK.

N2WS Recovery Scenarios brings entire workloads back to production in seconds, eliminating time-consuming manual tasks. Customers can define a policy that will recover an entire application or service with a single-click. N2WS Recovery Scenarios will restore each component in a pre-defined order, including compute and data resources, as well as Amazon Virtual Private Cloud (Amazon VPC) and other networking settings. For disaster recovery, this can be orchestrated to recover to another AWS Region or another AWS account to ensure a quick and complete recovery. N2WS Recovery Scenarios can be used to run recovery drills to demonstrate compliance and ensure full disaster readiness. Read related news here.

N2WS Backup & Recovery allows customers to calculate EBS snapshot costs per policy, helping them to build a clearer picture of their backup storage spend in AWS. Customers can quickly visualize how storage costs change over time and optimize backup storage (using N2WS Data Lifecycle Management) to align with budget goals.
"AWS Cost Explorer takes the guesswork out of calculating backup costs and allow us to make a more informed decision on where we store backup data," Stuart Lupton continued.

N2WS gives the ability to see how much money is saved by turning off non-critical instances, when not in use. Customers can add or remove resources at the click of a button and achieve near real-time infrastructure savings.

The new N2WS UI prioritizes ease of use to deliver a modern, streamlined interface. A new dashboard simplifies backup monitoring, shows backup status and real-time storage costs. From the re-designed navigation tab, customers can quickly create policies, implement EBS snapshot archiving and access detailed reporting. The new user interface provides quicker time-to-value for both new and existing customers, eliminating manual processes so they can focus on innovation. Read here.

"We're thrilled to reveal the next chapter of N2WS Backup & Recovery. Every day, we hear from our customers about the importance of efficient storage and infrastructure management and we've worked hard to deliver a set of new capabilities that will help them drive success in the cloud. With the release of version 3.0, N2WS continues to be the go-to solution for enterprise backup and recovery for any type of AWS workload." Gil Sasson, VP of R&D, N2WS.

N2WS Backup & Recovery is an enterprise-class backup, recovery and disaster recovery solution only available on AWS Marketplace. N2WS Backup & Recovery version 3.0 is available for immediate use by visiting AWS Marketplace at: https://aws.amazon.com/marketplace/pp/B00UIO8514

About N2WS
N2WS is a leading provider of enterprise backup, recovery and disaster recovery solutions for Amazon Elastic Compute Cloud (Amazon EC2), Amazon Relational Database Services (Amazon RDS), Amazon Redshift, and Amazon Elastic File System (Amazon EFS). N2WS was founded in 2012, with the mission to make enterprise-level Amazon Web Services (AWS) backup easy and reliable for AWS, and today serves thousands of customers around the world. N2WS Backup & Recovery is a preferred backup solution for Fortune 500 companies, enterprise organizations and Managed Service Providers operating large-scale production environments on AWS. To learn more, visit http://www.n2ws.com. Read all the latest news.

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The Top Beer Branding Agencies, According to Branding Agency Rating Platform

Over 45% of adults between 18 and 30 years of age agree strongly that the beer they drink says a lot about them. The story, motivations and purpose of the company behind the beer are important for the consumers in this niche, including intangible and physical aspects.

Furthermore, 66% of American craft beer buyers say that a beer's label is very important in getting their attention.

TopBrandingCompanies.com, a B2B marketplace connecting businesses with branding agencies, compiled a list of the leading agencies for beer brands to partner with who build memorable brands in this sector and who increase awareness, retention and loyalty. Click here to read the latest news.

The best beer branding companies are:

1. FRW Studios

FRW Studios is a boutique studio with the reliability, professionalism and reputation of a larger firm, but without the high prices and costly overhead. They focus on working as an extension of their clients' marketing teams, working to support their business goals. Since 2001, they have worked in tandem with the craft beer industry. This relationship has seen craft beer from its infancy stages, through the growing years, to the current era. Their work with breweries, guilds and programs across the country through the years puts them at the forefront of craft beer marketing trends. Read latest news here.

https://www.frwstudios.com/

2. Bonfire Effect

Bonfire Effect is a Colorado-based agency dedicated to helping companies attract, engage and maintain customers to fuel business growth. Services include brand strategy and messaging, visual identity and corporate image, campaign strategy and implementation, web development, marketing automation, content creation, email marketing, account-based marketing, event strategy and promotion and consulting.

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https://www.bonfireeffect.com/

3. Tridimage

Tridimage is a leading 3D branding, graphic design and structural packaging agency in Latin America. Its creative headquarters are located in Buenos Aires and there are account managers located in Mexico, Ecuador and Guatemala. Tridimage services both established and emerging companies operating in Latin America, the US and Europe. Tridimage has worked in more than 30 countries in the world, carrying out more than 7,000 projects and winning several industry awards.

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https://www.tridimage.com/

4. Slice Design

Based in London, Slice Design is a branding and packaging design agency that has helped consumer brands grow and garner attention since 2004. The team implements a flexible approach that large packaging design agencies cannot deliver, but still with extensive experience. From London, the wholly independent company works for clients around the world including household names as well as small startups and challengers.

https://slicedesign.co.uk/

5. Bäst Branding Agency

Bäst Branding Agency is an experience-driven agency that is focused on working alongside clients to provide intuitive solutions to build a strong brand, create memorable interactions and raise awareness. They aim to enable clients to showcase their expertise, values and company culture to foster a deeper connection and lasting relationships. They employ Design Thinking strategies to create tangible resources, solve potential issues and give clients the tools to build their business. BBÄ develops brand strategies, identity systems, digital experiences and social messaging.

https://wearebast.com/

6. AdHang
7. Anderson Collaborative
8. BAKER Associates
9. Evestar
10. Left Hand Design
11. Lien Design
12. Loka Design Co
13. NameStormers
14. Web Shar Continue reading.

Brands can view the best branding agencies by location, team size, project budgets and average price rates on TopBrandingCompanies.com.

About Top Branding Companies: TopBrandingCompanies.com, a B2B marketplace connecting businesses with branding specialists, ranks the best branding design agencies by expertise, industry and location.

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RestoraPet’s Tips to Combat Common Health Problems with Your Irish Dog this St. Patrick's Day

This St. Patrick's Day, RestoraPet, a pet health supplement that restores wellness in older pets experiencing age-related decline and boosts the health and well-being of younger pets, advises owners of native Irish dog breeds to look out for specific health concerns from hip dysplasia to cataracts, and has provided pet lovers with the natural tools they need to combat them.

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Among the most common health issues faced by Irish dog breeds is hip dysplasia. This is especially seen in breeds such as Irish Glen of Imaal Terriers, Irish Soft Coated Wheaten Terriers, Irish Wolfhounds, Irish Kerry Blue Terriers, and Irish Water Spaniels. In addition to hip problems, Irish dog breeds have been known to be prone to digestive issues such as bloating, hair loss and cataracts. Luckily, hope exists for pet lovers who select natural wellness options. By supplementing a balanced diet with proper vitamin intake, probiotics and regular grooming, Irish dogs can combat these predispositions and live long, healthy and prosperous lives.

"We're more than pet owners. We are pet parents," says RestoraPet CEO, Brian Larsen, "When pets develop health problems, many pet parents look to natural remedies before they give their pets heavier drugs and surgery. With St. Patrick's Day quickly approaching, we want to bring more than luck to these pet parents. We want to give them awareness of the specific needs of Irish breeds, so they can enjoy a long and healthy life together."

Specific recommendations for avoiding health concerns associated with Irish dog breeds include:

A Truly Comprehensive Solution

RestoraPet's breakthrough blend of all-natural supplements and 12 antioxidants is designed to heal the cellar degeneration associated with aging from the first administered dose and is a truly complete solution for fighting common health concerns associated with Irish dog breeds. The organic, vegetarian & GMO-free formula includes 50 milligrams of Vitalitrol®, a proprietary carbon-based antioxidant that begins working from the first administered dose to rehabilitate and protect every cell type in your pet's body, and actively combats inflammation with Omega3 and Omega-6, boosts immunity and fights infections with complete vitamin E, improves mobility, increases muscle strength, elevates energy levels, eases discomfort, improves mood, increases trainability, supports organ health (especially heart and kidney), improves skin and coat health with lutein and zeaxanthin and supports happier, healthier pets. RestoraPet is also the only anti-aging supplement offered in bacon and beef flavors to satisfy even the pickiest of pets.

ABOUT RESTORAPET:
RestoraPet® is the most effective line of pet supplements ever created. Made with the perfect blend of love and science, RestoraPet® restores wellness in older pets experiencing age-related decline and boosts the health and well-being of younger pets. First introduced to the market in 2014, RestoraPet® products are now used by tens of thousands of pets (especially dogs, cats, and horses) in more than 100 countries worldwide. RestoraPet® contains a remarkable, carbon-based "super antioxidant" that scientists created called Vitalitrol®, and begins working from the very first administered dose to rehabilitate and protect almost every type of cell in a pet's body. Learn more at restorapet.com

Media Contact:
April White
Trust Relations
restorapet@trustrelations.agency
323-216-8589

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