Jessica's Press Releases

Thursday, September 13, 2018

Valens Point’s Brand Identity is Evolving with The Introduction of an Updated Logo and New Website

Valens Point has introduced an updated logo and new website to better address its target market - technology consulting companies - and more clearly demonstrate the benefits of having a scalable virtual marketing department – Valens Point's core offering.

Over time, logos and other brand identity elements can become stale and begin to look outdated. Innovative businesses are also constantly evolving in an ever-changing business landscape. "What we do, and how we describe what we do, changes over time. Just like it does for most companies" says Martin Steinhobel, Managing Partner at Valens Point. "Updating our website and adapting our brand to better support our messaging not only makes us more competitive, but also demonstrates our commitment to constantly review, evolve, and improve performance".

The new logo provides a lot more flexibility by providing options that can be stacked, allowing Valens Point's brand to be better represented in an online world. Websites, and website development are also continually evolving. This means that what worked well just a few years ago may now look somewhat dated. As concepts like UX (User Experience) design, and 'Growth-Driven' design become more and more mainstream, companies that are not taking advantage of these changes will fall behind. Read all the related news.

Likewise, content and how content is presented is also constantly evolving. For this reason, Valens Point has implemented expert topic guides to provide more in-depth content, structured to better inform and educate the audience, streamline user interaction, and encourage engagement. More info here.

The company has deployed two such guides. The first, The Guide to Developing Your Brand Identity, provides a comprehensive look at value and process of developing a firm's brand identity. The second guide, The Guide to Content Marketing Success, makes a case for quality content. The company plans to add additional guides in the future.

About Valens Point

Valens Point provides virtual and scalable marketing departments that help technology consulting companies accelerate their growth. We build and manage marketing systems that deliver predictable and consistent results by balancing strategy, technology, process, and expertise. We remove the hassle and overhead of building and running an internal marketing department, so you can invest your time and energy into growing your business.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Shipping Platform ParcelABC Expands Activities in France and Italy

ParcelABC is already able to collect and deliver packages from any country across the globe and offers a large selection of services to and from its established markets of the United Kingdom, Spain, Poland, Lithuania, Ukraine, Australia, Germany and the United States.

According to Andrius Balkūnas, one of the founders of the ParcelABC online shipping platform, France and Italy were not chosen by chance. Read news here.

"Our goal is to offer a full range of parcel delivery options in the largest European and global markets. These countries are among the fastest growing e-commerce destinations in Europe. In France, which has a population of almost 70 million, there are more than 120,000 active e-commerce sites. For example, Amazon, which is one of the most popular e-commerce sites in the world, attracts over 15 million unique French visitors per month. In turn, Italy is the largest market in Europe for luxury goods such as Armani, Versace, Prada, Gucci and others," says Mr Balkūnas.

ParcelABC's unique system makes it possible to send and receive packages quickly and at an affordable price without leaving your home – all you have to do is enter the addresses of the sender and the recipient. By entering the shipping code, you can track the entire process online. The price depends on, where the sender and the recipient are located as well as the weight, dimensions of the parcel and the speed of service required. More info here.

The ParcelABC shipping platform brings together large and small courier companies around the world and is one of the largest courier networks in the sector.

More information about the parcel services offered by ParcelABC can be found by visiting the website at http://www.parcelabc.com
Contact Info:
Name: ParcelABC
Email: support(at)parcelabc.com
Organization: Parcel ABC Limited
Address: 5 Underwood Street, London, N1 7LY, United Kingdom

Carson-Dellosa Welcomes Ira Hernowitz as Chief Executive Officer

The Carson-Dellosa Publishing Group announced that its Board of Directors has appointed Ira Hernowitz as Chief Executive Officer, effective September 5th, 2018. Read latest news here.

"We are excited to welcome Ira as Carson-Dellosa's Chief Executive Officer. We've selected an exceptional leader who has transformed and helped world-leading brands grow, at a time when our company is rapidly expanding its brand portfolio," said Carson-Dellosa Chairman Scott Evans. "We've recently completed an integration of Rourke Educational Media® to expand our reach into the library market, and we've also introduced Schoolgirl Style™ and I'm Lovin' Lit ™ into retail to reinforce our leading position in the teacher market. We are also aggressively pursuing growth in the parent market. Ira's consumer centric leadership, product innovation, and exceptional storytelling will be amazing assets to Carson-Dellosa. More importantly, he is a perfect cultural fit for this organization." Al Greco will assume the role of President for Carson-Dellosa, and will lead the company's business development and product commercialization efforts.

Hernowitz is an accomplished executive in consumer markets. As GM/SVP Pre-School, Creative Play and Girls at Hasbro Inc., he was responsible for a portfolio that included Playskool™ and Play-Doh™. He also held leadership roles at Melissa & Doug and at Toys "R" Us/Babies "R" Us. As a former President of the Stride Rite Children's group, he led the re-branding of a division which included e-commerce, brick and mortar stores, wholesale, and international expansion. Most recently, as CEO of Kindara, he led a digital company focused on women's health. Be alert to the latest news.

"I am honored to lead Carson-Dellosa. Our brands and intellectual property are terrific assets, and our team is passionate and innovative," says Hernowitz. "The education market has a personal connection to me: my parents were educators and my daughter just started her teaching career. I think the opportunities for Carson-Dellosa are immense, and I look forward to working with the team and growing the business."

About Carson-Dellosa™ Publishing Group (http://www.carsondellosa.com)
At Carson-Dellosa, we believe that learning is everywhere. Whether at school, at home, or on-the-go, life is filled with learning moments. As the market-leading publisher of children's supplemental educational products, we've been bridging school and home with innovative solutions for teachers and families for more than 40 years. Our market-leading brands Carson-Dellosa Education™, Spectrum®, Summer Bridge™, Schoolgirl Style™, Thinking Kids™, Rourke Educational Media, and Brighter Child® are available at more than 10,000 retail locations.

Contacts
Julia Davis, VP Marketing, Carson-Dellosa Publishing, 443-631-0683; jdavis(at)carsondellosa.com
Scott Evans, Chairman of the Board, Carson-Dellosa Publishing, 610-263-0107

Paper Crafting, Home Décor, Calligraphy, Macramé among Education Lineup for Creativation

Conference registration for the 78th annual Creativation trade event, where creative business professionals go to learn, connect and discover, is now open at http://www.CreativationShow.org. This year's conference features hands-on product workshops in popular consumer craft categories, including but not limited to paper crafting, cardmaking, scrapbooking, home décor, mixed media, celebrations, party décor and needle arts. The premier education program also offers interactive seminars on topics that are critical to today's retail and creative professionals, including social media, content and digital marketing, business operations, legal, point of sales and technology. The conference program kicks off with two full days of education on January 17 and 18, 2019, and runs throughout the trade show, January 19-21, at the Phoenix Convention Center in Phoenix, Arizona.

In response to the hand lettering trend, Creativation is introducing a new calligraphy education track. American Crafts, an innovative leader in scrapbooking, is offering the workshop, "Beginner Bouncy Brush Lettering" where buyer attendees will learn the basics of brush pen calligraphy. This new track also features a workshop with world-renowned calligrapher Paul Antonio, sponsored by the Phoenix-based company Spellbinders Paper Arts, where buyer attendees will create one-of-a-kind cards and invitations using calligraphic flourishes and elements.

"Our in-person peer education model enables our attendees to learn directly from the manufacturers they buy products from," says Andria Gibbon, CEM, Vice President of Education & Events for the Association For Creative Industries (AFCI), the event organizer. "We're excited to host an event that provides universally interesting content that will benefit all creative businesses."

Laurie Karian, Director of Brand Strategy for Gel Press by PolyGel, one of the exhibitors, shares, "We are able to showcase our products, bring a new brand/product to market, educate the industry professionals on the 'best practices' of the products, and create a community around the love of artistic expression."

Creativation is also accepting exhibitor applications. Manufacturers of general arts and crafts, memory and scrapbooking, yarn, needle arts and other creative products are encouraged to view the floor plan and complete an exhibit space contract at http://www.CreativationShow.org and contact Nadine Schwartz, Director of Sales and Sponsorships, at (201) 835-1203 or nschwartz(at)afci.global.

For more information and to register, visit http://www.CreativationShow.org.

Media interested in attending can apply for a free press badge here.

ABOUT THE ASSOCIATION FOR CREATIVE INDUSTRIES
The Association For Creative Industries (AFCI) is the premier trade association for the global creative arts products industries. AFCI strives to deliver innovative high value services as we support our Members who provide products and services to educate, entertain, and inspire creative consumers. Our Members include the manufacturers, retailers, distributors, designers, educators, digital content providers, professional makers and DIYers, and other creative professionals that comprise the $36 billion+ creative arts industries in the United States alone. For more information about AFCI, membership, or its annual Creativation trade event, visit http://www.afci.global.

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ObservePoint to Host Popular Virtual Analytics Conference

ObservePoint, the premier solution provider for governing analytics and marketing tags, announced they will be hosting their annual Analytics Summit on October 25th, 2018.

The Analytics Summit is a free, one-day virtual event that brings together over 5,000 digital marketing, analytics and governance professionals from around the world to teach, learn and network. Attendees will be able to interact with some of the brightest minds in the industry, all within a dynamic virtual environment.

The agenda includes three keynote sessions and over a dozen breakout sessions covering topics like data & tag governance, analytical marketing strategies, and data-driven product design. The overarching theme of ObservePoint's Analytics Summit focuses on developing new skills, discovering analytics governance strategies and exploring new technology. Read here.

Chris Baird, VP of Marketing at ObservePoint, said concerning the event, "The online Analytics Summit provides a unique opportunity for analytics and marketing professionals to interact while further honing their data abilities, all from the comfort of their own offices. The goal of the summit is to help organizations combine the right expertise, technology and vision to compete in the digital world."

The list of guest speakers boasts the analytics expert and teacher from Google's Analytics Academy, Krista Seiden, as well as many other industry experts, including:

The sponsors of the 2018 Analytics Summit consist of brands like Adobe, Tealium and the Digital Analytics Association.

Read all the related news.:

https://jessicapressreleases.blogspot.com/2018/05/intouch-insight-launches-liacx-new_7.html

The Analytics Summit begins on October 25th at 11:00 AM EST and ends at 4:00 PM. To attend or find out more information about this event, follow the portal here: 2018 Analytics Summit.

About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in tag governance.

Founded in 2007 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics testing. ObservePoint's patented WebAssurance™ and AppAssurance™ technologies test millions of pages and mobile apps every month to report data loss, inflation, and leakage to web analytics managers and stakeholders of the world's leading enterprise companies.

Read related news now.:

https://jessicapressreleases.blogspot.com/2018/05/owlet-raises-24-million-in-series-b.html

ObservePoint's tag governance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

Read related news here.:

https://jessicapressreleases.blogspot.com/2018/05/rescale-and-remcom-bring-nvidia-gpu.html

For more information visit http://www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

Read latest news here.:

https://jessicapressreleases.blogspot.com/2018/05/pixel-film-studios-unveils-fcpx-toolbox.html

Wednesday, September 12, 2018

Rockler Kicks Off Project Season with "Make-and-Take" Classes - Sessions Scheduled Nationwide Throughout October

To jumpstart the fall project and gift-making season, Rockler Woodworking and Hardware stores nationwide will be offering hands-on "Make-and-Take" classes throughout October. Make-and-Take class participants can learn new woodworking skills while handcrafting items for their own use or to give as gifts.

Projects include a turned pen; a cribbage board; a whiskey barrel stave candle holder; and a custom knife. Participants can sign up for any or all of the classes, and take home their completed project after each class. Plans, videos and materials also will be available online for those who want to make the projects on their own.

"Make-and-Take classes are a great way for anyone to try their hand at woodworking," said Scott Ekman, Rockler's vice president of marketing. "No experience is necessary, and everyone leaves with a completed project and some new skills." Read latest news here.

All Rockler stores will offer the "Make-and-Take" classes, and a different project is scheduled for each week. Class size will be limited from three to six participants, so lots of one-on-one help will be available.

Each class will last 2 to 3 hours and will focus on a single project. In the pen turning class, they'll turn and finish a pen body on the lathe and assemble it with the included Manhattan style hardware kit. In the cribbage board class, they'll use sawing, routing and sanding techniques to create a cribbage game board. In the whiskey barrel stave candle holder class, they'll use drilling, sanding and finishing techniques to complete a unique centerpiece. In the knife-making class, they'll mount, shape and finish a custom wood handle/grip on a semi-skinner knife kit.

The cost each class is $50 and includes materials and supplies. More details and links to register for local classes are available at http://www.rockler.com/makeandtake.

About Rockler Woodworking and Hardware
Celebrating its 64th year as a family-run business, Rockler Woodworking and Hardware is the nation's premier supplier of specialty hardware, tools, lumber and other high-quality woodworking and do-it-yourself products. Rockler has 37 retail locations in AZ, CA, CO, FL, GA, IL, IN, MA, ME, MI, MN, MO, NH, NY, OH, OR, PA, TX, WA, and WI, as well as extensive catalog and internet operations.

To learn more about Rockler, please visit http://www.rockler.com or call 1-877-ROCKLER.

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Cradle the Apple iPhone XS, XS Max and XR in WaterField’s New Fused Suede Case for iPhone

WaterField Designs, a leader in custom laptop sleeves, bags and cases for digital-minded professionals, announces the Fused Suede Case, an elegant iPhone sleeve custom-fitted for Apple's new XS, XS Max and XR iPhones. Made from two colors of luxurious Ultrasuede® ER material fused together, the new iPhone case protects against bumps and scratches. A small opening enables users to charge the iPhone, listen to music, or conduct conversations using earbuds, all with the device safely secured inside. Its refined simplicity and subtle yet colorful, interior lining lend the Fused Suede Case a distinct look that sets it apart from existing iPhone case options. Read news here.

"This latest addition to our iPhone case line is made of gorgeous, dual-color, Ultrasuede® created by fusing two layers of Ultrasuede® together to create a soft, but thick, lightweight case," said company owner Gary Waterfield. "Once you slide your iPhone in, it's well-protected, and you can keep it there while you charge your phone. The pocket can hold your AirPods, earbuds, or your charger. Or, you can stash your cash and cards in the pocket to use the case as an iPhone wallet."

The Fused Suede Case features:

The handsome Fused Suede Case for iPhones is thick yet soft to protect the new Apple iPhones in a pocket or bag, at work or out on the town. It is ideal for those who prefer to carry their iPhones naked or in the thin Apple Case. The Fused Suede Case joins a collection of WaterField iPhone Cases that address an array of style and functionality preferences: The minimalist sibling of the Fused Suede Case — the Suede Jacket, the popular Ranger iPhone holster case, the Finn Wallet, the Cycling Ride and Cycling Club Pouches, and the iPhone Camera Bag.

Availability & Pricing
The Fused Suede Case for iPhone
Price: $29.
Sizes: Individual custom-fitted sizes for the XS, XS Max, and XR — naked or within an Apple Case.
Colors: Ash with Camel interior. Camel with Ash interior. Navy with light blue interior. Red with Ash interior.
Materials: Two layers of Ultrasuede® ER fused together.
Weight: So lightweight that it does not even register on our scale.

Available for pre-order now.

About WaterField Designs
WaterField Designs is an innovative San Francisco designer and manufacturer of bags and cases for tech-savvy consumers who want to transport their technology stylishly and responsibly. WaterField manufactures custom-fitted, high-quality cases and bags for a full range of laptop computers, smartphones, tablets, gaming devices and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at "Our Story."