Tuesday, May 15, 2018

With New Merger, Mixed Digital LLC Gallops into Sports Marketing

On May 4, Mixed Digital LLC—whose suite of services includes brand development, search marketing, social media management, web design, video production and more—merged with Equestrian Marketing, LLC, a New York City boutique agency specializing in sports marketing and management. Continue reading.

The culmination of a fruitful ongoing partnership, the merger will enable Mixed Digital to launch a niche sports brand marketing arm. "Equestrian Marketing's roster of professional athlete clients presents new opportunities for endorsement and sponsorship agreements," says Hailey E. Feldman, Equestrian Marketing president and Mixed Digital's new CMO. "Our clients will benefit most from this merger."

Equestrian Marketing has, true to its name, traditionally served professional horseback riders. As Mixed Digital's sports marketing department, however, it can leverage the Durham agency's considerable client list to reach the wider world of sports.

"Adding someone with Hailey's market expertise is as invaluable to the agency as it is to our future clients. We're very excited for the potential of this partnership," says Mark F. Simmons, Mixed Digital's founder and principal.

"Mark and I share a customer-centric goal," says Feldman. "We're long-time colleagues with a history of success for clients. Mark is a pioneer in the industry and I am humbled to be his partner."

ABOUT MIXED DIGITAL LLC

Mixed Digital is Durham-based digital marketing agency with Madison Avenue roots. Through a balanced approach of analytics, creativity, and thoughtful partnership, they solve complex marketing challenges and exceed client expectations. This merger strengthens its NYC presence,while expanding its footprint to Tampa Bay, FL. Learn more at http://www.mixeddigital.com.

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School Bus Safety Company, Inc. Announces Safety Superstars

School Bus Safety Company, Inc., (SBSC) North America's premier school bus safety and training company, is pleased to announce the winners of its month long Share Your Safety Story initiative who have been recognized as the next 'Safety Superstars' in the school transportation industry.

"We received so many inspirational and impressive submissions about people in the industry doing amazing things as it relates to safety," stated Chris Walls, President of SBSC. "This community and customer effort really shed some light on the great work that is being done to make the industry safer and, most importantly, to keep kids safe."

Submissions were received from school districts and organizations across North America during the month of April and were reviewed by a panel of SBSC Safety Experts. Winners were chosen based on innovation, inspiration and the positive impact they are making to go above and beyond to set a new safety standard within their organization.

The overall winner was Kanawha County Schools located in Charleston, West Virginia. Kanawha County Schools is the largest school system in West Virginia, serving over 26,000 students, representing the region's diverse socioeconomic mix. The school system earned its Safety Superstar status through its effort to keep students safe by providing extensive training to its drivers and aides throughout the year.

"We are so pleased to be named the top Safety Superstar by School Bus Safety Company," stated Jimmy Lacy, Supervisor of Safety & Training for Kanawha County Schools. "We really appreciate everything that SBSC does for our industry, from exceptional driver training materials to student safety education. So to be chosen by their panel of experts as the overall Safety Superstar winner is a testament to all of the dedication and hard work that the transportation team at Kanawha County Schools puts forth for our students and the community, every day."

Each year, drivers, aides and mechanics at Kanawha County Schools are required to have a minimum 18 hours of in-service training that pertains to their job. The district accomplishes this by providing special needs training, railroad crossing training, student loading and unloading refresher training, pre-trip training and personal safety training.

Kanawha County Schools does not stop there, however, as they have bi-weekly safety meetings with its staff at each terminal. They also conduct fire emergency evacuation drills, and practice these with the staff in different scenarios. Staff members play the role of the students in these crisis scenarios. They have also done active shooter training on a school bus and practiced ways to disarm a shooter. The district's training promotes the staff to think outside the box and thoroughly prepares them for what could happen in an emergency situation. Click here.

Other organizations placing an emphasis on safety were recognized by SBSC, as well. Orange County Public Schools (FL) has implemented safety messages from the maintenance shop each time a driver calls to check on a repair status and will be holding a different themed safety campaign each month beginning with the 2018-2019 school year. Read news here.

The new Safety Manager at Hammonds Transportation (LA) took a personal approach to relating safety awareness to her drivers, bringing in accident survivors to discuss the consequences of distracted driving, among other real-life tactics, and the team has now had more than 130 days of accident-free service.

Greenville County Schools (SC) created a training program for all special needs drivers and aides with a manual, equipment training, traits and strategies for different disabilities, emergency medical training, hands-on training, a yearly testing process and a support team.

The Hawaii State Department of Education Student Services Branch implemented the SOAR initiative (Safe, Orderly, and Respectful), led by bus drivers to help better reach their elementary students and emphasize the importance of safety while getting on, riding, and getting off the bus.

Marietta City Schools (GA) has coordinated their safety training efforts with the Georgia Department of Education, and has implemented a permit class to assist driver candidates in the often cumbersome and difficult process of obtaining their Commercial Drivers License.

Additional winners include: Hunterdon County Educational Services Commission (NJ), Stock Transportation (Ontario, Canada), All-Star Transportation (CT), Springfield Public Schools (MO), Richmond County School System (GA), Garland Independent School District (TX), Chandler Unified School District (AZ), Fowler Elementary School District 45 (AZ) and Pomona Unified School District (CA).

"This Share Your Safety Story initiative was a great success, allowing us to honor and recognize those Safety Superstars making a difference within their organization and setting the new safety standard in school transportation," added Walls.

School districts and transportation providers seeking to enhance their driver safety and training programs can learn more about School Bus Safety Company and their services and products at http://www.schoolbussafetyco.com.

About School Bus Safety Company, Inc.

The experts at the School Bus Safety Company (SBSC) have been designing school bus driver training programs for more than 20 years. SBSC was founded by Jeff Cassell, a safety expert with more than 20 years of experience in making kids safer. Mr. Cassell was responsible for both the installation of crossing gates on more than 38,000 buses and the first major installation of the Child Check-Mate System to ensure that drivers checked for sleeping children. To learn more about SBSC, please visit http://www.schoolbussafetyco.com. Be alert to the latest news.

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The Giant® Barbecue Battle - Washington’s Tastiest Summer Celebration

For the past 25 years, tens of thousands of people have flocked to our nation's capital to celebrate the "Official Start of Summer" at the Giant® National Capital Barbecue Battle, one of the largest and most unique food and music festivals in the country.

On June 23rd and 24th, 2018, historic Pennsylvania Avenue, between 3rd and 7th Streets, NW, in Washington, DC will become the epicenter of BBQ perfection, bringing together delicious BBQ, delectable summer specialties, nationally-recognized BBQ Contests, popular bands, celebrity chefs & more. Read all the latest news.

Washington's tastiest summer celebration pays tribute to everything barbecue and truly embodies the best that America has to offer. In addition to bringing together thousands of BBQ fans from around the country, the Giant® Barbecue Battle has raised millions of dollars for area charities. Funds raised from this year's event will benefit USO Metro and the Capital Area Food Bank.

For two days, amazing sights, sounds, and the hickory sweet aroma of mouth-watering barbecue replace the usual hustle & bustle of city life. Enjoy live music throughout the weekend with 30 great bands playing rock, reggae, jazz, blues, R&B and DC's own go-go music on 3 stages. This year's musical highlights include: The Plain White T's, Back Yard Band "BYB", Experience Unlimited "EU" featuring Sugar Bear, reggae with See-I, and international jazz recording artist Marcus Johnson along with many others. In addition, cooking demonstrations, celebrity appearances, and an array of unique exhibits and activities round out a weekend of fun. Special attractions include: Johnsonville's Big Taste "World's Largest" Grill, the Oscar Mayer Wiener Mobile, Nathan's Famous Hot Dog Eating Contest, the Mr. Peanut Tour, the Comcast Techno Pavilion and more. There will also be plenty of summer sports action from the Washington Wizards, Washington Capitals, Washington Kastles, Mystics, Valor, Washington Redskins, and Baltimore Brigade.

Make sure to arrive at the festival hungry as the event offers plentiful free BBQ & grilled food samples in the Taste of Giant® Sampling Pavilion, Giant® Local Flavors Tent and throughout the event site. Popular BBQ restaurants from around the country will also be on-hand serving up delicious BBQ chicken, pork, ribs and brisket. To quench everyone's thirst, the event will feature the Giant® Corks to Caps Wine and Micro-Brew Sampling Tent, Ravage Wine Samples, a variety of Anheuser-Busch beverages and popular non-alcoholic drinks. Click here to read the latest news.

The high-stakes Giant® National Barbecue Championship Cooking Contest takes place all weekend long. Barbecue legends like Myron Mixon, Tuffy Stone, and Moe Cason from TV's "BBQ Pit Masters Show" compete side-by-side with other top BBQ chefs and teams from around the country. Teams cook off in multiple cooking contests including: the National Pork Board's National Pork Championship, the Perdue Sizzlin' Chicken Contest, the Smithfield BBQ Rib Contest, and America's Best BBQ Sauce Contest. In addition, attendees can sample and vote for top military chefs from the Army, Navy, Air Force, Marine Corps, and Coast Guard cooking off in the Military Chef Contest.

The 2018 Giant® National Capital Barbecue Battle is heating up to be the biggest and best tasting yet, so mark your calendar for June 23rd and 24th and bring the whole family to DC's favorite celebration of the art of BBQ. Visit us at http://www.BBQinDC.com. We'll see you at the BBQ!

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Savage Universal Releases Midsize Seamless Background Paper Across Full Color Line

Savage Universal, worldwide leader in backgrounds and photographic products, is pleased to announce the expansion of its internationally recognized Widetone® Seamless Background Paper to include a midsize option of 86 inches wide x 12 yards long in their full color line.

Following the brand's initial success of introducing this background size in four industry standard colors (Black, Super White, Storm Gray and Tech Green) in 2015, they recognized the significant demand and opportunity to expand the midsize line. Now available across all 65 colors (50 colors in some international regions) the 86" wide (approximately 7 foot) backdrop gives users more flexibility with their photo/video subjects as well as ease with transporting their gear. Photographer users have the ability to capture full body model portraits on this midsize background when working in a small home or office space that cannot accommodate a wider photo backdrop. It also is an ideal size for portrait subjects like kids and pets, who are known for needing a little space to move around on set. An additional main benefit of this midsize paper backdrop is its ease at which it will fit into virtually any car!

Other popular seamless paper backdrop sizes from Savage include a 53" wide x 12yd long which is ideal for product photography, headshots and up to three-quarter body shots, as well as a 107" wide x 12yd long (also available in 50yd long) size that is great for large or moving subjects, or small groups. A 26" x 12yd option is sized for small tabletop photography or crafting. A 140" wide x 35yd size is offered in four colors (Black, Super White, Storm Gray and Tech Green) to accommodate large, commercial studios.

"We are pleased to meet the requests of our customer base who have been searching for a midsize seamless paper backdrop size to accommodate small home studios, on-location sets, and their increasingly 'on-the-go' lifestyle," said COO, Rich Reiser. "Our hopes are that this midsize paper offers utmost convenience and flexibility for our diverse users."

Savage Seamless Paper remains the most cost-effective solution for providing professional high quality backgrounds for photo and video use. Other popular applications include arts and crafting, visual merchandising and displays, theater production and more. Customers can browse Savage's full product line via their website, as well as a directory of online and local US dealers, and international distributors.

For more information on Savage's new 86" x 12yd Seamless Background Paper, contact press(at)savagepaper(dot)com.

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Latest ezAccounting 2018 Business Software Now Available for Hotels Getting Ready for the Summer

Hotels are generally very busy during the summer months and now is the perfect time to get ready for the onslaught of tourists getting ready to travel. Halfpricesoft.com development team has released updates to ezAccounting business software to hotel management for greater peace of mind during this incredibly lucrative time of year. Read news here.

ezAccounting's software graphical interface guides businesses step-by-step through setting up all aspects of the software. Potential customers can download and try this software for with no obligation or cost at http://accounting.halfpricesoft.com/accounting-software-download.asp

"ezAccounting software is a great addition to hotel management tools for running a more successful business," said Dr. Ge, founder of Halfpricesoft.com.

ezAccounting is the best house accounting solution for small businesses to track income and expense, process payroll, print checks, generate reports and print tax forms. The main features include, but are not limited to:

Priced at $149, ezAccounting software is affordable for any size business. Customers seeking a way to simplify business operations are welcome to start the no obligation 30-day test drive today at:
http://accounting.halfpricesoft.com/accounting-software.asp Read related news here.

About Halfpricesoft.com
Founded in 2003, Halfpricesoft.com has established itself as a leader in meeting and exceeding the software requirements of small businesses around the world. Offering payroll software, employee attendance tracking software, check writing/printing software, W2 software, 1099 software and ezACH deposit software. It continues to grow in the philosophy that small business owners deserve affordable, user friendly, and totally risk-free software.

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Spiro Pledges 100 Percent CRM Adoption with a Money-Back Guarantee

Spiro, provider of an AI-powered CRM, announced that its highly rated application is now available with a 100 percent CRM adoption money-back guarantee.

The application, which uses artificial intelligence to learn about users' sales processes to increase sales teams' effectiveness and deliver more accurate business insights, pulls information from sales professionals' email, calendar, and more to create a schedule of touchpoints and recommended follow-ups so they can focus on building relationships and closing sales.

Forrester Research indicates that 47 percent of all CRMs fail to be adopted, yet a 2014 Nucleus Research study found that every dollar spent on CRM implementation can return up to $8.71 in sales revenue. The founding team at Spiro worked with more than 300,000 salespeople to develop a CRM eliminating sales pain points: handling data entry, identifying triggers along the sales funnel, planning, and developing ongoing training and customizations.

Because lagging ROI has made some hesitant to invest in a new CRM, Spiro has pledged a money-back guarantee if adoption isn't achieved. Adam Honig, the co-founder and CEO of Spiro, said, "The history of CRM is littered with failed projects because salespeople simply don't use the solutions created. Spiro uses artificial intelligence to remove all the frustration from CRM. We've built a CRM that's so easy to use, you'll hardly know you're using it, which is why we can offer — and stand behind — our CRM Adoption Guarantee."

Joe LaBella, the senior director of sales and sales operations at West Creek Financial, said not only is his team using Spiro's AI-fueled CRM, but it's also gaining insights from the platform to generate more revenue. "Spiro's intuitive user interface helps teams adopt a CRM that is easy to use and allows reps to successfully get up to speed very quickly," LaBella explained.

Honig said, "Salespeople hate CRM because it literally does nothing for them except take up their valuable selling time. Spiro works in the background to do all the time-consuming data entry and then adds value back to sales teams by ensuring they don't miss any follow-ups."

To learn more about Spiro, visit https://spiro.ai or follow the company on Twitter at https://twitter.com/spirohq.

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Azoteq Announces the IQS680, a Multi Functional Capacitance, Passive Infrared (PIR) and Inductance Sensor

Azoteq, a pioneer in sensor fusion, today announced the release to market of the IQS680. The IQS680 ProxFusion® IC is a multifunctional capacitance, Passive Infrared (PIR) and inductance sensor designed for applications such as domestic energy-efficient lighting applications with movement detection. The IQS680 is a standalone ultra-low-power solution designed for short- or long-term activations through any of the sensing channels.

The IQS680 combines up to three sensing technologies into a single, integrated ASIC. Two of the three sensing technologies can be used simultaneously. The IQS680 omits the need for the conventional, high BOM count, low-noise amplifier circuit for the PIR sensor. Signal processing is performed on-chip, along with either an inductive or capacitive-sensing channel for an enhanced user interface and control.

The ProxFusion® family builds on Azoteq's decade of capacitive-sensing experience and adds unique sensing capabilities in single-chip solutions.

"The IQS680 is a big step forward in PIR-controlled lighting applications," said Jean Viljoen, Azoteq's VP of Marketing. "All amplifier and sensing circuitry are performed in a single ASIC, while the inductive and capacitive channels allow for additional human or mechanical control of the light source."

Samples, production quantities and evaluation kits are available through Azoteq's distribution channels and popular online distributors.

Features

Unique Combination of Sensors:

Capacitive Sensing

Inductive Sensing

PIR Sensing

Multiple integrated UIs
Automatic tuning implementation (ATI) – performance enhancement (10 bit ATI)
EEPROM included on-chip for calibration data and settings
Minimal external components
Standalone IC with a single output or standard I2C interface (polling with sub-1 ms clock stretching)
Optional RDY indication for standalone mode operation

Low power consumption:

Supply voltage: 1.8 V to 3.6 V

Applications:

About Azoteq (Pty) Ltd
Azoteq (http://www.azoteq.com) is a pioneer in sensor fusion. With more than 12 years of capacitive-sensing experience, the sensor offering is now expanded to include multi-sensor technologies on single ICs. The first generation of ProxFusion® offers capacitive, Hall-effect, IR, PIR, inductive and ambient-light sensing. Azoteq has design and manufacturing centers in South Africa and China, and sales offices and distributors in South Africa, Asia, Europe and the USA.

IQ Switch®, ProxSense®, ProxFusion®, LightSenseTM, AirButton® and DYCALTM are trademarks of Azoteq (Pty) Ltd.

Editorial Contact & Interviews:
Jean Viljoen
+27 21 863 0033
jean.viljoen(at)azoteq(dot)com
http://www.azoteq.com

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