Jessica's Press Releases

Monday, February 11, 2019

Global Toy Sales Declined by 2 Percent in 2018, Reports The NPD Group

Toy industry sales decreased by 2 percent* in 2018 across the 13 global markets (G13)** tracked by The NPD Group, a leading global information company. Similar to last year's reporting, toy sales in the United States, the world's largest toy market, matched the world's collective performance (-2 percent). Mexico, Russia, and Brazil saw growth while the United Kingdom, Australia, Spain and France experienced declines. Read related news here.

Category Highlights

Dolls, Action Figures & Accessories, and Youth Electronics experienced respective growth of 9 percent, 8 percent, and 1 percent, while sales of Arts & Crafts were flat. Of the remaining supercategories tracked by NPD, Plush and Vehicles saw the largest declines. Continue reading.

"Several factors added up to a smaller share of wallet for traditional toys in 2018, including a shrinking retail footprint and the increasing demand for video games," said Frédérique Tutt, Global Toys Industry Analyst at The NPD Group. "While it isn't business as usual for toys, 2019 sounds promising thanks to a wide range of kid-friendly movies, which often helps to drive toys sales, as well as old, favorite toy brands that are either celebrating milestone birthdays or attempting to make a comeback."

Looking at the top five selling toy properties across the G13 in 2018, L.O.L. Surprise! was the largest property overall, holding first position in six out of 13 global markets followed by Barbie, Marvel Universe, Nerf, and Star Wars.

"In 2018, many manufacturers demonstrated their resilience in what could easily be described as a tumultuous market, with two rising to the top to win NPD's annual awards for excellence in sales," continued Tutt. "The winners of 2018's Global (G13) Toy Industry Awards are Mattel for the #1 Manufacturer, as well as MGA Entertainment for #1 Property, L.O.L. Surprise!, and for the #1 Selling Toy, L.O.L. Surprise! Doll Assortment."

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*Source: The NPD Group / Retail Tracking Service, January-December 2018
**NPD's Global Toys footprint covers Australia, Belgium, Brazil, Canada, France, Germany, Italy, Mexico, Netherlands, Russia, Spain, United Kingdom, and United States.

About The NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 27 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, travel retail, games, and watches / jewelry. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup @npd_entertain

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Health Coach, Writer Encourages Women and Girls to Embrace Their Perceived Imperfections and Practice Self-Love in Inspiring New Book

Holistic health and lifestyle coach and author Simi Botic has released her inspiring, female-focused guide to letting go of the limiting thoughts and beliefs that often keep women and girls of all ages tethered to unattainable visions of how they should look, act and be.

In "Letting Go of Leo: How I Broke Up with Perfection," Botic shares her personal story of chasing perfection in the form of restrictive and binge eating, orthorexia and over-exercising and how she overcame those obstacles to live a healthy and fulfilled life. Read this here.

"I struggled for most of my life with the belief that being 'perfect' would make me more lovable. This belief led to struggles with food, exercise, body image, control, happiness, depression, and anxiety," Botic said. "It's my hope that this book will help each person who reads it find a bit of humor in their own journey and see the light at the end of the tunnel."

Twining Botic's personal struggles and stories with humorous and relatable reflections on her journey, "Letting Go of Leo" reaches out to all women and girls who find themselves deep in their own perfectionism struggles to help them feel less alone and show them how to celebrate their authenticity and feel at home in their natural bodies.

"I read this book in nearly one sitting, flying home from a work trip," a reader wrote in a five-star review of Botic's book on Amazon. "… So many times, I found myself whispering, 'I thought I was the only one,' finding such community and fellowship with the author and her story. This book is so good, so worth the read, and more than I could have ever hoped."

Botic's book gets to the core of important issues like body image, disordered eating, anxiety and depression, ultimately encouraging readers to come as they are and demonstrating to them that they are already enough.

"Letting Go of Leo: How I Broke Up with Perfection"
By Simi Botic
ISBN: 978-1-5043-9271-6 (hardcover); 978-1-5043-9270-9 (softcover); 978-1-5043-9328-7 (e-book)
Available through Balboa Press, Barnes & Noble and Amazon

About the author
In 2015, Simi Botic left her career as an attorney and set out to help create a world in which women are empowered to live authentically and feel confident in their natural bodies. Through coaching, writing and speaking, Botic encourages women to do just that. She earned a bachelor's degree in sociology with a minor in Spanish from Miami University, a Juris Doctor degree from the DePaul University College of Law and a holistic health coaching certification from the Institute of Integrative Nutrition. Botic has been featured in Refinery29, MindBodyGreen, FabFitFun, Let It Out Radio, Food Psych, and more. She currently resides in Columbus, Ohio. To learn more, please visit http://www.simibotic.com, connect with Botic on Facebook and Instagram, and subscribe to her channel on YouTube. Read related news now.

General Inquiries, Review Copies & Interview Requests:

LAVIDGE – Phoenix
Danielle Grobmeier
480-648-7557
dgrobmeier (at) lavidge (dot) com

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Playwire and Sandbox Continue to Forge Strategic Partnership with Exclusive Appointment of Coolmath Games, Creating Unrivaled Duo in Digital Publisher Management

Sandbox & Co (SBX) has tapped Playwire, a global technology company that specializes in maximizing advertising revenue, to represent advertising sales for its newest subsidiary Coolmath Games.

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Since partnering in May, 2018 with SBX, Playwire has increased revenue by managing ad sales for Poptropica, Funbrain, Fact Monster, Infoplease, Family Education Network, and Teacher Vision. This partnership has added 65 million pageviews to Playwire's impressive portfolio.

Reaching over 400 million users, Coolmath Games provides thinking games to casual gamers of all ages. With over two billion annual games played, Coolmath Games is one of the world's largest platforms for casual gaming and edutainment.

"We are overjoyed to add Coolmath Games to our family of publishers, which is due to the tremendous success we have had with Sandbox," said Jayson Dubin, Playwire CEO. "Last year Sandbox trusted us by outsourcing the sales and operations of their properties to us and have been thrilled with the financial results. We will continue to use our business model to generate revenue for their latest acquisition as well in 2019 and beyond."

"Our partnership and collaboration with Playwire continues to grow with the development of our Sandbox portfolio," said Abhi Arya, Co-Founder of Sandbox. "We have gained a market-leading partner in Playwire. Their proprietary revenue technology coupled with deep market presence supports our growth objectives."

About Playwire
Playwire is a global technology and services company that helps publishers maximize revenue from their user base and run their businesses more efficiently. With its Complete Monetization Platform, the company is able to provide an all-inclusive solution to manage every aspect of the ad ecosystem for digital publishers through machine learning technology, dubbed Revenue Intelligence. Playwire's portfolio includes managing over 450 websites, serving six billion video and display ads, and streaming one billion minutes of video each month. The exclusive nature of the company's relationship with its partners allows Playwire to provide all of its digital advertising services through one channel. Playwire is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. For more information, please visit http://www.playwire.com and on Twitter @playwire. Read all the latest news.

About Sandbox & Co
Sandbox is a London-based millennial education company with engaging online products and services that make learning fun. At the intersection of the digital, learning & media industries, Sandbox brands embrace technological advancements, focus on globally relevant core subjects that center on families' interests and help develop 21st century skills.

Sandbox represents and strategically operates a suite of 9 brands, most of which are leaders in their own segment and have won several awards. Portfolio companies include Poptropica, Tinybop, Curious World, Family Education, TeacherVision, Fact Monster, InfoPlease and Funbrain. Sandbox is committed to providing an unparalleled ecosystem of edutainment products, and currently reach over 60 million children, their millennial parents and teachers. For more information, please refer to the Sandbox & Co website at http://www.sandboxandco.com.

Groundbreaking Personal Medical Record System App Officially Launches in App Stores

Key of Life, a mobile application for patients to keep medical records in one place, has officially launched in the Apple Store and Google Play Store. Key of Life allows patients to take control of their healthcare by creating a single, digital location to store all information regarding medications, lab results, health history, radiology, and more, that can be shared with anyone they choose. Key Of Life's entrance into the app world dramatically improves the healthcare industry by enabling users to quickly access all medical records for a smooth transaction to their healthcare providers.

"The Key of Life app is on the forefront of medical technology and drastically improves EHR, EMR transactions," said Chad Anfinson, owner and CEO of Key of Life App, LLC. "Managing your family medical history can be cumbersome and stressful, but with Key of Life, parents can easily pull up their children's records with a touch of a button, adults can share their parents' medical information, and any caregiver can instantly access their loved ones' medical history."

Prior to Key of Life, patients would need to fax, email, or provide physical copies of their medical records and charts from different doctors to the corresponding physician's office. Key of Life allows patients to store, update, and organize all of their EHR and EMR on their mobile device.

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A leading feature of Key of Life is the in-app purchase option that allows users to share patient profiles between family, physicians, specialists, first responders, or anyone else prior to attending their medical appointments. Patients can store their records via text or photo; and easily update, manage, and share. Using the Key of Life sharing feature, gives patients' family members, caregivers, and others access to their loved ones recent and past medical updates.

"Patients switch primary care doctors or visit specialists, but medical offices and healthcare providers do not have total, unrestricted access to outside records," said Anfinson. "Key of Life streamlines the patient/doctor experience by allowing the patient to have all of their medical records from every physician handy when attending doctor appointments."

Key of Life is live on the Google Play and iTunes app store under Health and Fitness apps. For more information, download the app or visit the official website at http://www.keyoflifeapp.com Read related news here.

About: Founded by Chad and Leiah Anfinson, a leading doctor in Fleming Island, Florida, Key Of Life app is the newest global leader in medical mobile applications. Key Of Life is a mobile app for Apple iOS and Google Play that specializes in providing users with a medical records storage option that can be shared with anyone. Users can maintain, record, track, and update their medical information, and share their records with family, loved ones, physicians, specialists, first responders, or anyone else of their choosing. For more information, visit Key Of Life App at the Apple App Store or Google Play Store.

CA Flower Mall All-Nighter Celebrates Galentine’s & Valentine’s Days

The week of love is here and women are celebrating Galentine's Day as part of it. Downtown LA's California Flower Mall wholesale flower market opens all night Galentine's Day – Wednesday, February 13th – with thousands of fresh flower arrangements, bouquets, cut flowers, and plant choices for budget-wise women celebrating their gal pals and shoppers buying Valentine's flowers direct from the flower market source.

Galentine's Day continues to gain mainstream momentum according to a report by the Wall Street Journal, NPD retail analyst Marshal Cohen estimates the Galentine's phenomenon could raise Valentine's Day revenues by as much as 20% in the next three years.
"Rather than taking the place of Valentine's Day, Galentine's Day updates it. The holiday acknowledges today's empowered woman – she's not defined by her relationship status. Floral trade reports show women have always given flowers to other women in their life for Valentine's Day. We love how this distinctly pink celebration is brightening up the holiday color palette. It emphasizes self-care, recognizing our female friendships are as important as our romantic ones, and they deserve a special day to be celebrated. I think this is why so many women are connecting with Galentine's Day," says Vani Trogolo, CFM spokesperson.

Trogolo offers these Galentine's week floral self-care tips:

About California Flower Mall
The California Flower Mall, located at 825 San Pedro Street with parking at the 824 San Julian Street entrance, is one of the largest DIY wholesale flower markets in the expanding ten block Downtown LA Flower District trade community -- the largest concentration of wholesale flower markets and flower businesses in the U.S. LA's flower district is located in the LA Fashion District Business Improvement District. CFM customer amenities include an onsite ATM, customer restrooms, on-site parking, and a cafe with patio dining. There is no admission fee, documents or membership badge required for the trade or public to shop at CFM. CFM is open 7 days a week and most holidays. For flower prices and availability contact CFM flower vendors directly at http://californiaflowermall.com/prices-and-availability/ Read this here.

Radaris Gives Business Marketers Comprehensive New Demographic Data on Individuals

Radaris, the public records search engine, now includes a full demographic profile on individual people to assist business marketers with sales prospect research. This valuable information is essential in helping companies succeed in their business development efforts. It was added due to repeated requests from the most active Radaris customers.

The information available in these updated profiles helps sales managers understand the individual people that are often hidden in their marketing lists and databases. The new demographic details can include age, education, occupation, home ownership status, spouse and child relationships, race, religion and ethnicity. These data points are in addition to the most current phone numbers, email address and home addresses that Radaris profiles have always included in its public record profiles.

Marketers and field sales managers have always assembled detailed records of their clients and prospects to better remember the individual needs of each person and improve the effectiveness of their efforts. In recent years, personalized email has been proven to increase click-through rates by an average of 14% and to increase the conversion of clicks to sales by 10%. The single most important aspect of all email marketing is the ability to deliver relevant, personalized offers. Similarly, personalized conversations help sales managers to understand who they are working with and greatly improve their results.

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While premium quality background checks hold the most complete information about a person, open public profiles have always been a unique and highly valuable feature of Radaris.

To experience all the demographic data and complete public records available, visit Radaris.com today.

About Radaris
Radaris (https://radaris.com/) is a public record search engine. Radaris.com provides comprehensive profiles of every person in the country that combine public records with social media and other online mentions along with premium background check reports, contact information reports and other information tools.

Contact:
Radaris Press Relations
press(at)radaris.com
617-658-1463

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U.S. Water Quality Wake-Up Call: Americans Report Increase in Instances of Water Contamination

A new national survey shows almost a third of Americans (28%) have experienced water contamination issues in the past two years, a slight increase from a prior poll.* The survey, conducted by leading water technology company and global advocate for clean water, Bluewater, reveals how the deteriorating state of America's aging infrastructure affects Americans' drinking water attitudes and habits. Federal government rollbacks on clean water protections threaten to compound these national water problems.

"Everyone saw what happened in Flint," said Bluewater president Anders Jacobson in reference to Flint's lead contamination crisis. "It's important we recognize that what happened in Flint wasn't an anomaly - there are more than 3,000 U.S. communities found to have lead contamination levels higher than Flint, plus emerging instances of contamination from agricultural runoff, PFAS, microplastics and nitrates."

The Bluewater survey also reveals more Americans are taking action to improve their water supply quality. Nearly 60 percent of respondents reported they are taking some kind of action to control what's in their drinking water--ranging from drinking store-bought bottled water to using a purification system or water delivery service.

Changing Attitudes toward Single-Use Plastic Water Bottles
In January 2018, Bluewater published its first water habits survey that revealed 33 percent of Americans drank more than five plastic water bottles per week. One year later, that statistic dropped to 22 percent, suggesting that Americans are weaning off single-use plastic bottled water amidst growing awareness of plastic pollution and its threat to human and environmental health.

Embracing Clean Solutions
Approximately one in five Americans reported they now routinely carry reusable water canteens and hold a desire for public water refill stations, helping the environment and ensuring access to uncontaminated water.

"The 'easy' conveniences society afford us are polluting our bodies and our planet," Jacobson continued. "Bluewater's work around the globe, and this survey, show that individuals are searching for more sustainable, clean water pure water solutions. What will it take for the world's governments, corporations and communities to do more collectively to stem the plastic waste stream and guarantee clean water for citizens?" Read all the latest news.

Additional Survey Findings:

Despite the growing tide against single-use plastics, plastic bottled water dependency is still a major concern. The Bluewater survey found more than one quarter of respondents (26 percent) look to bottled water as a method to control the quality of their water supply.

But in addition to generating plastic waste, this dependency has unknown consequences. Last year, Orb Media released a study that found 93 percent of plastic water bottles contained "plastic debris including polypropylene, nylon and polyethylene terephthalate (PET)." Research on the long-term health effects of consuming such debris is nascent but linked to hormonal changes and cancer.

Sources:
*Survey methodology: One-time survey fielded to the general population in the United States on 11/16/2017 through 11/18/2017 via Google Consumer Surveys publisher network on behalf of Bluewater, receiving at least 1,701 responses. And a one-time survey fielded to the general population in the United States on 1/2/2019 through 1/4/2019 via Google Consumer Surveys publisher network on behalf of Bluewater, receiving at least 1,256 responses.
*Reuters, "Reuters finds 3,810 U.S. areas with lead poisoning double Flint's" Nov. 14, 2017

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About Bluewater:
Bluewater is a world leading water purification company with its global headquarters in Stockholm, Sweden. Bluewater innovates, manufactures and commercializes compact water purifiers for residential, business and public use that harness the company's patented reverse osmosis technology to remove virtually all pollutants from tap water, including lead, bacteria, pesticides, medical residues, chlorine and lime-scale. Please visit us at http://www.bluewatergroup.com.

Monday, February 11, 2019

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