Wednesday, July 25, 2018

Marty Friedman Joins Blue Communications as Senior Strategic HCM and Change Management Consultant

Blue Communications, one of the premier employee communications agencies in the country, announced today Marty Friedman has joined the agency as a senior level HCM and Change Management communications consultant. Friedman's 30 years of experience in the industry and his work for a number of Fortune 500 companies make him an ideal addition to the Blue Communications team.

Friedman comes to Blue Communications from Fortune 500 company J.M Smucker where he served in several senior roles during his five-year tenure, including Director of Total Rewards, Director of Well Being, and Director of Change Management and HR Communications. A graduate of Ohio State University, Friedman has successfully developed and implemented award-winning change and communication strategies in support of HR transformation including Human Capital Management systems, mergers and acquisitions, benefit redesign, annual enrollment, executive and broad-based compensation programs and health and wellness strategies. Prior to his time at Smucker, Friedman worked for Towers Perrin where he was a Principal in the Change Management practice.

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In both his consulting and corporate experience, Friedman has supported the implementation of large scale change both internal and external to Human Resources. His most recent roles tap into his depth in supporting HR Transformation – from organizational redesign to implementation of HCM systems. His focus throughout his career is the bringing the management of large scale change to the individual level.

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"Marty has earned a reputation among his peers as a strategic and creative thinker, thoughtful adviser and a champion for his clients," said Blue Communications President Pam Little. "His HCM expertise brings value to our clients who will benefit from his approach to high visibility, action-driven campaigns. We are thrilled to have him on our team and we look forward to the great work we know he will deliver."

About Blue Communications
Since being founded in 1997, Blue Communications has grown to be one of the premier employee communications agencies in the country with a roster of some of the most recognizable companies in the world, including AECOM, Securitas Security Services USA, Dine Brands Global, Northrop Grumman, Prudential, Caltech, Jet Propulsion Laboratories (JPL), and Fox Entertainment Group. With more than 100 industry awards for its work and offices in the United States and Europe, Blue Communications delivers innovative employee communication campaigns including 401(k) plans, health and wellness, investor education and annual enrollments. For more information, visit http://www.bluecommunications.com.

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InPixio Photo Editor 8 Adds Powerful Tools to This Easy to Use Editor

InPixio Photo Editor 8 adds powerful tools to this easy to use editor Be alert to read related news.

InPixio announces the release of a new version of its Photo Editor software, with additional editing and retouching tools. The InPixio Photo Editor is a simple, yet powerful way to enhance photos with professional-looking effects. The new release remains extremely easy to use while adding significant new features. The product has two versions, a free version and a professional version with access to additional features for $29.95.

In the new release, InPixio enhanced the filters and effects, the most popular features in the product. The new version contains numerous new high-quality filters, effects, frames, and textures allowing users to add professional effects to their photos with a single click.

The strength of the InPixio photo editor is its simplicity, and the new release does an excellent job of adding new, powerful features, but doing this in a straight-forward and intuitive manner. You use a simple slider to adjust brightness, enhance contrast, increase sharpness, alter colors, and attenuate pixilation produced by too little light or remove atmospheric haze related to weather conditions when a photo was taken. The changes are displayed in real time. Read here.

The smart tools added to version 8 keep it just as easy to use
Manuel Coelho, Head of InPixio, confirms this approach: "We want to make professional photo editing accessible to as many people as possible. Behind the sliders that the user moves are powerful algorithms that detect the areas to correct and match the corrections to the picture." Click here.

This new version helps users create their own effects. The application offers old-fashioned photographic processes such as film grain and vignetting. You can also use blurring creatively or color an element of your photo to produce an artistic effect.

Complete list of what's new in InPixio photo editor 8:
More filters, effects, frames, textures and more: InPixio Photo Editor is chock-full of new, high-quality artistic features, and is so easy to use. One click – and it's done!

New tools:
Sharpness: can correct focus – it adjusts the sharpness of the photo for an optimal finish.
Denoise: reduces the spurious pixels that appear on pictures taken in low lighting.
Dehaze: reduces atmospheric haze caused by high humidity in the air, for example, which can flatten certain shots.

Selective retouching: enables you to retouch an object or a particular area and produce an artistic effect.
Film grain: adds grain to the photo, provides photos with a texture now lost with the use of digital photography and gives a retro effect to your photos.
Cropping and 90° rotation
Filmstrip sorting: simplifies sorting your photos.
Online printing: allows you to order prints of your photos or send personalized photo cards through the mail.
InPixio community help: discuss your shared passion with other photographers.

Pricing and availability:
InPixio Photo Editor is available for Windows 7/8/10 and costs $29.99
Product page: http://www.inpixio.com/photo-editor

About the company:
InPixio is a leading provider and publisher of consumer software. The InPixio photo range products are widely present in stores across the world. InPixio Photo Editor is one of the flagship products of the company.

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Ashley Anello’s New Book “Getting Ready to Move Out” is an Informative Guide to Preparing Young Adults to Leave Home and Make it on Their Own for the First Time

Ashley Anello, a US military veteran currently residing in San Marcos, California, who left home at the age of seventeen, holds two college degrees, and works as a full time Realtor in San Diego County. Ashley is a member of the Rotary Club and several organizations that assist children, veterans, and others in need, and has completed her book "Getting Ready to Move Out": an invaluable resource for young people on the road to self-determination.

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Ashley shares, "You have taken the first step in obtaining some of the most important information you need to start preparing for life on your own. You're ready to start taking these steps one at a time. You're armed with the proper tools to set yourself up to look for and interview to get a job, open bank accounts, establish credit, seek housing, save up deposits for a new home and utilities, accumulate household goods, and look for other options that may be available to you. You have insight on life game changers: being homeless, date rape, human trafficking, drug use, and getting medical attention. If you are in a foster program now, you know where to look for and find resources specifically for you; selecting mentors is a key to success, and no one has to go through life alone. This is the guide that will fill you in on the things that may not be learned in most homes, schools, communities, and colleges. Never be too afraid or have too much pride to ask for help. Failure only comes from not trying. You can do it! This is your map."

Published by New York City-based Page Publishing, Ashley Anello's book is an information-packed guide and trove of practical advice for those about to embark on their journey to adulthood.

Readers who wish to experience this practical work can purchase "Getting Ready to Move Out" at bookstores everywhere, or online at the Apple iTunes store, Amazon, Google Play, or Barnes and Noble.

For additional information or media inquiries, contact Page Publishing at 866-315-2708.

About Page Publishing:

Page Publishing is a traditional New York-based full-service publishing house that handles all the intricacies involved in publishing its authors' books, including distribution in the world's largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create - not bogged down with logistics like eBook conversion, establishing wholesale accounts, shipping, taxes, and the like. Its roster of accomplished authors and publishing professionals allows writers to leave behind these complex and time-consuming issues to focus on their passion: writing and creating. Learn more at http://www.pagepublishing.com.

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Exults Internet Marketing Provides Expert Opinion on Google Parent Alphabet’s Soaring Second Quarter Earnings

Google's parent Alphabet Inc. continues to lead in the worldwide market for digital ads with soaring earnings in second-quarter reporting Monday afternoon.

Surpassing analysts' estimates, the California-based tech giant reported $4.54 earnings-per-share on revenues of nearly $32.7 billion. Additionally, Google stock was up 4 percent in after-hours trading following the report.

This is Alphabet's first earnings report since the European Union privacy rules took place, which require digital advertising companies and publishers to obtain a consumer's explicit consent to use their personal data, according to the Wall Street Journal. Read all the latest news.

The outperforming sales and profit reported Monday prove Google's strength in online ads and its power to offset the impacts of the new European regulations for online privacy.

The reported fruition of the search engine giant Google comes as no surprise to Exults Internet Marketing Agency, an agency specializing in digital marketing, including Google AdWords' sponsored search platform. Sponsored search, also known as pay-per-click, works in an auction format to place ads on search engine results pages (SERPs) in order of the most relevant bidder. The ultimate goal of Google AdWords is to help companies use targeted campaigns to reach the right audiences and ultimately generate lead conversions.

Google continues to maintain its lead in the global market for online advertising amidst the changes in European privacy regulations, further proving its resilience and unwavering dominance in paid online advertising. More info here.

"Sponsored search continues to be Google's strong suit and a huge opportunity for businesses to use for marketing and company growth. We've seen our clients' businesses grow exponential amounts as a result of utilizing Google's advertising products, and it's a missed opportunity if you aren't taking advantage of Adwords in your marketing strategy," said Zach Hoffman, the CEO of Exults.

The Sponsored Search team at Exults has over 13 years of experience making effective campaigns that put your brand in front of 90% of all internet traffic.

Exults is a full-service internet marketing company that is results driven for its clients and offers a complete range of internet marketing services to reach its clients' goals. Exults premier services include Website Design, Search Engine Optimization, Pay Per Click Management, Social Media Marketing, Video Optimization, and Digital PR. For more information, please visit the Exults website or call us at 954-763-1130. Read here.

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CW Commercial Brokers Sale of Calcagni Real Estate Building and SCSU Student Housing Deal

Last week, Ralph Lewis of CW Commercial Real Estate represented both sides of the off-market sale of 330 South Main Street in Cheshire, one of Calcagni Real Estate's four local offices. The building was sold by CW Cheshire Holdings, LLC of Cheshire and was purchased by Developer's Consolidated Realty, LLC of Pleasantville, New York for a price of $1.375 million. The transaction was a sale-leaseback, with Calcagni Real Estate divesting itself of the building in favor of a long-term lease with the new owner. Strategically, this transition enables Calcagni to undertake more projects, especially in the new homes market.

This week, Ralph Lewis of CW Commercial Real Estate represented both sides of the off-market sale of 190 Pine Rock Avenue in Hamden, Connecticut for a purchase price of $8.37 million. Adjacent to the Southern Connecticut State University campus, the 30-unit, 120-bed complex was sold by One Hundred Ninety Pine Rock Avenue, LLC and purchased by 1160 Silas Deane Company, LLC.

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This transaction marks the second sale of this property by Lewis, who represented both buyer and seller in August of 2015 when it traded for $7.6 million. This transaction also marks over $100 million total in commercial sales by Lewis since 2013, in addition to over 175,000 square feet rented to significant office and big box retailer tenants in that same five-year span.

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Lewis is actively seeking new sellers, buyers, and off-market properties and welcomes inquiries and opportunities from brokers and clients alike.

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Tuesday, July 24, 2018

Ripl Brings Big Company Marketing Power to the Gig Economy

Ripl Inc., a software company that helps small businesses market on social media, today unveiled a major update to its popular mobile application. Now users can create customized, dynamic, animated designs for posting on social platforms on any device through a new web application. Small businesses also have access to an expanded toolbox of social media marketing solutions to help them reach new customers and grow their incomes.

According to the U.S. Small Business Administration, the nearly 30 million small businesses in the United States employ more than half of all Americans. Small businesses are the birthplace of innovation, producing 16 percent more patents per employee compared to the technology giants. Small business owners are more reflective of American society, as they are more diverse in terms of ethnicity, race, and gender compared to the leaders of larger companies. Additionally, trends show more younger workers are starting small businesses, especially in the "gig economy," where 53 million Americans are earning income as freelancers.

"The U.S. economy truly begins on Main Street, and Ripl's first priority has always been on helping small businesses succeed," said Paul Ingalls, CEO and founder of Ripl. "The new smart features and intuitive tools in this version of Ripl are a strong signal that we are doubling-down on our efforts to bring 'big company' marketing power to small businesses and freelancers, while staying true to our roots."

Create at home, in the office, or on the go

The new Ripl simplifies and enhances social media marketing in a variety of ways, including a web version that allows users to create and share professional-looking social content from their computer as well as their mobile device. The web version can be accessed from any internet-connected device through a modern browser. The seamless compatibility between both the web and mobile versions lets users start a design on one device and finish on another, giving them the utmost freedom and control.

What, where, and when to share

The "gig economy" is re-imagining the future of work, setting unprecedented standards of mobility and flexibility. To meet the needs of this fast-moving economy, Ripl enables users to share posts across all major social media platforms with just one click. The smart technology behind Ripl turns data into actionable insights to increase the effectiveness of posts. For example, Ripl provides daily recommendations that are customized to specific business type on what and when to post.

"I love that Ripl gives me ideas every day for posts," said Gina Stango, a marketing manager and real estate agent. "I'm active in a number of things, and I use Ripl for all of them. I have a full-time job in a marketing department, I manage a triathlon club, and I am a realtor. Most days my brain is overloaded! Ripl's recommendations help me make the most of my social media marketing across each type of activity."

Additionally, a new calendar view provides an easy-to-read view of posts, as well as real-time metrics of engagements. The paid version of Ripl gives users the ability to schedule posts for a later time or date, automating the scheduling process.

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Effective marketing that builds confidence

According to the U.S. Chamber of Commerce Small Business Index, small businesses that are ahead of the curve on technology adoption feel more confident about their overall business health. Ripl's innovative technology measures the effectiveness of posts and lets users can track all of their social media engagement – including shares from outside of Ripl – in one place. Ripl provides important data, insights and recommendations that can contribute to stronger growth and increased confidence in the overall health of small businesses.

Discover Ripl today

Starting today, Ripl can be accessed from any internet-connected device at http://www.ripl.com. The Ripl mobile applications can also be downloaded from the iOS App Store or Google Play. Ripl is available as a free application or as a paid subscription with Ripl Pro. The new Ripl Pro premium service gives more options to small businesses for content personalization, including adding a brand logo, access to 200+ customizable design templates, 150+ fonts, 250+ music tracks, and the ability to use personal music libraries. Ripl Pro can be purchased as a monthly or yearly subscription.

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About Ripl:
Ripl, Inc., a privately held software technology company based in Bellevue, Washington, provides marketing software and premium subscription services to small businesses globally via its mobile and web applications. To learn more about Ripl, view tutorials, or receive support, visit http://www.ripl.com or the Ripl Facebook Page.

Media Contacts:
Bridget Benelisha, 206.701.4549, Public Relations Contact, bridget.benelisha@gmail.com
Lisa Conquergood, 206.669.7405, Chief Marketing Officer, lisa@ripl.com

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Creativity For Kids®, a Faber-Castell® Brand, Earns Accolade for Quality and Lasting Value on Annual Best Toys List

Creativity for Kids® Create with Clay Dinosaurs, manufactured by Faber-Castell® USA has been honored with a 2018 Best Toys for Kids award by the American Specialty Toy Retailing Association (ASTRA), Faber-Castell® announced today.

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The Best Toys for Kids Award list features toys that stretch a child's imagination, toys that invite discovery and exploration, toys that get little ones moving, toys that help kids build creativity, toys that fascinate and delight babies, and even toys that will help preteens unplug from electronic games and rediscover the joy of play.

"ASTRA's top picks are fundamentally different from other industry awards. Instead of being financed by toy companies, ASTRA's list is chosen by a community of neighborhood toy store owners around the country who care deeply about quality toys," said Kimberly Mosley, President of ASTRA. "These unsung heroes of play observe kids as they interact in their stores and talk with parents about which toys sustain their child's attention and become beloved additions to their toy box."
"Create with Clay Dinosaurs, along with the other winners on the 2018 Best Toys for Kids Award list, go way beyond the pre-programmed, ho-hum play of so many heavily advertised toys and give kids play that truly challenges their imagination, creativity, and other skills," continued Mosley.

Creativity for Kids Create with Clay Dinosaurs kit combines art, adventure, science and FUN into one creative STEAM experience.

"This craft activity kit helps children develop fine motor skills by manipulating and covering dinosaurs with clay, while at the same time fostering creativity and imagination through educational play. It is a fun activity for any age," notes Jamie Gallagher, President and CEO of Faber-Castell® USA.

The Best Toys for Kids Finalists will be announced tonight at the Atlanta Gift Mart at AmericasMart Atlanta on July 13. Winners will be posted at besttoys.astratoy.org.

About Faber-Castell® USA
Faber-Castell® USA is headquartered in Cleveland, Ohio and is part of the global network of Faber-Castell companies in countries such as Australia, Brazil and Malaysia. Faber-Castell was founded more than 255 years ago, as a pencil manufacturer and today is known for its high-quality, professional art supplies and fine writing instruments and accessories. Faber-Castell is the leading provider of best quality creative experiences for a lifetime. Faber-Castell Children's brands include Creativity for Kids® (CreativityforKids.com) and Faber-Castell Premium Children's Art Products (GreatArtStartsHere.com). For more information about Faber-Castell USA, visit FaberCastell.com.

About the American Specialty Toy Retailing Association (ASTRA)
Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is an international not-for-profit trade organization that serves more than 1,800 independent retailers, manufacturers and sales representatives in the specialty toy industry. ASTRA is a community of dedicated professionals committed to providing children with healthy, quality play materials that have high play value and are designed with a focus on what the child can do, rather than what the toy can do. ASTRA members are leaders who, through their businesses, make a positive impact on the economy and culture of the communities they serve. For more information, visit http://www.astratoy.org.

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