Jessica's Press Releases

Wednesday, January 1, 2020

Call-Push-Shock: A Growing Public Health Movement That Can Save Thousands of Lives Each Year

Call-Push-Shock, a social media campaign designed to encourage bystander action in cases of out-of-hospital cardiac arrest, is becoming a national public health movement. Results of the initiative, co-sponsored by Parent Heart Watch and the Sudden Cardiac Arrest Foundation and grounded in research by global consumer research firm, StrataVerve, were presented at the Cardiac Arrest Survival Summit in Seattle earlier this month.

Sudden cardiac arrest (SCA) is a national public health crisis. About 1,000 people suffer SCA outside hospital settings every day in the U.S. On average, only in one in 10 victims survives. Those who survive invariably received immediate CPR and quick treatment with a defibrillator.

The Call-Push-Shock initiative was developed in response to an appeal from the Institute of Medicine (IOM), now the National Academy of Medicine, urging collaboration among stakeholders to help improve survival from sudden cardiac arrest. The purpose of the campaign is to motivate bystanders to call 911, give CPR, and use AEDs (automated external defibrillators) to help save lives threatened by sudden cardiac arrest. One of the ways to help improve survival, according to the IOM, is for organizations to speak in one voice with consistent messaging aimed at increasing rates of bystander intervention with CPR and use of AEDs. Be alert to read related news.

The Call-Push-Shock campaign is grounded in research conducted for the Sudden Cardiac Arrest Foundation by global consumer research firm, StrataVerve, focused on public awareness, understanding, and messaging that resonates with laypersons. "Extrapolating our research results with CARES (Cardiac Arrest Registry to Enhance Survival) data indicates about 14% more lives could be saved annually if we implement this strategy to clear confusion," said Jennifer Chap, principal at StrataVerve. "Understanding drives action."

The following definition was tested among consumers and is recommended for all to use: "Sudden cardiac arrest is a life-threatening emergency that occurs when the heart suddenly stops beating. It strikes people of all ages who may seem to be healthy, even children and teens. When SCA happens, the person collapses and doesn't respond or breathe normally. They may gasp or shake as if having a seizure. SCA leads to death in minutes if the person doesn't get help right away. Survival depends on people nearby calling 911, starting CPR, and using an AED (if available) as soon as possible."

Read related news now.:

https://jessicapressreleases.blogspot.com/2018/05/the-npd-group-reports-fragrance-trends.html

The campaign was launched in June 2018. Assets include a landing page, Call-Push-Shock.org, and a user-friendly toolkit that features the consumer-tested definition (above), an infographic, images created for Facebook and Twitter, videos of "man-in-the street" interviews, and a social media calendar with suggested posts. Assets are available in English and Spanish.

By October 2018, there were 20 co-partners. By early December 2019, there were 35 co-partners. By the end of December, another 15 organizations had expressed interest in joining the campaign.

"We are thrilled that so many stakeholders are joining the Call-Push-Shock movement," said Mary Newman, Sudden Cardiac Arrest Foundation president. "We believe that if we speak in one voice across all of our platforms, we can dramatically improve survival from sudden cardiac arrest." Read this for more information.

Martha Lopez-Anderson, Parent Heart Watch executive director, agrees. "We welcome other organizations to join the Call-Push-Shock movement. By using consistent messaging about sudden cardiac arrest, we can save thousands of lives each year."

To join the national movement, reach out to: contact@callpushshock.org.

About the Sudden Cardiac Arrest Foundation
The Sudden Cardiac Arrest Foundation is a national community benefit 501(c)(3) organization dedicated to raising awareness about sudden cardiac arrest and saving lives. Bystander intervention can triple the chance of survival and we work to promote this message. Click here to read the latest news.

About Parent Heart Watch
Parent Heart Watch (PHW) is the only national organization focused solely on protecting youth from sudden cardiac arrest and preventable sudden cardiac death. PHW leads and empowers others by educating and advocating for change. PHW is comprised of parents and who have been personally touched by sudden cardiac arrest or sudden cardiac death and other passionate advocates who put their time and effort into preventing SCA/SCD in the young throughout their communities.

Continue reading.:

https://jessicapressreleases.blogspot.com/2018/05/toysrus-liquidation-and-early-easter.html

About StrataVerve
StrataVerve is a strategic marketing and research firm with expertise in consumer insights, product development and brand strategy across multiple categories. The StrataVerve difference is an integrated, analytic decision-driven approach that turns research findings into consumer action.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Myrtle Beach Community Partners with Salvation Army and The Marines Toys for Tots Horry County Chapters

Grande Dunes, a master-planned community based in Myrtle Beach is participating in the Salvation Army Angel Tree and the Marines Toys for Tots programs to benefit children in need across Horry County.

The Salvation Army Angel Tree originally held 30 ornaments, each representing a child in need in Horry County. All 30 ornaments have already been selected and gifts are currently being returned under the tree located at the Grande Dunes Ocean Club. Both residents and the public can still give monetary donations at any time. The Salvation Army Angel Tree has been a long-running tradition in the Carolinas and has helped thousands of children in need since its inception in 1979.

Grande Dunes also participated in the United States Marine Corps' Toys for Tots program by hosting several drop-off locations throughout the community. Participants of the program donated unwrapped toys for children ages for 0-12 years of age and dropped them off at the Ocean Club, Members Club or Marina Ship Store, located at the Grande Dunes Marina. Last year alone, the Toys for Tots program provided 7 million gifts to children across the country.

"The team at Grande Dunes was thrilled to see the community come together for these fantastic causes. Both the Salvation Army and the Marines help so many children each year, and it was no surprise to any of us to see the generosity of our residents and members make a difference," said Peggy Davis, Lifestyle Director for Grande Dunes.

To learn more about The Salvation Army in Horry County or to make a donation, visit bit.ly/SalvationArmyHorry. To learn more about Toys for Tots in Horry County and to make a donation, visit bit.ly/ToysforTotsHorry.

Read this for more information.:

https://jessicapressreleases.blogspot.com/2018/05/proshred-arizona-announces-pilot.html

About Grande Dunes
Grande Dunes is a 2,600-acre master-planned community located in Myrtle Beach, SC. Upon completion, the community will have approximately 5,000 single-family homes, villas, homesites and 2 million square feet of retail and commercial properties. Grande Dunes stretches from the Atlantic Ocean to the west of the Intracoastal Waterway, and from Water Tower Road to Grissom Parkway. Homes start from the low $200,000s to more than a million dollars.

Adding to the value of the community is a range of private and public club amenities including the semi-private Members Club and golf courses, including an 18–hole Nick Price/Craig Schreiner designed championship course. The private 25,000 square foot Ocean Club and resort-style pool offer beach access to the Atlantic Ocean. Grande Dunes Tennis Center offers 10 Har-Tru clay courts that are nestled along the Intracoastal Waterway. Located on the Intracoastal Waterway is the 126-slip Marina at Grande Dunes and the popular Anchor Café. At the southern edge of the community is the Claire Chapin Epps Family YMCA.

This year, Grande Dunes is celebrating its 20th anniversary by offering a variety of events at the on-property venue, Marina Park. Events range from concerts, movies and Derby Day to family-friendly events. All are open to the public. For more information and a calendar of events, visit https://grandedunes.com/twenty-years-of-living-grande/.

About LStar Ventures
LStar Ventures is a privately held real estate development firm that owns many of the finest master-planned communities across the country. LStar has emerged as a leader in the reinvention and reclamation of promising residential and mixed-use communities. Since its inception in 2007, LStar Ventures has built more than 40 beautiful, financially successful, and environmentally sensitive communities in 13 states while recognizing the needs of residents and integrating regional, cultural and historical features. For more information, please visit http://www.LVNT.com.

The Kovels are Reorganizing Their Collection on Collecting!

After months of hard work, the Kovels' antiques and collectibles team is looking forward to the unveiling of a new Kovels.com! Kovels' readers belong to a community of more than a million enthusiastic collectors and many changes were made based on their feedback. One of the biggest is the reorganization of the Kovels' information "library"—all of their articles, advice and tools—into logical categories that can help collectors identify, price, buy and sell.

The new Kovels.com will

As leaders in the antiques and collectibles industry, the new Kovels.com will make their knowledge and expertise even more enjoyable and accessible. The Kovels can't wait to show off the new Kovels.com.

Terry Kovel is America's foremost authority on antiques and collectibles. She is the well-known columnist and author of more than 100 books on antiques and collecting. Kovels' Antiques & Collectibles Price Guide 2020 is now available at Kovels.com and local bookstores. This all-new 52nd edition of Kovels' popular annual price guide features 16,000 prices, 500 marks, and more than 2,500 photos, larger than ever before, of items in 700+ categories most sought-after by collectors. Terry Kovel will discuss antiques and collectibles topics with accredited media. Photographs are available. Contact pr(at)kovels(dot)com.

About Kovels.com
Kovels.com, created by Terry Kovel and her daughter, Kim Kovel, provides collectors and researchers with up-to-date and accurate information on antiques and collectibles. The company was founded in 1953 by Terry Kovel and her late husband, Ralph. Since then, the Kovels have written some of America's most popular books and articles about antiques, including the best-selling annual Kovels' Antiques & Collectibles Price Guide. The website, Kovels.com, online since 1998, offers readers more than a million prices, auction reports, buyers' and identification guides, and a marks dictionary. It also includes a free weekly email, Kovels Komments, that gives readers a bird's-eye view of the market through the latest news, readers' questions and answers, and much more.

Contact Information:
Liz Lillis
216.752.2252
Pr(at)kovels(dot)com

Tuesday, December 31, 2019

eComchain Announces New eCommerce Features around Blockchain and AI for 2020

In today's crowded marketplace of eCommerce providers, exceeding customer's expectations are crucial. The usual "nice to have" features have now become "must haves" and that is what eComchain has striven to provide to their customers in 2019; a complete out-of-the-box solution with no additional development required. Most customers today expect technology companies to also provide voice interfaces for their eCommerce storefronts as well as intelligent, personalized experience based on their past orders, search results, user clicks, and other important parameters. In 2019, eComchain customers have been able to leverage these "must haves" with just 1-click using the intuitive dashboard which are rich with features. As a one-stop-shop, eComchain has delivered a number of integrated approaches to their Enterprise-level clients who have implemented complex ERP platforms.

In July 2019, one of eComchain's clients who are a global manufacturer garage door parts, went online and was able to generate close to $200,000 (USD) in daily online revenue. They migrated from an archaic 20 year-old platform to a responsive, enhanced, feature-rich eCommerce platform on eComchain which provided them business-intelligent reports around revenue by day, week, and location as well as information regarding abandoned carts.

2019 has been a year of new developments and these have been some of the most significant advancements:

Microservices or Headless eCommerce
In October 2019, eComchain implemented this new service to enable any Content Management System (such as Drupal, WordPress or Sitecore or any other kind of CMS platform) to be able to connect with eComchain with very minimal development effort.

Marketplace Platform
Also in October, eComchain launched a new feature for supplier-dependent businesses by using eComchain's Marketplace platform to invite suppliers to upload their products / catalogs to their online store or any Amazon-like platform.

Blockchain for eCommerce
The Aviation parts industry has long had a need to be able to sell through an online store. The industry faced challenges due to the fact that parts need to be validated or certified throughout the supply chain and for the life of the product. In the first quarter of 2020, eComchain will launch a unique blockchain technology will which will track Aviation parts and utilize encryption to firmly secure the integrity of the part.

Data Science with AI
In 2020 more businesses will be focusing to increase their online revenue with new forms of Artificial Intelligence (AI).
In Decmber, eComchain is launching a solution to help businesses increase their online revenue with unique data-science algorithms which are built into eComchain's eCommerce storefronts. Preliminary testing was shown to produce a 15-25% increase in online revenue by using the historical data related to Orders, Search Results, User clicks and other important details. Businesses can increase their online revenue with unique data-science algorithms which are built into eComchain's eCommerce storefronts. The eComchain team can demonstrate the capabilities of this unique algorithm which are shown to produce a 15-25% increase in online revenue by using the historical data related to Orders, Search Results, User clicks and other important details.

Click here.:

https://jessicapressreleases.blogspot.com/2018/05/common-workplace-items-may-be-hazardous.html

eComchain has been rated one of the highest-rated eCommerce platforms by research and advisory companies, with plenty of new ground-breaking technology offerings which can help businesses grow their online revenue on a regular and consistent basis.

About eComchain
eComchain is a global organization bringing in over 18+ years of e-Commerce and ERP implementation experience. You can learn more about their team and their solutions for many verticals at http://www.ecomchain.com. Offices are located at 9300 Wade Blvd, Suite 301, Frisco, TX 75035

Read news here.:

https://jessicapressreleases.blogspot.com/2018/05/mothers-day-comes-with-triple-bonus-for.html

B2B Industry Experts Predict Winning Marketing Trends for 2020

"If You Market, They Will Come," is a weekly marketing podcast where B2B industry experts discuss every B2B marketing subject under the sun. Looking back at their podcasts from 2019, four key marketing tactics rose to the top as the best strategies most likely to continue that B2B marketers should employ in 2020.

1. The Video Trend. In 2018, according to Wyzowl statistics, 63% of business were using video marketingout of those 82% of businesses felt it was important to their strategy and 83% reported good ROI from their video marketing efforts.1 The popularity of video likely increased in 2019 and is sure to continue an upward trend in 2020.

However, according to Sky Cassidy, CEO of MountainTop Data and cohost of "If You Market," "Video can come in all shapes and sizes, everything from 10 second advertising GIFs to hour long content videos." Moving into 2020," says Sky, "viewers will be more selective and savvier than ever. There is a saturation of video so quality content is key, also it's important that video content is targeted and engages them personally and on a visceral level. Videos should educate, entertain, inform and inspire people. There is a real danger that viewer will be desensitized to video in 2020 and video that does not need to be video will increasingly be seen as a gimmick."

2. Content Marketing. According to many of Sky's guests on If you Market, content marketing will grow even more popular in 2020. As one guest put it, "People have been so bombarded with slogans and advertising messages over the years that they've lost trust. Powerful content, especially given by experts of any given field, has premium value today. Compelling content generates trust that leads to eventual sales. Like video though content in general has reached a saturation point so providing real value to a targeted audience is key."

What makes "compelling content?" The title of a book of another of Sky's guests, Randy Frisch, says it all: "F#ck Content Marketing, Focus on Content Experience." Said differently, content for the sake of content isn't enough. Whether it be video, audio, or the written word, you must create a moving experience for the prospect. In 2020 it will be the personal interactive experience that the customer has with your content that will make your content compelling enough to rise to the top. B2B marketing messages are often cookie cutter and don't steer the buyer to the next logical step in the funnel, which is either the close, or a step away. If your content is experiential and engages your audience on a deeper level, then your marketing message has that much more impact. Smart B2B marketers will find ways to give their audience a better content experience at every stage of the buyer's journey in 2020.

Click here to read the latest news.:

https://jessicapressreleases.blogspot.com/2018/05/netnumber-expands-number-portability.html

One of the best and fastest growing methods to deliver a great experience to your prospects with content marketing is to start your own podcast. Nearly a quarter of all podcast listeners have gotten started in the last six months. What's more, 51% of the U.S. population over the age of 12 has listened to a podcast.2

3. Sales and Marketing Funnels. As in 2019, it is believed that sales and marketing funnels are likely to continue to merge in 2020, again, making the buyer's journey more personal. As Laura Patterson of Vision Edge described it in an "If You Market" podcast, "Because business buys are generally more complex than B2C interactions, the buyer's journey with B2B is even more important than that of B2C. The purchases often involve consultations and coordination with representatives and sales personal, rather than, say, just adding things to your cart in a grocery store."

Last year the number of B2B buyers that said they found interacting with a sales representative superior to gathering information on their own was slightly higher. Although even more transactions should close digitally in 2020 than prior years, the merging of a sales representative with digital should also increase. This trend should cue sellers to look at ways of increasing their product or service value through more involvement with a live person on transactions.3 A big part of the merging of the funnel will be the increased value of being more personal and more human. As automated interactions increase human interaction will become even more important.

4. Product Centric to Consumer Centric. Product Centric marketing focuses on the seller's product. Consumer Centric Marketing focuses on the seller's customer's needs and wants. Given that presenting the customer with a good experience is desirable it naturally follows that Consumer Centric is the preferred marketing method in 2020. As Laura Hall, senior manager of marketing communications and content at SalesLoft, said in an "If You Market," podcast, "You want to create consumer centric content that aligns with your overall message and your mission and helps your target audience, your readers, accomplish their goals because you're really there to help them achieve something that they want or they need." Creating products and content that delivers what customers need and want will obviously contribute to a pleasurable experience for prospects. As verticals mature they commoditize and customer experience and addressing the customers direct needs becomes the focus. This is happening in the MarTech space right now and will be a big trend in 2020 B2B marketing. Read all the related news.

In summary, the panel of experts that participated in the 2019 best "If You Market" podcasts predict that the winning formulas for 2020 will be:

1. Content Marketing that focuses on a pleasant, helpful and sometimes interactive experience.
2. Video Marketing that engages viewers with compelling content that goes beyond the cliched messages that many companies engage in.
3. Marketing Funnels that involve marketing and sales working together with interactive steps to make the customer experience more personal.
4. Consumer-Centric Marketing that talks to the prospect directly about their problems and lifestyles in a way that makes the marketing message resonate with them.

Cassidy encapsulates it this way: "The sentiment that runs through all the 2020 predictions is that successful B2B marketing efforts will be more personal, interactive, and experiential for buyers. It is the year of the customer.

About MountainTop Data
MountainTop Data, headquartered in Los Angeles, CA, has been providing data services for B2B marketing for almost two decades. With an unrelenting commitment to quality they were the first company to guarantee the accuracy of their licensed data and business emails.  They provide marketing lists, data cleaning, data appending, data maintenance and email campaign management services. Their data services have been used by some of the world's biggest brands across a multitude of various industries from multi-national telecommunication companies to office technology, to PR firms and more. For more information visit: https://www.mountaintopdata.com Read related news now.

About the "If You Market" Podcast
Meet If You Market podcast host, Sky Cassidy—an accomplished B2B marketer. And his co-host, disruptive PR evangelist Karla Jo Helms. Together they talk with industry experts to analyze B2B marketing tactics in a cocktail hour atmosphere.

The podcast airs on iTunes, Stitcher, Google Play and TuneIn Radio.

Sky Cassidy is also the CEO of MountainTop Data. MountainTop Data, based in Los Angeles, CA, provides data and data services for B2B marketing. Karla Jo Helms is the CEO and Anti-PR Strategist of PR agency, JOTO PR DisruptorsTM, based in Tampa, FL. Visit them via http://ifyoumarkettheywillcome.com/category/if-you-market-podcast/?PRS

1. Kallas, Priit. "8 Powerful Reasons You Need to Use Video Marketing [TRENDS]." DreamGrow, 10 July 2018.
2. "Our Top B2B Content Marketing Trends & Predictions for 2020." Online Marketing Blog - TopRank®, 2 Dec. 2019.
3. Robertson, Caroline, et al. "Predictions 2020: B2B Marketers Pivot From Products To Experience." Forrester, 1 Nov. 2019.
4. Some If You Market industry professional guests of 2019 include: Kate Athmer (common ABM mistakes), Aaron Ross (Outbound Marketing & SDRs), Randy Frisch (Content Marketing), Greg Powell (Product Marketing), Jack Kosakowski (Demand Generation), John Dering (ABM), Ryan O'Hara (Startup Marketing), and so many more."

Myrtle Beach Community Partners with Salvation Army and The Marines Toys for Tots Horry County Chapters

Small Business Owners to Big Brands: “You Don’t Get It”

Small business owners overwhelmingly report that the businesses that market to them neither understand nor listen to them. This makes selling to this group problematic for large and medium sized businesses, who need to take the time to understand the mindsets of Small Business Owners (SBOs). On the 55th episode of the "If You Market" podcast, an authority in business-to-small business marketing explains how large business can improve their success rates.

"SBOs consistently express their dissatisfaction (and distrust) with brand marketers' abilities and attempts to sell and market to them," said Dan Gliatta, CEO of Cargo, a B2B marketing company that helps large brands market to small businesses. "On average, over 50 percent of SBOs feel big brands and markete rs are ineffective in engaging and marketing to them. Which means either one in two brands are failing or 50 percent of every brand's marketing spend is wasted." Click here to read the latest news.

Cargo studies have shown that most SBOs fall into one of two groups; Crusaders or Artisans:

The two groups share an emotional attachment to their business that is particular to SBOs — and is the piece larger companies frequently neglect when marketing to them.

"To them, everything is personal, so marketers wanting to engage and motivate them need to get them to feel if they want to get them to act," Gliatta said.

Karla Jo Helms, CEO of JoTo PR, and co-host of the IYM podcast, agrees. "Emotion drives (small businesses) today. That's the biggest thing, especially in B2B. People don't realize that, they think buying decisions are rational."

Sky Cassidy, "If You Market" podcast Host and CEO of MountainTop Data, underscored the considerable difference there is between marketing to a large company and a small one.

Read latest news here.:

https://jessicapressreleases.blogspot.com/2018/05/owlet-raises-24-million-in-series-b.html

"There's a vast difference in how you market to an enterprise company, marketing manager, and a business owner," Cassidy said. "The (first) one you can say, 'This is going to make your job more convenient, make you look good.' They're sold on it.

"The business owner needs to see profit, needs to know they're not wasting their money because they could give that money to you or they could take their kids to Disneyland. And that's what you're up against with the business owner versus the marketing manager." Be alert to the latest news.

Insiders say the ability to appeal to the emotional side of the SBO will become more important, as so-called Millennials – those born between the years 1980-2000 – are the fastest-growing segment of SBOs and may be more inclined to own a small business than members of older age groups. A study released in 2017 found, among other favorable statistics, that Millennials have more experience with small business and greater desire to start businesses than previous generations.(1)

Another study found that Millennials are starting businesses at an earlier age than did previous generations, they're launching more small businesses, and leading larger teams.(2)

"Millennials think, act and behave differently than most of their predecessors," said Gliatta. "They're driven by purpose and passion and cause just as much as they're driven by the bottom line, if not more. With this in mind, Cargo is kicking off the next decade with a proprietary, AI-driven study that will lend insight to better understand and solve the Millennial SBO riddle."

According to the United States Census Bureau, there were 83.1 million Millennials in the United States in 2015. By the end of 2019 they are expected to have overtaken "Boomers" – generally, those born between 1946 and 1964 – as the most populous age group in the United States.3

The podcast airs on iTunes, Stitcher, Google Play and TuneIn Radio.

Read news here.:

https://jessicapressreleases.blogspot.com/2018/05/fareportals-cheapoaircom-wins-gold.html

About Cargo
Cargo is a new-model marketing and advertising agency that specializes in helping big brands connect with Small Businesses, otherwise known as B2SB Marketing®. The agency was established in 2006 and has offices in Greenville, S.C., and Toronto, Ontario to service the North American market. Cargo's client brands include 3M, Daimler, Detroit Reman, Lenovo, Mercedes-Benz, Pitney Bowes, and Royal Bank of Canada. For more information visit http://www.thecargoagency.com.

1.    "Millennials and small business go well together, study says," USA Today, May 31, 2017.
2.    "Millennipreurs' Are Starting More Businesses, Targeting Higher Profits," Fortune.com, February 20, 2016
3.    "The Big Number: Millennials to overtake boomers in 2019 as largest U.S. population group," The Washington Post, January 27, 2019