Saturday, September 7, 2019

Mainstream Technologies Hires Amanda Legate

Mainstream Technologies is pleased to announce the hiring of Amanda Legate as Director of Human Resources. Her responsibilities will include organizational compliance pertaining to all human resource matters as well as providing benefits management and supporting employee development with training in professional/industry specific skills, life and wellness skills, and financial wellness.

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Before joining Mainstream, Amanda worked in a small business firm for six years providing organization development, general business administration, corporate branding and events management. Prior to that, she was at the University of Central Arkansas for six years in the Division of International Engagement where she rose to Director of Education Abroad and International Promotion.

She has a Bachelors degree in Spanish from UCA with a minor in Business, and an International MBA from UCA. She is currently pursuing a Ph.D. in Human Resource Development from the University of Texas in Tyler with a specialization in organizational development and change (ODC) in the context of business and industry that integrates a strategic management perspective. Read here.

She lives with her fiancé, Stephen Roach and their two rescue dogs. She also works every year as a committee member on CARTI's Ragin' Cajun fundraiser.

"Mainstream's growth and success has been a direct result of our excellent associates and our culture that values those associates. Amanda's training and experience will allow us to maintain our great culture as we continue to grow and evolve," said John Burgess, President of Mainstream.

About Mainstream
Since 1996, Mainstream (http://www.mainstream-tech.com) has evolved into one of the most established IT services companies in the Mid-South, serving clients from its Arkansas locations including headquarters in Little Rock, a second operations facility in Conway, as well as a sales office in Bentonville. Their staff of information technology professionals serves business and government customers across the nation with Managed IT Services, Custom Software Development Services, Cyber Security Services, and Hosting.

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USPTO Awards MEE Inc. Patent That Decodes Market Behavior In 4D

CEO Doug Howarth, of Multidimensional Economic Evaluators Inc., (MEE Inc.) is pleased to announce the receipt of Patent Number 10,402,838, for Multivariate Regression Analysis, from the United States Patent and Trademark Office (USPTO).

MEE's CIO Shad Torgerson and CEO Doug Howarth lead the team that has developed the world's first software designed to display and rapidly decrypt complex market forces across four dimensions, while simultaneously accounting for other important factors; unveiled as MEE4DTM.

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MEE4DTM empowers practical implementation of the principles of Multidimensional Economics, the discipline Doug Howarth discovered and named. Novel, nonobvious and useful in its ability to shift global commerce out of the artificially constrained two-dimensional thinking to that of multi-dimensional insight, MEE4DTM technology shows clients how to profit irrespective of the markets in which they operate. This technology applies to all markets, and for buyers, sellers and new market entrants alike, though in different ways. MEE has applied the MEE4DTM technology to a cross-section of leading global market sectors ranging from ground beef to train travel to spaceships to stock exchanges.

A thought leader in the field of economics, Howarth has disrupted the classic paradigm of "supply and demand" with his proven multidimensional economic platform based on the "Law of Value and Demand." Spearheading a paradigm shift in global economic theory, Howarth is the recipient of numerous international accolades, including being awarded by the ICEAA - International Cost Estimating and Analysis Association.

"We are thrilled that the United States Patent and Trademark Office awarded us our patent," says Howarth. "Other analytics houses want to oversimplify their analyses, not because they're lazy, but because they don't know what to do. We do. Lifting the secret veil of value and exposing market mysteries is our mission at MEE."

MEE Inc.'s patented MEE4DTM techniques work for all types of markets and have served a wide range of companies, from startups to members of the Fortune 500. MEE Inc. clients include NASA, United Technologies, Lockheed Martin and Raytheon.

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https://jessicapressreleases.blogspot.com/2018/05/proshred-arizona-announces-pilot.html

About MEE Inc.

Multidimensional Economic Evaluators (MEE Inc.) is the discoverer of and world leader in Multidimensional Economics. Founded in 2011 by CEO Doug Howarth, and with 13 peer-reviewed issued papers across four continents, their work remains unchallenged to date.

For more visit: http://www.meevaluators.com

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Friday, September 6, 2019

Google Shopping for Shopify | New No Fee Management Plan from Dynamic Creative

Dynamic Creative takes the hassle out of getting into Google by creating Shopping ads directly from a website's product data with their new Google Shopping app.

Google Shopping ads are the fastest growing ad format. Shopping Ads show products at the top of Google search results for relevant search terms. Through Google Shopping ads, Shopify websites can be found by shoppers searching for the products they sell.

What 'DC Google Shopping Ads for Shopify' offers is the connection between a Shopify store and Google Shopping Ads. Installing the Google Shopping app connects retailers to the Dynamic Creative Ad Platform. The Platform will create Google Shopping Ads, for an unlimited number of products, automatically.

Dynamic Creative sets up and links Google Merchant Centre, Google Ads and Google Analytics accounts to help get e-commerce websites started. Once set-up and running, Dynamic Creative's Google award winning Customer Success Managers will manage the accounts to make sure retailers are getting the best results possible. Shopify businesses can now get access to 'DC Google Shopping Ads for Shopify' for no fee.

CEO Frank Grasso explains that business growth is the reasoning for Dynamic Creative's free starting point.

"Our mission is to help our customers advertise effectively and efficiently. Through our investment in automation, we are able to offer a high-quality service at a free starting point. We want to help businesses grow, and our reward is to see them upgrade to our premium services when they're ready to scale their online sales." Read related news here.

By removing the fee for new advertisers, Dynamic Creative can help more e-commerce websites improve the way they sell their products in Google.

E-commerce businesses on the Shopify platform can take advantage of the offer directly through the Shopify App store. Stores looking for a higher level of service or looking to grow their business outside of Google Shopping can connect directly to the Ad Platform with their API Credentials on the Dynamic Creative website.

About Dynamic Creative

Dynamic Creative is an advertising platform for online retailers, linking major e-commerce platforms to Google's advertising platforms. The 2018 Google Shopping Innovator Award winners work with more than 400 e-commerce websites and have millions of active product ads. With over 17 years experience in Google Ads, Dynamic Creative has the Ad Platform and expertise to help e-commerce businesses get the best possible start in Google Shopping. Read all the latest news.

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© Copy Right 2019 Jessica Brown's Press Releases.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

SquadUP Partners with ToneDen to Automate Social Marketing for Event Organizers

SquadUP, a mobile-first ticketing, event management, and audience engagement platform, is expanding its digital marketing offering by partnering with ToneDen, the event-friendly social marketing platform designed to increase ticket revenue for promoters of live events.

The partnership between SquadUP and ToneDen equips event organizers on the SquadUP platform with SquadUP Engage, a marketing platform integration created specifically to enable event organizers to get the most out of their Facebook and Instagram campaigns. ToneDen's tightly integrated marketing solution provides an intuitive yet powerful way for event organizers to increase sales and maximize marketing returns.

"SquadUP and ToneDen are both dedicated to providing a high level of service and enablement to their customers. SquadUP Engage is a clear reflection of that dedication," explains ToneDen Head of Partnerships, Tommy Knecht. "SquadUP Engage empowers SquadUP event organizers to seamlessly create sophisticated Facebook and Instagram Ad campaigns to sell more tickets, no matter how big or small their marketing budgets may be."

SquadUP offers a fully-featured mobile app for attendees and organizers, in addition to a white-labeled implementation package for enterprise customers that enables them to sell more tickets and save valuable time. Because of SquadUP's targeted focus and integrations for the complexities of event marketing, ToneDen is a seamless fit. ToneDen achieves higher ROI for event promoters in part by offering features that are not otherwise available to marketers inside of native social advertising platforms. In addition to event-specific audience targeting and budget optimization, ToneDen offers pre-built campaigns called Playbooks that cover a promoter's entire event marketing lifecycle—incorporating social ads, direct messenger channels like Facebook Messenger, and fan activations to automate multiple tasks within a single campaign. ToneDen also offers Dynamic Event Ads to remarket an entire event calendar in just one campaign.

"We're always looking for tools to help our customers sell more tickets. There are a lot of people out there selling snake oil, but in ToneDen we've found a committed partner with a deep technical skillset and a product that truly works" says Willie Litvack, SquadUP CEO. "Our white-label and mobile-first solution is best-in-class, by complementing our core product with a data-driven marketing module we're giving event organizers the most advanced and comprehensive feature set available in primary ticketing today." Read news here.

About SquadUP
SquadUP is a mobile-first ticketing, event management, and audience engagement platform. The Company provides software to more than 1000 event organizers including The Tribeca Film and Television Festivals, American City Business Journals, The New York City Wine and Food Festival, The South Beach Wine and Food Festival, The Charleston Wine + Food Festival, The James Beard Foundation and The Village Vanguard. The platform's major value proposition hinges on an integrated, fully-featured mobile app for attendees and organizers in addition to a completely white-labeled implementation package for enterprise customers. For more information visit: https://www.squadup.com/

About ToneDen
ToneDen is an automated social marketing platform, helping over 1M creators, businesses, and brands grow online. For more information visit: http://www.toneden.io.     Read related news now.

SquadUP Media Contact:
press@squadup.com

ToneDen Media Contact:
Mel Mabugat-Wagner, Marketing Director
hi(at)toneden.io

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© Copy Right 2019 Jessica Brown's Press Releases.

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Financial Poise™ Announces "Cybersecurity & Data Privacy 2019," a New Webinar Series Premiering September 24th at 1:00 PM CST Through West LegalEdcenter™

About the Series: This series explores the various laws and regulations which govern businesses both in the US and abroad, as well as how to implement and enforce an information security policy to protect your company and limit any damage from a data breach.

About the Episode: There is no federal law governing privacy and data security applicable to all US citizens. Rather, individual states and regulatory agencies have created a patchwork of protections that may overlap in certain industries. This webinar provides an overview of the many privacy and data security laws and regulations which may impact your business, from the state law protecting personal information to regulations covering the financial services industry to state breach notification laws.

To learn more, click here.

The webinar will be available on-demand after its premiere. As with every Financial Poise Webinar, it will be an engaging and plain English conversation designed to entertain as it teaches.

About Financial Poise
Financial Poise has one mission: to provide reliable plain English business, financial and legal education to investors, private business owners and executives, and their respective trusted advisors. Financial Poise content is created by seasoned, respected experts who are invited to join our Faculty only after being recommended by current Faculty Members. Our editorial staff then works to make sure all content is easily digestible. Financial Poise is a meritocracy; nobody can "buy" their way into the Financial Poise Faculty. Start learning today at https://www.financialpoise.com/.

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© Copy Right 2019 Jessica Brown's Press Releases.

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Lightwell Acquires Leveraging Technology, Expanding its Cloud Integration and Enterprise Architecture Services and Solutions

Lightwell (https://www.lightwellinc.com), an award-winning provider of Integration, Supply Chain, Omnichannel Order Management, and Data Analytics services and solutions, today announced it has acquired Leveraging Technology, LLC—a New York-based IT consultancy focused on Integration, API Management, Enterprise Architecture, and Cloud/Hybrid Cloud technologies. Leveraging Technology has helped many leading companies optimize their technology environments, align their IT and business strategies, overcome complexity, improve agility and performance, and increase access to data and insights. This acquisition represents a significant opportunity to address the heightened demand for advanced Integration and Architecture expertise while enabling Lightwell to create greater strategic value for its customers. Read news here.

"We are thrilled that the Leveraging Technology team has joined us, and are excited about the expertise, tools, and proven methodologies they bring," said Michelle Kerr, Lightwell's president and founder. "Today, many companies are investing in strategic initiatives around Digital Transformation, Customer Experience, Artificial Intelligence, Advanced Analytics, and others—and technology plays a crucial role in all of these. However, Data and Integration-related challenges continue to be a major barrier to their success. There is a struggle to access critical data—when, where, and how it's needed—across many disconnected systems, applications, devices, and clouds. Also, it's a significant challenge to ensure that vital information flows seamlessly, quickly, and securely across all of these."

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"These problems can't be solved by a software solution alone: they're challenges that span architecture, technology solutions, strategy, skills, business processes, and more," continued Kerr. "This is where the Leveraging Technology team excels—they bring all of this together, helping companies develop and fine-tune their strategies and roadmaps, implement the right technologies, overcome Integration challenges, optimize their IT environments, and align technology, people and processes for achieving their business goals."

Established in 1998, Leveraging Technology is a privately-held IT consulting company headquartered in Rochester, New York. Their client base includes Fortune 500 corporations and smaller regional companies spanning many different industries—including health care, manufacturing, food services, banking, and financial services. The team brings decades of Integration experience, combined with deep expertise around architecture, business strategies, and industries. This rare combination enables them to be highly effective at helping clients achieve their objectives and gain marketplace advantages.

Some of the company's key focus areas include Integration, API Management, Cloud and Hybrid Cloud, Enterprise Architecture, Business Architecture, and Information Architecture. They provide a full range of consulting services, including assessments and roadmaps, implementation services, solution delivery, and Managed Services. In addition, Leveraging Technology has developed a number of proven frameworks, processes, tools, and assets that optimize efficiency, reduce costs, and accelerate results.

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"We're excited to join the Lightwell team, and it's an ideal fit for our team and our clients for many reasons," said James Cantin, president of Leveraging Technology. "They have an outstanding reputation for their technology and business expertise, industry knowledge, and relationships with their customers—all of which have been such a critical part of our team's mission and approach over the last twenty-one years. Lightwell's breadth of technology services and solutions offerings will be extremely valuable in helping our clients succeed."

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Cantin continued, "Because Lightwell has such great relationships with many their customers across North America and Europe, our team will be able to extend their reach and impact to other geographies and industries as well. With their impressive capabilities, resources, and partnerships, Lightwell will provide our team with a strong platform for growth."

Visit Lightwell's website to learn more about the Leveraging Technology acquisition and the benefits it will bring.

About Lightwell
Lightwell develops, implements and manages technology solutions that answer today's critical business challenges. They provide comprehensive services and solutions for Integration and APIs, Data Analytics, Order Management, B2B Integration, Supply Chain Management, and more—including assessments, strategy, architecture, implementation, development, optimization, Managed Services, and Cloud solutions. In addition, the company provides IT Consulting services for projects—including custom Application Development services—and provides strategic IT Staffing and recruiting services to help companies address their IT resource needs. The company has been recognized on the Inc. 5000 list of privately held companies eight times.

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LeaseCrunch® Gives Five Reasons Why Spreadsheets Aren’t the Best Way to Comply With New Lease Accounting Standards

LeaseCrunch, the only lease accounting software made by former CPA firm auditors for CPA firm auditors, believes that firms relying on spreadsheets to handle new lease accounting tasks are putting themselves at a serious disadvantage.

"Having been to numerous accounting conferences and staying in regular contact with CPA firms, I am surprised that there is still some debate between spreadsheets and software in complying with the new lease accounting standards," said Ane Ohm, a former Big 4 auditor and now CEO of LeaseCrunch. "It's clear to me that spreadsheets are an awkward and risky approach to implementing the new lease accounting requirements."

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1. Spreadsheets can't help with complex calculations: There are a number of highly complicated aspects of the new standard, especially with regard to the quantitative footnote disclosures that include a weighted average discount rate and weighted average remaining term. Read news here.

2. Spreadsheets can't help navigate nuances: Spreadsheets don't have built-in guidance to add context or provide help along the way. For example, the LeaseCrunch software includes wizards that guide users through appropriate questions to ensure the new lease standard is applied correctly. There are also tooltips available that provide definitions for key terms exactly when a user might need them.

3. Spreadsheets are time-consuming: As mentioned above, with no embedded calculations or processes in a spreadsheet, it becomes far more time-consuming to manage all the components.

4. Spreadsheets make version and calculation control difficult: When multiple departments and people are responsible for lease data, it can be difficult to share spreadsheets and have confidence that everyone is using the latest version.

5. Spreadsheets offer little security: A spreadsheet has no built-in validation and minimal security options, like password protections and encrypted data. To quote an audit partner I recently spoke with: "We do not want to have to audit spreadsheets."

About LeaseCrunch
Named by Accounting Today as one of the top new products of 2019, LeaseCrunch provides cloud-based lease accounting software for CPA firms, designed to help organizations implement the new lease accounting standards, ASC 842 and IFRS 16. Designed by CPAs, former Big 4 public accounting auditors, software development veterans and a former member of the FASB staff, the application offers an easy-to-use customer interface that delivers "audit in a box" lease accounting services, reducing the time it takes clients to prepare for an audit. LeaseCrunch allows companies to identify policy elections for the leasing standard through templates for both US GAAP and IFRS. For more information go to: http://www.LeaseCrunch.com. Read here.

Press Contact:
John Vita
John Steven Vita Communications
John.vita(at)jsvcom(dot)com
847/853-8283

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