Jessica's Press Releases

Thursday, October 31, 2019

Mystery-Based Subscription Experience for Seniors Launches Direct-to-Consumer Model

Senior Sleuths, the first brand from parent company Subscription Box Solutions, announced today the launch of its direct-to-consumer model for its immersive mystery-based subscription experience. Created specifically for seniors, each package focuses on exercising cognitive abilities such as problem-solving, non-verbal reasoning, decision-making, attentional control, recall and dexterity. Each package is delivered monthly and presents a new case to solve every three months. Equipped with clues, codes, ciphers, suspect photos and more, Senior Sleuths is ideal for puzzle enthusiasts, book lovers, fans of the crime genre and game gurus.

"After a successful pilot program and adoption among senior communities across the country such as Brightview Avondell and Fox Run, a community developed and managed by Erickson Living, we're excited to offer this one-of-a-kind experience to consumers," said Alana Tompkins, co-founder of Senior Sleuths. "The storylines, our creative capabilities and premium box content are unmatched and I couldn't be more thrilled to support the notion of keeping your mind active and sharp through fun and engaging pursuits. With this larger audience, we now not only get to serve seniors but also family members and friends that are looking for a unique gift for that aging parent or a senior in their life or those on the hunt for entertainment that goes beyond bingo."

With the knowledge that every 65 seconds someone in the U.S. is diagnosed with Alzheimer's and that an estimated 10,000 people turn 65 every day, the Senior Sleuths team is hyper-focused on developing modern methods to entertain and engage the aging brain through interactive storytelling while also building cognitive reserve. Each 3-month investigation boasts approximately 50 story-related items, 10 personal keepsakes, weeks of activities and consistent opportunities to exercise mental agility. Members can solve the story individually, with a fellow sleuth or in a group to promote enhanced socialization and camaraderie.

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"The concept of Senior Sleuths is unlike anything this demographic has ever known and our team's mission to create an experience for the aging population that offers comprehensive brain-strengthening sets us apart from conventional entertainment offerings," said Carin Lazarus, co-founder of Senior Sleuths and Media Star Promotions. "We continue to use feedback from our existing senior community members and partners and the observations from our seasoned activity directors to help shape and refine our brand experience as we continue to grow and evolve."

Developed with evidence-based research, Senior Sleuths empowers members to build cognitive reserve while putting their investigation prowess to the test. Skills such as working memory, processing speed, and logic and reasoning are reinforced through a need to be cognizant of details while retaining key information to solve the whodunit-style events. Each storyline is crafted to embrace nostalgia and incorporate historical references that evoke emotion, purpose and enigma. The subscription costs $49.99 per month and is available for purchase at seniorsleuths.com. Each member starts with "Un-Tangled" which is the first investigation from the Senior Sleuths division. The second installment "Shuffled" is slated for release within the next month followed shortly by the third installment "Lunacy" making its debut by the end of the year. For additional information on Senior Sleuths, visit seniorsleuths.com.

Read here.:

https://jessicapressreleases.blogspot.com/2018/04/japans-second-largest-mobile-carrier.html

About Senior Sleuths
Senior Sleuths is an immersive mystery-solving subscription experience designed for older adults. Through interactive storytelling, Senior Sleuths challenges and ignites cognitive abilities such as problem-solving, recall and dexterity. Each package is delivered monthly and presents a new case to solve every three months. Equipped with clues, codes, ciphers, suspect photos and more, Senior Sleuths is ideal for puzzle enthusiasts, book lovers, fans of the crime genre and game gurus. Launched in April 2019, Senior Sleuths aims to provide members with captivating content unlike any traditional senior activity while fueling quality socialization through collaborative group effort. For more information on Senior Sleuths, visit seniorsleuths.com.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Whitepaper Illustrates the Important Role Email Validation Plays in the Holiday Retail Season

Service Objects, the leading provider of real-time global contact validation solutions, has created a free whitepaper, The ROI of Real-Time Email Validation, to help retail marketing and customer service professionals develop effective email marketing practices for the holiday shopping season and beyond.

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The holiday season, kicking off with Black Friday and Cyber Monday, is the busiest season for many retailers, with total holiday sales breaking the US $1 trillion mark for the first time last season. Unfortunately, it is also a prime season for fraud, mis-delivery and data errors. This means that it is more important than ever to validate email addresses to make sure they are accurate, deliverable, and do not originate from suspicious or harmful sources. This whitepaper discusses best practices for profitable email marketing, and how automated data quality tools can help.

One such data quality tool is Service Objects' DOTS Email Validation, a real-time API-based that validates and corrects global email addresses, effectively reducing bounce rates by up to 90 percent. Email Validation fixes common errors, corrects addresses to ensure deliverability and avoid blacklisting, and flags potentially fraudulent addresses as well as known spammers, greylisters and more. By integrating Email Validation with their CRM and marketing automation platform, retailers will significantly improve the ROI of their email marketing efforts.

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According to Service Objects' CEO Geoff Grow, "For many retailers, the holiday season can represent a third or more of total annual sales. Email Validation helps businesses worldwide protect and optimize this revenue by ensuring their contacts' email addresses are genuine, accurate and up-to-date. The result is reduced fraud, higher customer satisfaction and better marketing campaign performance." Read here.

The ROI of Real-Time Email Validation white paper is now available for download. More information about Service Objects' Email Validation, including a free trial, can be found on their web site. Retailers can also request a free consultation on their own specific email marketing situation.

About Service Objects
Founded in 2001, Service Objects is the leading provider of contact validation solutions, validating online transactions in real-time, including contact name, address, phone, email and device. Using Service Objects' global validation and location web services, businesses can detect and correct inaccurate contact data, identify fraudulent transactions, provide additional insight on customer data, and enable businesses to process transactions in a more efficient manner. Service Objects has validated nearly 4 billion contacts, and major brands such as American Express, LendingTree, and Amazon rely on Service Objects for their data validation needs. For more information about Service Objects' real-time web services, please contact sales@serviceobjects.com.

Global Advertising & Marketing Spend Up 4.9% in 2019 to $1.4T, Fueled by Mobile Media, Product Placement, Content Marketing, OTT Video; Growth to Accelerate 5.9% in 2020

Total global advertising & marketing industry revenues, including more than 100 digital and traditional media platforms and channels in every major media market worldwide, are on pace to grow 4.9% to $1.363 trillion in 2019, the strongest growth rate in an odd year since prior to the Great Recession, according to new research released today by PQ Media.

Global advertising & marketing growth decelerated in the second half of 2019, following strong first-half spending in most major markets, due to lack of major political elections and international sporting events, as well as slowing economic growth exacerbated by ongoing trade tariff wars that sparked recession fears among some economists.

Global advertising & marketing revenues are projected to grow at an accelerated 5.9% in 2020, the fastest growth rate in over 10 years, despite uncertainty regarding economic recession in some major markets, according to PQ Media's just-released Global Advertising & Marketing Revenue Forecast 2019-23. Robust growth next year is expected to be fueled by a potent mix of accelerated growth in spending on various mobile advertising and marketing channels, digital product placement and content marketing, influencer marketing, and OTT advertising, as well as record media outlays related to the World Cup, Summer Olympics and US presidential election.

Global advertising & marketing revenues grew 5.5% to $1.299 trillion in 2018, with the advertising sector up 5.1% to nearly $600 billion and marketing up 5.9% to almost $700 billion and accounting for 54% of total media revenues worldwide. The United States remained the world's largest media market, generating overall ad & marketing revenues of $502.01 billion in 2018, followed by Japan, China, the United Kingdom and Germany. India was the fastest growing media market in 2018, posting growth of 11.4%, trailed by the Netherlands, Argentina, Russia and China. Global markets where digital media commanded the greatest share of overall ad & marketing revenues were led by the Netherlands (41%), Australia, UK, Canada and South Korea.

Global digital & alternative media revenues grew 11.6% to $496.23 billion in 2018, accounting for 38.2% of total ad & marketing revenues. Online search remained the largest overall digital ad & marketing channel at $52.80 billion, while smart tech marketing grew the fastest, surging 441.6%, according to PQ Media. Internet advertising was the largest overall digital ad platform at $105.94 billion, while mobile advertising was the fastest growing, up 27.5%. Although smartphone shipments continue to decline, brands are expanding their investments in mobile media to reach coveted iGens and Millennials. Despite remaining the largest combined digital ad & marketing platform, internet media growth continues to decelerate or decline in many top markets, as consumers pivot away from using PCs and laptops.

Experiential marketing was the largest global digital marketing platform in 2018, generating $115.40 billion, while overall mobile marketing grew the fastest, vaulting 32.6%. Digital video is becoming "must-have" as telecom providers expand 5G services to more DMAs. Ad-supported streaming video services, like Hulu, continue to release new original programming to drive subscriber growth via OTT video, which is emerging as a growth channel for product placement. Influencer marketing is also on the rise, as more brands identify key influencers in core markets to engage with target consumers, particularly growing multicultural audiences.

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Of the 40 digital & alternative media channels tracked, 28 posted double-digit growth in 2018. Each of the top 10 fastest growing ad & marketing segments worldwide were mobile media channels, including mobile smart tech, coupons, social media, video, audio, gaming, and email. And the 11th and 12th-ranked fastest growing channels were product placement in digital media and digital content marketing, both of which include strong mobile components, according to PQ Media's Global Advertising & Marketing Revenue Forecast 2019-23. Other alternative media channels that have displaced various online ad & marketing channels among the ranks of the fastest-growing media are influencer/word-of-mouth marketing, non-digital content marketing, OTT advertising, product placement in music & television, and digital out-of-home advertising.

While most mobile media channels are among the fastest-growing categories, some major brands are reevaluating their digital media investments due to various strategic challenges, questionable tactics and privacy issues that have emerged in recent years.

"While digital & alternative media operates in a complex ecosystem that includes alarming fraud levels, shifting social media algorithms and disorderly measurement systems, brand marketers will continue to invest in media strategies and tactics that can prove engagement with elusive non-Boomer target audiences," said PQ Media President Patrick Quinn. "As they seek to navigate the changing media landscape, brands are turning to digital media on the premise that it will offer higher consumer engagement, such as mobile video, audio and games that create consumer buzz; influencer and content marketing to control the conversation; and product placement and OTT advertising to capitalize on hot new streaming video programs."

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Traditional advertising & marketing revenues increased 2.1% to $802.83 billion in 2018, as broadcast TV remained the largest ad platform, generating $176.12 billion, while cable TV was the fastest growing, up 5.4%. Direct marketing was the largest overall traditional marketing platform at $220.36 billion, and public relations was the fastest growing, up 9%. Broadcast TV advertising was most affected by the lack of international sporting spectacles and no major political elections. Print ads declined for the ninth consecutive year, but at the slowest rate since 2014. Traditional out-of-home media growth remains solid, as recent studies have touted the medium's strength in engaging with younger audiences.

Total US advertising & marketing revenues increased 5.9% to $502.01 billion in 2018, as digital & alternative media grew 12.9% to $204.51 billion and commanded 40.7% of total media revenues.

About the Report:
PQ Media's Global Advertising & Marketing Revenue Forecast 2019-23 includes a Core PDF Report and Companion Excel Databook, enabling users to benchmark digital and traditional advertising and marketing revenues, growth and key trends impacting the top 20 global media markets across all 4 major regions; to analyze in-depth breakouts, comparisons and rankings of more than 100 traditional, digital and alternative media sectors, silos, platforms and channels. To download a free executive summary, dataset samples and table of contents for the full report, click the link in the report title above. This new PQ Media Forecast is one of three reports to be released this year as part of the annual Global Media & Technology Forecast Series 2019, a multi-report bundle that delivers the most comprehensive view of the global media landscape through three KPIs: media industry revenues, consumer media usage, and consumer media spending.

About PQ Media:
PQ Media delivers intelligent data and analysis to leading global media organizations through annual market intelligence reports, custom market research services and strategic consulting assignments. PQ Media uses a proprietary econometric methodology to define, segment, size, analyze and project growth across more than 100 digital and traditional media worldwide by region and country, media platform and channel, and consumer demographic group.

Smart2Pay Adds Paytm to its Payments Portfolio

Smart2Pay, the company with the world's largest coverage of online alternative payment solutions, has added the popular Indian wallet solution Paytm to its 200+ payment methods portfolio. Read this for more information.

With a total valuation of USD 15 billion as of August 2019, Paytm is a QR-based mobile payment solution currently being offered to over 12 million merchants. As well, it has over 450 million registered customers, out of which 130 million are active. It provides consumers a fast and easy way to make seamless mobile payments from a number of payment instruments such as Cards, Bank Accounts and Digital Credit.

With this integration, Smart2Pay offers its Merchants an additional means to tapping into the Indian market, besides local credit cards processing which is already offered by Smart2Pay. Mobile wallet solutions like Paytm are the most popular form of electronic payments in India, with an estimated value of USD 500 billion by 2020, adding up to 15 per cent of the country's GDP.

Stefan Iancu, CTO of Smart2Pay: "We are proud to add Paytm to our extensive payment methods portfolio. We constantly improve and expand our services in direct relation to market dynamics. We are very confident that, with this latest addition, our Merchants and partners will successfully expand their business in a very digitally-oriented and lucrative market like India."

About Paytm

Vijay Shekhar Sharma started the Indian company in August 2010 with an initial capital of USD 2 million. It initially processed mobile recharge and utility bill payments but it rapidly diversified its business model with the launch of Paytm Wallet in 2014, which would allow the company to tap online ticket reservations such as transportation, movies and entertainment events.

In 2015, Paytm begins offering banking services by launching Paytm Payments Bank and in 2017 enters into ecommerce operations with the launch of e-platform Paytm Mall. Its parent Company is One97 Communications and the main investors are SAIF Partners, AlibabaGroup, SoftBank and MediaTek.

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About Smart2Pay

Smart2Pay offers a single API for all payment services to international Merchants, covering credit card and local payment options throughout the world! By using Smart2Pay, you will be offering the preferred local method of payment to your global Customers, thus significantly boosting your sales!

Declining Fertility Has Big Business Implications - Demographic Intelligence comments on recent bankruptcy of Destination Maternity

Continued declines in fertility in the U.S. are sure to have long-term sociological and economic effects, and some may be being felt right now. Destination Maternity last week filed for Chapter 11 bankruptcy protection and disclosed plans to shutter more than 180 of its stores and lay off hundreds of workers.

The company's bankruptcy petition blames, among other things, persistently falling birthrates as to why it is facing distress.

"While competition from online retailers and other widely discussed factors may have had some role to play, Destination Maternity's declining net sales in recent years have tracked fairly closely with the sharp decline in births in the United States," says Demographic Intelligence Advisor Lyman Stone. "Had Destination Maternity maintained the exact same market share and product mix, but fertility rates had remained stable over the last 10 years, their net sales would have been more than 15% higher this year."

Other companies that produce baby and children-focused products have also faced difficulties. Toys R Us and Babies R Us closed all of their retail locations in 2018 after previously warning that stagnant birthrates could negatively impact their business.

"Infant and maternity products are the canary in the coal mine. In a few years, we can expect to see weakness in the earnings reports for products aimed at older children, and, eventually, universities will face serious enrollment declines. From there, a smaller prime-age population will present challenges to many sectors of the economy, ranging from retail, to housing, to historically robust sectors like healthcare," said Stone. Read all the related news.

Given the serious economic implications of falling birthrates, it is crucial for businesses to have a clear picture of what their target audiences will look like in the future. The U.S. Fertility ForecastTM from Demographic Intelligence anticipates that the Total Fertility Rate (TFR) in the U.S. will slide to 1.70 children per woman in 2019 from 1.72 children per woman in 2018. Falling birthrates rates are hardly an American or even a Western phenomenon. In fact, Stone is tracking a worldwide decline in fertility, with rates seeming set to converge at about 1.6 to 1.7 children.

While births overall are declining, birthrates for certain groups and in some regions are rising. And some baby-related businesses are still experiencing growth. Demographic Intelligence helps clients orient their businesses to take advantage of these opportunities, even in a challenging environment.

The U.S. Fertility Forecast is typically more than 98% accurate in predicting U.S. birth trends Read this here.

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About Demographic Intelligence

Demographic Intelligence (DI) is the premier provider of U.S. birth forecasts and fertility analytics for businesses with an interest in birth trends in the United States. DI provides reports and consulting services to companies in the following sectors: juvenile products, healthcare, media, financial services, consumer food, and household products. Demographic Intelligence is advised in its work by five leading family scholars: Princeton economist Alicia Adsera, University of Pennsylvania demographer Hans-Peter Kohler, University of North Carolina demographer Philip Morgan, economist Lyman Stone, and University of Virginia sociologist W. Bradford Wilcox.

CONTACT:
Demographic Intelligence
434-284-0808
Steve@USbirthrate.com

Declining Fertility Has Big Business Implications - Demographic Intelligence comments on recent bankruptcy of Destination Maternity

The company's bankruptcy petition blames, among other things, persistently falling birthrates as to why it is facing distress.

Click here to read the latest news.:

https://jessicapressreleases.blogspot.com/2018/05/us-lead-network-now-offering.html

The U.S. Fertility Forecast is typically more than 98% accurate in predicting U.S. birth trends

---------------------------------------
About Demographic Intelligence

CONTACT:
Demographic Intelligence
434-284-0808
Steve@USbirthrate.com

Market Connections Study Highlights Media Consumption Patterns, Challenges and Desires of Federal Workforce

For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during and after the workday. This year's study identifies the peaks and valleys of media exposure as well as other marketing methods that can help public sector marketers reach their target customers.

Market Connections, Inc. will release results of the annual study this morning, October 31, 8:30-11:30 a.m. at the Center for Education at Wolf Trap in Vienna, Va.

The 2019 survey finds that federal workers are consciously choosing to receive their news and information from a variety of sources -- from AM/FM and satellite radio during morning commutes, digital news/magazines and social media during their lunch breaks, to broadcast/cable TV and streaming services before and after work.

Findings include:

"Federal marketers are consuming a growing mix of media, with certain peak times during the day," asserts study cofounder Sara Leiman, VP media director of TMP Government. "Maximizing your mix can help you more cost effectively reach the most eyes, ears, and minds."

New this year, Market Connections dove deeper into respondent demographics and major personal purchase plans for the next year, such as cars, homes and other financial decisions like saving for college and retirement. In addition, this year's survey looks at the top work-related challenges and workers' plans for the future both professionally and personally. This data can provide companies deeper insights that go beyond the business decisions federal employees make to understanding their personal priorities.

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"While knowing the best way to reach your audiences is incredibly helpful, without an effective message that touches on not only the business challenges but also the personal concerns of your customers you are wasting your marketing dollars," said Aaron Heffron, President of Market Connections, Inc. "Addressing what really keeps people up at night will help them make a better decision in the morning."

Following the presentation of the findings, a panel of experts will discuss the insights from the survey and what the data means to both federal employees and public sector marketers.

EVENT PANELISTS INCLUDE:

The study results summary will be available online after the event. The online dashboard that provides access to study data from 2017, 2018 and 2019 is available for purchase through Market Connections. More information is available at http://www.marketconnectionsinc.com/fmms2019study.

About the Study:
The survey represents the views of nearly 2,800 federal workers in a variety of positions. Market Connections aggregates the data and makes it available to federal marketers online. Clients use the data to assess changes in media consumption and identify preferences for print, television, radio, mobile, social media and Internet-based news media. Demographic, job function, and purchasing data allows for tactical media targeting and placements.

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About Market Connections
Market Connections delivers actionable intelligence and insights that enable improved business performance and positioning for leading businesses, government agencies and trade associations.
The custom market research firm is a sought-after authority on preferences, perceptions and trends among government executives and the contractors who serve them, offering deep domain expertise in information technology and telecommunications; healthcare; and education. Market Connections also provides the tools for organizations to expand thought-leadership in their respective markets and is known for its annual Federal Media and Marketing Study, the only comprehensive survey of the media habits of federal decision-makers, as well as the Government Contractor Study and the Federal Content Marketing Review. For more information, please visit: http://www.marketconnectionsinc.com.