Friday, November 2, 2018

Year to Date, Toy Sales Across Key Global Markets Grew by Almost 2 Percent, Reports NPD

Toy Sales Remain Strong Going Into the Holiday Season Click here to read the latest news.

Port Washington, NY, Nov. 1, 2018 – Across the 13 international toy markets* tracked by global information company The NPD Group, toy industry sales grew $409 million to $27.4 billion year to date, a 1.5 percent increase over the same time period last year (Jan.-Sept.).

The bulk of this growth can be attributed to sales in the Americas**, which is up 3.3 percent. Europe*** and Australia saw declines of 1.6 percent and 1.9 percent, respectively. Looking at supercategory sales performance across these 13 markets, the strongest dollar growth is coming from Dolls, which increased 14 percent to $3.84 billion; and the fastest growing supercategory is Youth Electronics, with a 16 percent increase reaching $528 million.

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In Dolls, L.O.L. Surprise! continues to drive the majority of the international growth, with dollar growth for this top-performing MGA Entertainment property being more than five times the growth of the second best performing growth property. In Youth Electronics, Fingerlings is driving the majority of the international dollar growth, which is more than 10 times that of the second best-performing growth property. Read all the related news.

"The enduring success of properties like L.O.L. Surprise! and Fingerlings is fueled in part by the continued interest in social media and unboxing videos, as well as the introduction of new items to stimulate consumer demand and pique the interest of consumers," said Frédérique Tutt, global toys industry analyst at The NPD Group. "Should L.O.L. Surprise! maintain strong sales through the end of the year, MGA Entertainment is likely to become the fourth largest manufacturer globally for the very first time."

Of the supercategories that did not perform well across the 13 international toy markets, the largest dollar decline came from Outdoor & Sports Toys, down 2.9 percent (-$158 million) while the fastest declining supercategory was Plush, down 5.4 percent (-$81 million).

Source: The NPD Group/ Retail Tracking Service, Dollar Sales Adjusted, January-September 2018
*NPD's Global Toys retail footprint covers Australia, Belgium, Brazil, Canada, France, Germany, Italy, Mexico, Netherlands, Russia, Spain, United Kingdom, and United States.
**Americas: United States, Canada, Mexico, Brazil
***Europe: Belgium, France, Germany, Italy, Netherlands, Russia, Spain, United Kingdom

About The NPD Group
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 27 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, travel retail, games, and watches / jewelry. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter: @npd_entertain

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Lerner and Rowe Gives Back Hole-in-one Sponsors at Swing for the Kids

Lerner and Rowe proudly announce their Hole-in-one $10K contest sponsorship for the Swing for the Kids event on November 4th. This event, benefiting the Boys & Girls Clubs of Tucson, will start at 1 p.m. at the new Top Golf Tucson, located at 4050 W. Costco Place, Tucson, Arizona, 85741. The event is scheduled to end at 4 p.m.

"Ensuring that our youth have a safe environment to go to when they are out of school is one of our main priorities," said Kevin Rowe, attorney. "We believe in the work that the Boys and Girls Clubs of Tucson are doing." Read latest news here.

More about the Boys and Girls Clubs of Tucson

The mission of the Boys & Girls Clubs of Tucson? Providing young people with a clear path to reach their full potential and pursue their dreams. Boys & Girls Clubs of Tucson has pioneered youth development in Tucson for over 50 years.

The Boys & Girls Clubs of Tucson currently provides after-school programming as well as affordable alternatives to over 9,000 youth across Tucson and serves over 4,500 active club members each year at their six clubhouse locations throughout Tucson. Their programs run year-round. They are also some of the safest, most fun and even affordable for all youth.

More about Lerner and Rowe Gives Back

Interested in giving back to the community? You can explore other community events and the Lerner and Rowe Gives Back non-profit foundation here. Even if you can't be there, there are always ways to give back to the community.

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To connect with the law firm socially, follow Lerner and Rowe on Twitter. Or, you can also become a fan of their Facebook page. Also, visit lernerandrowegivesback.com to learn more about the community services that Lerner and Rowe actively support. Contact us today to find out more about how you can join the offices of Lerner and Rowe in their community support or if you were injured by the negligent acts of another.

Don't wait! We look forward to seeing you on the green or at our other charity events.

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John Paciga Admits He Has 'No Alibi' in Exclusive Interview with PopDust

Read the full interview on PopDust

From PopDust:

John Paciga dropped his new album No Alibi, a heady concoction of piano-driven pop and alt-rock.

Paciga, a self-described "theater geek and crazy Yale student," began piano lessons at age four, followed by musical theater in middle school. He recorded his first song in the eighth grade and, plague-ridden by the malady called music, hasn't slowed down since, dropping an EP and two albums in quick succession.

On his latest album, No Alibi, Paciga ramps his sound up to the next level, incorporating hard-hitting guitars to complement his flamboyant piano brilliance and catchy lyrics. Popdust got the chance to catch up with the 18-year-old prolific prodigy.

Read the full interview on PopDust

Learn more about John Paciga and the new album No Alibi
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Exults Internet Marketing Agency Continues to See Strong Exponential Profit Margins for Google and Amazon Despite Recent Revenue Reports

The Wall Street Journal recently published revenue reports that may lead the general public to believe the growth of Google and Amazon is slowing down. Amazon's third quarter profits were at $2.88 billion, 11 times greater than last year's figure. However, its revenue only increased by 29% to $56.58 billion. Since analysts predicted Amazon revenue would reach $57.1 billion, Wall Street was disappointed by this number.

Although Google parent Alphabet's net profit rose nearly 37% to $9.19 billion in the third quarter, overall revenue only grew by 21% to $33.74 billion versus 24% growth in the same time frame over a year ago. While the revenue numbers of Google and Amazon were not as robust as Wall Street hoped they would be, Exults continues to see strong exponential opportunities for their clients on both of these platforms.

"Although Wall Street believes the recent Google and Amazon revenue numbers are underwhelming, Exults has seen rapidly increasing business momentum on these advertising mediums, " said Zach Hoffman, CEO of Exults.

Exults is a strong advocate of both Google and Amazon because they can help businesses of all sizes meet (and even exceed) their business goals. We use Google search to create ads that target the ideal customers or clients of a business. Google search ads allow us to reach online users who are within a certain age range, gender, parental status, or household income.

Amazon is a large retailer with a growing advertising business. Amazon ads are also useful to our clients as they allow our agency to target customers on or off the platform. We can use shopping behaviors to reach the right customers or clients and deliver compelling ads that inspire them to take action. Regardless of whether a business sells on Amazon or not, Amazon ads are an invaluable resource.

By advertising on Google and Amazon, you can place your product or service in front of potential customers or clients that fit your demographic criteria and have strong buyer intent. We have no doubts that Google and Amazon will continue to be popular advertising platforms that create high-quality leads and valuable engagement. If you're interested in learning more about how they can benefit your business, contact Exults Internet Marketing Agency today.

More about Exults:

Exults is a full-service internet marketing company that is results driven for its clients and offers a complete range of internet marketing services to reach its clients' goals. Exults premier services include Website Design, Search Engine Optimization, Pay Per Click Management, Social Media Marketing, Video Optimization, and Digital PR. For more information, please visit the Exults website, call us at 954-763-1130, or check out the five-star ratings and Exults reviews on Google!
You can also find Exults active on Facebook, Linked In and Twitter.

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Thursday, November 1, 2018

Digimind Unveils Digimind AI Sense to Enhance Insights Relevance and User Experience

Digimind, the global leader in social listening and market intelligence, today announced a milestone update to Digimind Social with the launch of Digimind AI Sense as the foundation of AI-powered features, including joint research work from Digimind Labs and IBM Research teams.

The unprecedented amount and complexity of web and social data, coupled with increasing consumer expectations in the age of the Empathy Economy, has created an incumbent need for marketers to turn to artificial intelligence (AI) to deliver better customer experiences. Its ability to analyze large amounts of information with more granular personalization allows marketers to focus their efforts on the human interaction consumers are demanding.

To alleviate these pressing demands, Digimind introduces Digimind AI Sense, a new series of AI-powered features within the Digimind Social platform. By combining the breadth of its 850M sources with advanced machine learning technologies, Digimind Social customers will be able to harness vast amounts of social data with unmatched levels of accuracy, while improving ease to access information.

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Digimind AI Sense leverages the hybrid approach of machine learning and Natural Language Processing (NLP), as well as image recognition capabilities, allowing a whole new user experience in Digimind Social:

  • Sentiment Analysis: the machine learning and NLP algorithms for sentiment analysis have been trained on thousands of qualified mentions. This means that no additional user validation is required for sentiment analysis to be relevant, saving precious time, and providing highest levels ever of accuracy on sentiment analysis. Nevertheless, customers will still be available to re-qualify mentions if they have to, and these re-qualifications will be taken into account by the machine learning.
  • Image Recognition: proprietary image recognition algorithms based on deep learning techniques have been trained on thousands of qualified pictures. This allows Digimind Social users to complement textual mentions of their brand with visual mentions of their logo for instance.
  • Digimind AI Sense's machine learning and NLP-based features have been developed over the past two years by in-house data scientists from Digimind Labs who worked together with IBM Research teams. Parts of this research work have been publicly unveiled in the paper "Listening Comprehension over Argumentative Content" and will be publicly presented at the 2018 Conference on Empirical Methods in Natural Language Processing (EMNLP).

    "Over the past two decades, Digimind has consistently focused its efforts on combining sophisticated data processing capabilities recognized by independent research firms, with the most easy-to-use, market-acclaimed user experience. We're excited to introduce our users to Digimind AI Sense, our new suite of AI-powered features. Not only will it provide more relevant and accurate results, but it will also make the Digimind Social user experience simpler and more powerful than ever before," said Paul Vivant, CEO of Digimind.

    About Digimind

    Digimind is the global leader in AI-powered social listening platforms and market intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Recognized by Forrester and Gartner, Digimind's best-in-class technology transforms social and online data into actionable business insights, enabling marketers to effectively plan, execute, and analyze their marketing strategy.

    Digimind is based in New York, Paris, Singapore, Grenoble, and Rabat, serving more than 600 customers worldwide including LinkedIn, Sony, McCann Worldwide, and Lexus. Learn more at http://www.digimind.com.

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    © Copy Right 2018 Jessica Brown's Press Releases.

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    POPin Video Banking Collaboration Changes Name to POPio Mobile Video Cloud, Announces New Clients & CUNA Award

    Today, POPin Video Banking Collaboration, the industry's first interactive mobile video banking solution, announced its name change to POPio Mobile Video Cloud to reflect the company's evolution as the premier platform for providing point-of-purchase (POP) experiences consumers can easily move in and out (i/o) of, seamlessly blending physical and digital interactions across all channels by utilizing the mobile video cloud.

    "Mobile and video technology working together is the future of financial services," said POPio Mobile Video Cloud founder and CEO Gene Pranger, who created the concept of video banking in 2008 and now POPio as the completion of that vision. "With POPio, we're taking hold of that future, allowing consumers to touch base with financial experts entirely at their convenience—to pop 'in' and 'out'—whenever and wherever they choose."

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    Ushering in a new era of self-service, POPio Mobile Video Cloud's patented platform merges face-to-face video chat with real-time digital collaboration between customers and financial representatives, allowing customers to access branch services and complete nearly all banking needs through the mobile video cloud and from personal mobile devices—including document approvals and applications, ID verifications, consultations and more—removing the need for either party to be in a physical branch or office.

    Along with the name change, POPio Mobile Video Cloud revealed its adoption by several additional financial institutions across the nation, including the following:

    POPio Mobile Video Cloud was also honored with a "Best of Show" award by the Credit Union National Association (CUNA) at the 23rd Annual CUNA Technology Council Conference Awards Program, held September 13, 2018. The distinction, determined by industry expert panel ratings and audience feedback, recognized POPio among more than twenty Speed Round competition participants, as the leading innovative, state-of-the-art solution for driving revenue, engagement, growth, efficiency and cost-efficiency for credit unions.

    "We are extremely proud to take home the 'Best of Show' title from the 2018 CUNA Technology Council Conference," said Jed Taylor, President & COO of POPio Mobile Video Cloud. "At POPio, we believe mobile video is changing the face of financial services for good—clearly the nation's top industry leaders do too."

    To learn more about how financial institutions are using POPio Mobile Video Cloud to improve financial services, visit https://www.popio.com/.

    About POPio Mobile Video Cloud

    POPio Mobile Video Cloud is a web and mobile video software solution bridging the gap between businesses and their customers. Through increased connectivity, this comprehensive and interactive solution enhances customer communication and action to empower sales and give companies the tools they need to exceed customer expectations. For more information regarding POPio, visit https://www.popio.com/ or call 801-417-9000.

    Press Contact
    POPio Mobile Video Cloud
    Kristi McCain, (385) 204-4341
    mccainconsultingllc(at)gmail(dot)com

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    © Copy Right 2018 Jessica Brown's Press Releases.

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    Conversio Introduces Brand Trust Platform™ to Empower Ecommerce Brands to Make Every Email Count

    Conversio (formerly Receiptful), a seamless ecommerce email marketing and product review dashboard is on a mission to make EVERY email count by empowering ecommerce brands to build deeper, more meaningful relationships with their customers.

    Today, Conversio is unveiling its new Brand Trust Platform™ for ecommerce brands who are ready to standout in their market. The platform will make it easy for brands to focus on building real relationships with their customers through email marketing, while growing a brand that those customers absolutely love. Conversations will be smarter, richer, more personal, and better timed. They will be kinder and deeply rooted in mutual trust.

    "The Brand Trust Platform was created on the grounds of building a strong foundation with your customers, who really are your best product ambassadors," shared Conversio Founder Adii Pienaar. "It's all too common now that businesses and marketers take this step for granted, and unfortunately, they only experience the negative effects from the lack of foundation once it's too late."

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    https://jessicapressreleases.blogspot.com/2018/05/manscaped-and-bespoke-post-partner-on.html

    As the number of ecommerce startups rises every day and paid customer acquisition becomes increasingly more difficult and costly, the Brand Trust Platform will empower ecommerce brands to move away from the noise of social media, overcome the temptation of paid advertising, and to once and for all, truly cultivate stronger relationships with customers right in their inboxes. This will in turn make brands less reliant on paid channels (that they can't control) for continued growth, sustainability, and profitability.

    With over ten years of experience in ecommerce himself, Pienaar added that it's a solid foundation that will ultimately determine your success. "If your brand is online, that is your own little space and audience, and what you do there is critical," he explained. "Anyone can build a business, but not everyone can build a brand. The difference is how you take care of and value your customers."
    Not just for ecommerce brands, the Brand Trust Platform will benefit any business owner or marketer who wants to survive and thrive as they build a brand online. While Conversio will offer insight on how to do this for ecommerce brands, the platform will benefit anyone who wants to build trust and create empowering email and onsite interactions.

    A strong component of the Brand Trust Platform will be the new Media Library feature for user-generated content (UGC) such as reviews and customer-submitted photos. While the idea of brands sharing customer photos and reviews is not a new concept, Conversio's media library is the first-of-its-kind to offer this feature within the same dashboard, making it easy for the marketer to craft better, more authentic and wholesome product stories in their emails.

    "We want to help brands represent a fuller spectrum of opinions and perspectives about their products," explained Pienaar. "The messaging should not just come from the marketer, but should be amplified by actual customers and real people. This is about diversity and inclusion. It is about community. I'm very excited to see how people end up using it."

    User-generated content is also less likely to be polished, manicured, or posed with intention of selling. By giving your whole community the opportunity to represent your brand and products (versus a single influencer), you empower them to paint a bigger picture about you, your brand, your products and what all of it means to them.

    Lastly, Conversio has released Trust Blocks that can be used in any email. Best used in emails that encourage a subsequent financial transaction, Trust Blocks will build additional trust and credibility, aiding in conversion rates. Users will also be able to dynamically retrieve all verified product ratings to be used in emails.

    Founded in 2014, Conversio at its core is a life- and family-first company that builds honest software to help small businesses achieve their goals profitably, cost-efficiently and ethically. It aspires to be kind and responsible to our environment and society, while being an inspiration for others. To learn more, visit https://conversio.com/brand-trust-platform/

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