Tuesday, February 18, 2020

Digital Storytellers GillespieHall Public Relations Win Five 2020 International AVA Digital Awards

Delaware-based Public Relations firm GillespieHall has won five 2020 AVA Digital Awards, three of them gold, for their innovative PR campaigns. AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication.

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GillespieHall was recognized in five categories:

"We are always looking for innovative ways to keep our clients relevant," says Bridget Paverd, GillespieHall founding partner. "Being heard in this deafening digital culture is a challenge; at GillespieHall we work collaboratively, enhancing each other's creative role by providing additional context and vision. That collaboration adds a richness to our campaigns rarely seen in other PR firms."

The AVA Digital Award was designed to pay tribute to the magnificent evolution of the audio-visual and web industries. Judges are industry professionals who look for companies whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. This year there were over 2,500 entries from throughout the United States, Canada, and 23 other countries.

"Online storytelling is a discipline and an art," said GillespieHall Vice President of Operations, Behaviorist Clara Mattucci. "A typical Internet user has only a few seconds to scan information. As digital marketers we must quickly connect with audiences, engage them in the story, and entice them to take meaningful action."

GillespieHall is a public relations firm based in Hockessin, Delaware. The firm is recognized for targeted storytelling, behavior changing media initiatives, crisis management, brand rejuvenation, and integrated digital communication.

AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production.

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New Travel App OodyMate Empowers People to Eat Like a Local, with Locals

OodyMate solves one of the major challenges faced by travelers around the world. How do you find a good place to eat without spending hours researching online, booking an expensive food tour with 10 other people, or ending up at a tourist trap? If you don't speak the local language, the chances of finding somewhere that provides a truly authentic dining experience are reduced even further.

OodyMate is the first app that leverages the power of community to solve these challenges by allowing users to discover local restaurants and create a truly personalized dining experience through a unique matching system.

How does it work?

After downloading the app, users can browse through the list of open requests and locals in every city. You can post an OodyMeet (open request) which will remain on the list for other users to see. You can also invite up to 3 locals to one OodyMeet. Read latest news here.

Once there is a match, start chatting to get to know each other and coordinate the meeting. Travelers using the app can choose in advance if they want to split the check with a local or pay for their host's meal in exchange for being introduced to a good dining establishment.

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The app's matching system allows users to specify what kind of person they would like to meet with. For example, female solo travelers with safety concerns can request to meet with other women only, thereby blocking responses from male users.

For travelers with special dietary requirements such as vegans, there is the option to connect with other vegans in the city they are visiting.

OodyMate is completely free of charge for users to use and free from advertisements.

The Story of OodyMate

Oody comes from the words, "food" and "odyssey", embodying the spirit of food adventure. OodyMate believes that food is one of the few things that can bring people from all backgrounds together and helps to break down the barriers of meeting new people, all for the price of a meal! Read related news now.

OodyMate was founded by a diverse group of avid backpackers in 2018, after they struggled to find a decent local restaurant when traveling. Because of a lack of information online and language difficulties, the group concluded that if they were able to find a local person to help them, they'd be happy to pay for their dinner in exchange for their insider knowledge. Read here.

Please visit http://www.oodymate.com for more information or download the app.

For press kit, please visit https://www.oodymate.com/press

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Connecticut Innovations Invests $8.1 Million in Early Stage Companies in FY 2020 Q2

Connecticut Innovations (CI), Connecticut's strategic venture capital arm and the leading source of financing and ongoing support for Connecticut's innovative, growing companies, today announced that investments during the second quarter of its 2020 fiscal year totaled $8.1 million across 27 transactions.

In the quarter, CI directed $4.7 million toward biotechnology companies and $2.5 million toward information technology companies, with the remaining funds distributed across companies spanning a range of industries. The investments leveraged an additional $54.8 million in outside capital.

"In our second quarter, CI continued to provide the state's early stage companies with the capital and resources needed to accelerate business plans and commercialize innovations," said David Wurzer, executive vice president and chief investment officer at Connecticut Innovations. "We are excited to follow the progress and development of these promising and innovative young companies."

Connecticut Innovations' venture capital portfolio includes investments in more than 150 companies throughout the state.

About Connecticut Innovations
Connecticut Innovations (CI) is the leading source of financing and ongoing support for Connecticut's innovative, growing companies. To maximize growth potential, CI provides venture capital and strategic support for early stage technology companies; financial support for innovation and collaboration; and connections to its well-established network of partners and professionals. For more information, visit http://www.ctinnovations.com.

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20% Of Couples Feeling Unsatisfied This Valentine’s Day Consider Breaking Up

Ella Paradis, leading online retailer of sexual health and wellness products, conducted a post Valentine's Day survey of 1,200 individuals to observe the impact this holiday sustained on their relationships. This study revealed 14.3% of participants felt unsatisfied with their partners this Valentine's Day, and 20% of those left feeling unsatisfied either broke up or considered breaking up with their partners. While most consider Valentine's Day a "Hallmark Holiday," it seems the fate of couples are more dependent on it than most believe.

"If couples were left feeling unsatisfied with their partner this Valentine's Day, there most likely is a plethora of underlying issues within their relationship, and this holiday just so happened to be the straw that broke the camel's back," remarked Tino Dietrich, CEO of Ella Paradis.

Dietrich's observation seems to also be backed by findings uncovered in this study. While 14.3% of participants noted they felt unsatisfied with their partner this holiday, 70% noted they did not let their partner know. While the ins and outs of their relationships were not part of this study, one can conclude this lack of communication most likely runs rampant in other areas of their relationships.

"When it comes to communication, one of the easiest ways to start the practice of open dialogue with your partner is in the bedroom. Once you start communicating openly to your partner about your sexual needs and desires, you find it becomes much more natural and organic to discuss other issues unrelated to sex," explained Dietrich.

One of the quickest and most effective ways to practice open dialogue in the bedroom has revealed itself as discussing vibrator usage in and out of the bedroom with your partner. In a recent study published in the journal Psychology & Sexuality researchers concluded, "women who reported using vibrators both by themselves and with their partner were more likely to agree with statements such as 'My partner has no difficulty in talking to me about his or her sexual feelings and desires' and 'I seldom feel embarrassed when talking about the details of our sex life with my partner.'" This shows us partners who communicate regarding sex toy usage, find it easier to communicate about other areas of their relationship as well. Click here to read the latest news.

To curate open dialogue with your partner all year round and not just on special holidays, consider incorporating sex toys into your sex life with your partner. Ella Paradis provides users with a plethora of educational content and products to suit the needs of all types of couples whether straight, gay, bisexual, lesbian, queer, etc. They even sell top rated sex toys like the Womanizer Premium, We-Vibe SYNC, and Better Love collection.

Company Information
Founded in 2015, Ella Paradis is on a mission to bring everyone pleasure with premium products and quality service. They hope to empower adults by providing optimal solutions, resources and content to improve their quality of life through informed decisions on sexual health and wellness. They are working to provide an environment where everyone feels comfortable embracing their sexuality without feeling shamed or degraded. They are committed to making the experience of pleasure affordable and accessible for everyone, while simultaneously breaking stigmas surrounding sexuality.

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Luxury Footwear Brand Tamara Mellon Strides Ahead with Centric PLM™

Tamara Mellon, the luxury women's brand, has selected Centric Software®'s Product Lifecycle Management (PLM) solution for emerging brands, Centric SMB. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

As the co-founder of Jimmy Choo, Tamara Mellon knows the luxury world inside out. She launched her namesake brand in 2016, redefining luxury with a direct-to-consumer model that offers shoes and handbags designed 'by women, for women' with genuine Italian craftsmanship at the best price.

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Tamara Mellon Brand wanted to get closer to the customer and needed a more efficient product development system than spreadsheets and emails.

"We're always looking for new ways to give our customer what she wants when she wants it," says Louis Graci, Director of Production and Product Development at Tamara Mellon Brand. "Critical to that is increasing the speed of production. Currently the process is manual and time-consuming, so we need the PLM to provide one central location for our cross-functional (and global) team to collaborate." Read all the related news.

Tamara Mellon Brand selected Centric SMB, Centric Software's SaaS, cloud-based PLM solution for emerging brands, based on its intuitive interface and Centric's experience in fashion and footwear.

"The platform is easy to use and navigate," says Graci. "It has a similar feel to Excel, making it a seamless transition. Centric's experience in the luxury industry provides the best fit for our needs."

"Having our product-related data in one centralized location is a huge step forward. Centric Footwear PLM is a flexible solution that gives us the ability to scale our team, make our development process more efficient, improve our data and analytics functionality and – longer term – provide the foundation for improving our to-market speed and replenishment capabilities as the business grows," Graci adds.

"We are very happy to partner with Tamara Mellon as our latest Centric SMB customer," says Chris Groves, President and CEO of Centric Software. "By making the decision to invest in best-in-class PLM, Tamara Mellon is creating a strong base for future growth."

Learn more about Centric SMB and Centric Footwear PLM

Request a Demo

Tamara Mellon (http://www.tamaramellon.com)
Tamara Mellon is a next-generation luxury women's brand. The brand is breaking all the tradi-tional rules of fashion, eliminating the 6x retail markup by going direct-to-consumer, and ignor-ing the fashion calendar with weekly product drops. Tamara Mellon shoes and handbags are made in the best Italian factories, and the brand offers a complimentary cobbler service for two years after purchase as part of its commitment to reimagine luxury service. As an outspoken ad-vocate of women's issues, Tamara Mellon is creating a community of like-minded, next-generation luxury consumers. To learn more, visit http://www.tamaramellon.com. @tamaramellon

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Women Travel The World With USTOA Tour Operators

In celebration of International Women's Day on March 8, the United States Tour Operators Association (USTOA) is highlighting women-focused itineraries offered by its tour operator members. Spanning the globe from Iceland to Ireland, Japan to Chile, each program offers small group, immersive experiences that allow guests to pursue a passion or check a box on their bucket list.

"USTOA tour operators have a collection of itineraries created by women, for women, that are packed with hands-on adventures and singular experiences. Each vacation provides much more than a traditional getaway, with opportunities to explore a new destination with like-minded travelers," said Terry Dale, president and CEO of USTOA.

The collection of small group, women-only trips in 2020 include:

Incredible Iceland with Northern Lights - smarTours' seven-day, women-only tour through Iceland takes travelers through Reykjavik and Vik, with opportunities to see the Northern Lights, Seljalandsfoss & Skogafoss Waterfalls, and more. Departure is available on October 29 starting at $2,399 per person.

Authentic Ladies Tee Time – Authentic Vacations offers a nine-day tour of Ireland's five-star golf courses, designed for a private group of women who are interested in golfing the Emerald Isle's lush landscape, experiencing fine dining, and relaxing at spas. Private group tours are available starting at $3,248 per person.

Japan Zen – The Art of Simple Living – Perillo's Learning Journeys' 11-day women's journey explores Japanese culture in Tokyo and Kyoto, where guests will attend meditation sessions, stay in a traditional ryokan inn, and participate in sake tastings and cooking classes. Departure is available on May 31 starting at $5,475 per person.

Chile with Patagonia – SITA World Tours' six-day, women-only adventure through Chile and Patagonia takes guests to Chile's wine country in Casablanca and Curacavi and a day in Torres del Paine National Park, with trip extensions available to Easter Island and Buenos Aires. Departure is available on November 12 starting at 3,810 per person. Read this for more information.

Find all the itineraries offered by USTOA tour operators at https://ustoa.stridetravel.com/

For more information on USTOA, visit http://www.ustoa.com, call 212-599-6599, or email information@ustoa.com.

About USTOA:
Representing nearly $19 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow 9.8 million travelers annually unparalleled access, insider knowledge, peace-of-mind, value and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry's highest standards, including participation in the USTOA's Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business. As a voice for the tour operator industry for more than 40 years, USTOA also provides education and assistance for consumers and travel agents.

Contact:
Gina Dolecki/Ashley Mindnich
Redpoint
212-229-0119
dolecki@redpointspeaks.com /mindnich@redpointspeaks.com

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New Kabbage Data Reveals Small Businesses’ Revenue Growth Is Stronger Than They Perceive

New data released today by Kabbage, Inc., a data and technology company providing small businesses cash flow solutions, demonstrates why small businesses need appropriate resources to analyze and compare their cash-flow performance against their peers.

Polling more than 600 U.S. small business owners, the research reveals the majority of small businesses believe their revenue growth underperforms their peers. Specifically, 60 percent of respondents ranked their revenue growth below the 50th percentile of similarly sized small businesses.

Yet, when comparing the respondents' true cash-flow and revenue data with the analysis drawn from 200,000 companies in the Kabbage Small Business Revenue Index, the data reveals the vast majority of respondents have healthy revenue performance. In fact, 74 percent of respondents in the survey met or exceeded the overall Index revenue growth of small businesses over the three month period prior to conducting the survey.

The research also showed small businesses generally have difficulty accurately comparing their businesses to others. Less than 11 percent of small businesses were able to correctly estimate the decile ranking of their revenue performance among other respondents. Together, the findings suggest small business owners may carry unwarranted self-doubt about the financial health of their businesses, and a lack of proper insights into their market or industry may influence why small businesses skew toward underconfidence.

"Having studied the effects that confidence levels have on decision-making for over 20 years, I've found entrepreneurs are often overconfident," said UC Berkeley-Haas management professor Don A. Moore. "However, this study shows the potential for small business owners to err on the side of under-placing their performance when comparing themselves to others.

"The likely reason for this is that people tend to rate themselves below average on difficult tasks. Simply put, people assume they're worse than others when a task is hard. Both running a small business and benchmarking performance without solid data are difficult tasks, and respondents showed underconfidence despite sharing similar struggles.

"People who demonstrate underconfidence are more likely to opt-out of or choose to exit a competition when, in fact, they would have succeeded had they persisted. Providing them access to benchmarking systems and analysis on par with what's available to large and public companies may reduce anxiety and help them calibrate strategic business decisions."

"There is no question that technology advancements will empower small businesses with smarter systems to better analyze and understand their business performance," said Kabbage Chief Revenue Officer Laura Goldberg. "What's most exciting is the potential for technology to fuel greater confidence in entrepreneurs and their businesses and to provide the encouragement to keep growing."

About Kabbage
Kabbage, Inc., headquartered in Atlanta, is a data and technology company providing small businesses cash flow solutions. Its suite of products includes Kabbage PaymentsTM, helping small businesses get paid and access the money they earn faster, and Kabbage FundingTM, providing access to flexible lines of credit in minutes. To date, Kabbage has provided more than 220,000 U.S. small businesses access to over $9 billion of working capital. Kabbage is funded and backed by leading investors, including the SoftBank Vision Fund, BlueRun Ventures, Mohr Davidow Ventures, and others. All Kabbage Funding U.S.-based loans, including custom loans, are issued by Celtic Bank, a Utah-Chartered Industrial Bank, Member FDIC, and are subject to credit approval. Kabbage Payments, LLC, a subsidiary of Kabbage, Inc., is a registered Payment Service Provider/Payment Facilitator sponsored by Fifth ThirdBank, N.A., Cincinnati, OH. For more information, please visit http://www.kabbage.com.

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