Wednesday, April 17, 2019

Able&Co. Celebrates Tenth Year With Spacious New Location and Expanded Staff

Able&Co. is marking its tenth anniversary this year with a move to a new, larger office and addition of staff members to serve the agency's growing client list. Located near the airport, the new space at 7920 ACC Boulevard in Raleigh is especially convenient for clients.

"This is the ideal working environment we always planned," said Jenny Taylor, President of Able&Co. "Contemporary and reflective of our brand, this new space has already enhanced our focus on innovative ideas while providing comfortable and creative surroundings for our staff and clients."

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Able&Co. Enters 2019 as the agency of record for a growing client base. To meet increased demand, Taylor has hired additional creative talent and operations professionals. Such quality staff plays a vital role in Able&Co.'s turnkey process for guiding clients through successful brand growth, product launches and marketing initiatives.

Able&Co.'s new copywriter, Michael Weiss, formerly a senior copywriter at a Florida advertising agency, provides online strategy as well as compelling content. With a BA in Integrative Arts from Pennsylvania State University, he studied graphic design, media arts, and screenwriting. An MFA in Creative Writing from the University of Tampa further advanced his literary skills.

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Keeping the firm's creative projects moving forward is Anna Anthony, Able&Co.'s new traffic and vendor coordinator. Her expertise comes from key operational roles as project coordinator, research analyst, and event planner at several agencies. She holds dual BAs from University of North Carolina at Charlotte in Communications Studies and Social Policy.

Cynthia Hunter, a former senior accountant at a large media agency with more than 150 employees, now manages Able&Co.'s financial strategies. Instrumental in daily operations, she focuses on best practices and client profitability. With AS degrees in Accounting, Business and Office Administration, and Human Resources from Wake Technical Community College, she also earned an MDiv from Justice Fellowship College of Theology.

With the new offices and staff in place, Taylor welcomes potential clients, vendor partners and talent to come by and see the Able Tavern—the firm's core brainstorming and gathering space, or browse the interim website at http://www.theableagency.com for more on the firm's work in innovative branding and brand systems.

About Able&Co.
Able&Co., an award-winning marketing and communications firm in Raleigh, North Carolina, serves companies rapidly expanding through mergers, acquisitions, and franchising—especially in the fields of health care, real estate, and emerging companies. We understand they face a distinct set of marketing decisions, opportunities, and challenges. That's where we come in. Our holistic approach first anticipates every possibility, then builds in breathtaking creativity, metrics to measure success, and flawless execution at every stage. This is what we do best, and our expertise integrates ROI for our clients – making Able&Co. a top selection for companies growing nationwide. For more information, visit http://www.theableagency.com.

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Tuesday, April 16, 2019

Jimmy Garoppolo to Participate in SkillsUSA National Signing Day Sponsored by Klein Tools® May 8

SkillsUSA and Klein Tools are excited to announce SkillsUSA National Signing Day 2019, celebrating thousands of high school seniors who are dedicated to pursuing a career in the skilled trades. On May 8, 2019, this inaugural nationwide program will recognize students — in hundreds of SkillsUSA chapters in high schools across the country — for their dedication to pursuing a career in residential wiring, building trades and renovations, HVAC or plumbing. This year, there will be 300 schools and 3,000 students participating. Click here.

On SkillsUSA National Signing Day, high school seniors will be recognized by their school administrators, teachers, elected officials, SkillsUSA advisors, family and friends for making the decision to pursue a career in the skilled trades, a sector in high demand that continues to face an immense labor shortage. In a style similar to "National Signing Day" events for high-school student athletes, seniors will be applauded as they announce their career plans and will sign "letters of intent" for a job offer, apprenticeship or advanced technical training. Throughout the day, tradespeople and others across the nation can participate and share their thoughts of encouragement as Klein Tools hosts live "look-ins" from schools on the company's Facebook page.

NFL Quarterback Jimmy Garoppolo is a spokesperson for SkillsUSA National Signing Day. Jimmy along with his father, Tony Garoppolo, a recently retired career electrician, will visit the Silicon Valley Career Technical Education Center in San Jose, California on May 8, one of the 300 SkillsUSA schools participating this year. "As an electrician, I'm excited to be part of this first-ever special day and spread the message on how satisfying a longtime career in the skilled trades can be," says Tony Garoppolo. "I remember when Jimmy participated in his signing day and the excitement that came with it. It is great to partner with SkillsUSA and Klein Tools to support aspiring students joining the trades. These students should be especially proud as they sign their letters of intent and prepare for their lifelong careers."

Klein Tools, title sponsor of SkillsUSA National Signing Day 2019, is an over-160-year-old American manufacturer who designs, develops and manufactures premium-quality, professional-grade hand tools used in the construction, electrical, utility and mining industries. Klein Tools' commitment to American manufacturing runs deep — with nine facilities in seven states, including its corporate office and world-class forging facility in suburban Chicago, and its state-of-the-art manufacturing headquarters in Mansfield, Texas. Be alert to read related news.

"We want to thank Klein Tools for sponsoring our first SkillsUSA National Signing Day in May," says SkillsUSA's executive director, Tim Lawrence. "This program celebrates high school students nationwide and acknowledges their commitment to a fulfilling and rewarding career in the skilled trades. Because of Klein Tool's support, SkillsUSA National Signing Day will help generate more awareness among students considering the skilled workforce as a career option."

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"We are thrilled to partner with SkillsUSA on this first-ever national program saluting high school seniors excited to start their career in the skilled trades. SkillsUSA predicts that by 2025, there will be 3.4 million new manufacturing jobs available. Right now, six out of 10 open skilled production positions are unfilled due to the shortage of workers," says Klein Tools Co-President Mark Klein. "Klein Tools is committed to strengthening the skilled workforce. By empowering the next generation of workers to enter the trades, we can help close the skills gap, while presenting robust career opportunities for young workers who enjoy challenging work that offers stability and long-term benefits."

During SkillsUSA National Signing Day, participating students will receive a Klein Tools signing kit, which includes a hat, T-shirt and a pair of Klein Tools pliers. Additionally, students will also have the opportunity to purchase a full Klein Tools starter set at a discounted price, thanks to Home Depot Inc. "This generosity reinforces the Home Depot's commitment to outfitting and training 20,000 new tradespeople by 2028 to help fill the U.S. labor and skills gap," added Klein.

More information on SkillsUSA National Signing Day events and participating schools can be found at: http://www.kleintools.com/nsd

About SkillsUSA
SkillsUSA is a vital solution to the growing U.S. skills gap. SkillsUSA empowers its members to become world-class workers, leaders and responsible American citizens as it improves the quality of our nation's future skilled workforce. The nonprofit partnership of students, instructors and industry ensures America has the skilled workforce it needs to stay competitive. SkillsUSA helps every student excel through the development of SkillsUSA Framework skills that include personal, workplace and technical skills grounded in academics. The association serves more than 360,000-member students and instructors per year in middle schools, high schools and colleges. This diverse talent pipeline covers 130 trade, technical and skilled service occupations, the majority STEM-related. More than 600 corporations, trade associations, businesses and labor unions actively support SkillsUSA at the national level. Local, state and national championships are designed and judged by industry to set relevant standards for career and technical education and provide recognition opportunities for students. SkillsUSA programs also help to establish industry standards for job skill training in the lab and classroom and promote community service. SkillsUSA is recognized by the U.S. Department of Education and is cited as a "successful model of employer-driven youth development training program" by the U.S. Department of Labor. SkillsUSA offers technical skill assessments and workplace credentials through the SkillsUSA Career Essentials program, a cutting-edge solution that defines, implements and measures career readiness skills for students. For more information, visit: http://www.skillsusa.org

About Klein Tools
Since 1857 Klein Tools, a family-owned and operated company, has been designing, developing and manufacturing premium-quality, professional-grade hand tools. The majority of Klein tools are manufactured in plants throughout the United States and are the No. 1 choice among professional electricians and other tradespeople. Klein is a registered trademark of Klein Tools, Inc. For more information, visit: http://www.kleintools.com

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Canadian Insure-tech Darling Zensurance Continues it’s Hypergrowth by Expanding To Yet Another Province

Zensurance Inc., Canada's leading provider of business insurance focused on helping Canadian entrepreneurs and business owners get insurance coverage quickly and easily, is announcing it is now licensed to operate virtually from coast to coast. Click here to read the latest news.

Zensurance now offers its award winning business insurance solutions, without the traditional fees and paper-heavy processes, across 9 provinces. These provinces include: British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick, Prince Edward Island and Newfoundland and Labrador. This milestone marks the company's determination to provide small businesses the same rich experience and tailored advice typically available only to the largest companies.

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"We are thrilled to be able to offer the most seamless and intuitive business insurance solutions across Canada. Business owners deserve a high quality experience and a provider they can trust" said Danish Yusuf, CEO of Zensurance.

Zensurance works with over 50 insurance companies across Canada and builds highly curated insurance packages tailored to each industry, geography and size of company. Zensurance has won many awards for leading the digital revolution in the Canadian insurance industry. Zensurance is also a big supporter of the SickKids Foundation through its Tech4SickKids initiative. Click here for detailed information about this important announcement.

About Zensurance: Zensurance is an online commercial insurance brokerage obsessed with making the process of purchasing small business insurance simple and fast. With a strong focus on technology, and a national footprint, Zensurance has enjoyed phenomenal growth since its founding in 2016. Continue reading.

For media enquiries and interview requests please contact:
Juan Venegas
juan(at)zensurance(dot)com

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Barbara J. Meredith's 3-Book Children’s Series "Daisy & Friends" Is Purr-fect

The first book in Barbara J. Meredith's captivating children's series about Daisy the Cat is "Daisy and Friends: How to Stay Healthy." Each of her three books point out important children's issues.

"How to Stay Healthy" teaches kids the importance of being healthy and staying safe. Daisy the Cat, along with her three dog friends, Smokie, Rocky, and H-Dee, discuss proper nutrition, as well as what to do when meeting a stranger, car safety, playing outside, and many more health subjects.

Children also need the proper amount of sleep at night, making this the purr-fect bedtime story.

The second book in the series "Daisy and Friends: Rocky's New Friend" teaches kids how to get along with others. In this story, Daisy's dog friends, including Rocky, visit the dog park, where they encounter a smaller dog who is the park bully.

When Rocky is bullied by the small dog, he knows just the tactics to use to turn the little dog from bully to friend. This important book about bullying was written by a retired pre-school teacher as a fun learning tool for other teachers to show children how to get along with others.

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"Daisy and Friends Outside Our Window," the final book, is a rhyming story for toddlers and pre-kindergarteners about the changing seasons. The tale takes place from inside the house window looking out, as seen by Daisy and her three dog friends.

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What do the animals see outside when the seasons change from winter to spring, and summer to fall? The story was inspired by the author's former students, who always liked to look out the windows in class.

Says the author, "During my years as a co-owner of Kids Express Learning Center & Daycare, LLC, I would often observe the toddler and Pre-K children looking out the window. I would ask the children to describe what they were looking at."

Watch the video book trailer at: https://youtu.be/m8eQhrub4Bw

About the Author: Barbara J. Meredith retired from Kids Express Learning Center & Daycare, LLC in 2013. She was co-owner, director, and head teacher for 14 years. "The animals in the Daisy and Friends books are my actual pets. The inspiration for the books came from over 20 years as a pre-school teacher observing children's behaviors."

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"This delightful children's series brings up important issues in a fun way. We are extremely proud to be the publisher," says Robert Fletcher, CEO of Strategic Book Publishing and Rights Agency.

DAISY AND FRIENDS: HOW TO STAY HEALTHY (ISBN: 978-1-60911-677-4) is available for $13.

DAISY AND FRIENDS: ROCKY'S NEW FRIEND (ISBN: 978-1-62857-436-4) is available for $11.

DAISY AND FRIENDS OUTSIDE OUR WINDOW (ISBN: 978-1-63135-386-4) is available for $11.50.

All three books can be ordered through the publisher's website:
http://www.sbprabooks.com/BarbaraJMeredith or at Amazon.com or Barnesandnoble.com.

WHOLESALERS: These books are distributed by Ingram Books and other wholesale distributors. Contact your representative with the ISBN for purchase. Wholesale purchase for retailers, universities, libraries, and other organizations is also available through the publisher; please email bookorder(at)sbpra.net.

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The RODA, the Next Generation of a Timeless Desk Toy, Just Launched on Kickstarter

Mechanical Design Labs has a unique philosophy on desk toys. The company began when the founder, Jose Cardona, grew dissatisfied over the limited abilities of self-purported science desk toys. He realized that there was an untapped potential to apply well known science principles to classic desk toys, and expand their capability to entertain and educate. The RODA Gyroscope, now available on Kickstarter, revolutionizes the classic desk toy to include mesmerizing new abilities.

Gyroscopes have delighted generations of people with their unintuitive behaviors. These devices seem to defy gravity by balancing on a finger, or a string. The patent pending RODA expands these capabilities with some major innovations that take advantage of the underlying physics in a sleek design.

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"We believe there's a geek in all of us," said Jose Cardona, founder of Mechanical Design Labs. "The RODA bridges the gap between science and design, bringing science out of the classroom and into a unique experience right at your fingertips."

A unique base design takes advantage of the relationship between angular momentum and torque to allow the RODA to rotate against gravity, when intuition would suggest this was impossible. The RODA can also be held by rotating disks on the sides, by simple movements of the hand, the rotation of the RODA can be controlled, making it the ideal toy for fidgeters.

The RODA is now available through the Kickstarter campaign for as low as $69. The company is seeking to raise $10,000 through the crowdfunding platform. The funds will go towards the first production run of the RODA, with delivery as soon as August 2019.

"Our team has experience ranging from rocket design to nuclear power plant engineering", said Jose. "And we're putting it all into our products."

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ABOUT
Mechanical Design Labs is revolutionizing the field of desk toys. The Chicago-based company has launched their first product, with a host of others being designed and prototyped. We exist to create cool toys, gadgets, and gizmos that fascinate and educate.
To learn more, visit http://www.mechanicaldesignlabs.com

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© Copy Right 2019 Jessica Brown's Press Releases.

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65% of Digital Consumers Choose to Shop at a Store that Offers Personalized Recommendations, According to New BRP Report

According to BRP's 2019 Consumer Shopping Habits – The Generation Gap report, it is essential for retailers to understand the shopping preferences of their target audience to design the right shopping experience that appeals to their customers. While the shopping journey varies depending on the customer, product and even season, there are similarities within generational groups. Digital Consumers (ages 18-37) have higher expectations for the retail experience than Traditional Consumers (ages 38+) and embrace the use of technology to make their research and buying process more convenient. Traditional Consumers are more focused on the basics of finding their desired product at the right price.

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"It is interesting to see what drives consumers' shopping habits and the differences between generational groups," said David Naumann, vice president of marketing, BRP Consulting. "As retailers plan their in-store, online and mobile shopping experience strategies, it is imperative that they align with the desires of their target audiences. Making every experience a positive one is also key, as nearly two-thirds of ALL consumers will stop shopping at a retail brand after one unsatisfactory experience."

BRP's 2019 Consumer Shopping Habits – The Generation Gap report is based on findings from a BRP survey of 1,298 U.S. consumers fielded in December 2018 to identify how and where they prefer to shop and which factors influence their shopping journey. Below are key findings based on generation groups.

DIGITAL CONSUMERS (ages 18-37)
As Digital Consumers research products, they seek out consumer reviews to make more educated purchase decisions. When choosing a store, 65% want the ability to receive personalized recommendations and 65% prefer the ability to pay via a mobile wallet or retailer app. Receiving merchandise quickly is important with same day delivery a reason to choose a store for 77% of these consumers. Digital Consumers are more likely than Traditional to share feedback on social media for both exceptional and unsatisfactory shopping experiences.

TRADITIONAL CONSUMERS (ages 38+)
Traditional Consumers focus on the basics when they shop – product availability and competitive pricing. While shopping for products, 63% choose a store based on the associates' ability to order out of stock products. While they are more tolerant on the timing of deliveries, 86% will choose a store with free delivery over one that doesn't offer this service. Traditional Consumers rarely share feedback on social media for any shopping experience, but for unsatisfactory experiences, 64% will contact the retailer to share their dissatisfaction. Be alert to the latest news.

For more information on the generation gap between Digital and Traditional Consumers, download the 2019 Consumer Shopping Habits – The Generation Gap report:
https://brpconsulting.com/download/2019-consumer-shopping-survey

This report was sponsored by Manhattan Associates.

About BRP
BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants' deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm's unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP's consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.

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Franklin County Visitors Bureau Offers Opportunity To Take Road Less Traveled with Cindy Ross

Join the Franklin County Visitors Bureau and author Cindy Ross in taking the "road less traveled" on Saturday, April 27, 1 to 3 PM, at the Franklin County 11/30 Visitors Center. Ross, travel writer and author of The World is Our Classroom, is a modern adventurer, who with husband Todd, consciously chose to connect their children with the knowledge, culture, and beauty of the world around them. She will share her world travels and inspire families and individuals to take advantage of the opportunities close to home to shape an education. The world around is an every-day opportunity to live a fuller, bigger life.

Franklin County Visitors Bureau (FCVB) celebrates April as Spring-into-History month. Franklin County was the American frontier, a vital part of Pennsylvania's breadbasket, and the gateway and retreat of the Gettysburg Campaign. It offers three hundred years of American history and culture, the beauty of the Tuscarora and South Mountains, the two oldest state parks in PA, plus 36 local parks and three environmental centers. Continue reading.

A visit to Franklin County is taking the "road less traveled--" to see and do in four-seasons of beauty, explore trails of history, refresh with a reflective walk, peddle an invigorating climb, or taste plenty of local foods and spirits. "The World is Our Classroom is a perfect fit for Franklin County because it inspires everyone to take a fresh look and see the wonder around them," said Janet Pollard, FCVB executive director.

The event, held in the second floor Great Room of the new Franklin County 11/30 Visitors Center, is free and open to the public. A post-presentation walking tour of downtown Chambersburg is also being offered at no charge. Register for the presentation and walking tour here. Click here.

The Franklin County Visitors Bureau invites all to explore history, arts and architecture, recreation, natural beauty, fresh foods and the warm hospitality of communities like Chambersburg, Greencastle, Mercersburg, Shippensburg, and Waynesboro. Franklin County PA is located just north of the Mason Dixon Line and is an easy drive to Washington DC, Philadelphia, and Pittsburgh. Plan a visit at ExploreFranklinCountyPA.com, contact 866.646.8060, or stop at the new Franklin County 11/30 Visitors Center in downtown Chambersburg.

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