Hudson MX Partners with Comscore to Provide Automotive Audience Data to Local TV Buyers

Hudson MX, a cloud-based modern software company solving the problems of local media, and Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced today a strategic partnership that will enable buyers of local TV to buy inventory against IHS Markit (formerly Polk) automotive audiences at scale.

Through Hudson MX's AgencyCloud™ open APIs, Comscore's IHS Markit automotive data will be seamlessly integrated into Hudson MX's flagship product, BuyerAssist™. Now an agency's local buying team can support agency customized audience estimates at scale, a development that will ultimately enhance the marketing effectiveness of local broadcast TV inventory. Read this for more information.

Advanced behavioral data for each individual program's audience -- such as ownership and purchase intention insights, in this case – has now become as readily available to buyers as traditional age/gender demographics.

"Behavior predicts behavior, demography does not," said Steven Walsh, Executive Vice President, Local Markets with Comscore. "The bar has been raised and clients are looking more at value and relevance of audience and focusing less on age and gender. The Comscore IHS Markit Data being integrated into the Hudson MX platform isn't derived from one-off, self reported surveys. It is data based on a privacy-conscious match of a home's viewing against their automotive purchase history and proclivity for future vehicle purchases and service preferences. Automotive drives local advertising, but the demographic of 'Men 25 to 54' is no longer a relevant surrogate even for that sector. Hudson MX is teeing up local television to evolve by making it easier for the buy-side to digest a great deal of information, use the insights to make more effective ad buys for this crucial sector, and move more cars off the lots."

"Explicit data empowers the buyer with program-level targeting capability and advances the art of the buy," said Will Batson, Co-Founder and Chief Revenue Officer of Hudson MX. "We learned from digital that targeted audience data makes inventory more valuable, but until now, activating this data at scale has been far too cumbersome due to the extensive labor and time required by the legacy systems. Through our software, we are empowering automotive clients, agencies, and local broadcasters to benefit from unprecedented behavioral intelligence and functionality. We are very excited to be partnering with Comscore and we look forward to further collaboration."

About Hudson MX
By creating modern software that empowers the local buyer of the future, Hudson MX is leveling the playing field between local TV buyers and their digital media peers. In 2019 its BuyerAssist™ platform was used to process $2 billion of local media buys for 30 leading agencies in 210 markets, servicing 294 national advertisers. The world's most respected media agencies and sellers are partnering with the Company to bring the process of local TV buying into the 21st Century for the benefit of today's advertisers. Hudson MX is looking to build on its initial success and expand its offerings by recruiting the best and brightest for its New York and Atlanta dual headquarters.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

Media Contacts:
Code Morris for Hudson MX
Andy Morris
andy(dot)morris(at)codemorris(dot)com
917.710.1802

Pete Holmberg
pete(dot)holmberg(at)codemorris(dot)com
917.501.7434

Neil Ripley
Comscore, Inc.
646-746-0579
press(at)comscore(dot)com

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Southern California-based California Found® Expands into the Worldwide Market

California Found, the gifting service that releases monthly collections of expertly curated, small-batch and handmade products from California's most talented artisans, today announced worldwide shipping. Customers outside the US will now be able to enjoy a uniquely chic variety of spa and beauty finds, local gourmet, handcrafted home goods, infinitely wearable accessories and one-of-a-kind jewelry all made by California artisans. Read related news now.

Founder and owner, Beth McClure, a lifetime marketer and by her own admission "obsessed with finding the perfect gift," sought to connect a broader audience to the incredible array of California artisanal makers that she discovers at festivals, street fairs, pop-ups and markets throughout the state.

"California Found is a way for people to discover unique and beautiful products that are handcrafted in California," says McClure. "We are super excited to be able to offer California lovers all over the world a way to experience one-of-a-kind California treasures whether as a treat for themselves or as the perfect gift for their friends and family."

The service offers monthly and three-month subscriptions and gifts as well as periodic limited edition collections. Learn more at http://www.cafound.com. Read all the latest news.

About California Found
Named Best Artisan Box 2019 by A Year of Boxes, California Found introduces its clientele to a unique collection of California-made, artisan products every month. The company curates a beautifully giftable box full of uniquely chic California-made items like small-batch spa and beauty, California-local gourmet, on-trend handcrafted home goods and infinitely wearable accessories and jewelry. Collections change monthly. Custom collections for corporate and hospitality giving are also available.

Media Inquiries: 818.516.4215 or hello(at)cafound(dot)com

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TOYCYCLE Startup Launches Online Store

TOYCYCLE, the mission-centered startup that helps families earn value from outgrown toys and baby gear, will launch its online store via Product Hunt, Tuesday August 27. Thrift-oriented shoppers can now access quality preowned products as easy as buying new.

"What parent hasn't struggled with the mountain of toys and gear a newborn necessitates?" asked Rhonda Collins, Founder of TOYCYCLE. "The cost is extraordinary–new families can spend $10-12K in the first year–and then your child outgrows everything so quickly, you're left with the problem of what to do with it all. Parents don't have time for this. I figured there must be a way to give them a break. Our full-service consignment solution does that."

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Full-service consignment means that for sellers TOYCYCLE picks up your stuff and then handles the rest. For buyers, all products are inspected, cleaned, vetted and backed by a Customer Satisfaction guarantee. Read related news now.

Today's announcement underscores TOYCYCLE founder Rhonda Collins' commitment to convenience and security in shopping for preowned products. TOYCYCLE's online store allows shoppers to select from a wide variety of quality, fully vetted merchandise and take advantage of the same e-commerce conveniences that buyers of new products enjoy.

The store launches with products for infants through school-age kids, in multiple categories: clothing, strollers, baby carriers, highchairs, puzzles, games, and building sets among others.

"We're thrilled at the quantity and quality of items local Bay Area parents are choosing to consign with us," says Collins. There is so much great used gear. With the incredible convenience we're offering our customers, there's no need to buy new. We see the fashion resale industry booming. Why not toys and gear? It just makes sense."

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TOYCYCLE's consignment service is available in the San Francisco Bay Area where they are headquartered. Families in Alameda, Berkeley, Oakland, and San Francisco, Orinda, Lafayette and Walnut Creek can take advantage of local pick-up which is currently free.

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Shoppers locally and nationwide enjoy access to the great selection of toys and baby gear on offer. And in support of their mission the company is committed to a low-carbon, low-waste footprint using minimal, recyclable or compostable packaging and shipping materials.

"Consumer habits are changing. That's inevitable," Collins says. "Awareness of what mass consumption is doing to our planet is increasing and consumers want better choices that don't destroy the earth. Reuse is a really important piece of that equation and our goal is to make buying used as convenient as buying new." More info here.

TOYCYCLE started as a locally organized peer-2-peer toy swapping platform 18 months ago. During that time the company's founding team learned that the majority of families need a full-service solution to solve the problem of toy and gear cost, clutter and waste. They pivoted to full-service consignment in July 2019.

For more info or to chat contact: rhonda(at)toycycle(dot)co – 510-390-0064

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Unbreakable Truths: The Katrina Walker Show

What would one call a woman who was once homeless, abused and abandoned by four husbands, but raised four children, became a self-made millionaire as a successful entrepreneur and is in a loving, supportive marriage with husband number five? One would call her unbreakable. Read news here.

Katrina Walker, author of the autobiography "Unbreakable: The Katrina Walker Story" which details her struggles, lessons and triumphs, also calls herself a motivator. She's endured many hard times, but believes anyone can survive life's rough and seemingly unfair challenges. Katrina is living proof and shares her real-life experiences in the new YouTube talk series, Unbreakable Truths: The Katrina Walker Show at http://www.youtube.com/Unbreakable Truths: The Katrina Walker Show

This interview series will feature a variety of experts and personalities -- all sharing lessons and what Katrina calls "real and honest" advice for the viewer. Topics will range from warning signs in bad relationships to how to support children in foster care.

Upcoming guests include the following:

"Everyone goes through trials and tribulations," Katrina shares. "I motivate people to stop making excuses, so they can go after the life they want and deserve, and I use all of my experiences to show you how."

You won't want to miss this new talk series with Katrina at http://www.youtube.com/Unbreakable Truths: The Katrina Walker Show

For interview inquiries, contact Angelo Ellerbee at Double XXposure Media Relations - angelo@dxxnyc.com, (201) 224-6570, http://www.dxxnyc.com

Connect with Katrina Walker online:

Facebook | https://www.facebook.com/thekatrinawalker
Twitter     | Katrina Walker (@mskatrinawalker)
Instagram | @m skatrinawalker

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Inxeption Extends Flat-Rate Shipping, With No Hidden Fees, to Shopify and WooCommerce Users

Inxeption Corporation, the first provider of an industrial commerce platform that connects buyers and sellers online, has developed direct integrations between its Inxeption Zippy shipping and logistics product and Shopify, as well as WooCommerce. Companies using Shopify or WooCommerce can now enjoy predictable and secure shipping with the attractive pricing of the Zippy product. Be alert to the latest news.

Inxeption Zippy streamlines shipping and logistics processes while also allowing businesses to market and distribute products to multiple online channels from a centralized platform. With these new integrations with Shopify and Woocommerce, hundreds of thousands of businesses can have the benefits of Zippy shipping. Best of all: Zippy offers buyers flat-rate pricing, with no hidden fees, back charges, or exceptions.

"Now, more organizations can simplify their shipping practices," says Mark Moore, COO and co-founder of Inxeption. "Being able to plan and accurately estimate shipping costs in advance allows companies to budget and operate efficiently." Read related news now.

Organizations now have the flexibility of using their current ecommerce platform in conjunction with blockchain-based commerce technology, which allows for more scalable and secure order processing. The integrated Zippy product with Shopify and WooCommerce leverages standard webhook architecture and has a simple implementation process that causes no business disruption.

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Zippy is just one piece of Inxeption's powerful commerce platform. Users also have access to robust supply chain management capabilities, including search engine marketing, web page development, and robust analytics and management tools. With Inxeption's dashboards, customers can manage all aspects of an order, from purchase to delivery. Click here to read the latest news.

About Inxeption:
Inxeption is the first industrial commerce (I-commerce) platform that connects business buyers and sellers online. Inxeption uses blockchain technology to ensure trusted, secure and reliable transactions, unlock exciting new sales channels, and enhance collaboration. Founder Farzad Dibachi has been recognized by Red Herring as a 2019 North America Top 100 Winner and by Supply & Demand Chain Executive magazine as one of the visionary "Pros to Know." The Inxeption industrial store can be found at https://www.inxeption.com/.

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BrillMedia.co Cracks Top 3% of 2019 Inc. 5000

Inc. Magazine announced that Los Angeles based BrillMedia.co placed No. 155 on their prestigious ranking of the nation's fastest-growing private companies.

As a first-time honoree, BrillMedia.co is ranked 10th in Advertising & Marketing, 11th in Los Angeles, and 27th in California. The hyperlocal advertising agency has experienced a three-year revenue growth of 2,466%.

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"I am proud of what my team, our partners and our clients have accomplished over the years. We are honored to be recognized by Inc. Magazine!" said Robert Brill, CEO of BrillMedia.co. "Our company remains focused on driving value for our clients through the use of best-in-class data, algorithmic advertising, and top optimization expertise."

Businesses on the 2019 Inc. 5000 been very competitive within their markets. The list as a whole shows staggering growth compared with prior years, with honorees achieving an astounding three-year average growth of 454 percent, and a median rate of 157 percent.

BrillMedia.co continues on a path toward record growth powered by its trading desk to activate cross-channel media solutions for marketers, including digital out-of-home, connected TV, and digital audio.

"The BrillMedia.co integrated media offering gives clients more than just a full suite of digital capabilities. It gives them a true partner to grow their business," said Tony Price, Director of Client Services.

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The Inc. 5000 list represents a unique look at the most successful companies within the American economy's most dynamic segment—its independent small businesses. Microsoft, Dell, Domino's Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

"There's no single course you can follow or investment you can take that will guarantee this kind of spectacular growth. But what they have in common is persistence and seizing opportunities," says the magazine's editor-in-chief James Ledbetter.

With 16 years in advertising Los Angeles-native Robert Brill, founded the agency in 2013 and is a member of the Forbes LA Business Council. BrillMedia.co takes a stand for the agencies, advertisers, and entrepreneurs who propel their businesses through advanced advertising, programmatic, and marketing practices. Brill and his team are matchmakers who speak the language of business: data, automation, and creativity. The company connects marketers to consumers effectively, scalably, and profitably.

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CONTACT: For more information about BrillMedia.co, or to schedule an interview with Robert Brill, please contact him at (818)720-1632 or robert@brillmedia.co. Follow us on LinkedIn, Facebook, and Twitter. Be alert to read related news.

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White Knight Press Releases Comprehensive, Full-Color Guide Book for Sony a6400 Mirrorless Camera

White Knight Press has just released Photographer's Guide to the Sony a6400, a full-color, 258-page guide book covering all features and operations of the a6400 mirrorless, interchangeable-lens digital camera.

With this book, author Alexander S. White provides users of the a6400 with a manual covering all aspects of the camera's operation. Using a tutorial-like approach, the book shows beginning and intermediate photographers how to accomplish things with the a6400, and explains when and why to use the camera's many features.

The book provides details about the camera's shooting modes as well as its menu options for shooting, playback, setup, video, Wi-Fi, Bluetooth, and special effects. The book covers the a6400's ability to use its touch screen for focusing and enlarging images in some situations, its upgraded autofocus system, which includes automatic focusing on the eyes of humans or animals, and the camera's wide range of options for assigning its control buttons, dial, and wheel to carry out photographic functions.

The book includes more than 450 color photographs that illustrate the camera's controls, display screens, and menus. The images include photographs taken using the a6400's Scene mode, with settings optimized for subjects such as landscapes, sunsets, portraits, and action shots; and its Creative Style and Picture Effect menu options, with settings that alter the appearance of images.

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The book provides concise introductions to topics such as street photography and infrared photography, and explains how to use the camera's Wi-Fi and Bluetooth features to transfer images to a smartphone or tablet, to control the camera from such a device, and to add location information to images.

The book includes a full discussion of the video features of the a6400, which can shoot HD and 4K (ultra-HD) movies, with manual control of exposure and focus during recording. The book explains the camera's numerous features for professional-level videography, including Picture Profiles that allow adjustment of settings such as gamma curve, black level, knee, and detail. The book describes steps for recording 4K video to an external video recorder using the "clean" video output from the camera's HDMI port. More info here.

In three appendices, the book discusses accessories for the a6400, including cases, power sources, remote controls, microphones and external flash units, and includes a list of websites and other resources for further information. The book includes an appendix with "quick tips" on how to take advantage of the camera's features in the most efficient ways possible.

This guide to the a6400 includes a detailed index, so the reader can quickly locate information about any particular feature or aspect of the camera.

The book is available now in ebook formats and a paperback edition.

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