Proactive Worldwide to Speak at CALSAE – “Leveraging Competitive Intelligence for Business Success”

Proactive Worldwide's Senior Vice President Jeff Mansfield will lead a topical discussion, "Leveraging Competitive Intelligence for Business Success," at the California Society of Association Executives' 2018 Seasonal Spectacular conference from December 12-13 at the Sacramento Convention Center. Mansfield's panel focuses on creating new, more competitive strategies associations can employ to replace outdated business models that are unable to keep up with today's more complex, fast-paced business climate.

Mansfield maintains that it's crucial to understand the threats new technology or business models have on professional associations' strategies and revenue-driving events before it is too late. PWW's event, which begins at 9:00 am on Day 2 of the conference, was selected to show how associations can maintain relevance and improve their business models by pivoting toward competitive intelligence and market insights. "We want our attendees to understand what competitive intelligence is, how organizations use it, and how it is leveraged to make more informed decisions regarding new strategies, service offerings, member engagement, and revenue generation," he said. More info here.

Mansfield will discuss concrete solutions, including ways in which participants can gather competitive intelligence with limited resource investment, or use CI as a change agent and early warning system for significant business model disruption, for example. Because professional associations also are a vital part in advancing industry innovations and furthering professional development, he said it's important for leadership to gain knowledge about competitive intelligence and how top organizations use it today to strengthen their events and other products/services.

"At PWW, we're committed to taking the mystery out of competitive and market intelligence, which can be instrumental in instigating change in leadership thinking and action," he added. For more information on this panel or to register for this event, please click on the following: https://www.calsae.org/ed-events/seasonal/education/day-2.

About Proactive Worldwide
Proactive Worldwide, Inc. is a global research and strategic intelligence consulting firm that provides evidence-based, constructive information within the competitive intelligence, market intelligence, and customer insights domains. Anchored by primary source research for over 22 years, Proactive's multilingual professionals assist our clients with offerings that include but are not limited to competitive research and monitoring services, competitor assessments, market entry and defense strategies, war gaming workshops and scenario planning events, and customer experience and user experience studies. To learn more, visit http://www.proactiveworldwide.com.

.

© Copy Right 2018 Jessica Brown's Press Releases.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.